Anjali Leadership

What Anjali Leadership does

Anjali Leadership is a Waterloo, Ontario-based executive coaching and leadership development consultancy founded in 2005 by Shahmeen Sadiq, MCC, operating as a sole-practitioner firm serving senior executives and organizational leaders across Canada and the United States. Its core offering is a 12-month executive coaching partnership comprising two private 1:1 sessions per month, a Leadership Circle Profile 360-degree assessment, a personalized development plan, and access to educational resources, gated by an application-based intake with a 30-minute Alignment Call. The intellectual property stack is built around two proprietary frameworks — the 'Beholding' mindfulness-based leadership presence practice and the Three Gifts Framework (Heart, Intellect, Will) — combined with founder-authored content including the book 'Heart Matters: A Poetic Revolution of Truth, Healing, and Belonging' and the 'Stories from the Heart of Leadership' podcast.

The business operates a multi-stream revenue model anchored by annual coaching subscriptions and complemented by keynote speaking engagements, coach-enablement products (LCP Debriefing video series, telephone mentoring), digital courses sold through Kajabi in CAD and USD, the 'Wise Women Strong' sub-brand for professional women over 50, and Amazon-distributed book sales. Go-to-market is sales-led via a curated application funnel, amplified through founder-led thought leadership across LinkedIn, Instagram, YouTube, podcast platforms, and conference speaking. The firm holds WBE Canada certification as a verified women-owned business and operates without external investors or institutional backing under the legal entity ANJALI LEADERSHIP INC.

Name

Anjali Leadership

Legal name

ANJALI LEADERSHIP INC.

Website

https://anjalileadership.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Anjali Leadership is a sole-practitioner executive coaching consultancy founded in 2005 by Shahmeen Sadiq, MCC, offering 12-month coaching partnerships, keynote speaking, and coach-enablement products to senior executives, professional women over 50, and aspiring coaches across Canada and the US.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Executive coaching
• Leadership development
• Keynote speaking
• Mindfulness leadership
• Professional women coaching

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Executive Coaching Partnerships: 12-month executive coaching partnership offering two private 1:1 sessions per month, access to educational resources, and between-session support. Targets senior executives and leaders with a decade or more of experience.
2. Keynote Speaking Engagements: Customized keynote speeches and workshop experiences for conferences, summits, and corporate events. Engagement is tailored to audience objectives with interactive experiences.
3. Educational Resources and Programs: Video series for learning to debrief Leadership Circle Profile, telephone mentoring sessions for coaches, and a free 5-day meditation introduction program. Sold through Kajabi platform in CAD and USD.
4. Book Sales: Sale of 'Heart Matters: A Poetic Revolution of Truth, Healing, and Belonging' through Amazon, a poetic companion for personal and professional leadership reflection.
5. Strength Coaching for Professional Women 50+: Specialized coaching program for professional women over 50 focusing on leadership strength development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Anjali Leadership provides long-range executive coaching partnerships for senior executives and organizational leaders, delivered through a 12-month engagement comprising two private 1:1 sessions per month, a Leadership Circle Profile 360-degree assessment, and a personalized development plan. The firm also delivers customized keynote speeches built around its proprietary 'Beholding' leadership practice, alongside coaching mentoring for executive coaches, educational video programs, and a published book. A specialized strength coaching program targets professional women over 50 under the 'Wise Women Strong' sub-brand.

Product overview

Anjali Leadership is a coaching and leadership development consultancy offering a portfolio of services centered on executive coaching and speaking engagements. The primary offering is the 12-Month Executive Coaching Partnership for senior executives, supplemented by keynote speaking programs featuring the proprietary 'Beholding' practice. Additional products include the Leadership Circle Profile Debriefing video series and coaching mentoring sessions for other coaches, a 1-minute meditation introduction, the 'Heart Matters' poetry book, and the 'Stories from the Heart of Leadership' podcast. The company also provides strength coaching for professional women over 50 and operates the Wise Women Strong sub-brand. The Three Gifts Framework (Heart, Intellect, Will) serves as the underlying intellectual property philosophy across all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 12-Month Executive Coaching Partnership

Quantifiable outcome

• 12-month leadership team transformation resulting in bottom-line impact
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marshall Goldsmith Group: Boutique executive coaching firm built around a single world-renowned executive coach offering long-term leadership development for senior executives using proprietary coaching methods. Closest analog in terms of founder-led, methodology-driven, C-suite-focused executive coaching.
• Bates Communications: Executive presence and leadership communication coaching firm helping senior leaders develop high-stakes communication and presence skills. Overlaps directly with Anjali's executive presence and high-stakes communication coaching offerings.
• TallTrees Leadership: Boutique executive coaching firm specializing in leadership development for senior executives and founders using proprietary frameworks and a small, senior coach team. Closely comparable to Anjali in scale, methodology-driven approach, and senior-executive ICP.

Broad incumbents

• Center for Creative Leadership (CCL): Large, established leadership development institution offering executive coaching, leadership assessments (including 360 instruments), and programs for senior leaders. Competes for the same enterprise and senior-leader L&D budget with a broader portfolio of assessments and programs.
• DDI (Development Dimensions International): Established global leadership development consultancy offering leadership assessments, coaching, and training programs for executives and high-potential leaders. Overlaps in leadership assessment and senior-leader development using a research-based methodology.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated Leadership Advisory practice offering executive coaching and onboarding for senior leaders. Overlaps in serving C-suite and senior executives, but as one component of a much broader talent and search portfolio.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice serving senior leaders and Fortune 500 enterprises. Overlaps with Anjali in C-suite coaching, but operates at much greater scale and breadth.
• Lee Hecht Harrison (LHH): Global talent and leadership development firm offering executive coaching, career transition, and leadership advisory. Overlaps in senior-leader coaching engagements and enterprise-scale delivery but with a much broader talent-development portfolio.

Emerging players

• CoachHub: Global digital coaching platform providing executive and leadership coaching through a large pool of certified coaches with AI-driven matching. Addresses the same enterprise buyer need for senior-leader coaching but with a technology-platform and scaled-coach-network model.
• BetterUp: Digital enterprise coaching platform offering 1:1 executive and leadership coaching at scale with technology-enabled matching and analytics. Competes for the same enterprise L&D budget for executive coaching, but delivers via a large coach network rather than a single practitioner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anjalileadership
• Instagraminstagram.com/shahmeensadiq
• Facebookfacebook.com/anjalileadership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjali Leadership