Innomark

What Innomark does

Innomark GmbH is a privately held, owner-managed branding agency headquartered in Wiesbaden, Germany, founded on June 1, 1996, by Thomas H. Schiefer. The firm specializes in name development, trademark research, and brand consulting, serving a horizontal mix of startups, mid-sized companies, and large multinational enterprises. Documented clients include Porsche (CAYMAN), Bentley, Adobe, Coca-Cola, Samsung, Bayer, AXA, Bosch, Volkswagen, Abbott, Novartis, and many others, with cumulative output of 800–1,200 brand developments and 25,000–30,000+ trademark searches across up to 185 countries.

The core service portfolio is delivered through two proprietary business units, trademarkCHECK (comprehensive trademark searches and registration support) and trademarkRADAR (worldwide trademark collision and brand-media monitoring), supported by the Brand Tower analysis model for portfolio diagnostics. Additional services cover pharmaceutical naming, brand architecture and portfolio restructuring, claims and slogans, title protection, and stock-brand procurement. The firm also operates a channel partnership with BRANDvillage, an online marketplace for buying and selling existing brand and domain rights. Pricing is individualized and project-based, with the firm claiming to be the first branding agency to introduce outcome-based success fees for naming projects; multi-year contracts are mentioned for ongoing engagements.

The business model is sales-led B2B professional services, with direct client engagement via the website, phone, and email, supplemented by thought-leadership content (Markenwissen) and industry-conference presence (Deutscher Markenkongress, G-E-M Markendialog, IP-Kongress). The firm has no disclosed external funding, no subsidiaries, and no public revenue; headcount is reported between 8 and 40 depending on source and date, with the most recent website figure of approximately 35. Innomark has won the German Brand Award 2023 (for DG Nexolution) and a Produkt des Jahres 2023 reader-voted award (for TRIGENIUS).

Name

Innomark

Legal name

innomark GmbH

Website

https://innomark.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Innomark GmbH is a Wiesbaden-based, owner-managed branding agency founded in 1996 that provides name development, international trademark research, brand consulting, and brand monitoring to startups, mid-sized firms, and large multinationals, with proprietary tools trademarkCHECK and TrademarkRADAR.

Ownership category

akta.pro rank

Product category

Branding and Naming Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAAAM

Market Research, Analytics & Consumer Insights

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Brand naming services
• Trademark research
• Brand consulting
• Trademark monitoring
• Name development

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Naming and Name Development Services: Professional name development services for products, services, and companies including comprehensive process from initial contact to claims settlement. Includes concept tests, international language checks, and registered stock brands.
2. Brand Consulting and Advisory: Strategic brand consulting including portfolio analyses, brand strategy development, labeling concepts, and structural brand reforms. Also includes brand family development and analyses using Brand Tower model.
3. Trademark Research Services: Comprehensive trademark searches conducted in up to 185 countries, supporting complete trademark registration processing, domain registration, and title protection searches.
4. Brand Monitoring (TrademarkRADAR): Worldwide collision monitoring and brand-media monitoring services to protect brands from unauthorized use by third parties.
5. Stock Brands and Domains: Procurement of pre-registered trademarks and domain rights that are immediately available, avoiding creation process and registration waiting periods.
6. Success Fees: First branding agency to introduce success fees for naming projects, aligning compensation with project outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Innomark GmbH is a specialized branding agency that develops brand names and naming concepts for products, services, companies, and pharmaceuticals, and provides comprehensive international trademark searches in up to 185 countries together with worldwide trademark collision monitoring and brand-media monitoring. The firm combines scientific analysis with creative naming through its trademarkCHECK and TrademarkRADAR units and supports clients with brand strategy, brand architecture development, claims and slogans, title protection searches, and procurement of pre-registered stock brands and domains.

Product overview

Innomark GmbH is a specialized branding agency offering a comprehensive suite of naming and brand consulting services. The core offering centers on name development and trademark services through two main business units: trademarkCHECK (for comprehensive trademark searches across 185 countries) and trademarkRADAR (for worldwide trademark monitoring and collision detection). Additional services include brand consulting, brand architecture development, pharmaceutical naming, trademark registration support, domain registration, title protection, claims and slogan development, and brand success monitoring. The company also operates BRANDvillage.com as a marketplace for buying and selling existing brand and domain rights. The service portfolio is delivered through creative analysts combining scientific analysis with creative name development, positioning the company as a full-service naming and branding partner.

