Michigan Safety Conference

What Michigan Safety Conference does

Michigan Safety Conference (MSC) is a 501(c)(3) non-profit organization founded in 1928 and headquartered in Okemos, Michigan, that exists to eliminate workplace injuries and fatalities in the State of Michigan by delivering workplace health and safety education and convening a community of safety experts. Its core product is a two-day annual conference held every April — the 2026 event is scheduled for April 14–15 at Lansing Center and the 2027 event for April 13–14 at Vibe Credit Union Showplace in Novi — that draws over 2,200 registered safety professionals and features 120+ classes across 14 training divisions (plus 1 training section), a trade show with 200+ exhibitors, and CEU-eligible content recognized by BCSP, ABIH (CIH), ASSE, and the State of Michigan EGLE for wastewater CEC. The organization also operates a Product/Service Directory marketplace, a Career Center at careers.michsafetyconference.org, the Safety Spectrum Podcast (Season 5, partially MIOSHA-funded), and a Scholarship Program that has awarded more than $395,250 cumulatively to students in Michigan occupational safety and health programs.

Operationally, MSC runs with 1–10 paid staff (led by Executive Director Denise McGinn, CAE) supported by a volunteer Board of Directors, Executive Committee, 15+ standing committees, and the 14 training divisions, reflecting a volunteer-driven GTM. Pricing is publicly disclosed and one-time/annual: attendee passes run $335–$375 per person with early-bird tiers, exhibitor booths span $905 (10x10) to $5,900 (20x50) with premium and non-profit SKUs, and sponsorships are tiered across Donor ($200–$999.99), Contributing ($1,000–$2,999.99), and Corporate Partner ($3,000–$5,000) levels. Revenue streams include conference registration, exhibitor booth fees, sponsorships, program book and mobile-app advertising, directory listings ($250–$300, or free for exhibitors/sponsors), and tax-deductible donations/United Way payroll deductions; programming is supported by a formal three-year MIOSHA Alliance Agreement signed December 20, 2023, and CEU certification through Grand Valley State University.

Name

Michigan Safety Conference

Legal name

Michigan Safety Conference

Website

https://michsafetyconference.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Safety Conference is a 501(c)(3) non-profit founded in 1928 that runs an annual two-day workplace safety conference in Michigan, serving 2,200+ safety professionals with 120+ classes across 14 divisions, 200+ exhibitors, and CEU-eligible training.

Ownership category

akta.pro rank

Product category

Workplace Safety Conference and Training

NAICS

Professional and Management Development Training (611430), Other Technical and Trade Schools (611519), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Training, Workshops & Certification Events (MPAGAGAJ)

akta.pro secondary industries

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO), Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)

Keywords

• Workplace safety training
• Safety conference
• Continuing education units
• Occupational safety education
• Safety professional development

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Registration Fees: Revenue from attendee registration for the annual two-day conference and single-day options. Early bird pricing available. Additional fees for pre-conference training classes (CPR/AED, HAZWOPER, Watchouts training).
2. Exhibitor Booth Fees: Revenue from companies renting exhibit space at the annual trade show. Includes various booth sizes (10x10, 20x20, 20x40, 20x50), premium booth locations, and non-profit displays. Additional add-ons available (scavenger hunt, pull up banners, networking reception banners).
3. Sponsorship Revenue: Corporate partners ($3,000-$5,000), contributing sponsors ($1,000-$2,999.99), and donors ($200-$999.99). Specific sponsorship opportunities include keynote speaker ($5,000), mobile app ($5,000), photo booth ($5,000), and various other tiered options.
4. Product/Service Directory Listings: Revenue from marketplace listings for workplace health and safety suppliers. Paid listings with or without logo displayed. Exhibitors/sponsors receive free listings.
5. Program Advertising: Revenue from advertising in the on-site program book (full page $550, half page $425, quarter page $375, inside covers $575, back cover $650) and mobile app advertising.
6. Donations and Contributions: Tax-deductible donations as a 501(c)(3) organization. Donation levels range from $50 to $10,000. Also accepts planned giving through wills/estate plans. Eligible for United Way payroll deduction.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Michigan Safety Conference organizes and runs an annual two-day workplace health and safety conference held every April in Michigan, featuring 120+ training classes across 14 specialized training divisions, a trade show with 200+ exhibitors, and Continuing Education Units (CEUs) for professional certifications. The organization supplements the annual event with pre-conference certification training (CPR/AED, HAZWOPER), an online product/service directory marketplace, a career center, the Safety Spectrum Podcast, a scholarship program, and awards programs.

