What Aram does

Aram is a London-based designer furniture and modern lighting retailer founded in 1964 by Zeev Aram, operating a flagship four-floor showroom at 110 Drury Lane in Covent Garden and an accompanying e-commerce site. The company curates and sells contemporary designer furniture (chairs, tables, sofas, storage, beds, outdoor) and lighting (table, desk, floor, ceiling, wall, portable) from a portfolio of premium international brands including Vitra, Cassina, Knoll International, Fritz Hansen, Carl Hansen & Son, B&B Italia, USM Haller, Flos, Artemide, Louis Poulsen, Nanimarquina, Artek, and Montana. Aram also holds the exclusive worldwide license for Eileen Gray Designs reproductions (Bibendum Chair, E1027 Side Table, L'Art Noir Rug) and offers home accessories, rugs, and curated gift items.

Beyond consumer retail, the company operates Aram Trade, a contract furniture procurement division serving architects and designers worldwide for commercial interiors projects, supported by ISO 14001 and ISO 9001 certifications. Aram additionally runs a product hire service for events, film, and temporary installations, and a rotating gallery exhibition program in its showroom space. Pricing is quote-based and not publicly disclosed, consistent with a high-end specialty retail model where configuration and customization vary. The company is privately held, founder-owned with no evidence of external investment, employs 11-50 staff, and has not raised any funding rounds or undergone ownership changes. Revenue is not publicly disclosed.

Name

Aram

Legal name

Aram

Website

https://aram.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Aram is a London-based designer furniture and modern lighting retailer founded in 1964, operating a flagship Covent Garden showroom and serving both individual consumers and commercial architects and designers worldwide via its Aram Trade procurement division and Eileen Gray worldwide license.

Ownership category

akta.pro rank

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Aram is a London-based retailer of contemporary designer furniture and modern lighting, founded in 1964 and operating a flagship four-floor showroom in Covent Garden. The company sells curated designer chairs, tables, sofas, beds, storage, lighting, rugs, and home accessories from premium international brands such as Vitra, Cassina, Knoll International, Flos, and Artemide. Beyond consumer retail, Aram operates the Aram Trade division providing contract furniture procurement for commercial interior projects worldwide and holds the exclusive worldwide license for Eileen Gray design reproductions.

Product overview

Aram is a London-based designer furniture and lighting retailer operating since 1964, offering a curated portfolio of contemporary furniture and lighting products. The core offering includes designer chairs (dining, lounge, office, stools), tables, sofas, storage, beds, and outdoor furniture organized under the Furniture category, complemented by a comprehensive lighting collection and home accessories. Featured premium brands include Vitra, Cassina, Knoll International, Fritz Hansen, Carl Hansen & Son, B&B Italia, USM Haller, and Flos. Beyond retail, Aram operates a Trade division for contract/commercial furniture procurement serving architects and designers worldwide, and holds the worldwide license for Eileen Gray designs. The company also maintains a gallery space for rotating design exhibitions and offers product hire services.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Furniture Contemporary designer furniture including dining and lounge chairs, dining tables, coffee and side tables, sofas, day beds, beds, mattresses, modular and fixed storage solutions, outdoor furniture, and office/workspace furniture from international premium manufacturers such as Vitra, Cassina, Knoll International, Fritz Hansen, Carl Hansen & Son, B&B Italia, USM Haller, and Artek. Targeted at residential customers and interior design projects.
• Modern Lighting Designer lighting products including table lights, desk lights, floor lights, ceiling lights, wall lights, and portable lamps from premium international lighting brands such as Flos, Artemide, Louis Poulsen, Lumina Italia, and Nemo. Targeted at residential and commercial interior customers.
• Home Accessories Curated collection of home accessories including books and desktop items, clocks, cushions and textiles, decorative objects, kitchen and utility items, mirrors, screens, vases and bowls, and toys/games/children items. Targeted at residential customers complementing their furniture and lighting purchases.
• Rugs Designer rugs from premium brands and designers, including the Nanimarquina Nuance Rug designed by Stefan Scholten and the Eileen Gray L'Art Noir Rug for ClassiCon. Targeted at residential and commercial interior customers.
• Aram Trade Services Contract furniture procurement service for the commercial interiors sector, providing furniture packages for architects and designers worldwide with access to premium international brands such as those carried in the retail showroom. Targeted at architecture firms, interior designers, and commercial project clients.
• Product Hire Short-term furniture and lighting hire service for events, film productions, and temporary installations. Targeted at event producers, film and production companies, and organisers of temporary installations.
• Eileen Gray Designs Exclusive worldwide licensed reproductions of Eileen Gray designs, including the Bibendum Chair, E1027 Side Table, and L'Art Noir Rug for ClassiCon. Targeted at collectors, design enthusiasts, and interior design customers seeking authenticated Eileen Gray design pieces.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heal's: Long-established UK furniture retailer with multiple showrooms offering premium and designer furniture for residential and contract customers. Competes with Aram for the same London-based design-conscious consumer and contract trade business.
• Twentytwentyone: UK contemporary design retailer with London showrooms carrying premium European designer furniture, lighting, and accessories. Competes directly with Aram for design-conscious residential and contract customers.
• SCP (Sheridan Coakley): UK contemporary furniture retailer operating a Shoreditch showroom and trade services. Directly comparable to Aram in product mix (designer chairs, sofas, lighting) and B2B contract procurement offering.
• Skandium: London-based retailer specializing in Scandinavian designer furniture and lighting from brands such as Fritz Hansen, Louis Poulsen, and Carl Hansen & Son — many of which Aram also retails. Overlaps significantly with Aram's assortment and customer base.
• The Conran Shop: London-based design retailer offering designer furniture, lighting, and home accessories from established and emerging brands. Shares Aram's premium positioning, multi-brand curation model, and target customer of design-aware London consumers.

Broad incumbents

• Vitra: Major Swiss designer furniture manufacturer that supplies Aram and operates its own flagship stores and corporate retail. Represents both a key supplier relationship and a competitive threat via direct-to-consumer channels.
• Knoll International: Premium US-based designer furniture manufacturer whose products (including Eames and Saarinen collections) Aram retails extensively. Operates its own showrooms globally, creating overlap with Aram's assortment and trade customers.

Emerging players

• Nest.co.uk: UK online-led designer furniture and home accessories retailer. Reaches a similar end customer via a primarily digital channel, representing a partial substitute rather than a like-for-like physical retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aramstore
• Facebookfacebook.com/AramStoreLondon
• LinkedInlinkedin.com/company/aram-store-london

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aram