Infinitus Health Products

What Infinitus Health Products does

Infinitus Health Products (無限極香港有限公司) is a private Hong Kong–domiciled company founded in 1992 as a member of the Lee Kum Kee Group, the 130+ year family conglomerate behind the globally recognized oyster sauce brand. The company develops, manufactures, and sells Chinese herbal health products across seven sub-brands spanning four categories: health food supplements (Oriherb 養固健, Orisupp 優全佳, Lenetic 樂姿樂言), premium skincare (Beautrio 萃雅, Vitabelle 心維雅), personal care (Phytocare 植雅), and household cleaning (Homemate 幫得佳). Its product engineering centers on proprietary compound polysaccharide technology — the extraction, separation, quantification, and recombination of plant polysaccharides from herbs such as Ganoderma lucidum, Wolfberry, and Poria cocos — supported by patented plant glycosides (used in oral care and topical applications) and the Beauty Complex Polysaccharides PJ2.0 formulation platform. The company holds 582 patents (319 invention patents including 102 overseas grants as of December 31, 2024), operates 79 laboratories globally with over CNY 440 million invested in research equipment, and runs two manufacturing bases in Jiangmen Xinhui (~200,000 sqm) and Yingkou (~350,000 sqm) backed by 70+ raw material cultivation bases across 23 Chinese provinces.

Infinitus monetizes through a multi-channel direct-to-consumer model anchored on its own e-commerce storefront (infinitus-shop.com) and a newly launched overseas purchasing platform that serves the Chinese diaspora globally. Revenue is complemented by a direct-sales partner network in Hong Kong and Macau plus field sales supervisors, with supporting channels including content marketing (health articles on women's health, anti-aging, children's care), organic social (Facebook, Instagram, WeChat Official Account), community events, incentive trips, and annual conventions. Its customer base is horizontally segmented across health-conscious families, beauty/skincare consumers, personal/household care buyers, and family/children's health segments. The company serves 11+ geographic markets including Hong Kong, Taiwan, Malaysia, Singapore, Canada, Thailand, Philippines, Kazakhstan, South Korea, Australia, and New Zealand.

The business is differentiated by vertical integration spanning raw material cultivation through manufacturing and brand marketing, an industry-leading patent and scientific advisory apparatus (including 2011 Nobel laureate Jules A. Hoffmann, Cambridge CIRCE, CNRS France, and HKBU partnerships), and a multi-brand portfolio that allows cross-category household penetration. Recent strategic emphasis has shifted toward clinical-grade product positioning (notably the 2026 launch of Fuhuo Lvshi Powder as a 'Chinese-style cellular anti-aging' product) and digital/AI-enabled selling, while continuing to leverage the Lee Kum Kee parent brand equity as a 130+ year credibility anchor.

Name

Infinitus Health Products

Legal name

無限極（香港）有限公司

Website

https://infinitus.com.hk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Infinitus Health Products, founded 1992 as the herbal health arm of the Lee Kum Kee Group, develops and sells proprietary Chinese herbal supplements, skincare, and personal care products across 11+ countries via direct-to-consumer e-commerce and a sales partner network.

Ownership category

akta.pro rank

Product category

Chinese Herbal Health & Wellness Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• Chinese herbal supplements
• Health and wellness products
• Herbal skincare products
• Personal care products
• Botanical oral care

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Health and wellness product sales: Infinitus generates revenue through the direct sale of Chinese herbal health products, beauty and skincare products, and household care products. Products are sold via the company's e-commerce platform (infinitus-shop.com) and potentially through distributor/partner channels. The multi-brand portfolio spans health supplements, oral care, skincare, body care, and home cleaning categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Infinitus Health Products develops, manufactures, and sells Chinese herbal health supplements, herbal skincare, oral and personal care products, and botanical household cleaning items. Its portfolio spans seven brands (Oriherb, Orisupp, Lenetic, Beautrio, Vitabelle, Phytocare, Homemate) covering health foods, family nutrition, body shaping, premium skincare, plant-based skincare, herbal oral/body care, and natural household cleaning, grounded in compound polysaccharide and plant glycoside proprietary technologies.

Product overview

Infinitus Health Products operates as a diversified health and wellness company offering a portfolio of seven core brands spanning health food supplements, nutritional products, body shaping, skincare, oral care, personal care, and household cleaning. The flagship brand 養固健 (Oriherb) focuses on health food products rooted in Chinese herbal medicine traditions, while 萃雅 (Beautrio) and 心維雅 (Vitabelle) serve the premium skincare segment, 植雅 (Phytocare) provides oral and personal care, 幫得佳 (Homemate) covers household cleaning, 優全佳 (Orisupp) addresses family nutrition, and 樂姿樂言 (Lenetic) targets body shaping. The company also markets specific products under these brands including the Phytocare toothpaste, Phytocare body wash, Vitabelle sunscreen, Oriherb Chenpi Pu-erh tea extract, Oriherb lutein jelly, Oriherb women's herbal drink, and the 增健 oral liquid. All products are anchored in core proprietary technologies including patented plant glycosides (植物甙), beauty complex polysaccharides PJ2.0, and compound polysaccharide technology, positioning the portfolio as integrating Eastern herbal wisdom with Western scientific methods.

