Agrupación Deportiva Marathon

What Agrupación Deportiva Marathon does

Agrupación Deportiva Marathon (ADM) is a private non-profit sports association founded in 1959 and headquartered at Calle Villaamil 65, Madrid, Spain. The club organizes athletics across all disciplines — track, field, road, cross country, and race walking — serving youth (ages 7–18), recreational runners, masters/veteran athletes, para-athletes, and elite competitors. Its flagship product is the Movistar Madrid Medio Maratón, ranked 14th globally by World Athletics in 2021 and consistently rated best half marathon in Spain by RFEA, attracting 20,000+ participants annually and mobilizing 400+ volunteers. ADM also operates the Trofeo Marathon de Campo a Través (60+ editions since 1959), the Medio Maratón Fuencarral-El Pardo, the Nelson Mandela Race, the Maratón Alpino Madrileño, the Carrera de Los Colores, and the II Carrera Popular Guardia Real.

The business model combines multiple revenue streams: annual membership fees (€50 standard, €5 promotional Sep–Dec), federated training group subscriptions (€26–55 bi-monthly across age categories and locations), recreational running group subscriptions, competition registration fees (€4 per competition via RockTheSport), merchandise sales (€13–40 per item), and professional event organization services contracted to enterprises (Octagón, Sport Life, Ebone, RPM), public institutions (RFEA, multiple municipalities), and NGOs (AECC). The club is an entity of public interest recognized by the Madrid City Council, affiliated with RFEA and Federación de Atletismo de Madrid, and operates through municipal facilities at Vallehermoso, Orcasitas, and Vicálvaro.

Technology is limited to third-party SaaS platforms (Deporticket, RockTheSport, Google Analytics, Flickr) with no proprietary AI or platform development. Distribution is predominantly community-led through municipal athletics schools, training groups, and a 700+ member base, layered with event-driven promotion. The organization has 11–50 employees and is governed by a Junta Directiva led by President Eduardo Ajuria.

Name

Agrupación Deportiva Marathon

Legal name

Agrupación Deportiva Marathon

Website

https://admarathon.es

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrupación Deportiva Marathon is a Madrid-based non-profit athletics club founded in 1959 that serves 700+ members and 600+ athletes across all ages and disciplines, organizing elite training, municipal athletics schools, and the flagship Movistar Madrid Medio Maratón (20,000+ participants).

Ownership category

akta.pro rank

Product category

Athletics Club Services

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Athletics training
• Running events
• Sports club membership
• Youth athletics schools
• Sports event organization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees provide core revenue, with members receiving benefits including free race registrations, training discounts, and subsidized merchandise. The base membership is 50€ per year (with reduced rate of 5€ in September through December).
2. Event Organization Services: The club provides comprehensive event organization services to corporations and public entities, including logistics management, infrastructure setup, timing, volunteer coordination, and marketing for sporting events. Services are contracted to entities like Octagón, RFEA, RPM, Sport Life, AECC, and various municipalities.
3. Competition Registration Fees: Federated athletes pay 4€ per competition. Minors competing in territorial/autonomous competitions do not pay. Revenue from registration fees collected through the RockTheSport platform.
4. Merchandise Sales: The club operates a merchandise store selling club-branded apparel including t-shirts (16€ members, 20€ non-members), shorts, leggings, tracksuits, bags, and other athletic wear at member-discounted prices.
5. Training Group Fees: Fees collected for training groups ranging from 26€ to 55€ bi-monthly depending on the group and frequency. Discounts provided to members vs non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agrupación Deportiva Marathon is a non-profit athletics club that provides athletics training (municipal schools for ages 7-14, federated training groups for all ages, recreational running groups), organizes sporting events including the flagship Movistar Madrid Medio Maratón, and offers professional event organization services to corporations and public institutions. Membership benefits include free race registrations, training discounts, subsidized merchandise, and partner discounts at clinics and health services.