Differentiator

Problem solved

Functional benefit

Brands

• trademarkCHECK: Business unit for trademark research services
• trademarkRADAR
• BRANDvillage

Products and services

• Name Development (Namensentwicklung) Strategic name development service that supports clients in finding suitable product, service, or company names, including concept tests, international language checks, and access to registered stock brands. Designed for enterprises and growth-stage companies seeking distinctive, legally available brand names.
• trademarkCHECK Trademark research business unit conducting comprehensive searches in currently 185 countries, supporting full registration processing, domain registration, and title protection searches. Serves enterprises, startups, and law firms requiring cross-jurisdiction clearance.
• TrademarkRADAR (Brand-Monitoring) Worldwide trademark collision and brand-media monitoring product family providing ongoing surveillance against unauthorized trademark registrations and third-party trademark use, with trend and industry monitoring services.
• Brand Consulting (Markenberatung) and Brand Architecture Development Strategic brand consulting service covering portfolio analyses, strengths and weaknesses analyses, strategic reorganization of name portfolios, and development of complete brand architectures and brand families. Targets enterprises and mid-sized companies needing structural brand reform.
• Claims & Slogans Service for developing taglines and slogans that complement brand names and reinforce brand communication. Supports enterprises and growth-stage companies.
• Stock Brands and Domains (Vorratsmarken & Domains) Procurement service offering pre-registered trademarks and domain rights that are immediately available for use, avoiding the creation process and registration waiting periods.
• Title Protection and Title Research (Titelschutz & Titelrecherchen) Title protection and title search service that secures protection for work titles before publication and conducts comprehensive title research across jurisdictions.
• Pharma-Naming Specialized naming service for pharmaceutical and healthcare products that must satisfy strict regulatory compliance requirements. Supports pharma and medical-device companies.

Quantifiable outcome

• Over 1,200 brand developments completed
• +4 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BRANDvillagecoreChannel Partner/ Reseller/ DistributorPartnership with BRANDvillage International Brand Exchange for online marketplace to buy and selling existing brand and domain rights. innomark has successfully realized brand purchases and sales for customers through this partnership. BRANDvillage has established itself as one of the largest and most successful marketplaces for brand and domain rights.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wolff Olins: Established global brand consultancy in the Omnicom network offering brand strategy, identity, and naming services. Operates in the same enterprise branding space as Inn立mark but as part of a much larger portfolio of services.

Direct peers

• Landor & Fitch: Major global branding agency combining brand strategy, naming, identity design, and experience. Closely comparable to Inn立mark in serving large enterprises with end-to-end brand programs that often include naming deliverables.
• FutureBrand: Global brand consultancy under IPG that creates brand strategies and naming systems for multinational clients. Competes directly with Inn立mark for corporate, product, and service naming engagements across international markets.
• Interbrand: Global brand consulting leader offering brand strategy, naming, valuation, and design services to enterprise clients. Directly competes with Inn立mark in the naming and brand consulting layer, serving many of the same blue-chip multinationals.
• Siegel+Gale: Brand strategy and naming firm known for simplicity-focused brand work. Directly comparable to Inn立mark as a strategic branding consultancy offering naming, brand positioning, and verbal identity services to global enterprises.
• Lexicon Branding: Pure-play naming agency specializing in brand name development with proprietary linguistic and trademark methodologies. Closely mirrors Inn立mark's specialist positioning around name creation combined with deep trademark research.
• Lippincott: Brand strategy and design consultancy serving Fortune 500 clients across industries. Comparable to Inn立mark in the brand strategy and corporate/product naming space, with a particular strength in corporate identity programs.
• NOMEN International: Global naming agency combining linguistic analysis with trademark research for multilingual brand name development. Directly competitive in the same naming-plus-trademark clearances use case, especially across European and Asian markets.
• Addison Whitney: Naming and brand strategy consultancy with strong pharmaceutical and life sciences vertical. Comparable to Inn立mark in combining pharma naming expertise with global trademark clearing and brand architecture work.

Emerging players

• Gerstman + Meyers: Boutique brand naming consultancy delivering name development, trademark screening, and verbal identity. A smaller specialist comparable to Inn立mark's independent, owner-managed model with strong trademark integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innomark