Differentiator

Problem solved

Functional benefit

Brands

• 養固健 (Oriherb): A health food brand under Infinitus that inherits traditional Chinese herbal wisdom and combines modern science and technology, dedicated to developing fundamental health food products. Promotes the concepts of 'San Tiao Yang' (Three Adjustments and Nourishments) and 'Si He Li' (Four Reasonable Practices).
• 優全佳 (Orisupp)
• 樂姿樂言 (Lenetic)
• 萃雅 (Beautrio)
• 心維雅 (Vitabelle)
• 植雅 (Phytocare)
• 幫得佳 (Homemate)

Products and services

• 養固健 Oriherb A Chinese herbal health food brand inheriting traditional Chinese medicine wisdom and combining modern technology, dedicated to developing fundamental health food products that regulate the body's constitution. Positions itself as a benchmark brand for Chinese health preservation culture.
• 優全佳 Orisupp A family nutrition brand that uses modern science as foundation and natural botanical ingredients to create products combining conditioning and nutritional supplementation, designed to address nutritional imbalances and fatigue common in modern family life.
• 樂姿樂言 Lenetic A health and beauty brand focused on body shaping and weight management, combining natural ingredients with modern nutritional science to provide fresh and appetite-friendly choices for daily life.
• 萃雅 Beautrio A premium Chinese herbal skincare brand combining Eastern herbal wisdom with Western dermatological science under the 'E+W' philosophy, featuring proprietary Beauty Complex Polysaccharides PJ2.0 technology for anti-aging and skin barrier repair.
• 心維雅 Vitabelle A plant-powered skincare brand using Eastern botanical ingredients as the core, employing patented extraction technology to gently care for the skin, returning to a pure and natural state under a 'light and simple skincare' philosophy.
• 植雅 Phytocare A personal care brand focused on Chinese herbal formulations, extracting patented active ingredients — plant glycosides — from natural herbs including Notoginseng (Sanqi), Scutellaria, and Honeysuckle, providing gentle and effective oral care and body care products.
• 幫得佳 Homemate A Chinese herbal household cleaning brand featuring natural soapberry active ingredients for daily household cleaning, providing gentle yet thorough cleaning solutions that are environmentally friendly.
• 植雅牙膏 Phytocare Toothpaste A herbal toothpaste containing patented plant glycosides derived from Sanqi, Honeysuckle, and Scutellaria; lead-free and fluorine-free formula; ranked #1 in the natural herbal toothpaste category for 7 consecutive years by Kantar Consumer Index.
• 增健口服液 Zengjian Oral Liquid The flagship and signature health supplement of Infinitus, representing the company's foundational Chinese herbal health product line developed in collaboration with the First Military Medical University since 1992.
• 亮晶葉黃素精華凍 Lutein Jelly Supplement A free-form lutein jelly supplement for eye health, containing patented black tomato extract, zeaxanthin, and FDA-certified free-form lutein, with patented Synergistic Base Formula technology for enhanced absorption.
• 心維雅 美肌隔離霜 Vitabelle Skin Foundation Sunscreen An SPF50+ PA++++ high-efficiency sunscreen combining physical and chemical dual protection mechanisms, containing 70% plant extract moisturizing essence with purslane, comfrey root and triple hyaluronic acid, with patented color-adjusting particles.
• 賦活律時粉 Fuhuo Lvshi Powder A breakthrough 'Chinese-style cellular anti-aging' product launched at the 2026 annual convention, combining traditional Eastern wisdom with modern technology for anti-aging benefits; clinical studies show biological age reduction by ~1 year after 84 days, NAD+ levels increased 14%, and skin collagen increased 44%.

