What Modere does

Modere is a privately held clean-label health, beauty, and wellness brand that built its portfolio around Liquid BioCell Collagen, a patented collagen/hyaluronic acid/chondroitin sulfate matrix licensed exclusively from BioCell Technology LLC of Newport Beach, California. The product range spans the flagship collagen line (Life+, Pure, Beauty, and Pet variants), weight management regimens (Trim & Smooth plus the Burn/Curb/Sculpt trio, with Curb positioned for GLP-1 support), targeted supplements (Ova-M for menopause, Axis Uplift for stress, Activate cleanse, Probiotic, Digestive Enzymes, Logiq cognitive, Antioxidant), a CellProof beauty line of bakuchiol serums, firming foams and sunless tanning products, and a single home care SKU (Laundry Powder). Revenue is generated through unit sales with a retail-plus-member two-tier pricing structure (e.g., Bio-Age Reset Stack at $341.35 retail / $299 member; Liquid BioCell Life+ 2-pack at $178.80 / $152) and through bundled regimens such as the Lean Body System and Radiant Renewal+ Bundle.

Pre-acquisition, Modere operated as a direct-to-consumer brand with 101-250 employees based in Newport Beach, California, serving consumers in the United States, Canada, Australia, and New Zealand. On May 28, 2025, Shaklee acquired most of Modere's business through a subsidiary, including product lines, manufacturing equipment, and trademarks, with Shaklee securing exclusive rights to sell Liquid BioCell Collagen under the BioCell name. Following the deal, Modere operates as a brand within Shaklee Corporation's portfolio, with all products now distributed exclusively through Shaklee's e-commerce platform and ambassador/member sales channel. Shaklee management has framed the acquisition as anchoring its longevity wellness positioning and driving significant incremental revenue. Modere's leadership team includes Nate Frazier as Executive Chairman, President, and Chief Operating Officer; Christopher Beck as CTO; and Guy Thier as CIO, with corporate contact now routed to [email protected].

Name

Modere

Legal name

Modere

Website

https://modere.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Modere is a clean-label health, beauty, and wellness brand built on patented Liquid BioCell Collagen technology, offering nutritional supplements, weight management regimens, beauty products, and home care. Following its May 2025 acquisition by Shaklee, Modere operates as a brand within Shaklee's ambassador/member distribution channel across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Nutritional Supplements & Wellness

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Collagen supplements
• Nutritional supplements
• Weight management products
• Clean label beauty
• Wellness products

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Pricing tiers

Distribution channels1 record

Core offering

Modere sells a portfolio of clean-label nutritional supplements, beauty, and home care products built around its proprietary Liquid BioCell® Collagen technology. Offerings span collagen supplements (Life+, Pure, Beauty, Pet variants), weight management (Trim & Smooth; Burn, Curb, Sculpt; Carb Blocker), targeted supplements (Ova-M, Axis Uplift, Activate, Probiotic, Digestive Enzymes, Logiq, Antioxidant), the CellProof beauty line, and household products such as Modere Laundry Powder, sold via Shaklee's e-commerce platform.

Product overview

Modere was a direct-to-consumer wellness brand offering a portfolio of nutritional supplements, beauty products, and household cleaning items organized around collagen-based health solutions. Following the May 2025 acquisition by Shaklee, the product portfolio continues under Shaklee's platform and includes the flagship Liquid BioCell® Collagen line (available in Life+, Pure, Beauty, and Pet variants), the Trim & Smooth and Burn/Curb/Sculpt weight management products, a range of Targeted Supplements (Ova-M, Axis Uplift, Activate, Probiotic, Digestive Enzymes, Logiq, Antioxidant), the CellProof Beauty line (serums, moisturizers, tanning foam), and the Modere Laundry Powder home care product. The products were sold through an ambassador/member model with bundle options including the Lean Body System and various combo packs. BioCell Collagen® and related trademarks are registered trademarks of BioCell Technology LLC, Newport Beach, California USA.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid BioCell Collagen: Collagen supplement product line including Liquid BioCell Life+, Pure, and Beauty variants
• Trim & Smooth
• Burn, Curb, Sculpt
• Targeted Supplements
• Beauty
• Home