Product overview

Agrupación Deportiva Marathon (ADM) is an athletics club offering a comprehensive portfolio of products and services centered on athletics and running events. The core offering includes the Movistar Madrid Medio Maratón (the flagship half marathon event ranked 14th globally), various competitive events (Trofeo Marathon de Campo a Través, Medio Maratón Fuencarral-El Pardo, Nelson Mandela Race, Maratón Alpino Madrileño, Carrera de Los Colores), training programs (athletics schools, federated training groups, and recreational running groups), professional event organization services, and club merchandise. The portfolio spans from grassroots youth athletics development through elite competition, with membership benefits including free race entries and partner discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Movistar Madrid Medio Maratón: The main half marathon event organized by the club, considered one of the best in Spain and ranked 14th in the world in 2021.
• Trofeo Marathon de Campo a Través

Products and services

• Movistar Madrid Medio Maratón One of Spain's most prestigious half marathons (21.097 km), part of the World Athletics circuit, ranked 14th worldwide in 2021, attracting over 20,000 runners annually. Organized by ADM and considered the best half marathon in Spain per RFEA rankings for multiple seasons.
• Escuelas de Atletismo Municipales Municipal athletics schools for youth ages 7-14, offering initiation programs based on games and athletic discipline development at Vallehermoso and Orcasitas facilities in partnership with Ayuntamiento de Madrid.
• Grupos de Atletismo Federado Federated athletics training groups for various age categories (SUB-8 through adult), covering all disciplines including speed, jumps, middle-distance, long-distance, and race walking, with fees ranging from €35 to €55 bi-monthly depending on age and frequency.
• Grupos de Corredores Running groups for youth and adults at multiple Madrid locations (Orcasitas, Vallehermoso, El Retiro, Madrid Río, Dehesa de la Villa, Parque Santander) with initiation, popular running, and federated athletics options. Pricing €26 (members) to €36 (non-members) bi-monthly for 2 days/week groups.
• Trofeo Marathon de Campo a Través Cross country trophy first organized in 1959, the sixth oldest cross country race in Spain, organized annually by ADM.
• Organización de Eventos Deportivos (Event Organization Services) Professional B2B event organization services including authorization management, complete event planning, volunteer coordination, infrastructure setup, equipment rental, timing, supplier management, permit navigation, route design, marketing, elite athlete contracting, and team building activities. Contracted by corporations (Octagón, RPM, Ebone), public institutions (RFEA, municipalities), and NGOs (AECC).
• Hazte Socio - Membresía Club Annual club membership (€50/year, €5 promotional rate September–December) providing free race registrations, training group discounts, subsidized technical equipment, competition assistance, and partner discounts at clinics and health services.
• Medio Maratón Fuencarral-El Pardo Half marathon event organized by ADM in the Fuencarral-El Pardo district of Madrid.
• Nelson Mandela Race Annual race event organized by ADM.
• Maratón Alpino Madrileño Mountain marathon event in the Madrid region organized by ADM.
• Carrera de Los Colores Color run event organized by ADM.
• Tienda ADM (Club Merchandise) Club merchandise store offering apparel including short-sleeve shirts (€16 members, €20 non-members), tank tops, women's tops, bodysuits, tracksuits, shorts, tights, buffs, backpacks, and long tights at member and non-member prices.
• Inscripciones Pruebas Federadas Registration service for federated competitions managed through the Madrid Athletics Federation (FAM). Federated athletes pay €4 per competition; minors up to Sub-16 competing in territorial competitions do not pay. Fees collected via the RockTheSport platform.

