What Sport Life does

Sport Life operates the largest fitness club network in Ukraine, with 48 clubs spread across 14 cities and a heavy concentration in Kyiv (30 clubs). Founded in 2007, the company functions as a group of companies (Group of companies Sport Life) and presents itself as the #1 fitness chain in Ukraine. Service breadth spans gym facilities equipped with modern equipment sourced from the USA and Italy, 115 swimming pools featuring a proprietary 5-stage water purification system with ozone and ultraviolet disinfection, 30 professional squash courts, the largest bath/spa complex network in Ukraine, and dedicated children's fitness and martial arts programs. The company fields 1,900 qualified instructors across specializations including Olympic athletes and European/world champions, and offers 200+ group training sessions covering aerobics, cycling, yoga, pilates, CrossFit, combat sports, and aqua aerobics.

The business model is direct-to-consumer subscription-driven fitness. Customers purchase memberships (monthly, 3-month, 6-month, or 12-month durations) starting at 499 UAH per month, with access tiered by club and amenity. Supplementary revenue streams include personal training, corporate wellness programs (via the wholly-owned subsidiary Sport Life Corporate), family and children's programs, and a franchise offering through franchisingsportlife.com. Customer acquisition and engagement are supported by a Sport Life mobile app (iOS and Android), a content blog, email newsletters ("Fitness Tussivka"), and seasonal promotional campaigns. The company serves three primary segments: individual consumers seeking gym/pool/class access, families utilizing children's fitness and swimming programs, and corporate clients purchasing employee wellness packages.

The underlying technology platform is operational rather than digital-native: the differentiated technical asset is the multi-stage water purification infrastructure for pools, while the digital layer is limited to a mobile app for booking and membership management. The company has no disclosed AI/ML capabilities, no public API, and no data flywheel mechanics. Geographic exposure is exclusively domestic Ukrainian, with no record of international expansion or cross-border operations. The company is privately held with no disclosed funding rounds, acquisitions, or external investors in the available sources.

Name

Sport Life

Legal name

Group of companies Sport Life

Website

https://sportlife.ua

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sport Life operates the largest fitness club network in Ukraine, with 48 clubs across 14 cities serving individual consumers, families, and corporate clients through subscription memberships and on-site fitness, aquatic, spa, and martial arts services.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Club Sports Programs (EDALAIAB), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Fitness club chain
• Swimming pool services
• Group exercise classes
• Corporate wellness programs
• Spa and wellness services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees providing access to gym facilities, group classes, pools, and spa services. Memberships available in various durations including monthly, 3-month, 6-month, and 12-month options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sport Life operates the largest fitness club network in Ukraine with 48 clubs across 14 cities, selling recurring memberships that grant access to gym facilities, 115 swimming pools, 200+ group exercise classes, squash courts, combat sports programs, and spa/bath complexes. Ancillary paid offerings include personal training, spa treatments, and massage, with a separate B2B corporate fitness program and a franchise program for opening new branded clubs.

Product overview

Sport Life is a comprehensive fitness club network operating as a unified platform across 46+ locations in Ukraine (primarily Kyiv with 30 clubs, plus Lviv, Odesa, Dnipro, Kharkiv, Cherkasy, Lutsk, Poltava, Chernivtsi, Zhytomyr, Kamianske-Podilskyi, Kremenchuk, Rivne, and Bucha). The network offers an integrated ecosystem of fitness and wellness services centered around a core membership system with tiered access to gym facilities, 115 swimming pools, group exercise programs (200+ sessions), combat sports, aquatics, and spa services. The offering combines physical infrastructure (equipment, pools, courts) with human expertise (1,900 certified trainers) and digital access (mobile app for booking and membership management). Key product categories include: (1) Core fitness services - gym, swimming pools, group programs, personal training; (2) Combat sports - boxing, kickboxing, self-defense, martial arts; (3) Aquatic services - pools for all ages, aqua aerobics, swimming lessons; (4) Wellness - spa, sauna, hammam, massage; (5) Children's services - kids fitness, kids swimming, camps; (6) Supplementary - corporate fitness, franchise program, and digital membership cards. Equipment is sourced from USA and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Life Corporate: Corporate fitness program for business clients

Products and services

• Personal Training (Персональний тренер) One-on-one training sessions with certified Sport Life instructors providing personalized fitness guidance and goal achievement; sold as an add-on to club membership.
• Sport Life Corporate (Корпоративний фітнес) Corporate wellness program offering employee fitness memberships and gym access packages for Ukrainian businesses, operated via a wholly-owned subsidiary and dedicated website.
• Sport Life Franchise Program (Франчайзинг) Franchise offering enabling partners to open new Sport Life branded fitness clubs, including use of the brand, operating model, and service portfolio.
• Sport Life Mobile App iOS and Android mobile application for Sport Life members to book sessions, manage memberships, and access club services.
• Sport Life Club Membership Cards (Клубні картки) Recurring club membership subscriptions granting access to all Sport Life clubs and services, offered in monthly, 3-month, 6-month, and 12-month durations starting from 499 UAH per month, with family packages and specialized programs (veterans, newborn, seasonal offers).
• SPA and Wellness Treatments (СПА-процедури) Paid spa services including hydromassage, jacuzzi, lymphatic drainage massage, sports massage, anti-cellulite massage, full body massage, facial massage, back massage, and tanning solariums across Sport Life club locations.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Iconic international fitness brand with multi-location franchise model. Comparable in brand-led premium fitness positioning and multi-club subscription model.
• Planet Fitness: Largest US fitness chain by membership, operating a low-cost subscription model across 2,000+ locations. Comparable in subscription/membership model, mobile app integration, and multi-club scaling approach, though at much larger scale.
• Life Time Fitness: US premium fitness chain offering full-service clubs with pools, spa, group classes, and family programming. Closely comparable in premium positioning, family/children services, and amenity-rich facility model.

Direct peers

• Smart Fitness: Ukrainian fitness club chain offering multi-location membership-based fitness with similar service breadth. Direct domestic competitor to Sport Life in the mid-market fitness segment.
• Pulse Fitness (Pulse Gym): Ukrainian fitness club network offering gyms, group programs, and pool facilities. Closely comparable as a domestic fitness chain competitor targeting similar consumer segments with similar subscription model.
• McFIT: Large European fitness chain offering subscription-based gym access across multiple countries. Comparable in scale, multi-club subscription model, and category positioning as a high-volume fitness operator.
• SportCity: Major Ukrainian fitness club chain operating multiple locations across major Ukrainian cities. Direct competitor to Sport Life in the same D2C membership-based fitness model, with overlapping services (gym, group classes, pools).
• Basic-Fit: Europe's largest low-cost fitness chain with 1,000+ clubs across multiple countries operating on subscription model. Comparable business model, GTM motion (membership subscriptions, mobile app), and category leadership approach.
• Fitness First: International premium fitness club chain operating across multiple geographies. Comparable as a multi-club subscription fitness operator with full-service amenities including pools, group classes, and personal training.
• World Class: Premium international fitness chain with significant presence in CIS countries including Ukraine. Competes head-to-head with Sport Life in the premium full-service fitness segment with pools, spa, group classes, and personal training.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Life