What Jolta Electric does

Jolta Electric Pvt Ltd is a Lahore-based privately held manufacturer of electric two-wheelers, positioning itself as Pakistan's pioneer in the domestic EV two-wheeler category. The company designs, manufactures, and sells a 14-SKU portfolio spanning six electric bikes (JE 70G WOLF through JE 100L SE APEX) and eight electric scooties (Sparrow through the flagship Mecha), with power outputs ranging from 500W to 2000W and prices between PKR 144,900 and PKR 271,900. Technical differentiators include graphene battery technology in premium models, electronic traction control, multi-mode motor profiles, NFC-based keyless ignition, digital instrument clusters, cruise control, aerodynamic body design, and lightweight aluminum alloy rims.

The business operates a multi-channel distribution model: company-owned showrooms in Lahore (Gulberg III), a franchise dealership network scaling nationwide, WhatsApp-direct sales, an interactive e-commerce website with savings calculator and PAVE eligibility checker, and consumer financing partnerships with Mobilink Bank, Faysal Bank, Bank Alfalah, and Allied Bank offering 0% markup 12-36 month installments. Multiple models are enrolled in the PAVE government subsidy scheme, materially reducing customer acquisition friction. The company is family-controlled under Founder/CEO Dr. Mohammad Amjad (25+ years industry experience) with his sons Shahzaib Amjad as Managing Director and Zohaib and Jahanzaib Amjad as Directors, and serves individual consumers as the primary segment alongside secondary enterprise and government fleet customers.

Revenue is generated almost entirely through one-time hardware sales of electric two-wheelers, supplemented by after-sales service, warranty, and spare parts. The company employs 251-500 staff, operates a manufacturing facility on Sue Asil Road in Lahore alongside a corporate headquarters at Askari Corporate Tower, and is a bootstrapped, family-owned enterprise with no disclosed institutional funding, external investors, or public listing.

Name

Jolta Electric

Legal name

Jolta Electric Pvt Ltd

Website

https://joltaelectric.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Jolta Electric is a Lahore-based, privately held manufacturer of electric bikes and scooties (14 SKUs, PKR 144,900-271,900), positioned as Pakistan's pioneer domestic EV two-wheeler OEM. It sells primarily to individual consumers via company showrooms, a franchise dealer network, and WhatsApp-direct channels, with financing through four Pakistani banks and PAVE government subsidy eligibility.

Ownership category

akta.pro rank

Product category

Electric Two-Wheelers (Electric Bikes and Scooties)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Bikes & Electric Bicycles (CRACASAA), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Electric two-wheeler manufacturing
• Electric bikes and scooters
• Graphene battery vehicles
• EV dealership network
• Government-subsidized electric mobility

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Hardware Sales: Primary revenue stream from sale of electric bikes and scooties. Products sold directly through showrooms and dealers with one-time purchase model. Multiple price tiers from entry-level Sparrow (PKR 144,900) to premium Mecha (PKR 271,900).
2. After-Sales Service and Warranty: Revenue generation through warranty services, spare parts, and after-sales support including door-step service options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Jolta Electric designs, manufactures, and sells electric two-wheelers — specifically electric bikes and electric scooties — for the Pakistani market under its own brand. Its portfolio spans 6 electric bikes (WOLF, FLUX/FOX, FURY, THUNDER, BOLT, APEX) and 8 electric scooties (Sparrow, Storm, Storm Pro, Neo, Neo Pro, Zeno, Zeno Pro, Mecha), priced from PKR 144,900 to PKR 271,900, with motor powers from 500W to 2000W and lithium or graphene battery options. Revenue is supplemented by after-sales service, warranty support, door-step servicing, and spare parts, with distribution through company showrooms, a franchise dealer network, WhatsApp direct sales, and bank-partnered consumer financing.

Product overview

Jolta Electric is Pakistan's first and leading electric two-wheeler manufacturer, offering a portfolio of 6 electric bikes and 8 electric scooties. The product lineup includes: Electric Bikes (JE 70G WOLF, JE 100G FLUX/FOX, JE 70L FURY, JE 100L THUNDER, JE 70L SE BOLT, JE 100L SE APEX) and Electric Scooties (Sparrow, Storm, Storm Pro, Neo, Neo Pro, Zeno, Zeno Pro, Mecha). Prices range from PKR 144,900 (Sparrow) to PKR 271,900 (Mecha). The products feature lithium/graphene batteries, digital speedometers, and varying motor powers from 500W to 2000W. Several models are eligible for the Pakistan government's PAVE electric vehicle subsidy scheme.

