International Ag Labs

What International Ag Labs does

International Ag Labs is a privately held agricultural services company founded in 1976 by Dr. Daniel Skow and currently owned and operated by Wendell Owens from its headquarters in Fairmont, Minnesota. The company provides soil testing, fertility consulting, fertilizer products, and educational content grounded in Dr. Carey Reams's Reams Biological Theory of Ionization (RBTI) and the proprietary Morgan Extract weak acid soil testing methodology, which the company describes as revealing biologically available nutrients rather than total nutrient content.

The core service offering centers on mail-in laboratory testing (soil, plant tissue, water, feed, mycotoxin, and nutrient density analyses priced between $10 and $65 per test), supplemented by soil consulting, custom fertilizer blends, a fertilizer brokerage service for organic and biological farmers, a portfolio of branded crop and turf products (Amaze, Bloomit, WayAhead series, RL-37, Z-Hume, X-Hume, HydroCarb, Buxom Green Tee, Micro Turf), educational DVD courses, and testing equipment sales. IAL operates as a member of the North American Proficiency Testing Program and serves customers across 48 U.S. states and previously foreign countries, reportedly covering more than one million acres.

The business operates with approximately 10 employees and employs a sales-led, consultation-driven go-to-market motion: customers submit soil samples, receive analysis and crop-specific fertility recommendations, and purchase recommended products and fertilizers. Education and events are central to customer acquisition, including annual field days, regional Let's Talk meetings, trade show presence (World Ag Expo, Acres USA, Great Lakes Fruit & Vegetable Expo), newsletters, teleseminars, and a 30-day email mini course. The High Brix Gardens sub-brand extends the model into market and backyard gardening segments.

Name

International Ag Labs

Legal name

International Ag Labs, Inc.

Website

https://aglabs.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

International Ag Labs is a privately held agricultural services company based in Fairmont, Minnesota, providing Morgan Extract soil testing, fertility consulting, fertilizers, and educational content based on Reams Biological Theory of Ionization to farmers and gardeners across the United States.

Ownership category

akta.pro rank

Product category

Agricultural Soil Testing & Consulting

SIC

Services-Testing Laboratories (8734), Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industries

Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Forage & Feed Testing Services (Silage, Hay, Pasture) (AFACAKAM), Pesticide Residue & Agrochemical Screening Services (Soil/Plant/Water) (AFACAKAF), Laboratory Analysis Services (Wet Chemistry, Microbiology for Grains) (AFAOAMAJ)

Keywords

• Agricultural soil testing
• Biological agriculture consulting
• Custom fertilizer blends
• Foliar nutrition products
• Agricultural lab services

Headquarters

HQ city

Fairmont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laboratory Testing Services: Agricultural laboratory testing including soil analysis, plant tissue analysis, water testing, feed analysis, mycotoxin testing. Pricing ranges from $10 to $65 per test.
2. Agricultural Products: Sale of fertilizers, amendments, and nutritional products including Amaze, Bloomit, WayAhead, RL-37, Z-Hume, X-Hume, HydroCarb for forage, fruit, seed crops and turf.
3. DVD Courses and Educational Materials: Sale of DVD courses with coordinating manuals on biological agriculture topics. Courses include Foundations for Success, Fruit Trees on Steroids, Call to Arms, Farming's Next Frontier, and others.
4. Soil Consulting: Consultation services for crop-specific fertility programs based on soil testing. Custom start-to-finish programs designed for each field and crop.
5. Fertilizer Brokerage: Service helping organic and biological farmers get best delivered prices for fertilizer products through network of contacts and suppliers.
6. Equipment Sales: Sale of testing equipment including refractometers (Atago Digital $409, Vee Gee models), soil electrical conductivity meters ($549-$879).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

International Ag Labs provides agricultural laboratory testing and crop-specific soil consulting using the proprietary Morgan Extract method and Reams Biological Theory of Ionization (RBTI). Its offerings include soil, plant tissue, water, feed, mycotoxin and nutrient density analyses, custom fertilizer blends, a proprietary line of foliar and turf nutrition products, fertilizer brokerage for organic and biological farmers, and supporting educational DVD courses and equipment.