Product overview

Michigan Safety Conference operates as a non-profit 501(c)(3) organization running a single annual conference as its primary offering, supplemented by training certification programs, an online product marketplace, and professional development resources. The core product is the Annual Michigan Safety Conference (April 14-15, 2026) featuring 120+ training classes across 14 divisions, a trade show with 200+ exhibitors, and CEU credits. Supporting products include Adult First Aid/CPR/AED Certification Training, HAZWOPER Training, the Safety Spectrum Podcast (Season 5), a Product/Service Directory marketplace, a Scholarship Program (up to $20,000 awards), and Awards Programs recognizing workplace safety excellence. The organization also provides volunteer leadership opportunities across divisions and committees. The conference attracts over 2,200 attendees annually and is organized as a not-for-profit corporation with voluntary membership from business, industry, education, labor, and government representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Spectrum Podcast: A podcast project that creates podcasts touching on essential EHS safety topics across a wide range of interests and industries, currently in Season 5.

Products and services

• Annual Michigan Safety Conference A two-day annual workplace health and safety training event held every April, featuring 120+ classes across 14 training divisions, a trade show with 200+ exhibitors, CEU credits, awards ceremonies, and professional networking opportunities. For 2026, scheduled April 14-15 at Lansing Center; for 2027, scheduled April 13-14 at Vibe Credit Union Showplace in Novi, MI.
• Adult First Aid/CPR/AED Certification Training Four-hour certification course taught by Tracy Hazel of Advanced Training and Consulting, LLC. Provides skills to respond to cardiac, breathing, and first aid emergencies. Certification valid for two years through the American Red Cross. Priced at $70 per person.
• HAZWOPER Combined 8-hour Operations Level and 24/40 Hour 8-hour Refresher Training Combined Hazardous Waste Operations and Emergency Response training at the Technician Level. Meets OSHA training requirements in 29 CFR 1910.120q. Priced at $150 (includes lunch).
• Product/Service Directory Online marketplace enabling workplace health and safety professionals to search for products and services by category year-round. Features supplier listings including safety training, consulting, PPE, ergonomic products, and environmental services. Listings without logo $250; with logo $300; free for exhibitors/sponsors.
• Scholarship Program Annual scholarship program providing financial assistance to students enrolled in occupational safety and health curriculums at Michigan colleges and universities. Scholarships awarded up to $20,000. Over $395,250 awarded to date. Applications due January 31; funds distributed March 15.
• Workplace Safety Awards Programs Multiple award programs including Harry L. McKinley Workplace Safety Leadership Award (recognizing employer leadership), Darryl C. Hill Safety Professional of the Year Award (recognizing individual commitment), Sandra S. Irion Distinguished Service Award (recognizing volunteer achievement), and Special Recognition Award.
• Continuing Education Units (CEUs) CEU credits offered through Grand Valley State University for conference attendance, accepted by BCSP, ABIH (CIH), ASSE, and other professional certification bodies. Also includes wastewater CEC through Michigan EGLE.
• Safety Spectrum Podcast A podcast project covering essential EHS safety topics across diverse industries. Currently in Season 5, partially funded by MIOSHA grant, hosted by Sheila Ide of A.B. Consulting. Available for streaming globally.
• Career Center Online job board at careers.michsafetyconference.org where safety professionals can find positions and employers can post job opportunities. Operates year-round for the Michigan safety community.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, key and minor.