Differentiator

Problem solved

Functional benefit

Products and services

• JE 70G WOLF Electric Bike Entry-level electric bike with a 500W 70G motor, PKR 170,900 price point, lead-acid battery, 60km/h top speed, and 5–6 hour charging time, designed for practical daily commuting in Pakistan.
• JE 100G FLUX (FOX) Electric Bike Mid-range electric bike priced at PKR 185,900 with enhanced performance capabilities and a 100G motor for urban commuting.
• JE 70L FURY Electric Bike Lithium-powered electric bike with a 70L 1500W motor, PKR 239,900 price, 60km/h top speed, 70–80km range, NFC card access, and zero-emission urban riding.
• JE 100L THUNDER Electric Bike High-performance premium lithium electric bike with 100L motor, NFC card access, 60V 30Ah battery, 110–120km range, and 3–4 hour charging time for daily commutes.
• JE 70L SE BOLT Electric Bike Special edition lithium electric bike with a 70L motor and enhanced features and styling for urban commuters.
• JE 100L SE APEX Electric Bike Premium special edition electric bike with 100L 1500W motor, 110–120km extended range, fast 4–5 hour charging, 60V 50Ah battery, and 24-month warranty. PAVE scheme eligible at PKR 289,900.
• Sparrow Electric Scooty Entry-level electric scooty priced at PKR 144,900 with a 500W motor, 35km/h top speed, 25–35km range, 48V 26Ah battery, and combined electric + pedal functionality for city use.
• Storm Electric Scooty Mid-range electric scooty priced at PKR 169,900 with an 800W motor, 60–70km range, and multiple color options targeted at urban commuters.
• Storm Pro Electric Scooty Enhanced mid-range electric scooty priced at PKR 182,900 with an 800W motor, extended 80–90km range, and digital speedometer for daily riders.
• Neo Electric Scooty Performance electric scooty priced at PKR 179,900 with a 1000W motor, 60V 26Ah battery, and 60–70km range for urban commuters.
• Neo Pro Electric Scooty Premium electric scooty priced at PKR 189,900 with a 1000W motor, graphene battery, 80–90km range, 60V 38Ah capacity, F/R disc brakes, 6–8 hour charging, and 20-month warranty.
• Zeno Electric Scooty High-performance electric scooty priced at PKR 205,900 with a 72V 26Ah battery, 60–70km range, and 6–8 hour charging time for urban commuting.
• Zeno Pro Electric Scooty

Quantifiable outcome

• Lower running cost: PKR 15 per full charge vs PKR 500+ for petrol bikes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• PAVE (Pakistan Auto IndustryEV) Government SchemeflagshipOthersGovernment subsidy program making Jolta Electric vehicles accessible through subsidized pricing. Multiple Jolta models (JE-70L, JE-70L SE, JE-100L, JE-100L SE) qualify for PAVE benefits. Customers complete payment, document courier, verification, and delivery process through Jolta showrooms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ather Energy: Premium Indian electric scooter maker with proprietary battery technology and software-led differentiation. Comparable to Jolta's premium positioning and technology-driven feature set (touchscreen, connected features), though in a different geography.
• Ola Electric: India's largest e-scooter manufacturer with vertically integrated manufacturing and a broader product portfolio. Relevant as a comparable two-wheeler EV business model and as a regional benchmark for scale economics, even though Jolta is in Pakistan.
• Hero Electric: Established Indian electric two-wheeler manufacturer with broad product range and extensive dealer network. Comparable in product category and target customer (urban commuter) to Jolta, with significantly larger scale.
• Gogoro: Taiwan-based electric scooter company known for battery-swapping infrastructure and smart connected vehicles. Comparable to Jolta's technology-forward approach, though Gogoro operates a battery-swap ecosystem model distinct from Jolta's ownership model.
• Yadea Group: World's largest electric two-wheeler manufacturer by volume, selling e-scooters and e-bikes globally. Directly comparable product category to Jolta's electric bikes and scooties, but at vastly larger scale and broader geographic reach.

Direct peers

• NIU Technologies: Smart electric scooter manufacturer with lithium battery technology, app connectivity, and premium positioning. Closely comparable to Jolta's premium Mecha/Neo Pro lineup in product profile and tech-led differentiation strategy.
• Metro EV: Pakistani electric two-wheeler brand selling e-bikes and e-scooters in the domestic market. Direct head-to-head competitor with Jolta on price tiers, product category, and Pakistan-specific customer base.
• Super Soco: International electric motorcycle and scooter brand offering premium connected e-mobility products with multiple powertrain tiers. Direct competitor in product category (electric two-wheelers) with comparable premium feature sets targeting urban commuters.
• Vlektra: Emerging Pakistani e-bike manufacturer targeting the same urban commuter and student segments as Jolta. Direct competitor for PAVE-eligible electric bicycle buyers in Pakistan.
• Evee Auto: Pakistani electric scooter and motorcycle brand competing in the same entry-to-mid price tiers as Jolta, with comparable battery technology and urban commuter use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jolta-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolta Electric