Landleven
Landleven is a Dutch countryside lifestyle magazine brand operated by Roularta Media Nederland, publishing the Landleven, Seasons, and Roots titles on a print-plus-digital subscription model for Dutch consumers interested in rural living, gardening, nature, and outdoor life.
- Company typePrivate
- Founded1996
- HeadquartersDoetinchem, Netherlands
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Landleven does
Landleven is a Dutch countryside lifestyle magazine brand founded in 1996 and currently operated by Roularta Media Nederland, the Dutch subsidiary of Belgian media conglomerate Roularta Media Group. The brand sits within a portfolio of three niche lifestyle titles—Landleven (countryside living, gardening, nature, and outdoor life, with approximately 11 issues per year), Seasons (seasonal lifestyle), and Roots (gardening focused, with roughly 14 issues per year)—each with its own editorial cadence and brand identity but increasingly operating under a shared commercial and digital infrastructure.
The business runs on a subscription-based print magazine model complemented by digital content distribution. Print subscription prices range from approximately €18.50 for a single Landleven trial year to €131 for combined print and digital access across multiple titles, indicating a multi-tier pricing structure with both single-title and cross-portfolio offers. Recent platform investments include the "Mijn Magazines" digital reading app, which consolidates access to more than 20 Roularta Nederland titles on a single platform, replacing earlier single-brand applications and unifying the reader experience across the portfolio. Domain strategy has likewise been consolidated, with Seasons and Roots now reachable under the landleven.nl portal.
Revenue mechanics rest on three streams: consumer subscriptions, single-copy and newsstand sales of themed special editions (e.g., the Wandelroutes 2026 walking-route compendium and puzzle releases), and advertising partnerships with brands in gardening, outdoor, home, and wellness categories (e.g., Bosch, Karcher, Sneeboer, Pokon, Bakker, Staatsbosbeheer). The audience is Dutch-speaking consumers interested in rural lifestyle content; geographic distribution is concentrated entirely in the Netherlands, with no apparent international editions or translated exports. The operational team is small—approximately 25 named staff across editorial, marketing, and sales—reflective of a niche-market media operation rather than a scaled digital publisher.
Landleven firmographics
Firmographics- Name
- Landleven
- Legal name
- Roularta Media Nederland
- Website
- https://landleven.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Landleven is a Dutch countryside lifestyle magazine brand operated by Roularta Media Nederland, publishing the Landleven, Seasons, and Roots titles on a print-plus-digital subscription model for Dutch consumers interested in rural living, gardening, nature, and outdoor life.
- Ownership category
- akta.pro rank
Landleven industry classification
Industry- Product category
- Consumer Lifestyle Magazines
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Landleven is headquartered
LocationHeadquarters
- HQ city
- Doetinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Landleven business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine subscriptions (print & digital): Landleven generates revenue primarily through recurring magazine subscriptions. Subscribers pay for annual or multi-year subscriptions (Landleven, Seasons, Roots) and receive both print copies delivered to their door and digital access via the Mijn Magazines app. Subscription tiers range from €18.50 (puzzle subscription) to €80 (Landleven + Specials) annually. The brand runs promotional pricing (22–43% discounts) to acquire new subscribers.
- Single copy sales: Individual print and digital editions of Landleven, Seasons, and Roots magazines are sold through tijdschriftnu.nl. Prices per issue range from €7.99 (Landleven) to €9.50 (Roots summer edition).
- Advertising and brand partnerships: Landleven, Seasons, and Roots sell advertising space and branded content to external companies. Advertisers include garden, outdoor, food, and lifestyle brands. Dedicated advertising contact is Tonny Beerten (Sales), reachable via Roularta Advertising. The site also features advertorials and sponsored content sections (e.g., EGO Power+, Hotbin, Travelin', SWAROVSKI OPTIK).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 jaar Landleven – Papier & digitaal |
| Subscription | Annual | Landleven + Specials – Combi-jaarabonnement |
| Subscription | Multi-year contract | Special-abonnement – 6 nummers Specials |
| Subscription | Multi-year contract | Puzzel-abonnement – 6 nummers, papier |
| Subscription | Multi-year contract | 5x Seasons – 5 nummers |
| Subscription | Multi-year contract | 10x Seasons – 10 nummers |
| Subscription | Multi-year contract | Halfjaar Roots – papier & digitaal |
| Subscription | Annual | 1 Jaar Roots – papier & digitaal |
| Unit Pricing | Pay-as-you-go | Landleven los nummer (juli 2026) |
| Unit Pricing | Pay-as-you-go | Roots los nummer (juli/augustus 2026) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Landleven product offering
Product offeringCore offering
Landleven publishes a Dutch lifestyle magazine covering countryside living, gardening, cooking with seasonal produce, nature, outdoor living, and creative crafts, with 11 issues per year available in print and digital formats. The brand is part of a three-magazine portfolio (alongside Seasons and Roots) sold primarily through annual subscriptions, with single-copy sales, a digital reading app (Mijn Magazines), and cross-brand advertising also contributing to revenue.
