Matador

What Matador does

Matador is a Netherlands-based manufacturer of wheelbarrows, trolleys, and hand tools serving the construction, agriculture, and horticulture industries. Founded in 1895 and headquartered in Helvoirt, the company operates as a private, for-profit industrial business with a workforce of 51-100 employees. Its product portfolio centers on physically durable, task-oriented equipment used by tradespeople and farmers rather than on technology-enabled or software-driven offerings.

The company's core technology is mechanical and materials-based — steel-framed wheelbarrows, sack trucks/trolleys, and conventional hand tools — rather than digital or AI-enabled. No proprietary software, platforms, APIs, or AI capabilities are disclosed in the available data. The public-facing web presence (matadorbv.com) consists only of a loader/verification page in the scraped snapshot, and no product catalog, pricing, certifications, patents, or distribution partner information was returned. Manufacturing location and supply chain specifics are not documented in the source material.

The business model is best characterized as a traditional B2B/B2B2C industrial goods operation: Matador produces branded physical tools sold through wholesale and trade retail channels into construction, agriculture, and horticulture end markets. Pricing model, go-to-motion, channel mix, customer segments, and revenue mechanics are not disclosed in the input. No funding rounds, M&A activity, leadership team, or ownership structure are documented. As a result, while the company has clear product-market definition, its commercial mechanics cannot be quantified from the supplied data.

Name

Matador

Website

https://matadorbv.com

Company type

Private

Founded year

1895

Headcount range

51–100 employees

Short description

Matador is a Netherlands-based manufacturer of wheelbarrows, trolleys, and hand tools serving construction, agriculture, and horticulture end markets. Founded 1895 in Helvoirt, it operates as a private industrial firm with 51-100 employees.

Ownership category

akta.pro rank

Product category

Construction & Agricultural Hand Tools

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Farm Machinery and Equipment Manufacturing (333111)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523)

akta.pro primary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

akta.pro secondary industry

Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD)

Keywords

• Wheelbarrow manufacturing
• Construction tools
• Agricultural equipment
• Horticultural tools
• Material handling

Headquarters

HQ city

Helvoirt

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Matador manufactures wheelbarrows, trolleys, and related hand tools for the construction, agriculture, and horticulture industries. The company produces physical, durable equipment used by tradespeople, farmers, and growers for material transport and on-site handling tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelbarrows
• Trolleys
• Tools for Construction, Agriculture, and Horticulture

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Gardena (Husqvarna Group): European leader in garden tools, watering systems, and horticulture equipment owned by Husqvarna Group. Overlaps with Matador in gardening and horticulture categories, particularly for trolleys and wheeled equipment.
• Altrad: Large France-based global provider of equipment, services, and solutions for construction, industry, and infrastructure. Overlaps with Matador in material handling equipment (scaffolding, wheelbarrows, trolleys) but operates at significantly larger scale and broader scope.
• Husqvarna Group: Swedish manufacturer of outdoor power products, gardening equipment, and construction tools. Comparable to Matador in horticulture and garden wheeled products with global scale and brand reach.
• Stanley Black & Decker: Global leader in tools, hardware, and outdoor products. While much larger and focused on power tools, it competes with Matador in hand tools and adjacent categories for European construction and gardening customers.
• MTD Products (now Stanley Black & Decker): US-headquartered outdoor power equipment manufacturer (acquired by SBD). Overlaps with Matador in garden carts, wheeled garden products, and hand tools sold across European retailers and garden centers.
• Fiskars Group: Finnish heritage brand manufacturing hand tools, gardening tools, and material handling equipment (wheelbarrows, carts). Direct competitor in garden hand tools and wheeled gardening products across European markets.

Direct peers

• Wolfcraft: German manufacturer of hand tools, clamps, and material handling aids for DIY and construction. Direct overlap with Matador's tool segment and shared European DIY/construction distribution channels.
• Scheurich (mobile equipment): German manufacturer of wheelbarrows, garden carts, and related material handling products. Closest DACH-region peer to Matador with comparable product range and customer profile in construction and gardening.
• Haemmerlin: French manufacturer of wheelbarrows, hand trucks, and material handling equipment serving construction, agriculture, and gardening. Most direct comparable to Matador given overlapping product categories and similar target customer base across Western Europe.

Emerging players

• Cox Industries: UK manufacturer of wheelbarrows, sack trucks, and material handling equipment. Direct regional peer to Matador in the British market with similar product focus on construction and gardening wheeled equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Matadorbv
• LinkedInlinkedin.com/company/matador-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matador