What FAME does

FAME Brasil is a privately held Brazilian manufacturer of electric water heating products and electrical installation materials, headquartered in São Paulo and operating for over 85 years since its founding in 1939. The company is the market leader in Brazil's electric shower segment and produces a broad portfolio spanning electric showers and hand showers (brands KiBanho, GranDucha, Faminho, Super Ducha, Evidence, Elegance, Intense, Compacta), electric water heaters and faucets, pressurizers and submersible pumps, water filters and purifiers (under the AcquaFam sub-brand), modular switches and outlet plates (lines Blanc, Evidence, Modulare, Habitat, Elegance, and the intelligent line), distribution boxes and circuit breakers, soldering equipment, insulating tapes, and portable home appliances such as kettles, grills, and fans. Core proprietary technology centers on Resistência Blindada (armored resistance) shielded heating elements for enhanced safety and durability, electronic temperature controls, water pressure systems, and a proprietary 3-layer filtration system in the AcquaFam water purification line.

FAME generates revenue primarily through hardware sales across four streams: water heating products (core), electrical installation products, water filtration products, and replacement parts and accessories. The business operates on a unit-pricing model with no public pricing disclosure, offering products tailored to Brazilian electrical standards (127V and 220V) and regional climate variants (Tropical, Temperate, Cold). Go-to-market is sales-led and multi-channel: a traditional B2B/B2C approach combining a dedicated commercial sales team for construction companies and government procurement, televendas (phone sales) via a 0800 line, wholesale distribution to smaller retail outlets and contractors, and shelf presence in Brazilian home improvement retail chains. Marketing relies on participation in major trade shows (FEICON, APAS), product catalogs, a customer service center (SAC), and direct WhatsApp contact.

The customer base is broad and fragmented, with the primary segment being individual Brazilian residential consumers seeking reliable water heating and plumbing solutions, followed by contractors and builders requiring electrical infrastructure for residential and commercial construction projects, and a niche professional segment (salons, pet shops) using the Flex Ducha product line. The company maintains active operations exclusively within Brazil with no disclosed international footprint, subsidiaries, or institutional investors.

Name

FAME

Legal name

FAME Brasil

Website

https://fame.com.br

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

FAME Brasil is a privately held São Paulo-based manufacturer and Brazilian market leader in electric showers, water heaters, and electrical installation materials, serving residential consumers, contractors, and commercial customers through retail, wholesale, and direct sales channels for over 85 years.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Heating Products: Revenue from electric showers, water heaters, and electric faucets - the company's core product category and primary revenue driver
2. Electrical Installation Products: Revenue from switches, outlets, circuit breakers, distribution panels, and electrical accessories for residential, commercial, and industrial installations
3. Water Filtration Products: Revenue from purifiers, filters, and filter faucets under the AcquaFam brand
4. Replacement Parts and Accessories: Revenue from replacement heating elements, showerheads, hoses, and other accessories for existing product installations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FAME Brasil is a Brazilian manufacturer of electric showers, water heaters, electric faucets, pressurizers, submersible pumps, water filters and purifiers (AcquaFam), and a comprehensive line of electrical installation materials including modular switches, outlet plates, distribution boxes, and circuit breakers. As market leader in the electric shower segment with 85+ years of brand heritage, the company supplies both residential consumers via retail and wholesale distribution and commercial/construction buyers via a dedicated commercial sales team.

Product overview

FAME is a comprehensive manufacturer of electrical and hydraulic products for residential, commercial, and industrial applications, operating for over 85 years as a leader in water heating and home appliances. The product portfolio centers on electric showers and showers (Chuveiros e Duchas Elétricas) with brands like KiBanho, Faminho, Super Ducha, GranDucha, Evidence, Elegance, Intense, and Compacta, complemented by cold/hygienic showers, electric water heaters and faucets (Torneira Elétrica, Aquecedor), pressurizers, submersible pumps, and water filters/purifiers under the AcquaFam sub-brand. The offering extends to electrical installation materials including modular switches and outlet plates (Linhas Blanc, Evidence, Modulare, Habitat, Elegance, Intelligent), distribution boxes and circuit breakers, soldering equipment, insulating tapes, and portable appliances (kettles, grills, heaters, fans). FAME positions itself as a one-stop solution for complete electrical and hydraulic installations with products spanning from core heating solutions to supporting infrastructure components.

Differentiator

Problem solved

Functional benefit

Brands

• AcquaFam: Water filter and faucet brand line - includes purifiers, filters, and filtered faucets
• KiBanho
• GranDucha
• Faminho

