Qvevri Wine Georgia

What Qvevri Wine Georgia does

Qvevri Wine Georgia is a private U.S.-based importer and distributor focused on Georgian wine. It sells to American consumers through a Shopify e-commerce storefront and to California retailers, restaurants, bars, and other alcohol-carrying establishments through wholesale relationships. The company markets an 18-wine portfolio that includes the Koncho line and varietal and PDO wines, and provides trade customers with product knowledge, staff training, and marketing support.

Its portfolio includes traditional qvevri wines made by fermenting and aging in egg-shaped clay vessels buried underground, with wild yeast and extended skin contact for some wines, alongside conventionally vinified red, white, rosé, orange, and other wines. Qvevri Wine Georgia works directly with Georgian producers, including Koncho&Co, which supplies the majority of the portfolio. It generates revenue from one-time consumer bottle sales priced at $20 to $35 and wholesale transactions, while using events, email, content marketing, and earned media to extend its reach. The physical distribution network covers 13 California Bay Area retail and restaurant partners, while the online store supports nationwide direct-to-consumer sales.

Name

Qvevri Wine Georgia

Legal name

Qvevri Wine Georgia

Website

https://qvevriwinegeorgia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Qvevri Wine Georgia is a U.S.-based importer and distributor of Georgian wines, selling an 18-product portfolio online and through California retailers and restaurants to consumers and trade accounts seeking traditional qvevri and varietal wines.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine import distribution
• Georgian wine retail
• Qvevri clay vessel wine
• Natural orange wine
• Specialty wine wholesale

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Sells Georgian wines directly to consumers through their e-commerce platform. One-time purchase model for individual bottles with prices ranging from $20 to $35 USD.
2. Wholesale Distribution: Supplies Georgian wines to retailers, restaurants, bars, and other alcohol-carrying establishments through wholesale relationships. Offers marketing support and staff training to retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Qvevri Wine Georgia is a U.S.-based importer and distributor of Georgian wines, curating an 18-product portfolio sourced directly from Georgian producers (primarily Koncho & Co). The portfolio features traditional qvevri-fermented red, white, rose, orange/amber, and semi-sweet wines, sold direct-to-consumer via a Shopify e-commerce store and wholesaled to Bay Area specialty retailers and restaurants.

Product overview

Qvevri Wine Georgia is a U.S.-based importer and distributor specializing in Georgian wines, offering a curated portfolio of 18 distinct wines sourced from Georgian producers. The product lineup centers on traditional qvevri wines made using ancient methods with clay vessels buried underground, alongside classically vinified wines. The portfolio includes the Koncho line (Red, White, Black, Orange, Rose, Amber) and individual varietal wines such as Saperavi, Mtsvane, Kvareli, Kindzmarauli, Khvanchkara, Tsinandali, and others, spanning red, white, rose, and orange wine categories. For retailers and restaurants, the company offers marketing support, staff training, and product knowledge alongside their wine distribution services.

Differentiator

Problem solved

Functional benefit

Brands

• Koncho & Co: A Georgian wine producer whose wines are featured in the Qvevri Wine Georgia portfolio, including various traditional qvevri wines, whites, reds, roses, and oranges.

