Rays Lighting

What Rays Lighting does

RAY Lighting Ltd is a UK-based, founder-led manufacturer of circadian-friendly LED lighting products, established following R&D that began in 2016 and with the consumer brand officially launched in 2020. The company develops and sells a full hardware stack of retrofit bulbs (GU10, GLS, C35, G9), spotlights, downlights, LED engines, accent strips, portable lamps, and modular housings, all unified by its proprietary BlueBalance and Flicker Free Bridging technologies and a full-spectrum phosphor overlay that achieves CRI 97-98 (sunlight = 100) and 1-8% flicker versus 40% for market-leading LEDs. Its most recent platform, Dynamic X, shifts the blue component of the spectrum into a beneficial cyan range and consolidates prior Calm and Dynamic ranges into a single bulb SKU.

The business sells primarily through direct e-commerce at ray.lighting, supplemented by international FedEx shipping and an exclusive UK distribution agreement signed with smart-home AV distributor AWE Europe Ltd in September 2025. It addresses both horizontal end markets (residential consumers and professional installers purchasing direct) and named verticals including hospitality, education, commercial offices, healthcare, and film/entertainment; enterprise installation customers referenced include Sotheby's, Mandarin Oriental, Starwood Capital, Bang & Olufsen, and the production company behind the Empire of Light film. Unit pricing spans roughly £6 for accessories to £493.70 for a 5-meter LED strip, with the core retrofit bulb range between £7.49 and £24.95 and engineered fixtures at £181-£218.70.

The company is privately held, registered in Gloucester with a London showroom, and appears bootstrapped with no disclosed external funding. Co-founders Jason Wilkin (Technical Director) and Simon McCune (Sales Director) maintain control, supported by non-executive director Steve Moore (joined August 2022). Headcount is 1-10, and all revenue streams are hardware sales with a 3-year product warranty; there is no software, subscription, or services component.

Name

Rays Lighting

Legal name

RAY Lighting Ltd

Website

https://ray.lighting

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

RAY Lighting is a UK-based, founder-led manufacturer of circadian-friendly LED lighting products, selling proprietary flicker-free, full-spectrum bulbs, fixtures, and modules direct-to-consumer and via professional installers, with named enterprise customers in hospitality, luxury retail, and film production.

Ownership category

akta.pro rank

Product category

LED Lighting Fixtures

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

akta.pro secondary industries

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• LED lighting fixtures
• Circadian-friendly lighting
• Flicker-free lightbulbs
• Full spectrum lighting
• Downlights and engines

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. LED Light Bulb Sales: Retail sales of proprietary LED light bulbs including GU10, GLS, C35, G9 formats. Products sold directly through e-commerce website to consumers and professionals. One-time purchase model with 3-year warranty.
2. LED Fixture and Downlight Sales: Complete fixture sales including spotlights, downlights (Halo, Flow series), residence housings, engines, and accent lighting. Professional installation products sold to installers and specifiers.
3. Accessories Sales: Supporting products including drivers, fire rings, lampholders, and connectors. Complementary sales to main product categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

RAY Lighting manufactures and sells a range of circadian-friendly LED lighting products, including retrofit lightbulbs (GU10, GLS, C35, G9), spotlights, downlights, LED engines, accent lighting, portable lamps, and recessed housings. Its products are built on proprietary BlueBalance Technology and Flicker Free Bridging Technology to eliminate blue light spikes and flicker, delivering CRI 97-98 full-spectrum output closer to natural sunlight. Sales are made directly through the ray.lighting e-commerce site and via an exclusive UK distribution partnership with AWE Europe Ltd serving professional installers and specifiers.