Products and services

• Chuveiros e Duchas Elétricas (Electric Showers and Showers) Electric showers and hand showers for water heating, including brands KiBanho, Faminho, Super Ducha Quattro, Super Ducha Eletrônica, GranDucha, Evidence, Elegance, Intense, and Compacta, with power ratings from 4,000W to 7,800W, 127V/220V voltage options, and 4-temperature or electronic control variants. Intended for residential bathroom installations.
• Duchas Frias e Duchas Higiênicas (Cold Showers and Hygienic Showers) Non-heated showers including Ducha Fria 3" and 4", hygienic showers with built-in bidet functionality, bathroom accessories (cabides, porta-toalha, saboneteira, papeleira), and the Flex Ducha (4,000W electric flexible shower for homes, salons, and pet shops).
• Aquecedor e Torneiras Elétricas (Water Heaters and Electric Faucets) Electric water heaters (Aquecedor de Água) and electric faucets including Torneira Elétrica com Resistência Blindada (3,000W), Torneira Elétrica Bica Alta 3T (4,800W–5,400W), Torneira Elétrica Elegance 4T (4,800W–6,800W), and Torneira Elétrica Bica Reta 3T (4,800W–5,400W). For residential kitchen and bathroom installations.
• Pressurizador e Bomba Submersa (Pressurizers and Submersible Pumps) Electrobomba Jato Forte pressurizers (127V/220V) for low-pressure locations and Bomba Submersa vibratória submersible pumps (Faminha 280W, 800 series 370W, 900 series 450W), plus Chave Boia water level regulators (16A/250V, 25A/250V). For residential and light commercial water systems.
• Torneiras, Purificador e Filtro (AcquaFam Faucets, Purifiers, and Filters) AcquaFam faucet lines including standard, premium, and filter-integrated models; water purifiers (Branco, Preto, Rose Gold) with exclusive 3-layer filtration cartridges; compatible replacement cartridges for Consul, Electrolux, IBBL, and Acquabios; water tank filters; and valve products. For residential kitchen and bathroom use.
• Material Elétrico (Electrical Installation Materials) Electrical installation materials including Plugue Multiplicador (multi-outlet plugs), Tomadas Múltiplas (multi-sockets), Protetor Eletrônico (electronic surge protectors), Extensão Smart (smart extension cords with 1.5M–10M cables), Campainhas (wireless doorbells), Cantoneiras (PVC/aluminum corner protectors), Conectores (multi-bar connectors), Abraçadeiras (nylon cable ties), Passa Fio (fish tapes), and Tubo Espiral (spiral tubes).
• Módulos e Placas de Tomadas (Modular Switches and Outlet Plates) Complete modular switch and outlet plate lines including Blanc, Evidence, Blanc Mais, Modulare, Habitat (Branca, Black, Onix), Elegance, Sobrepor, and intelligent/smart lines. Includes switches (simple, parallel, bipolar), outlets (2P+T 10A/20A), USB outlets, network jacks (RJ45 CAT 5E/6), phone jacks (RJ11), presence sensors, light dimmers, fan speed controllers, and external modular systems.
• Quadros e Disjuntores (Distribution Boxes and Circuit Breakers) Electrical protection products including Quadros de Distribuição (distribution boxes), Caixa de Passagem (junction boxes), Quadros VDI, Caixas Versáteis (versatile boxes), NEMA FNH enclosures, molded case boxes (FCM0), DIN FD circuit breakers (standard, 125A, 6kA), DR devices (residual current), DPS (surge protection devices), and busbar kits.
• Ferro de Soldar (Soldering Irons) Tubular and machadinha (axe-head style) soldering irons, solder (estanho), and replacement heating elements and tips for soldering irons and soldering stations. For electrical installation and repair professionals.
• Fitas Isolantes e Parafusos (Insulating Tapes and Screws) Electrical insulation products including general-use and professional-grade insulating tapes (autofusão/self-fusing types) and various screw types (cabeça chata, cabeça oval, cabeça panela).
• Eletroportáteis (Portable Home Appliances) Portable home appliances including Chaleira Elétrica (electric kettles), Churrasqueira Elétrica (electric grills), Fogãozinho Elétrico (electric stoves), Aquecedores Elétricos de Ambiente Portátil (portable space heaters), and Ventiladores (fans).
• Torneira Premium AcquaFam (Premium AcquaFam Faucets) Premium line of AcquaFam faucets featuring Bica Baixa, Bica Alta, Quadra, and Bica Curva designs with automatic closing mechanisms, available for kitchen and lavatory use in wall-mount (parede) and counter-mount (balcão) configurations.
• Flex Ducha (Flexible Electric Shower) Flexible electric shower for homes, beauty salons, and pet shops, operating at 4,000W in 127V or 220V configurations, designed for professional grooming and high-frequency use environments.

Quantifiable outcome

• Products designed for Brazil's specific electrical standards with 127V and 220V options
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hydra Corona: Brazilian manufacturer of electric showers, water heaters, and bathroom products; competes directly with FAME in residential water heating and shower categories.
• Lorenzetti: Brazil's leading manufacturer of electric showers, water heaters, and electric faucets — directly competes with FAME in the core electric shower and water heating categories in the Brazilian market.
• IBBL: Brazilian water purifier and filter specialist; directly comparable to FAME's AcquaFam water filtration line as both target residential drinking water filtration.

Broad incumbents

• Schneider Electric: Global leader in electrical distribution, circuit protection, and industrial automation; competes with FAME's electrical materials portfolio (distribution panels, circuit breakers, modular switches) in Brazil.
• Legrand: Global specialist in electrical and digital building infrastructure, including switches, outlets, and distribution systems; competes with FAME's modular switches, outlet plates, and intelligent lines in Brazil.
• Deca: Brazilian market leader in bathroom fixtures, faucets, and metal sanitary ware; overlaps with FAME in electric faucets (AcquaFam) and bathroom accessories for residential and commercial installations.
• Tramontina: Large Brazilian manufacturer of home goods, kitchenware, and electrical materials (switches, outlets); comparable to FAME in the Brazilian electrical installation materials and home appliance segments.
• Tigre: Major Brazilian manufacturer of pipes, plumbing fittings, and electrical conduits; overlaps with FAME in residential plumbing/electrical installation materials serving the construction channel.

Regional players

• Britânia: Brazilian manufacturer of small home appliances (kettles, fans, heaters, grills); directly comparable to FAME's Eletroportáteis line serving Brazilian residential consumers through mass retail.
• Mondial: Brazilian manufacturer of small home appliances; comparable to FAME's portable appliance offerings (electric kettles, grills, heaters, fans) in the Brazilian B2C retail channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAME