Demartek
Demartek is a Golden, Colorado-based IT industry analyst firm operating an ISO 17025 accredited test lab, providing commissioned lab validation, performance, and power efficiency testing of storage, server, and networking technologies to enterprise technology vendors. Acquired by Principled Technologies in 2018.
- Company typePrivate
- Founded2004
- HeadquartersGolden, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Demartek does
Demartek is a U.S.-based independent IT industry analyst firm operating its own ISO 17025 accredited test laboratory in Golden, Colorado. Founded in 2004 by Dennis Martin, the firm specializes in hands-on lab validation testing, performance testing, and power efficiency testing of storage, server, networking, and security technologies, with deep domain expertise in storage networking interfaces including Fibre Channel, iSCSI, NVMe, SAS, SATA, FCoE, InfiniBand, and Ethernet. Its offerings include vendor-commissioned evaluation reports, deployment guides (RoCE, Fibre Channel, iSCSI, SSD), the publicly maintained Storage Interface Comparison reference resource, and conference presentations at storage industry events.
The firm's business model is pure B2B professional services: technology vendors and OEMs commission Demartek to conduct validation and benchmarking work, with services quoted on a per-project basis and no public pricing. Its customer base is concentrated among enterprise data center infrastructure vendors including Dell, Seagate, LSI/Avago, Emulex, Brocade, NetApp, HP/HPE, Intel, Cisco, and QLogic, with engagements spanning HBA, storage system, server, and networking adapter evaluations. The firm also addresses enterprise IT organizations and SMBs as secondary audiences through free technical reports and deployment guides that serve as top-of-funnel demand generation.
Effective September 17, 2018, Demartek was acquired by Principled Technologies (PT), a larger marketing, learning, and testing services firm. Demartek now operates as a brand/division within PT, with founder Dennis Martin and the team integrated into the parent organization. The Demartek website content remains active under the principledtechnologies.com domain, and the team continues to publish evaluation reports and deployment guides, but post-acquisition financials and operating metrics are not separately disclosed. The firm retains 1-10 employees with four named systems analysts handling engineering, testing, ENERGY STAR certification work, and analyst relations.
Demartek firmographics
Firmographics- Name
- Demartek
- Legal name
- Demartek, LLC
- Website
- https://demartek.principledtechnologies.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Demartek is a Golden, Colorado-based IT industry analyst firm operating an ISO 17025 accredited test lab, providing commissioned lab validation, performance, and power efficiency testing of storage, server, and networking technologies to enterprise technology vendors. Acquired by Principled Technologies in 2018.
- Ownership category
- akta.pro rank
Where Demartek is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Demartek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Lab Testing Services: Commissioned testing services where technology vendors pay Demartek to perform lab validation testing, performance testing, and power efficiency testing of their products. The company tests storage, networking, server and security technologies for vendors such as Dell, Seagate, LSI, Emulex, Brocade, NetApp, HP, Intel, Cisco, and QLogic.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Demartek product offering
Product offeringCore offering
Demartek operates an ISO 17025 accredited computer test lab in Golden, Colorado, providing commissioned lab validation testing, performance testing, and power efficiency testing of storage, server, networking, and security technologies for technology vendors. Engagements cover interfaces such as Fibre Channel, iSCSI, NVMe, SAS, SATA, FCoE, InfiniBand, and Ethernet, and produce evaluation reports and technical deployment guides for the industry.
Product overview
Demartek is a computer industry analyst organization with its own test lab, providing real-world, hands-on research and analysis focused on lab validation testing and performance testing of storage and related hardware and software products. Their offerings include technical deployment guides (RoCE Deployment Guide, Fibre Channel Deployment Guide, iSCSI Deployment Guide, SSD Deployment Guide), the comprehensive Storage Interface Comparison reference resource, and various evaluation reports testing vendor products in their ISO 17025 accredited test lab. The company was acquired by Principled Technologies on September 17, 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- Demartek Lab Validation Testing Services Commissioned hands-on validation testing, performance testing, power efficiency testing, and other types of testing for storage, server, networking, and security hardware and software products, executed inside Demartek's ISO 17025 accredited test lab. Services are commissioned by technology vendors (e.g., Dell, Seagate, NetApp, HP/HPE, Emulex, Brocade, Intel, LSI, QLogic) for product validation, competitive benchmarking, and marketing deliverables.
Quantifiable outcome
- ISO 17025 accreditation for test lab ensuring rigorous quality standards for testing procedures
Companies that use Demartek
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Demartek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Demartek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Principled TechnologiescoreEffective September 17, 2018, Demartek was acquired by Principled Technologies. The acquisition combined Demartek's hands-on technology research and testing expertise with Principled Technologies' marketing, learning, and testing services. Dennis Martin and the Demartek team joined Principled Technologies, with plans to integrate the Demartek brand into PT over time.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Demartek competitors and assessment
Company assessmentDirect peers
- Evaluator Group: Storage-focused IT analyst and research firm providing product evaluations, benchmarking, and consulting. Highly comparable to Demartek's storage and data center infrastructure specialization.
- The Tolly Group: Independent testing and certification of enterprise networking and communications products. Closely comparable to Demartek in business model — vendor-commissioned hands-on product testing with published evaluation reports for enterprise IT buyers.
- Miercom: Independent product testing and certification lab specializing in network infrastructure, security, and data center technologies. Direct peer in the commissioned third-party product evaluation space.
- ESG (Enterprise Strategy Group): IT analyst, research, validation, and strategy firm covering enterprise infrastructure including storage and networking. Provides both analyst research and hands-on product validation testing, closely paralleling Demartek's hybrid model.
Emerging players
- StorageIO: Independent storage analyst and consulting firm covering storage, I/O, and data infrastructure topics. Comparable niche focus on storage industry analysis though with less lab-based testing emphasis.
- ActualTech Media: Hands-on IT product evaluation, benchmarking, and content production firm serving enterprise technology vendors. Similar commissioned testing and content marketing model to Demartek.
- IT Brand Pulse: IT market research firm providing vendor-commissioned product validation and IT brand perception studies. Comparable in providing vendor-sponsored testing/validation content for enterprise audiences.
Broad incumbents
- Principled Technologies: Parent company of Demartek since September 2018; provides fact-based marketing, learning, and testing services including benchmarks for enterprise hardware and software. Most direct organizational counterpart given the acquisition combined the two firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Demartek social profiles
Digital presenceDemartek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demartek leadership team
Management profileNumber of profiles
Profiles4 records
Demartek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demartek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demartek
What does Demartek do?
Demartek operates an ISO 17025 accredited computer test lab in Golden, Colorado, providing commissioned lab validation testing, performance testing, and power efficiency testing of storage, server, networking, and security technologies for technology vendors. Engagements cover interfaces such as Fibre Channel, iSCSI, NVMe, SAS, SATA, FCoE, InfiniBand, and Ethernet, and produce evaluation reports and technical deployment guides for the industry.
Is Demartek a public or private company?
Demartek is a private company. It is classified as corporate owned and is currently acquired.
When was Demartek founded?
Demartek was founded in 2004. It employs 1 to 10 people.
Where is Demartek based?
Demartek is headquartered in Golden, United States, in the North America region.
How does Demartek make money?
One revenue line is on record: lab Testing Services.
Who are Demartek's main competitors?
Direct peers on record are Evaluator Group, The Tolly Group, Miercom and ESG (Enterprise Strategy Group). Emerging players are StorageIO, ActualTech Media and IT Brand Pulse. Principled Technologies is listed as a broad incumbent.
Does Demartek have an API?
No public API is recorded for Demartek.