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• AlquiberminorGTM or Marketing PartnerVehicle/sponsor collaboration for club events and competitions. Alquiber logo appears in the collaborator section of the ADM website.
• Ayuntamiento de MadridcoreStrategic or Co-development PartnerMunicipal government partnership providing access to sports facilities (Vallehermoso, Orcasitas, Vicálvaro) and co-managing municipal athletics schools. The club is recognized as being of public interest by the Madrid City Council.
• Comunidad de MadridcoreStrategic or Co-development PartnerRegional government partnership supporting club activities and recognizing A.D. Marathon's contribution to sports in Madrid.
• AhorramasminorGTM or Marketing PartnerSupermarket chain sponsor for the Medio Maratón Madrid event.
• Eqm (Escuela Quiromasaje de Madrid)minorGTM or Marketing PartnerMember benefit partner offering 15% discount on treatments and 5€ massages for members on Saturdays.
• 42K (Running)minorGTM or Marketing PartnerRunning equipment/brand partner for club events.
• FisiolutionminorGTM or Marketing PartnerPhysiotherapy clinic partner offering members business tariff and free first consultation.
• Fisiosalud TetuánminorGTM or Marketing PartnerPhysiotherapy partner offering 20% discount for athletes (45-minute session for 40€).
• Sport LifeminorGTM or Marketing PartnerSports lifestyle media partner for event collaboration.
• YouFirst SportminorGTM or Marketing PartnerSports management partner for club events.
• DeporticketcoreTechnology or IntegrationRegistration technology platform used for event sign-ups, membership management, and training group registration. Essential operational partner for club services.
• A la parminorStrategic or Co-development PartnerDisability sports organization that ADM athletes compete with in para-athletics championships. Patricia Peruccon represented Club Deportivo A La Par in national championships.
• OctagóncoreStrategic or Co-development PartnerMajor sports event organization company that contracts ADM for event execution services and collaboration.
• Real Federación Española de Atletismo (RFEA)coreStrategic or Co-development PartnerNational athletics federation providing championship organization, licensing, and official recognition. ADM is affiliated and organizes RFEA-sanctioned events.
• RPM (RPM Sports)minorStrategic or Co-development PartnerSports event company that contracts ADM for event organization and sports services.
• AECC (Asociación Española Contra el Cáncer)minorStrategic or Co-development PartnerSpanish Cancer Association that partners with ADM for organizing charity running events like 'Madrid en Marcha contra el Cáncer'.
• EboneminorStrategic or Co-development PartnerEvent organization company that contracts ADM for sports event execution services.
• Various Ayuntamientos and Juntas de DistritocoreChannel Partner/ Reseller/ DistributorMultiple municipal governments contract ADM for event organization, including district councils for local race events.

Scale indicators10 records

Recent moves6 records

Expansion highlights12 records

Others

• RockTheSport: Spanish race registration and event-management platform that ADM already uses for competition fee processing. Adjacent ecosystem participant offering registration technology that competing clubs and race organizers also rely on.

Direct peers

• Zurich Marató Barcelona: Top-tier Spanish marathon event with significant participant volume and a title sponsorship (Zurich). Competes directly with ADM's flagship Medio Maratón in the Spanish mass participation road running market.
• Club Atletismo San Sebastián: Historic Spanish athletics club similar in profile to ADM: comprehensive offering across track, road, and cross country, with training groups and competitive teams across all age categories. Comparable structure as a multi-discipline Spanish athletics club.
• Club Atletismo Chapín: Established Spanish athletics club from Jerez with a comprehensive youth-to-elite athletics program and active regional competition calendar. Comparable as a regional athletics club operating training groups and competitive teams.
• Valencia Club Atletismo: Major Spanish athletics club based in Valencia offering comprehensive training programs across all disciplines and age categories. Comparable club structure, member base, and community-led growth model to ADM.
• Trinidad Alfonso Valencia Marathon: One of Spain's largest mass participation marathon events, headquartered in Valencia with similar B2B sponsorship model and elite-recognition credentials. Directly comparable as a top-tier Spanish road race organizer competing for sponsorship and participant share.
• eDreams Mitja Marató Internacional de Madrid: The other major Madrid half marathon, held in the same city and same distance as ADM's flagship Movistar Madrid Medio Maratón. Direct head-to-head competitor for participants, sponsors, and brand recognition in the local half marathon market.

Emerging players

• Runedia: Spanish running event listing, results, and community platform. Adjacent to ADM's market — event discovery and runner community for Spanish mass participation events — and represents a potential channel partner or competitive touchpoint.

Broad incumbents

• Real Federación Española de Atletismo (RFEA): National athletics governing body that ADM is formally affiliated with. Comparable as the broader Spanish athletics authority that organizes national championships and provides the sanctioning framework ADM's federated athletes compete in.

Regional players

• Federación de Atletismo de Madrid (FAM): Madrid regional athletics federation, of which ADM is a member. Manages regional competition licensing and championships that ADM athletes participate in; operates in the same Madrid territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adm1959

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrupación Deportiva Marathon