Product overview
Landleven is a Dutch magazine publishing company operating three interconnected magazine brands (Landleven, Seasons, and Roots) focused on outdoor living, nature, gardening, and countryside lifestyle. The three magazine websites have been consolidated into a single platform at landleven.nl. The product portfolio includes core magazine subscriptions (Landleven with 11 annual issues, Seasons with 5-10 issues, Roots with 14 annual issues), themed special editions (6 per year for Landleven, seasonal specials for Seasons, and bi-annual Vogelmagazine for Roots), a digital reading app (Mijn Magazines) available on iOS and Android, and puzzle subscriptions. Readers can access over 20+ digital magazine titles through the Mijn Magazines platform.
Differentiator
Problem solved
Functional benefit
Brands
- Seasons: Magazine focused on enjoying the green life, interior design, and slow living.
- Roots
Products and services
- Landleven Magazine A Dutch lifestyle magazine focused on country living, gardening, cooking with seasonal produce, and outdoor lifestyle, published 11 times per year in print and digital formats for adult Dutch consumers interested in rural life.
- Seasons Magazine A Dutch magazine celebrating green living, outdoor enjoyment, interior design, and slow living, published 5 or 10 times per year depending on subscription tier and now consolidated under landleven.nl.
- Roots Magazine A Dutch nature magazine focused on wildlife, birdwatching, hiking routes, and nature photography, published approximately 14 times per year (including double issues and Vogelmagazine specials), now consolidated under landleven.nl.
- Mijn Magazines App A mobile reading application (iOS and Android) that grants subscribers access to digital editions of Landleven and 20+ other magazines, with offline reading and the ability to share the subscription with two family members.
- Landleven Specials Themed special editions of Landleven covering walking routes, gardening, cooking, DIY, handicrafts, birds, and vegetable gardening, published 6 times per year, each issue around 116 pages.
- Seasons Specials Themed special editions for Seasons magazine dedicated to Slow Living and Wonen (living) themes, available as add-on subscriptions.
- Roots Vogelmagazine A special edition of Roots magazine dedicated to birdwatching, published twice yearly (spring and autumn editions) as part of Roots subscriptions.
- Landleven Puzzel-abonnement A standalone puzzle subscription offering 6 print editions per year with 64 pages of puzzle activities, including crosswords, word searches, and other countryside-themed puzzles.
Companies that use Landleven
Customer profileSegments2 records
Ideal customer profiles2 records
Landleven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Landleven partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Roularta Media NederlandcoreRoularta Media Nederland is the parent company and publisher of Landleven, Seasons, and Roots magazines. It owns and operates the digital infrastructure (landleven.nl, mijnmagazines.nl, account.mijnmagazines.nl) and the Mijn Magazines app, and handles customer service, subscription management, and advertising sales for the brand.
- StaatsbosbeheercoreRoots magazine collaborates with Staatsbosbeheer (Dutch State Forestry Commission) to publish annual Boswachterspaden (Forest Ranger Paths) — 10 curated nature walking routes per year through Staatsbosbeheer-managed landscapes. The partnership combines editorial storytelling with practical route information provided by Staatsbosbeheer.
- HotbinminorHotbin (innovative insulated compost bin brand) partnered with Landleven for a giveaway promotion. Landleven readers could win 2 Hotbin composters. The partnership provides Hotbin with brand exposure to Landleven's gardening audience.
- John BardaleminorJohn Bardale (outdoor furniture brand) partnered with Landleven for giveaways of Dukdalf chairs and other outdoor furniture. Multiple competitions were run offering Dukdalf chairs, armchairs, and sofas valued up to €2,799.
- EGO Power+minorEGO Power+ (garden power equipment brand) partnered with Landleven for a giveaway of 3x LB6151E leaf blowers worth €349 each. The promotion targets Landleven's gardening and outdoor audience.
- Umefa (Dukdalf)minorUmefa (Dukdalf outdoor furniture brand) partnered with Landleven for a giveaway of Dukdalf chairs. The promotion targets outdoor living enthusiasts among Landleven readers.
- Travelin'minorTravelin' (outdoor footwear brand) partnered with Landleven for a giveaway of 5 pairs of hiking sandals worth €69.95 each. Targeted at Landleven's walking and outdoor audience.
- GrisportminorGrisport (outdoor boots brand) partnered with Landleven for a giveaway of 4 pairs of warm boots for autumn hiking. The partnership aimed to reach Landleven's outdoor and walking audience.
- Heerlijkheid MariënwaerdtminorLandgoedfair Heerlijkheid Mariënwaerdt partnered with Landleven to give away 10x 2 entrance tickets (worth €30) to the 2025 Landgoedfair event in Beesd, the Netherlands.
- Fynch HattonminorFynch Hatton (lifestyle apparel brand) partnered with Landleven for a giveaway of 20 stylish blouses for men and women. Targeted at Landleven's lifestyle-oriented readership.
- LandgoedfairminorLandleven partnered with the Landgoedfair event to offer readers free tickets to the countryside fair at Heerlijkheid Mariënwaerdt estate in Beesd, the Netherlands.
- tijdschriftnu.nlcoretijdschriftnu.nl serves as the primary external web retailer for Landleven, Seasons, and Roots magazines, selling individual print and digital issues, special editions, and subscriptions. Reachable via landleven.nl/webshop.
- Kwekerij DependensminorLandleven featured Kwekerij Dependens (organic nursery in Bennekom, specializing in irises, butterfly bushes, edible plants, and unusual shrubs) in a garden plant profile article, providing editorial exposure to the nursery. The nursery was highlighted for its expertise in butterfly bush cultivation and Dutch climate-adapted plants.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Landleven competitors and assessment
Company assessmentDirect peers
- Groei & Bloei: Groei & Bloei is the Dutch national gardening and horticulture magazine, the most direct Dutch competitor to Landleven's 'Tuin & Erf' gardening content. It targets Dutch home gardeners with practical and ornamental gardening content, competing for the same advertising base (EGO Power+, Hotbin, John Bardale, etc.).
- Happinez: Happinez is a Dutch mindfulness, spirituality, and conscious-living magazine with overlapping lifestyle content and a comparable subscription model. It is also bundled inside the Mijn Magazines app alongside Landleven, positioning it as a direct competitor for the same Dutch lifestyle subscriber wallet.
- VT Wonen: VT Wonen is a major Dutch lifestyle/interior and gardening magazine (also part of Roularta Media Nederland's portfolio) covering home, garden, and country living. It is the closest direct competitor to Landleven in Dutch-language home and garden lifestyle publishing and shares overlapping advertisers and a comparable subscription model.
- Tuinieren.nl / Tuinieren Magazine: Tuinieren is a Dutch consumer gardening magazine and website focused on practical garden advice, plant care, and outdoor living. It is directly comparable to Landleven's gardening content and competes for the same Dutch homeowner audience interested in garden maintenance and outdoor lifestyle.
- Flow Magazine: Flow is a Dutch lifestyle and creativity magazine focused on mindfulness, slow living, paper-crafts, and creative inspiration. It targets a similar Dutch female-skewing, lifestyle-oriented audience as Landleven and is also accessible through the same Mijn Magazines app ecosystem, making it a direct cross-sell competitor.
Broad incumbents
- Better Homes & Gardens: Better Homes & Gardens is a leading US home, garden, and lifestyle media brand (Dotdash Meredith) covering gardening, cooking, decorating, and outdoor living. It represents the broad-incumbent category leader in home and garden magazine publishing with global scale far exceeding Landleven's Dutch-only footprint.
Others
- Seasons Magazine (Landleven sub-brand): Seasons is a sub-brand of Landleven focused on green living, interior, and slow living. While internal, it overlaps significantly with both VT Wonen and Flow on Dutch lifestyle/interior content and is bundled into the same subscription platform, representing adjacent portfolio rather than direct external competition.
- Roots Magazine (Landleven sub-brand): Roots is a sub-brand of Landleven focused on nature, birdwatching, and walking routes, with its own editorial team (Daniël Mulder) and Staatsbosbeheer partnership. While not an external peer, it materially overlaps with standalone Dutch nature titles and competes for nature/birdwatching subscriber attention.
Regional players
- Country Living (UK): Country Living UK is a Hearst-published countryside lifestyle magazine covering rural living, gardening, crafts, and country homes. It is the leading international analogue to Landleven in tone and content mix, but it serves the UK market, making it a regional rather than direct competitor.
- BBC Gardeners' World Magazine: BBC Gardeners' World Magazine is the UK's leading gardening magazine with deep practical gardening content and a strong digital/subscription model. It is highly comparable to Landleven's gardening content but serves the UK market, making it a regional rather than direct competitor for the Dutch audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Landleven social profiles
Digital presenceLandleven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landleven leadership team
Management profileNumber of profiles
Profiles12 records
Landleven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landleven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landleven
What does Landleven do?
Landleven publishes a Dutch lifestyle magazine covering countryside living, gardening, cooking with seasonal produce, nature, outdoor living, and creative crafts, with 11 issues per year available in print and digital formats. The brand is part of a three-magazine portfolio (alongside Seasons and Roots) sold primarily through annual subscriptions, with single-copy sales, a digital reading app (Mijn Magazines), and cross-brand advertising also contributing to revenue.
Is Landleven a public or private company?
Landleven is a private company. It is classified as corporate owned and is currently operating.
When was Landleven founded?
Landleven was founded in 1996.
Where is Landleven based?
Landleven is headquartered in Doetinchem, Netherlands, in the Europe region.
How does Landleven make money?
Three revenue lines are on record. Magazine subscriptions (print & digital) is the primary driver. The others are single copy sales and advertising and brand partnerships.
Who are Landleven's main competitors?
Direct peers on record are Groei & Bloei, Happinez, VT Wonen, Tuinieren.nl / Tuinieren Magazine and Flow Magazine. Better Homes & Gardens is listed as a broad incumbent. Others are Seasons Magazine (Landleven sub-brand) and Roots Magazine (Landleven sub-brand). Regional players are Country Living (UK) and BBC Gardeners' World Magazine.
Does Landleven have an API?
No public API is recorded for Landleven.
What industry is Landleven in?
Landleven's product category is Consumer Lifestyle Magazines. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.