Product overview

RAY Lighting is a UK-based manufacturer of healthy LED lighting solutions with a comprehensive product portfolio centered on circadian-friendly, flicker-free technology. The product range is organized into interconnected categories: RAY Bulbs (retrofit LED replacements in GU10, GLS, C35, G9 formats) for consumer self-installation; RAY ROMA (portable wireless lamp with charging); RAY Spot Lights (adjustable MINI and MAXI fixtures in surface, recessed, and track mounts); RAY Accent (LED strips and cabinet lights); RAY Engines (high-powered wired light engines in multiple form factors); and RAY Flow/Halo Downlights with associated Residence/Housing ranges (recessed fixtures with interchangeable components). Supporting these are Accessories (OSRAM drivers, fire rings, lampholders). All products share core technologies: BlueBalance Technology for eliminating blue spikes, Flicker Free Bridging Technology for zero-flicker operation, and Full Spectrum Phosphor overlay achieving CRI 97-98 (sunlight is 100). The Dynamic X technology represents the latest generation combining all benefits into single bulbs. Products are designed for both residential (self-installation) and professional (installer-fitted) applications, with specific ranges for schools, offices, film production, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SunRAY: Premium organic light creations featuring BlueBalance Technology and Flicker Free Bridging Technology for circadian-friendly lighting
• Dynamic X
• BlueBalance
• RAY Residence

Products and services

• RAY Bulbs Comprehensive range of LED retrofit lightbulbs for standard fittings (GU10, GLS E27/B22, C35 candle, G9 capsule) featuring flicker-free operation, full spectrum phosphor coating, BlueBalance chip technology and CRI ratings of 93-97+. Designed for homeowners and self-installation as a healthier replacement for standard LEDs.
• RAY ROMA Portable Lamp

Quantifiable outcome

• Flicker reduced to 1-8% in GU10 bulbs vs market leader 40% and standard LED 100%
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• AWE Europe LtdcoreChannel Partner/ Reseller/ Distributor · 1 September 2025RAY Lighting announced exclusive UK distribution agreement with AWE Europe Ltd, effective September 2025. AWE distributes to world's best AV brands and will now offer the full range of RAY Lighting's healthy, Full Spectrum lighting products. Partnership provides RAY Lighting a proven, specialist channel to accelerate its continuing UK growth, whilst strengthening AWE's position as a complete solutions provider for smart home professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• WAC Lighting: US-based architectural and decorative LED fixture manufacturer with broad specification-grade residential and hospitality distribution — directly comparable to RAY's professional fixture SKUs (spots, downlights, engines).
• Flos: Italian high-end designer architectural and decorative lighting — competitor at the premium specification tier (hotels, galleries, luxury retail) where RAY's CRI-98 narrative is most relevant.
• Ketra (Lutron): Acquired by Lutron in 2018, Ketra pioneered high-end circadian-tunable LED for luxury residential and commercial — the closest large-brand analogue to RAY's full-spectrum premium play, now distributed through Lutron's much broader controls portfolio.
• Signify (Philips Hue): Global lighting market leader with a mass-market smart-bulb franchise (Philips Hue) and broad professional/specification portfolios. Sets the commoditizing price benchmark RAY must justify its premium against, while also signalling where category expectations are heading.
• Cree Lighting: Major LED lighting manufacturer with strong commercial and industrial fixture presence — represents the scale-driven competitive threat RAY faces if healthy-lighting features become commoditized specification.

Direct peers

• BIOS Lighting: Specialist in circadian-friendly and human-centric LED lighting for offices, schools and healthcare — same primary value proposition (blue-light management, circadian alignment) and a similar mid-size specification-led GTM.
• Soraa: US-based premium LED lighting company using violet-chip (rather than blue-chip) technology to achieve high CRI/full-spectrum output — directly analogous to RAY's Nature's Blue and violet-chip architecture. Targets specification-grade residential and commercial projects with a comparable 'healthier light' narrative.
• John Cullen Lighting: UK-based premium architectural lighting designer and supplier serving high-end residential, hospitality and developer projects — directly overlaps RAY's professional channel. Notably, RAY co-founder Simon McCune previously consulted to John Cullen, evidencing direct competitive adjacency.

Emerging players

• Plumen: London-based designer LED bulb brand with a premium, design-led positioning sold direct and through design retailers — overlaps RAY on consumer-facing premium GU10/decorative bulbs, though without the circadian health narrative.
• Nanoleaf: Consumer smart-lighting brand with a wellness/daylight framing and direct e-commerce distribution — closest smaller-scale analogue to RAY's product-led, education-driven consumer GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ray_lighting_
• Facebookfacebook.com/www.ray.lighting
• Instagraminstagram.com/ray_lighting
• LinkedInlinkedin.com/company/rays-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rays Lighting