Kinsey Agricultural Services

What Kinsey Agricultural Services does

Kinsey Agricultural Services is a privately-held soil fertility consulting firm founded in 1973 by Neal Kinsey and headquartered in Charleston, Missouri. The company operates the Albrecht/Kinsey method of soil analysis, a laboratory methodology that measures 20+ parameters per soil sample including Total Exchange Capacity, organic matter, nitrogen, sulfate, phosphate, percent base saturation of calcium, magnesium, potassium, sodium, and other bases, plus trace elements (boron, iron, manganese, copper, zinc). Based on this analysis, the firm delivers customized fertilizer and amendment recommendations tailored to each grower's operation type (organic or conventional), crop history, and yield or quality goals, with the explicit business model of selling only recommendations rather than fertilizers to maintain advisory independence.

The company serves a broad customer base spanning all 50 U.S. states and 75+ countries across conventional commercial farms, certified organic growers, no-till/conservation operations, specialty crop producers (vineyards, orchards, nurseries), and home gardeners. Distribution combines direct mail-in sample submission to the Missouri office, a trained network of independent consultants credentialed in the Kinsey/Albrecht method operating across 9+ U.S. states and 7+ international markets, phone and email support, and occasional on-site farm consultations. Marketing is driven by educational content across multiple channels including the kinseyag.com website, The Soil Sessions podcast (Spotify, Apple Podcasts, YouTube), the eight-volume Albrecht Papers book catalog plus Neal Kinsey-authored works, tiered in-person courses (introductory, intermediate, advanced), and a monthly Hands-On Agronomy giveaway email lead capture.

Revenue is generated from four streams: (1) fee-for-service soil analysis and consulting, the primary revenue line priced on a pay-as-you-go basis with prices not publicly disclosed; (2) educational courses offered periodically at introductory, intermediate, and advanced levels; (3) publication sales with unit prices ranging from $25 to $50; and (4) the podcast functioning primarily as a top-of-funnel lead generation channel. Owner and President Neal Kinsey remains active, supported by in-house consultants Kyle Marret and Chris Finley, with a broader trained consultant network handling international and domestic field service. The company has received the ACRES USA Eco-Agriculture Achievement Award (2003) and Hands-On Agronomy was selected by the National Association of Conservation Districts for its national educational collection.

Name

Kinsey Agricultural Services

Legal name

Kinsey Agricultural Services, Inc.

Website

https://kinseyag.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinsey Agricultural Services is a privately-held soil fertility consulting firm, founded in 1973 and headquartered in Charleston, Missouri, that provides Albrecht/Kinsey method soil analysis and customized fertilizer recommendations to commercial farmers, certified organic growers, specialty crop producers, and home gardeners across 50 U.S. states and 75+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Soil Fertility Consulting

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Nutrient Management Planning & Fertility Programs (AFACABAB)

akta.pro secondary industries

Soil Testing & Nutrient Analysis Services (AFACAKAA), Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

Keywords

• Soil fertility consulting
• Agricultural soil analysis
• Albrecht soil testing
• Fertilizer recommendations
• Agronomy education

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Soil Analysis and Consulting Services: The company earns revenue from evaluating soil samples and providing detailed fertilizer recommendations based on the Albrecht/Kinsey method. Customers submit soil samples along with a completed worksheet providing operation details, and receive analysis reports with specific amendment recommendations tailored to their goals.
2. Publications Sales: Sale of educational books and papers including Hands-On Agronomy ($30), Albrecht Papers volumes ($25-$40), and Eco-Farm ($30). These publications teach the principles of soil fertility management.
3. Educational Courses: In-person short courses offered periodically throughout the year at introductory, intermediate, and advanced levels, built upon Albrecht principles of soil-based fertility management.
4. Podcast Content: The Soil Sessions podcast available on Spotify, Apple Podcasts, and YouTube provides educational content to build brand awareness and generate leads for consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kinsey Agricultural Services provides detailed soil laboratory analysis using the Albrecht/Kinsey method, measuring 20+ parameters including total exchange capacity, organic matter, major cations, and trace elements, and delivers customized fertilizer and amendment recommendations based on the results. The company complements its core consulting service with educational courses at introductory, intermediate, and advanced levels, a catalog of publications led by Neal Kinsey's Hands-On Agronomy and the seven-volume Albrecht Papers series, and the educational Soil Sessions podcast.

