Fresca Group
- Company typePrivate
- Founded1875
- HeadquartersTonbridge, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Fresca Group firmographics
Firmographics- Name
- Fresca Group
- Legal name
- Fresca Group Limited
- Website
- https://frescagroup.co.uk
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Fresca Group industry classification
Industry- Product category
- Fresh Produce Wholesale
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Vegetable and Melon Farming (11121), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Foodservice / HORECA Produce Wholesale (AFAIACAI)
Keywords
Where Fresca Group is headquartered
LocationHeadquarters
- HQ city
- Tonbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fresca Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fresh Produce Wholesale and Retail Supply: Supply of fresh fruit, vegetables and salad crops to UK major retailers and wholesale customers in hospitality, foodservice and cruise line sectors. Revenue generated through product sales with combined group annual turnover of £523 million.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Fresca Group product offering
Product offeringCore offering
Fresca Group supplies fresh fruit, vegetables, and salad crops to UK major retailers and wholesale customers in the hospitality, foodservice, and cruise line sectors. The group operates a portfolio of nine businesses covering the full fresh produce supply chain, including greenhouse and field growing operations, importing, ripening, packing, distribution, customs clearance, and freight services. Combined group annual turnover stands at £523 million, supported by 150+ years of continuous private ownership.
Product overview
Fresca Group is a privately-owned fresh produce company operating a portfolio of nine subsidiary brands. The group functions as an integrated fresh produce platform combining growing operations (Thanet Earth, DGM Growers), specialist category brands (Primafruit, The Avocado Company, The Custom Plum Company), wholesale distribution (Mack Wholesale, Manor Fresh Limited), and logistics/customs services (Fresh Clear, Carlama Europe). The core offering centers on fresh fruit, vegetables, and salad crops supplied to UK major retailers, with additional service capabilities in ripening facilities, packing, and logistics solutions for hospitality, foodservice, and cruise line sectors. With a combined annual turnover of £523 million, the portfolio is unified under commercial and operational coordination while maintaining distinct brand identities.
Differentiator
Problem solved
Functional benefit
Brands
- Primafruit: Specialist in fresh fruit products
- Thanet Earth
- DGM Growers
- Mack Wholesale
- The Avocado Company
- The Custom Plum Company
- Carlama Europe
- Manor Fresh Limited
- Fresh Clear Customs Freight
Products and services
- Fresh Produce (Fruit, Vegetables, Salad Crops) Supply of fresh fruit, vegetables, and salad crops to UK major retailers and wholesale customers in hospitality, foodservice, and cruise sectors, supported by ripening, packing and logistics capabilities.
- Primafruit Specialist fresh fruit supplier brand within the Fresca Group portfolio, supplying fresh fruit to major UK retailers.
- Thanet Earth Greenhouse controlled-environment growing operation producing fresh produce within the Fresca Group portfolio.
- DGM Growers Growing operation within the Fresca Group portfolio of fresh produce businesses.
- Mack Wholesale Wholesale operation supplying fresh produce to the hospitality, foodservice, and cruise line sectors.
- The Avocado Company Specialist avocado supplier brand within the Fresca Group portfolio.
- The Custom Plum Company Specialist plum supplier brand within the Fresca Group portfolio.
- Manor Fresh Limited Fresh produce supply business within the Fresca Group portfolio.
- Fresh Clear (Customs and Freight Services) Customs clearance and freight services supporting the group's fresh produce import and distribution operations.
Companies that use Fresca Group
Customer profileSegments2 records
Ideal customer profiles2 records
Fresca Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fresca Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GroceryAidcoreGroceryAid is the UK's grocery industry charity that provides emotional, practical and wellbeing support to the sector's 2.6 million employees. Fresca Group has been partnered with GroceryAid for four years and has received three Gold Awards during this partnership.
- Diversity in GrocerycoreFresca Group has renewed its Major Partner support for the Diversity in Grocery Programme for a fourth consecutive year. The programme, delivered and facilitated by charity GroceryAid, is designed to accelerate a truly diverse and inclusive grocery industry, supporting the wellbeing and development of the sector's 2.6 million employees.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Fresca Group competitors and assessment
Company assessmentEmerging players
- Driscoll's: World's largest berry marketer with growing partnerships in the UK, Iberia and the Americas. Compares to Fresca's Primafruit and The Avocado Company on branded specialty fresh-fruit supply, varietal development, and retailer category leadership, though focused specifically on berries rather than full-line produce.
Direct peers
- G's Fresh: Large UK-based vertically integrated fresh produce grower and supplier of salads, vegetables and root crops to UK retailers and foodservice. Closely comparable to Fresca on integrated growing-to-distribution model, UK retailer customer base, and focus on salads and field vegetables.
- Worldwide Fruit: UK-based supplier of apples, pears and other fresh fruit to UK retailers with extensive overseas growing partnerships. Directly comparable to Fresca/Primafruit on retailer-led fresh fruit supply and varietal development for the UK grocery channel.
- Berry Gardens: UK grower-owned cooperative supplying berries and other fresh fruit to UK retailers. Comparable as a UK-focused fresh fruit supplier with deep retailer relationships and integrated UK growing base, competing directly with Primafruit and other Fresca category brands.
- Flamingo Produce: UK-based fresh produce supplier serving both retail and foodservice channels. Comparable to Fresca's Mack Wholesale / Manor Fresh operations on wholesale distribution and foodservice / cruise line exposure, competing in similar tender pipelines.
- Total Produce / Dole plc: One of the world's largest fresh produce operators with deep UK and European presence through the Total Produce acquisition by Dole. Directly comparable as a vertically integrated fresh fruit and vegetable grower, importer and distributor serving retailers and foodservice, competing with Fresca on supply contracts across the UK and EU.
Broad incumbents
- Bakkavor Group: UK-listed largest provider of fresh prepared foods ( salads, sandwiches, ready meals) and fresh produce to UK grocery. A broader incumbent operating in adjacent fresh-food categories with overlap on UK retailer supply contracts and vertically integrated fresh operations.
- Bonduelle Group: French-headquartered global leader in fresh and processed vegetables (canned, frozen, fresh). A broader incumbent with overlapping fresh-vegetable sourcing, growing and retailer supply, and competing for shelf space and foodservice vegetable contracts relevant to Fresca's vegetable portfolio.
- Greenyard: Belgian-listed global market leader in fresh, frozen and prepared fruit and vegetables. A broader incumbent player with overlapping capabilities in fresh produce sourcing, ripening and distribution across Europe, competing with Fresca for UK and pan-European retailer contracts at scale.
Regional players
- The Greenery: Dutch fresh produce supplier and category manager for retail and foodservice, focused on the Benelux and parts of Western Europe. Comparable as a vertically integrated fresh produce platform, primarily regional rather than directly competing with Fresca in the UK retailer channel.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fresca Group social profiles
Digital presenceFresca Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresca Group leadership team
Management profileNumber of profiles
Profiles1 record
Fresca Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Fresca Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresca Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresca Group
What does Fresca Group do?
Fresca Group supplies fresh fruit, vegetables, and salad crops to UK major retailers and wholesale customers in the hospitality, foodservice, and cruise line sectors. The group operates a portfolio of nine businesses covering the full fresh produce supply chain, including greenhouse and field growing operations, importing, ripening, packing, distribution, customs clearance, and freight services. Combined group annual turnover stands at £523 million, supported by 150+ years of continuous private ownership.
Is Fresca Group a public or private company?
Fresca Group is a private company. It is classified as family owned and is currently operating.
When was Fresca Group founded?
Fresca Group was founded in 1875. It employs 501 to 1,000 people.
Where is Fresca Group based?
Fresca Group is headquartered in Tonbridge, United Kingdom, in the Europe region.
How does Fresca Group make money?
One revenue line is on record: fresh Produce Wholesale and Retail Supply.
Who are Fresca Group's main competitors?
Driscoll's is listed as an emerging player. Direct peers are G's Fresh, Worldwide Fruit, Berry Gardens, Flamingo Produce and Total Produce / Dole plc. Broad incumbents are Bakkavor Group, Bonduelle Group and Greenyard. The Greenery is listed as a regional player.
Does Fresca Group have an API?
No public API is recorded for Fresca Group.
What industry is Fresca Group in?
Fresca Group's product category is Fresh Produce Wholesale. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 42448 and its SIC code is 5150.