What Peugeot Ireland does

Peugeot Ireland is the Irish market operation of Peugeot S.A., a 210-year-old French automotive brand (founded 1810) now consolidated under Stellantis N.V. following the 2021 PSA–FCA merger. The entity distributes passenger vehicles — including the 208, 2008, 308, 3008, 408, and 5008 ranges — alongside light commercial vehicles (Partner, Expert, Boxer, Rifter) across petrol, diesel, hybrid (MHEV/PHEV), and all-electric (E-prefix) powertrains, building on Stellantis's STLA Medium platform for next-generation EVs. Underlying technology features include the proprietary PEUGEOT i-Cockpit and Panoramic i-Cockpit (21-inch curved display on new 3008/5008), the i-Connect infotainment suite with wireless Apple CarPlay/Android Auto and over-the-air updates, the trademarked 3-claw LED lighting signature, the PEUGEOT Drive Assist Plus ADAS suite (semi-autonomous capability, adaptive cruise with Stop & Go, 360° cameras, AEB), and the PEUGEOT Electric Promise warranty/charging bundle (8-year battery warranty, Free2move access to 1M+ European charge points, Energia home-wallbox partnership). A 5-year unlimited mileage warranty has been standard across passenger cars registered from January 2025.

Peugeot Ireland operates a nationwide authorized dealer network complemented by an omnichannel proposition: an online configurator, test drive booking, finance calculator, used-cars platform, services-store.peugeot.ie for parts/accessories, and the MyPeugeot mobile app on iOS and Android. Revenue is earned across five streams: new vehicle sales (one-time), vehicle financing (PCP and HP via Bank of Ireland Finance and AIB Finance & Leasing at 1.9–4.9% APR), after-sales service and maintenance (PEUGEOT CARE Warranty up to 8 years; FlexCare plans), genuine parts and accessories, and certified pre-owned sales. Go-to-market is sales-led, serving two core segments — individual retail consumers (segmented by vehicle size from compact 208 to family 5008) and business/professional fleet buyers via the dedicated Peugeot Pro network, with a further niche of company-car buyers motivated by low-P11D, low-emission electric and PHEV models.

Name

Peugeot Ireland

Legal name

Peugeot Ireland

Website

https://peugeot.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peugeot Ireland distributes Peugeot passenger vehicles (208, 2008, 308, 3008, 408, 5008) and light commercial vans (Partner, Expert, Boxer, Rifter) in petrol, hybrid, and all-electric variants through a nationwide dealer network and online configurator, serving Irish retail consumers, company-car buyers, and business fleet operators under Stellantis N.V.

Ownership category

akta.pro rank

Product category

Passenger Vehicles and Light Commercial Vehicles

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive & Mobility Manufacturing (FSABACAE)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Passenger vehicles
• Light commercial vehicles
• Electric vehicles
• Vehicle financing
• Automotive retail

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sales of new Peugeot passenger vehicles and light commercial vehicles (LCVs). Model range includes cars (208, 2008, 308, 3008, 408, 5008, 508) and vans (Partner, Expert, Boxer) across petrol, diesel, hybrid, and fully electric variants. Revenue generated through authorized dealer network across Ireland.
2. Vehicle Financing: Finance products offered in partnership with Bank of Ireland Finance and AIB Finance & Leasing including Personal Contract Purchase (PCP) and Hire Purchase (HP) arrangements. Interest rates range from 1.9% to 4.9% APR depending on model and promotional offers.
3. After-Sales Service and Maintenance: Service packages, maintenance plans, and extended warranty offerings including PEUGEOT CARE Warranty (up to 8 years) and FlexCare service plans. Digital service booking through online platform.
4. Parts and Accessories: Genuine Peugeot spare parts, accessories including tyres, and protective products like Peugeot Protect sold through dealer network and Peugeot Service Store.
5. Used Vehicle Sales: Certified pre-owned vehicle sales through dedicated used cars platform at used-cars.peugeot.ie

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peugeot Ireland is the Irish market subsidiary of the French automaker Peugeot, part of the Stellantis group. It sells new passenger cars (208, 2008, 308, 3008, 408, 5008) and light commercial vehicles (Partner, Expert, Boxer, Rifter) across petrol, diesel, hybrid, and fully electric powertrain variants through a nationwide authorized dealer network. The business is supported by online configuration, financing arranged through Bank of Ireland and AIB partners, after-sales service plans, genuine parts, and the MyPeugeot mobile app.