Product overview

International Ag Labs is an agricultural services company offering a comprehensive portfolio of soil testing, consulting, and fertilizer products. The core offering consists of laboratory services using the Morgan Extract soil testing method, soil consulting for crop fertility programs, fertilizer brokerage for organic/biological farmers, and custom fertilizer blends. The product line includes crop-specific fertilizers (Amaze, Bloomit, WayAhead series, RL-37, Z-Hume, X-Hume, HydroCarb) and turf products (Buxom Green Tee, Micro Turf). Educational resources include DVD courses on agricultural topics and testing equipment (refractometers, conductivity meters). The company also operates High Brix Gardens as a market garden division. The business serves over one million acres across 48 states and numerous foreign countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Lab Services Full agricultural laboratory services including soil analysis, plant tissue testing, water analysis, feed analyses, mycotoxin testing, and nutrient density analysis, priced per test ($10–$65).
• Soil Testing Agricultural soil testing using the proprietary Morgan Extract weak-acid method, which reveals biologically available nutrients in the soil rather than total nutrient content. Tests are offered both with recommendations (S-1, $50) and without (S-3, $25).
• Soil Consulting Consultation services providing start-to-finish fertility programs for any crop, based on soil test analysis. Custom crop-specific recommendations are delivered for clients anywhere in the United States.
• Fertilizer Brokerage Brokerage service that helps organic and biological farmers secure fertilizer products at competitive delivered prices through IAL's supplier network.
• Custom Fertilizer Blends Custom soil blends created for individual garden requirements based on soil test results, packaged for direct shipment to the customer.
• Amaze Crystal-clear foliar spray with 5-16-4 analysis containing broad-spectrum trace minerals and 5 units of calcium, designed to increase fruit bulk.
• DVD Courses Educational DVD courses with coordinating manuals on topics including Foundations for Success, Fruit Trees on Steroids, Call to Arms, Farming's Next Frontier, Foliar Plant Nutrition, Advanced Soil Energy Concepts, The Tomato Project, and The Garden Workshop.
• Equipment Testing equipment including Atago Digital Refractometers (PAL-1, $409), Vee Gee Analog and MDX-101 Digital Refractometers ($269), and Soil Electrical Conductivity Meters with 8-inch ($549) and 24-inch ($879) probes.
• High Brix Gardens Market garden and backyard garden division focused on growing nutrient-dense foods, providing custom fertilizer blends, soil testing interpretation, and educational content tailored to home and small-plot growers.
• Formazan Microbial Activity Test Standalone lab test measuring the population of active bacteria and fungal organisms in soil, used to assess biological activity alongside the Morgan Extract soil test.

Quantifiable outcome

• Serves more than 1 million acres across 48 states and numerous foreign countries
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fix My SoilcoreStrategic or Co-development Partner · 10 September 2016Joint venture 'The Tomato Project' with Fix My Soil to research and establish nutrient density standards for fruits and vegetables. The project tests various fertility methods to determine how to maximize taste, nutrition and yield of tomatoes. Both companies collaborate on citizen science approach, sharing results to encourage smarter agriculture.
• AGCO CorporationminorOthersAGCO Corporation hosted IAL's 9th Annual Field Day at their Intivity Center in Jackson, MN in 2018. Provided facility for tour and lunch, showcasing their past, present and future farmer-focused innovation including Massey Ferguson and Challenger brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Midwestern BioAg: Midwestern BioAg sells biological fertilizers and crop nutrition products to organic and biological farmers. Directly comparable to IAL's fertilizer brokerage and custom blend business, sharing the same biological agriculture customer base and product philosophy.
• Waypoint Analytical: Waypoint Analytical is a large US soil and plant tissue testing laboratory serving agronomists and growers. Directly comparable to IAL as a competing commercial soil testing lab with a broader geographic footprint and similar report-based crop fertility recommendations.
• Advancing Eco Agriculture (AEA): AEA is a crop nutrition consulting firm focused on biological and regenerative agriculture, offering soil testing, foliar products, and on-farm advising. Directly comparable to IAL because it combines soil testing with proprietary biological recommendations and product sales for biological farmers.
• Brookside Laboratories: Brookside Laboratories provides soil and plant tissue testing with agronomic recommendations to farmers and consultants. Directly comparable to IAL because it is a smaller, specialty-oriented competitor in the same agricultural testing services category.
• A&L Great Lakes (A&L Laboratories): A&L Great Lakes is a commercial agricultural testing lab offering soil, plant tissue, water, and feed analysis to farmers across the Midwest. Directly comparable to IAL because it sells the same core laboratory services and fertility recommendations to the same conventional and biological farming customer base.

Others

• Acres U.S.A. Acres U.S.A. is a media and conference company focused on ecological and biological agriculture. Comparable to IAL as an ecosystem participant that IAL partners with at trade shows and through which it sells educational content to the same biological farming audience.

Emerging players

• Walters Ag: Walters Ag provides biological and regenerative farming consulting and products. Comparable to IAL through its emphasis on biological nitrogen management and crop consulting, though smaller and more regionally focused.
• Fix My Soil: Fix My Soil is IAL's partner on The Tomato Project, focused on nutrient density research and biological fertility methods. Comparable as a small emerging player in the same biological agriculture space with shared R&D interests and customer overlap.

Broad incumbents

• SGS Agriculture & Food: SGS is a global testing, inspection, and certification company with a sizable agricultural lab services division. Comparable to IAL as a much larger incumbent offering soil, plant, water, and mycotoxin testing across the same agricultural inputs.
• Eurofins AgriTesting: Eurofins operates one of the largest commercial agricultural testing networks in the world. Comparable to IAL as a broad incumbent in soil, plant tissue, and feed analysis with overlapping product offerings and customer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aglabs
• LinkedInlinkedin.com/company/international-ag-labs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Ag Labs