ActualTech Media
- Company typePrivate
- Founded2012
- HeadquartersBluffton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
ActualTech Media firmographics
Firmographics- Name
- ActualTech Media
- Legal name
- Actual Tech Marketing, LLC
- Website
- https://actualtechmedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ActualTech Media industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Media Representatives (541840), Media Buying Agencies (541830)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where ActualTech Media is headquartered
LocationHeadquarters
- HQ city
- Bluffton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ActualTech Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lead Generation Services: Core revenue stream providing high-quality leads from ideal customer profiles through multi-vendor webinars, custom webinars, and content syndication. Services include guaranteed lead delivery, filtered target account lists, and targeting by firmographics, job titles, and industry.
- Content Creation and Syndication: Expertly crafted tech content including whitepapers, eBooks, webinars, and creative formats distributed through the company's extensive network to generate leads and drive engagement.
- Database and Audience Services: Expand database with in-market prospects matching ideal customer profiles through proprietary audience data, targeted outreach, and decision-maker reach capabilities.
- Account-Based Marketing Programs: Multi-channel engagement programs targeting high-value accounts with precision through multi-touch strategies combining top-of-funnel awareness with bottom-of-funnel lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Database Builder - Expand database with in-market prospects matching Ideal Customer Profile (ICP) |
| Subscription | Multi-year contract | Lead Generation - Deliver high-quality leads from ICP according to timeline and pipeline goals |
| Subscription | Multi-year contract | Growth Acceleration - Speed up sales cycles through multi-channel approach |
| Subscription | Multi-year contract | Brand to Demand (NEW!) - Full-funnel marketing combining brand awareness with demand generation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
ActualTech Media product offering
Product offeringCore offering
ActualTech Media provides B2B lead generation and demand generation services to technology vendors and marketers. Its core offerings are multi-vendor and custom webinar programs that produce guaranteed registrations and sales-ready leads, supplemented by custom content creation, content syndication, account-based marketing, virtual buyer roundtables, and packaged subscriptions (Database Builder, Lead Generation, Growth Acceleration, Brand to Demand). The company monetizes its proprietary IT buyer audience database to deliver targeted, ICP-matched leads to enterprise and mid-market technology clients.
Product overview
ActualTech Media operates as a B2B lead generation platform for the technology industry, offering a portfolio of demand generation services designed to connect technology marketers with IT buyers. The core offering consists of multi-vendor and custom webinar programs that serve as the primary lead generation vehicles, supplemented by custom content creation and content syndication services. Additional service packages include Account Based Marketing (ABM), Virtual Buyer Roundtables, Database Builder, Lead Generation, Growth Acceleration, and the recently introduced Brand to Demand solution. The platform also maintains an educational resource hub called Ransomware.org. The services work together as a unified demand generation ecosystem where webinars and content drive awareness while syndication and ABM tactics nurture and convert high-quality leads into sales pipeline.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Vendor Technology Webinars Multi-vendor themed webinars engaging a wide audience where multiple industry leaders participate alongside the client to generate high-quality leads for technology vendors. Each event delivers guaranteed registrations and post-webinar insights with hot-lead information.
- Custom Webinar Programs Tailored webinars exclusive to a single organization, providing a platform to engage directly with potential clients and address their specific challenges. Includes content customization, registration management, and live Q&A.
- Custom Content Expertly crafted technology content including whitepapers, eBooks, and creative formats designed to accelerate B2B lead generation and guide buyers through their journey. Targeted at technology marketers and their IT buyer audiences.
- Content Syndication Distribution of client content across ActualTech Media's extensive network to reach targeted IT decision-maker audiences, drive traffic, and generate qualified leads interested in the client's cybersecurity, cloud, or other technology offerings.
- Account Based Marketing (ABM) Targeted account-based marketing approach focusing on high-value accounts with precision through multi-touch engagement strategies, combining top-of-funnel awareness with bottom-of-funnel lead generation for technology vendors.
- Virtual Buyer Roundtables Engagement format enabling real-time interactive virtual discussions with key IT decision-makers, allowing technology vendors to gather insights and build relationships with their target buyer personas.
- Database Builder Subscription package designed to expand client databases with in-market prospects matching their Ideal Customer Profile (ICP), including lead generation, targeted outreach through proprietary audience data, rapid campaign deployment, dedicated support team, and performance updates.
- Lead Generation Subscription service delivering high-quality leads from the client's ICP according to their timeline and pipeline goals, featuring content syndication to targeted audiences, guaranteed lead delivery, and filtered target account lists targeting by firmographics, job titles, and industry.
- Growth Acceleration Multi-channel subscription package designed to speed up sales cycles and drive more qualified pipeline through content syndication, custom webinar, nurture bundle, blog of the month, creative support, and target account list management.
- Brand to Demand Premium full-funnel marketing subscription combining brand awareness with demand generation, featuring high-visibility branding, featured placements, multi-vendor and custom webinars, content syndication with video engagement, nurture bundles, buyer-driven data reports, dedicated campaign strategist, and cross-channel attribution tracking.