Products and services

• Red (Koncho) Ruby-red dry wine made from Saperavi, Aleksandrouli, Merlot, Cabernet Sauvignon, and Pinot Noir grapes vinified in underground qvevri clay vessels, with blackberry, vanilla, oak, and chocolate notes. Targeted at wine enthusiasts seeking traditional Georgian reds.
• White (Koncho) Straw-colored dry white wine crafted from Kisi and Muscat grapes with notes of wildflowers, vanilla, and oak. Targeted at consumers seeking traditional Georgian whites.
• Black (Koncho) Deep cherry-colored dry wine with bold aromas of blackberries, black currants, and chocolate; smooth texture with gentle acidity. Targeted at red wine enthusiasts.
• Orange (Koncho) Orange wine made from 70% Kisi and 30% Rkatsiteli grapes with dried apricot, stone fruit, and green tea notes and crisp acidity. Targeted at natural/orange wine enthusiasts.
• Rose (Koncho) Soft ruby-colored rose wine from 60% Ojaleshi and 40% Saperavi grapes with tangy barberries and juicy berry flavors. Targeted at rose wine consumers.
• Amber (Koncho) Golden orange wine vinified in qvevri vessels at 420 meters elevation from Rkatsiteli, Kisi, Khikhvi, Mtsvane Kakhuri, and Mtsvivani Kakhuri grapes with extended skin maceration; green tea, tobacco, and dried fig notes.
• Nino Rose Salmon-colored semi-sweet rose wine from Aleksandrouli and Muscat Rose grapes with rose petals, wild red berries, and long-lasting acidity. Targeted at rose and semi-sweet wine consumers.
• Tsinandali Dry white wine from the Tsinandali micro-viticulture area of Kakheti made from Rkatsiteli and Mtsvane grapes with citrus and tropical floral flavors. Targeted at white wine enthusiasts.
• Saperavi Rose Light-colored rose wine from Saperavi grapes grown in Kakheti with strawberry, cherry, and citrus notes. Targeted at rose wine consumers.
• Saperavi Pomegranate-colored dry red wine from Saperavi grapes grown in Kvareli region with blueberry, sour cherry, and dark chocolate flavors and tannic texture. Targeted at red wine enthusiasts.
• Aleksandrouli Dry red wine from Aleksandrouli grapes with fresh cherry and caramel aromas, plus strawberry, sour cherry, and subtle oak tones. Targeted at red wine enthusiasts.
• Mukuzani Complex medium-bodied dry red wine from Mukuzani PDO in Kakheti with black currant, blackberry, and spicy notes and a velvety leather finish; aged in oak for 9 months. Targeted at premium red wine consumers.
• Mtsvivani Kakhuri Slightly amber-colored dry white wine with layers of dried fig and ripe yellow fruit aromas, vinified in stainless steel tanks and oak barrels for 12 months. Targeted at white wine enthusiasts.
• Mtsvane Dry white wine from Mtsvane grapes grown on black schist soils in Kvareli region with crisp, floral, fruity notes and a mineral-driven palate. Targeted at white wine enthusiasts.
• Kvareli Dark pomegranate-colored dry red wine from Kvareli PDO made from 100% Saperavi grapes with black sour cherry, ripe blackberry, and vanilla aromas; aged in oak for 15 months. Targeted at premium red wine consumers.
• Kisi Qvevri Golden amber dry wine from Kisi grapes vinified in authentic Georgian qvevri vessels with 6-month skin maceration; dry apricot, honey, citrus, and velvety finish. Targeted at natural/orange wine enthusiasts.
• Kindzmarauli Red natural semi-sweet wine from Kindzmarauli PDO with pomegranate color, wild red berries, cherry, and blackberry aromas and an elegant balanced palate. Targeted at semi-sweet wine consumers.
• Khvanchkara High-quality naturally semi-sweet red wine from Khvanchkara PDO in Racha region, made from 70% Aleksandrouli and 30% Mujuretuli grapes with a violet bouquet and soft, enjoyable taste. Targeted at premium semi-sweet wine consumers.
• Wholesale Wine Distribution to Retail and Restaurant Partners B2B distribution service supplying the curated Georgian wine portfolio to Bay Area specialty grocery stores, wine shops, restaurants, and bars, bundled with marketing support, staff training, and product knowledge. Targeted at SMB retail and hospitality operators.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Koncho&CocoreStrategic or Co-development PartnerPrimary Georgian wine producer supplying the majority of wines in the Qvevri Wine Georgia portfolio. Collaborates directly with traditional winemaking methods using qvevri clay vessels.