Product overview

Kinsey Agricultural Services is a soil fertility consulting firm founded in 1973, offering a portfolio of services built around the Albrecht/Kinsey method of soil management. The core offering consists of detailed soil analysis using a specific laboratory methodology, paired with customized fertilizer recommendations tailored to each client's soil, crops, and goals. The company also provides educational courses at multiple skill levels and maintains a catalog of publications authored by Neal Kinsey and featuring the Albrecht Papers series on soil science. A podcast called 'The Soil Sessions' extends the company's educational reach. The business does not sell fertilizers but rather earns revenue from consulting services, training programs, and publication sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Analysis and Fertilizer Recommendation Service Detailed laboratory soil analysis using the Albrecht/Kinsey methodology that measures Total Exchange Capacity (T.E.C.), organic matter, nitrogen, sulfate, phosphates, percent base saturation of calcium, magnesium, potassium, sodium, other bases, exchangeable hydrogen, and trace elements including boron, iron, manganese, copper, and zinc. Each analysis is paired with customized fertilizer and amendment recommendations tailored to the grower's operation type (organic or conventional), previous crop history, fertilizer preferences, and short- or long-term goals. Targeted at commercial farmers, ranchers, vineyards, orchards, organic growers, and home gardeners in all 50 U.S. states and 75+ countries.
• Educational Courses in Soil Fertility In-person training programs on soil fertility management based on Albrecht principles, offered at introductory, intermediate, and advanced levels periodically throughout the year. Includes on-farm consultations and private training sessions tailored to organization needs. Targeted at growers and consultants seeking to learn or deepen their practice of the Albrecht/Kinsey method.
• Hands-On Agronomy Comprehensive soil fertility guide authored by Neal Kinsey covering nutrient interactions, crop production using the Albrecht system, and the practical application of the Kinsey/Albrecht methodology. Recognized by the National Association of Conservation Districts and included in their Educational Collection. Priced at $30 (standard edition); $50 (German edition); $30 (Companion DVD Workshop).
• Albrecht Papers Series (Volumes I–VIII) Eight-volume softcover series compiling William A. Albrecht's foundational essays and research connecting soil fertility with crop, animal, and human health. Volume topics include Foundation Concepts (Vol. I, $40), Soil Fertility and Animal Health (Vol. II, price on request), Hidden Lessons (Vol. III, $35), Enduring Vision (Vol. IV, price on request), Calcium (Vol. V, price on request), Pastures (Vol. VI, $25), Soil Balancing (Vol. VII, price on request), and Soil Fertility & Human and Animal Health (Vol. VIII, price on request).
• Eco-Farm Comprehensive guide by Charles Walters (published via Kinsey Agricultural Services, copyright 1979, 2009) to managing farm and ranch soil fertility while avoiding chemicals, covering soils, crops, weed control, and insect control for eco-agriculture. Softcover, 462 pages, priced at $30 (U.S. addresses only).
• The Soil Sessions Podcast Educational podcast series featuring Neal Kinsey and Kyle Marret discussing the basics and importance of soil fertility in a clear, accessible manner. Distributed via Spotify, Apple Podcasts, and YouTube, used to teach soil composition, sampling techniques, and soil testing importance to a broad audience of growers and consultants.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ward Laboratories: Independent soil testing laboratory offering agronomic analysis and recommendations for growers. Comparable service offering as Kinsey's soil analysis and crop/soil fertility advisory work.
• A&L Great Lakes Laboratories: Soil testing and fertility recommendation laboratory serving independent agronomists and growers. Comparable to Kinsey in delivering soil analysis paired with crop-specific fertilizer prescriptions.
• Spectrum Analytic: Independent agricultural soil testing lab providing fertilizer and lime recommendations for growers and consultants. Comparable fee-for-service soil testing and agronomy advisory model.
• Brookside Laboratories: Independent soil and plant tissue testing laboratory offering agronomy consulting through a network of consultants. Directly comparable to Kinsey as a fee-for-service soil testing provider with a recommended-fertilizer advisory model.
• International Ag Labs: Soil testing and fertility consulting lab focused on balanced mineral nutrition. Comparable to Kinsey in its emphasis on base-saturation/balanced-soil fertility methodology and direct-to-grower advisory services.
• Agri Analysis: Soil and plant tissue testing laboratory offering agronomic recommendations. Comparable to Kinsey in serving independent agronomists and direct-grower customers with soil analytical services.

Broad incumbents

• SGS Agriculture (Soil & Plant Services): Global inspection, verification, and testing company with an agricultural soil and plant analysis offering. Comparable soil testing capability but as part of a much broader services portfolio rather than a specialized agronomy consulting firm.
• LaMotte Company: Established manufacturer of soil testing equipment and reagents, with broader product lines including water and environmental testing. Comparable in enabling soil testing but operates as a broader products rather than a specialized consulting/lab.

Emerging players

• Soil Foodweb Inc. Soil biology testing and consulting focused on microbial activity, organic matter, and regenerative soil health. Overlaps with Kinsey's regenerative and organic grower segments but emphasizes biological rather than chemical/mineral interpretation.

Regional players

• Cornell Nutrient Analysis Laboratory: University-based soil and plant tissue testing laboratory serving growers, primarily in the U.S. Northeast. Comparable soil testing service but with a research/public-sector operating model rather than a private consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kinseyagpodcast
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kinsey-agricultural-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinsey Agricultural Services