- Ransomware.org Educational hub powered by ActualTech Media where IT professionals, CISOs, and security teams learn about ransomware threats and available solutions. Provides branded content marketing opportunities for ransomware-focused vendors.
Quantifiable outcome
- 93% of audience plays a role in purchasing decisions
- +4 more outcomes
Companies that use ActualTech Media
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
ActualTech Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ActualTech Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cybersecurity Marketing SocietycoreStrategic partnership with the Cybersecurity Marketing Society to stay abreast of latest trends and challenges in cybersecurity marketing. Partnership enriches strategies ensuring alignment with current market dynamics and effectively addressing needs of cybersecurity marketers.
- Future B2BcoreParent company and strategic partner providing operational infrastructure, event prize sponsorship, and corporate governance. ActualTech Media operates as part of Future B2B LLC with copyright and legal entity status under this umbrella.
- Ransomware.orgcoreEducational hub powered by ActualTech Media serving as a go-to resource for IT and security professionals. Partners gain opportunities to feature their brand on the ransomware-focused site, engage actively researching audiences, and leverage content marketing to position solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ActualTech Media competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is a B2B go-to-market intelligence and data platform with adjacent lead generation, ABM, and intent capabilities; it competes partially with ActualTech's Database Builder, audience targeting, and ABM packages.
- Informa Tech: Informa Tech is a large B2B events, media, and research operator with extensive reach into IT buyers; it overlaps with ActualTech's webinar, content, and demand-gen offerings as part of a broader enterprise tech marketing portfolio.
- 6sense: 6sense is a B2B revenue intelligence and ABM platform with account targeting and demand gen capabilities, overlapping with ActualTech's account-based marketing and database services for tech marketers.
- Foundry (formerly IDG Communications / Spiceworks Ziff Davis): Foundry is a B2B technology media and marketing services company reaching IT decision-makers through editorial, events, and lead generation; its B2B tech marketing services portfolio overlaps substantially with ActualTech's webinar, content, and audience-based demand gen model.
- Demandbase: Demandbase is a B2B ABM and advertising platform offering account targeting and demand generation for technology marketers, overlapping with ActualTech's ABM and demand gen offerings for enterprise IT buyers.
Direct peers
- DemandGen International: DemandGen is a B2B demand generation agency serving technology and enterprise software clients, comparable to ActualTech's packaged lead generation, content syndication, and ABM service lines.
- NetLine Corporation: NetLine is a B2B content syndication and lead generation network serving technology vendors, overlapping closely with ActualTech's content syndication and gated-content-led lead gen products.
- TechTarget: TechTarget is a B2B technology media and purchase-intent data company that generates leads and demand for enterprise technology vendors through editorial content, webinars, and intent signals — directly overlapping ActualTech's webinar-driven, IT-buyer-focused lead generation model.
- Integrate: Integrate is a B2B demand orchestration platform that helps technology marketers manage lead generation, content syndication, and ABM campaigns — directly overlapping ActualTech's lead gen, content syndication, and ABM service offerings.
- ON24: ON24 is an enterprise webinar and virtual event platform used by B2B marketers to generate demand and qualified leads; it competes directly with ActualTech's multi-vendor and custom webinar programs as both a delivery and demand-gen solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ActualTech Media social profiles
Digital presenceActualTech Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActualTech Media leadership team
Management profileNumber of profiles
Profiles6 records
ActualTech Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
ActualTech Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActualTech Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActualTech Media
What does ActualTech Media do?
ActualTech Media provides B2B lead generation and demand generation services to technology vendors and marketers. Its core offerings are multi-vendor and custom webinar programs that produce guaranteed registrations and sales-ready leads, supplemented by custom content creation, content syndication, account-based marketing, virtual buyer roundtables, and packaged subscriptions (Database Builder, Lead Generation, Growth Acceleration, Brand to Demand). The company monetizes its proprietary IT buyer audience database to deliver targeted, ICP-matched leads to enterprise and mid-market technology clients.
Is ActualTech Media a public or private company?
ActualTech Media is a private company. It is classified as corporate owned and is currently operating.
When was ActualTech Media founded?
ActualTech Media was founded in 2012. It employs 1 to 10 people.
Where is ActualTech Media based?
ActualTech Media is headquartered in Bluffton, United States, in the North America region.
How does ActualTech Media make money?
Four revenue lines are on record. Lead Generation Services are the primary driver. The others are content Creation and Syndication, database and Audience Services and account-Based Marketing Programs.
Who are ActualTech Media's main competitors?
Broad incumbents on record are ZoomInfo, Informa Tech, 6sense, Foundry (formerly IDG Communications / Spiceworks Ziff Davis) and Demandbase. Direct peers are DemandGen International, NetLine Corporation, TechTarget, Integrate and ON24.
Does ActualTech Media have an API?
No public API is recorded for ActualTech Media.
What industry is ActualTech Media in?
ActualTech Media's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541840 and its SIC code is 7370.