• OLIVE Specialty Grocery StorecoreChannel Partner/ Reseller/ DistributorSpecialty grocery store retailer in San Francisco, CA carrying Qvevri Wine Georgia's Georgian wine selection.
• Crossroads Specialty FoodscoreChannel Partner/ Reseller/ DistributorSpecialty food retailer with locations in Castro Valley and Palo Alto, CA, serving as retail distribution partner.
• BevricoreChannel Partner/ Reseller/ DistributorRestaurant group with locations in Palo Alto and Los Altos, CA, serving Georgian wines to dining customers.
• Slavic ShopminorChannel Partner/ Reseller/ DistributorSpecialty food and wine retailer in San Jose, CA carrying Qvevri Wine Georgia products.
• Cafe BaklavaminorChannel Partner/ Reseller/ DistributorRestaurant in Mountain View, CA serving Georgian wines by the glass.
• 20 SpotminorChannel Partner/ Reseller/ DistributorRestaurant in San Francisco, CA featuring Qvevri Wine Georgia's Georgian wines.
• European Food & LiquorminorChannel Partner/ Reseller/ DistributorRetail wine and food store in Newark, CA distributing Georgian wines.
• Euromix DelicatessenminorChannel Partner/ Reseller/ DistributorSpecialty delicatessen in Oakland, CA carrying Qvevri Wine Georgia products.
• BZ Bee MarketminorChannel Partner/ Reseller/ DistributorGrocery store in San Mateo, CA serving as retail partner.
• New World MarketminorChannel Partner/ Reseller/ DistributorSpecialty grocery store in San Francisco, CA distributing Georgian wines.
• European FoodsminorChannel Partner/ Reseller/ DistributorSpecialty food retailer in San Ramon, CA carrying Qvevri Wine Georgia products.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the qvevriwinegeorgia.com online store, enabling direct-to-consumer sales, payment processing, and order fulfillment.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Vias Imports: U.S. importer specializing in Italian wines with selective European additions. Comparable as another specialty wine importer with a portfolio of single-origin producers and a similar B2B/distributor model.
• Winebow: Large U.S. wine importer and distributor with a broad portfolio spanning multiple countries. Comparable as a multi-channel wine importer that brings international producers into U.S. retail, on-premise, and DTC channels at greater scale.
• European Cellars: U.S. importer of artisanal wines from France, Italy, and other European regions. Comparable as a boutique importer working with family-owned producers and emphasising terroir and traditional methods.
• Polaner Selections: U.S.-based fine wine importer with a curated European portfolio. Comparable as a similar hybrid DTC-and-wholesale importer serving restaurants and specialty retailers with selective, story-driven producers.
• T. Edward Wines: National wine importer and distributor with a portfolio of organic and biodynamic producers. Comparable as a multi-region U.S. importer that distributes natural/orange-style wines to similar retail and restaurant channels.
• Skurnik Wines: Established U.S. importer of fine wines with a strong focus on natural, organic, and low-intervention producers from Europe. Comparable as a multi-region boutique importer with a similar education-led, sommelier-oriented sales motion.

Emerging players

• Bevri: Georgian restaurant chain in the Bay Area with multiple locations. Comparable as a Georgian-themed food and beverage operator that also serves as a channel partner and brand ambassador for Georgian wine in the same geographic market.
• Indigo Wine Group: Small U.S. importer of natural and low-intervention wines from across Europe. Comparable as a similarly-sized boutique importer bringing niche, story-driven producers to the U.S. retail and on-premise market.

Direct peers

• Georgian Wine House: Importer/distributor of Georgian wines in the U.S. market. Targets a similar audience of restaurants, retailers, and DTC consumers interested in Georgian varietals and qvevri winemaking.
• Marussia Beverages: U.S.-based importer and distributor of Georgian wines and spirits (including Teliani Valley, Tbilvino, and others). Direct competitor in the same niche of bringing Georgian wine to the U.S. wholesale and DTC market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qvevriwinegeo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qvevri Wine Georgia