• MIOSHA (Michigan Occupational Safety and Health Administration)coreStrategic or Co-development Partner · 20 December 2023The Michigan Safety Conference and MIOSHA formally signed an Alliance Agreement on December 20, 2023. This three-year agreement focuses on Raising Awareness through Outreach and Communication, and Training and Education. The alliance aims to improve workplace health and safety for Michigan workers. MSC has had a long-standing relationship with MIOSHA dating back to their beginnings.
• MIOSHA Consultation Education and Training (CET) DivisioncoreStrategic or Co-development PartnerMIOSHA CET Division participates in the conference through their own training division, offering programs and CEUs for attendees. Gloria Keene serves as Division Chair.
• SedgwickkeyGTM or Marketing PartnerKeynote Sponsor for 2026 conference. Sedgwick is a risk, benefits and rewards company. Dr. Diane Rohlman from University of Iowa Healthier Workforce Center of the Midwest presented the keynote on Total Worker Health.
• Signal RestorationminorGTM or Marketing PartnerMobile App Sponsor. Signal Restoration Services is America's customer-service focused, leading commercial restoration partner.
• TE ConnectivityminorGTM or Marketing PartnerPhoto Booth Sponsor. TE Connectivity is a technology company.
• AonkeyGTM or Marketing PartnerCorporate Partner sponsor. Aon is a professional services firm. Joe Galusha from Aon Risk Services serves on the Fund Development Committee.
• Associated General Contractors of Michigan (AGC)keyGTM or Marketing PartnerCorporate Partner sponsor. A construction industry association. Paul Wrzesinski (2027 President) is associated with AGC of Michigan.
• Accident Fund Insurance Company of AmericaminorGTM or Marketing PartnerCorporate Partner sponsor. Christopher DeRuiter from Accident Fund serves on the Board of Directors.
• Operating Engineers 324 LMECminorGTM or Marketing PartnerCorporate Partner sponsor. Lee Graham serves on the Board of Directors representing this labor organization.
• Great Lakes Safety Training Center (GLSTC)keyGTM or Marketing PartnerCorporate Partner sponsor and non-profit supporter. A 501(c)(3) organization providing occupational safety, health and compliance training. Jill Dougherty serves on the Board of Directors.
• Occupational Care ServicesminorGTM or Marketing PartnerCorporate Partner sponsor. A family-owned company providing occupational care services.
• Niles Industrial CoatingsminorGTM or Marketing PartnerContributing Sponsor. Bryan Johnson from Niles Industrial serves as Chemical Division Co-Chairperson.
• CSM GroupminorGTM or Marketing PartnerContributing Sponsor. A construction management company.
• Safety Services, Inc.minorGTM or Marketing PartnerContributing Sponsor. Has been a trusted source for safety equipment and training for over 75 years.
• American Society of Safety Professionals (ASSP) - Michigan ChapterskeyGTM or Marketing PartnerNon-profit supporter and joint chapter meeting host. ASSP provides essential career support, industry-leading education, and networking opportunities. Hosts annual ASSP Joint Chapter Meeting during the conference.
• Construction Association of Michigan (CAM)minorGTM or Marketing PartnerNon-profit supporter and partner organization for the construction industry.
• NFPA (National Fire Protection Association)minorGTM or Marketing PartnerIn-kind contributor and sponsor. NFPA provides standards and training related to fire and electrical safety.
• Michigan Self-Insurers' Association (MSIA)minorGTM or Marketing PartnerNon-profit supporter dedicated to promoting workplace safety among self-insured employers in Michigan.
• Grand Valley State UniversitykeyStrategic or Co-development PartnerProvides CEUs through Grand Valley State University for conference attendance. In-kind contributor. Courtney Aloul serves on the CEU Committee.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ohio Safety Congress & Expo (BWC): Ohio's largest annual workplace safety conference, run by the Ohio Bureau of Workers' Compensation. Comparable as a state-level safety conference with hundreds of exhibitors and thousands of attendees, serving a similar industrial/manufacturing base in the neighboring Midwest region.
• ASSE/ASSP Greater Detroit and Western Michigan Chapters: Local ASSP chapters in Michigan that host joint meetings with MSC and serve overlapping safety professional audiences. They compete for some of the same local programming, networking, and continuing education dollars that MSC captures through its annual conference.

Direct peers

• Great Lakes Safety Training Center (GLSTC): A 501(c)(3) occupational safety, health, and compliance training organization and current MSC Corporate Partner with board representation. Directly comparable as a regional nonprofit training provider offering OSHA-aligned courses and CEU-eligible programming to overlapping Michigan employer audiences.
• OSHA Training Institute Education Centers: Authorized nationwide network of OSHA training centers offering 10-hour, 30-hour, and HAZWOPER courses with CEUs. They compete with MSC's pre-conference HAZWOPER and CET training and target the same Michigan employer compliance audience.
• National Safety Council (NSC): The largest U.S. nonprofit safety organization, running the annual NSC Congress & Expo with thousands of safety professionals and hundreds of exhibitors. Directly comparable to MSC in mission (workplace safety), business model (annual conference + training + CEUs), and revenue structure (registration, exhibits, sponsorships).
• American Society of Safety Professionals (ASSP): Global professional society for safety professionals that runs its own annual Safety Conference and provides CEU-eligible education. MSC partners with ASSP's Michigan chapters for joint meetings, and both serve the same end-user (safety directors, managers) with overlapping training content and certification prep.
• American Industrial Hygiene Association (AIHA): Professional association for industrial hygienists that delivers conferences, continuing education, and content aligned with CIH/IH credentials. Comparable to MSC because Industrial Hygiene is one of MSC's 14 training divisions, and AIHA targets the same mid-senior safety/IH professional audience.
• Board of Certified Safety Professionals (BCSP): The leading U.S. credentialing body for safety professionals (CSP, ASP, CHST). MSC's CEUs are explicitly accepted by BCSP, making BCSP a key ecosystem counterpart; both serve the same professional audience pursuing/maintaining safety certifications.

Broad incumbents

• National Fire Protection Association (NFPA): A long-established national standards body and conference/expo producer (NFPA Conference & Expo) covering fire, electrical, and life safety. Comparable as both an in-kind MSC sponsor and a broader EHS education provider whose content overlaps MSC's Emergency Management/Fire Safety division.

Others

• Safety+Health Magazine (NSC): The flagship publication of NSC serving the same workplace safety professional audience as MSC. It functions as an adjacent media/training ecosystem player — providing ongoing education and industry content that complements (and partly substitutes for) MSC's conference and podcast offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michigan-safety-conference-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Safety Conference