Society for the Promotion of Hospice Care

What Society for the Promotion of Hospice Care does

Society for the Promotion of Hospice Care (善寧會) is a Hong Kong-registered charitable non-profit (Charity Registration Number 91/3140) founded in 1986 that delivers hospice and palliative care services to patients with life-limiting illnesses and their families. The organization operates the Jockey Club Home For Hospice (賽馬會善寧之家) in Sha Tin as its inpatient anchor facility, alongside a Kowloon branch and a home-based outreach team, and runs a multi-disciplinary service portfolio including home care, inpatient care, day care, outpatient consultations, rehabilitation, psychological counseling and spiritual support, complementary therapies (music and art therapy), memorial and funeral venue rental, and community bereavement counseling. Its holistic care model addresses physical, psychological, social, and spiritual dimensions, and it supplements direct service delivery with professional training (notably a Respecting Choices® Advanced Steps ACP Facilitator Certification pathway and a co-promoted Master of Nursing with specialisation in Palliative Care with Hong Kong Metropolitan University) and public education on death literacy and advance care planning.

The business model is fundamentally a charitable, donation-and-subsidy-funded service model. Revenue is not publicly disclosed and is derived from a mix of charitable donations (the organization maintains staffed donation, volunteer, sponsorship, and finance contact channels), service fees (with financial-assistance programs for economically disadvantaged patients), and likely institutional funding from bodies such as the Hong Kong Jockey Club that underwrite the core facility. The organization has begun transitioning toward more predictable service revenue with the 2025-11 launch of a subsidized monthly care plan (資助照護月費計劃) and the 2026-05 launch of a paid monthly care subscription (照護您月費計劃), signaling a deliberate shift toward recurring-fee mechanics layered on top of traditional charitable funding. Go-to-market is direct service delivery anchored to the Sha Tin facility, supplemented by community outreach events (e.g., the 33rd Hike for Hospice 2026), public education, and crisis-response activations (e.g., temporary housing and grief counseling following the 2025 Tai Po fire). The customer base is end-user individuals (terminally ill patients and their families) plus healthcare professionals and the general public for education, with no enterprise anchor customers disclosed.

Name

Society for the Promotion of Hospice Care

Legal name

Society for the Promotion of Hospice Care

Website

https://hospicecare.org.hk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Society for the Promotion of Hospice Care (善寧會) is a Hong Kong charitable non-profit founded in 1986 that delivers hospice and palliative care—including inpatient, home, outpatient, and bereavement services—through the Jockey Club Home For Hospice to terminally ill patients and their families.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Bereavement counseling
• Spiritual support services

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services: Palliative care services including residential care, home care, day care, outpatient services, and rehabilitation therapy provided at the Jockey Club Home For Hospice

Distribution channels1 record

Marketing channels4 records

Core offering

SPHC delivers hospice and palliative care services in Hong Kong through the Jockey Club Home For Hospice facility, offering inpatient care, home care, outpatient services, rehabilitation, psychological counseling, spiritual support, complementary therapies, and community bereavement counseling. The organization complements direct patient services with monthly subscription care plans (including subsidized options for economically disadvantaged patients), professional training for healthcare workers, and public education programs on death literacy and advance care planning.