Quantifiable outcome

• Patented plant glycoside toothpaste reduces gingivitis index by up to 31%
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hong Kong Baptist University (香港浸會大學)coreStrategic or Co-development Partner · 1 January 2024Since 2024, Infinitus and Hong Kong Baptist University have jointly established the 'Infinitus-HKBU Joint Laboratory for Chinese Herbal Polysaccharide Research' to further explore the potential of Chinese herbal polysaccharides, jointly develop innovative polysaccharide raw materials and products, and promote the development of Chinese herbal polysaccharide technology and industry progress.
• Infinitus Global Scientific Advisory BoardcoreStrategic or Co-development Partner · 1 November 2022Upgraded from the original Scientific Advisory Committee in November 2022, the Global Scientific Advisory Board consists of multidisciplinary, cross-domain authoritative experts from East and West, combining Eastern wellness wisdom with Western science and technology to provide professional consultation and technical support.
• UK-China Health and Aging Joint LaboratoryminorStrategic or Co-development Partner · 1 January 2022Infinitus participates in the UK-China Health and Aging Joint Laboratory, contributing to national key R&D programs during the 14th Five-Year Plan period, focusing on anti-aging research using Chinese herbal medicine.
• CNRS France - Hoffman Infinitus Research ProgramcoreStrategic or Co-development Partner · 1 October 2017The 'Hoffman Infinitus Research Program' was officially launched in October 2017 in collaboration with the French National Center for Scientific Research (CNRS), led by Nobel laureate Jules A. Hoffman. Research covers Chinese herbal polysaccharide anti-viral effects, gut immune function improvement, and formula anti-aging mechanism exploration.
• Jules A. Hoffmann (Nobel Laureate)coreStrategic or Co-development Partner · 1 March 2017Nobel Prize in Physiology or Medicine laureate (2011) Jules A. Hoffmann has served as a scientific advisor to Infinitus since March 2017, focusing on long-term research in Chinese herbal medicine fields.
• CNRS and Paris Diderot University - Beautrio International Skincare Research CentercoreStrategic or Co-development Partner · 1 January 2017Established in 2017, the international joint skincare research center with the French National Scientific Research Center (CNRS) and Paris Diderot University focuses on polysaccharide core technology R&D and scientific validation of Chinese herbs for anti-aging skin care using 3D skin models and cell aging assessment technologies.
• Cambridge University (CIRCE - Cambridge Infinitus Research Center)coreStrategic or Co-development Partner · 1 January 2015Cambridge Infinitus Research Center (CIRCE) was established in 2015 as Infinitus's first overseas scientific research cooperation platform. The center focuses on molecular biology and cutting-edge technologies to study the efficacy ingredients and mechanisms of action of Chinese herbal medicines, with a focus on anti-aging research.
• First Military Medical University (第一軍醫大學)coreStrategic or Co-development Partner · 1 January 1992Infinitus was established on December 8, 1992, through collaboration with First Military Medical University. This partnership established Infinitus's foundational scientific research platform and led to the development of the first product line including the Zeng Jian oral liquid.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Herbalife: Herbal and botanical nutrition company with a direct-sales/distributor-led GTM model operating globally. Closely comparable to Infinitus in MLM-style distribution, herbal/botanical supplement core, and weight-management/wellness positioning (Lenetic overlap).
• Nu Skin Enterprises: Direct-sales wellness and beauty company combining nutritional supplements with anti-aging skincare, distributed through field sales networks across Asia-Pacific. Highly comparable to Infinitus's dual health-and-beauty DTC model and APAC-centric geographic footprint.
• H&H Group (Biostime / Swisse Plus+): Hong Kong-listed health and wellness group owning Biostime infant nutrition and Swisse vitamins/supplements with global reach. Comparable through premium wellness positioning, cross-border Chinese distribution, and a health supplement + personal care portfolio.
• Melaleuca: US-based direct-sales wellness company offering nutritional supplements, personal care, and household cleaning products — directly mirroring Infinitus's multi-brand, multi-category DTC portfolio and field-sales distribution model.
• BY-Health: China's largest nutritional supplements manufacturer by revenue, listed on Shenzhen Stock Exchange, offering vitamins, herbal extracts, and TCM-style products across domestic and overseas Chinese markets. Closely comparable as a Chinese-language, science-led supplements brand targeting similar consumer segments.
• Yiling Pharmaceutical: Major Chinese TCM pharmaceutical company with consumer health products (notably Lianhua Qingwen) and growing international presence. Comparable through TCM-rooted herbal products, health supplement focus, and expanding overseas Chinese and APAC distribution.
• Tong Ren Tang (TRT): Iconic 350-year-old Chinese traditional medicine brand with growing consumer health and supplement business, including TCM-derived oral liquids and oral care. Comparable to Infinitus through traditional Chinese herbal positioning, premium supplements, and overseas Chinese market expansion.

Broad incumbents

• Amway: Global direct-sales giant with a substantial nutrition and wellness portfolio (Nutrilite). Comparable to Infinitus through its multi-level marketing go-to-market, herbal/botanical nutritional supplements, and cross-category brand portfolio spanning health, beauty, and home care.
• Guangzhou Pharmaceutical Holdings: Large state-backed Chinese pharmaceutical conglomerate with significant TCM, herbal extract, and consumer health operations. Comparable as a Chinese-rooted herbal active ingredient and finished product manufacturer serving both domestic and international health channels.

Emerging players

• Modere: Modern direct-sales wellness brand with clean-label supplements, skincare, and household products distributed through social-selling. Comparable to Infinitus's multi-category DTC strategy with a contemporary, science-forward positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/infinitus.my
• Instagraminstagram.com/infinitushk
• Xx.com/InfinitusHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinitus Health Products