Products and services

• Liquid BioCell® Collagen (Life+, Pure, Beauty) Flagship collagen supplement offering triple-action collagen support (Life+, Pure, Beauty variants) for skin, joint, and cellular health, targeted at health-and-wellness consumers.
• Bio-Age™ Reset Stack Collagen and supplement stack designed to upgrade biology and accelerate wellness benefits.
• Trim & Smooth Body composition supplement in Chocolate, Vanilla, Mango, and Peach flavors, formulated to improve body composition and visibly reduce the appearance of cellulite.
• Burn, Curb, Sculpt Weight management line including Burn (metabolism increase with plant-derived fat-burning ingredients), Curb (appetite suppression and GLP-1 level support), and Sculpt (BCAA supplement for post-workout recovery and lean muscle building).
• Carb Blocker Carbohydrate blocking supplement designed to support weight management goals.
• Modere Ova-M Menopause support supplement formulated as a survival formula for menopausal symptoms.
• Modere Axis Uplift Antioxidant and adaptogen blend supplement designed to help relieve stress.
• Modere Activate Gentle 3-day cleanse supplement for rejuvenation.
• Modere Probiotic Stick Pack Direct-to-mouth bioavailable probiotic supplement in cucumber melon flavor.
• Modere Digestive Enzymes Digestive support supplement containing a blend of 6 enzymes.
• Modere Logiq Coffee-based supplement designed to enhance cognitive function.
• Modere Antioxidant Antioxidant vitamin supplement containing vitamins A and C.
• Modere CellProof Bakuchiol Booster Bakuchiol-based retinol alternative skincare booster for brighter, clearer skin in 15mL format.
• Modere CellProof Serum Facial serum in 30mL format designed to boost inner shine.
• Modere CellProof Body Firming Foam Hydrating and firming body treatment foam in 200mL format.
• Modere Sports Rub Topical warming/cooling sports rub for aching muscles.
• Modere Night Cream Hydrating facial night cream for overnight skin moisturization.
• Modere CellProof Sunless Tanning Foam Self-tanner infused with BioCell Collagen® CG.
• Liquid BioCell® Pet Advanced collagen support supplement formulated for horses, dogs, and cats.
• Modere Laundry Powder Gentle and effective laundry powder for household cleaning.
• Modere Lean Body System Comprehensive body transformation system designed for lean body goals with strength and confidence benefits.
• Radiant Renewal+ Bundle Bundle designed for radiant skin and vitality support.
• Smooth & Sculpt Bundle Body sculpting bundle designed to reshape health, renew skin, and restore confidence.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ShakleecoreStrategic or Co-development Partner · 28 May 2025Shaklee acquired most of Modere's business, including product lines, manufacturing equipment, and trademarks through a subsidiary effective May 28, 2025. The acquisition included rights to sell Liquid BioCell Collagen, which continues under the BioCell name. This acquisition anchors Shaklee's longevity wellness positioning and drives incremental revenue.
• BioCell Technology LLCcoreTechnology or IntegrationBioCell Technology LLC (Newport Beach, California) holds patents for BioCell Collagen, Collagen/HA Matrix Technology, and Liquid BioCell. Modere products utilize these proprietary collagen technologies under license. The BioCell trademark is registered and patent protected.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shaklee Corporation: Parent company that acquired Modere in May 2025. Operates a directly comparable wellness and nutrition supplements business with a member/ambassador distribution model, and now distributes the Modere product line through its e-commerce platform.
• Herbalife: Global nutrition company with a comparable portfolio of weight management, nutritional supplements, and personal care products distributed through a multi-level marketing network that closely mirrors Modere's prior ambassador-driven model.
• Amway: Direct selling company with an extensive health, wellness, and beauty portfolio including nutritional supplements, weight management, and home care products, operating through an identical MLM/ambassador distribution model.
• Nu Skin Enterprises: Direct selling company specializing in beauty and anti-aging products with nutritional supplements, closely overlapping with Modere's CellProof beauty line and collagen-based longevity positioning.
• USANA Health Sciences: Direct selling company focused on high-quality nutritional supplements and personal care products with a similar MLM distribution model and premium product positioning.
• LifeVantage: Health and wellness company specializing in anti-aging, collagen-based supplements (Protandim, TrueScience) with a direct selling model, directly comparable to Modere's Liquid BioCell collagen and longevity positioning.
• Nature's Sunshine Products: Direct selling company offering herbal and nutritional supplements with comparable targeted health solutions, overlapping directly with Modere's targeted supplements portfolio.
• Jeunesse Global: Direct selling wellness and beauty company with anti-aging product lines and a global distributor network, directly comparable to Modere's wellness and beauty positioning.
• Plexus Worldwide: Health and wellness company offering weight management and nutritional supplements through an MLM model, with comparable products to Modere's Trim & Smooth and Burn/Curb/Sculpt weight management line.

Emerging players

• Vital Proteins: Direct-to-consumer collagen supplement brand with strong market presence and retail distribution, directly competing in the same collagen category as Modere's Liquid BioCell but with a different non-MLM go-to-market model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/modere_us
• Facebookfacebook.com/modereus
• LinkedInlinkedin.com/company/modere

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modere