Product overview

The Society for the Promotion of Hospice Care operates primarily as a palliative care service organization centered around the Jockey Club Home For Hospice (賽馬會善寧之家), which serves as the core facility for inpatient care. The organization offers a comprehensive range of hospice services including home care, outpatient services, rehabilitation, and bereavement support. Services are delivered through a holistic care model addressing physical, psychological, social, and spiritual dimensions. The portfolio includes direct patient care services (inpatient, home care, outpatient), complementary therapies, memorial/funeral venue rental, and community bereavement counseling. Educational offerings include professional training for healthcare workers and public education programs. Recent service expansions include monthly subscription care plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Jockey Club Home For Hospice (賽馬會善寧之家) The main inpatient hospice facility providing 24-hour palliative care services for terminally ill patients, including medical care, symptom management, and end-of-life support.
• Home Care (家居照護) Home-based palliative care services delivered by visiting nurses and healthcare professionals to support patients in their own residences.
• Inpatient Services (住院服務) Residential hospice care for patients requiring inpatient stay with round-the-clock medical and nursing supervision.
• Outpatient Services (門診服務) Outpatient consultations and follow-up services for palliative care patients attending the facility.
• Care Plans (照顧計劃) Individualized care planning services that address the physical, psychological, social, and spiritual needs of patients and families.
• Rehabilitation Care (復康照顧) Rehabilitation services to maintain or improve quality of life and functional abilities for palliative care patients.
• Memorial/Funeral Venue (追思會/喪禮場地) Venue rental for memorial services and funeral ceremonies for families of deceased patients.
• Psychological Counseling & Spiritual Support (心理輔導及靈性支援) Psychological counseling and spiritual support services for patients and families facing end-of-life issues.
• Complementary Therapy (輔助療法) Complementary therapies such as music therapy, art therapy, and other non-invasive treatments to enhance patient wellbeing.
• Community Bereavement Counseling (社區善別輔導) Community-based bereavement counseling services providing emotional support to families after loss, including grief support groups.
• Care Monthly Plan (照護您月費計劃) Monthly subscription care plan providing ongoing palliative care support with potential financial subsidies for eligible patients.
• Subsidized Care Monthly Plan (資助照護月費計劃) Subsidized version of the monthly care plan for economically disadvantaged patients.
• Professional Training (專業人士培訓) Professional training programs for healthcare workers on palliative care practices and Advance Care Planning facilitation.
• Public Education (公眾教育) Public education programs on death literacy, end-of-life planning, and hospice care awareness.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tzu Chi Foundation: Large international Buddhist charitable organization operating hospice and palliative programs across Asia — comparable as a major faith-based non-profit hospice provider with multi-geography reach.
• Hospital Authority (Hong Kong): Statutory body operating all public hospitals and clinical palliative care services in Hong Kong — overlaps as the dominant payer/provider of palliative and end-of-life care across the same geography.

Others

• Worldwide Hospice and Palliative Care Alliance: Global alliance representing hospice and palliative care providers and policymakers — ecosystem-level peer relevant for benchmarking standards, partnerships, and advocacy.
• National Hospice and Palliative Care Organization: US industry body for hospice and palliative providers — adjacent ecosystem peer relevant for accreditation standards, training frameworks, and operational benchmarking.

Direct peers

• Haven of Hope Christian Service: Hong Kong-based charitable organization operating hospice, elderly, and palliative services across multiple sites — directly comparable in mission, service mix, and Hong Kong non-profit hospice delivery model.
• Bradbury Hospice (Hong Kong Sheng Kung Hui): A dedicated hospice facility in Hong Kong providing specialist inpatient palliative care — directly comparable as a Hong Kong hospice operator targeting the same terminal illness patient segment.
• Hong Kong Cancer Fund: Hong Kong charity supporting cancer patients and families through counseling, support networks, and palliative-relevant services — comparable non-profit, similar Hong Kong patient demographic.

Regional players

• Assisi Hospice: Singapore charitable hospice providing inpatient, home, and day hospice services plus bereavement support — directly comparable integrated service portfolio in a similar Asian context.
• HCA Hospice Care: Singapore's largest home hospice provider delivering home medical, nursing, and psychosocial care — highly comparable operating model serving an Asian city-state's aging population.

Emerging players

• Lien Foundation: Singapore philanthropic foundation funding palliative care innovation, death literacy, and aged-care reform — comparable mission-adjacent actor shaping Asian hospice sector thinking and funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HikeforHospice
• Facebookfacebook.com/hospicecarehk
• LinkedInlinkedin.com/company/the-society-for-the-promotion-of-hospice-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society for the Promotion of Hospice Care