Product overview

Peugeot Ireland offers a comprehensive portfolio of passenger vehicles and light commercial vehicles spanning electric, hybrid, and internal combustion powertrains. The passenger car range includes compact cars (208/E-208), SUVs (2008/E-2008, 3008/E-3008, 5008/E-5008), and sedans (308/E-308, 408). Commercial vehicles include the Partner, Expert, Boxer, and Rifter ranges. The brand is transitioning toward electrification with dedicated electric variants (E-) for most models. Supporting services include the MyPeugeot mobile app for vehicle management, flexible financing through Bank of Ireland and AIB, and comprehensive warranty programs including 5-year unlimited mileage coverage for passenger vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Peugeot 208 / E-208 Compact passenger car available in electric (E-208) and hybrid variants. Features Full LED Technology, PEUGEOT i-Cockpit with 10-inch HD touchscreen, and advanced driving aids. Sold in Style, Allure, and GT trims starting at €25,995 RRSP.
• Peugeot 2008 / E-2008 Compact SUV available in hybrid and all-electric variants. Features up to 406km WLTP combined electric range, PEUGEOT i-Cockpit, 3-claw LED signature lighting, and modular two-level boot with up to 1,467L storage.
• Peugeot E-308 All-electric hatchback with up to 450km WLTP range and 156hp/115kW power output. Features PEUGEOT Electric Promise including 8-year battery warranty, home wallbox, and access to 1M+ European charging points via Free2move Charge, plus ChatGPT in-vehicle voice assistant.
• Peugeot 3008 / E-3008 Fastback SUV available in hybrid and all-electric variants. Features the next-generation PEUGEOT Panoramic i-Cockpit with a 21-inch curved display, up to 700km electric range on long-range variants, up to 529km on standard E-3008, and 40+ driving aids. Available in Allure and GT trims.
• Peugeot 408 / E-408 Fastback SUV combining elegant design with efficient performance, available in electric and plug-in hybrid powertrain options.
• Peugeot 5008 / E-5008 Seven-seat SUV available in hybrid and all-electric variants. Features maximum NCAP child safety rating, generous boot space, family-friendly design with advanced connectivity and driving aids.
• Peugeot Partner / E-Partner Compact light commercial vehicle available in electric (E-Partner) and petrol/diesel variants. Designed for urban business use with practical load capacity and low operating costs. Finance from €373/month at 4.9% APR HP.
• Peugeot Expert / E-Expert Mid-size light commercial vehicle offered in electric and diesel powertrains with versatile configurations and robust load capacity for professional users. Finance from €475/month at 4.9% APR HP.
• Peugeot Boxer / E-Boxer Large van available in electric and diesel variants, offering substantial cargo capacity for commercial fleet operations with an electric option for zero-emission urban delivery. Finance from €509/month at 4.9% APR HP.
• Peugeot Rifter / E-Rifter Versatile compact vehicle available in electric and diesel variants, combining passenger comfort with practical load capacity for personal and commercial use.
• Peugeot Sport Engineered High-performance sub-brand offering sport-tuned variants of Peugeot vehicles with enhanced power, dynamics, and distinctive styling elements for enthusiasts seeking more spirited driving.
• MyPeugeot Mobile App Mobile application available on iOS and Android providing vehicle management, service booking, charging station navigation, and remote control features for electric and hybrid Peugeot vehicles.
• Peugeot Finance Solutions Financing options including Personal Contract Purchase (PCP) and Hire Purchase (HP) arranged through Bank of Ireland and AIB Finance & Leasing partnerships, with APR from 1.9% (PCP passenger) to 4.9% (HP LCV). Deposit contributions up to €3,000 on selected models.
• Peugeot Care Warranty and FlexCare Service Plans Extended after-sales protection including up to 8-year PEUGEOT CARE Warranty, 8-year/160,000 km battery warranty on EVs, and FlexCare service plans. Standard 5-year unlimited mileage warranty on passenger cars registered from January 2025. Free 3-year EV Service Plan on full electric passenger vehicles.
• Peugeot Service Store (Parts and Accessories) Online store for genuine Peugeot spare parts, tyres, accessories, and protective products such as Peugeot Protect, available via the dealer network and the dedicated e-commerce site.

Quantifiable outcome

• Up to 529km electric driving range on E-3008 (2-wheel drive)
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EnergiacoreStrategic or Co-development PartnerEnergy partner providing home charger installation for electric and PHEV Peugeot vehicles. Offer includes free home charger and standard installation for eligible customers (subject to SEAI electric vehicle home charge point offer criteria).
• Free2move ChargecoreTechnology or IntegrationCharging network provider integrated into Peugeot Electric Promise, providing access to over 1,000,000 charging points across Europe for Peugeot electric vehicle owners.
• SEAI (Sustainable Energy Authority of Ireland)minorOthersGovernment body providing electric vehicle home charge point grants that complement Peugeot's home charger offers. Customers must be eligible for SEAI grants to qualify for Peugeot's free home charger promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Renault Ireland: Direct mass-market competitor in Ireland with overlapping passenger and EV product range (Megane E-Tech, Scenic E-Tech, Clio, Captur). Renault directly competes with Peugeot in the same dealerships-tracked segment and similar price bands.
• Opel Ireland: Stellantis sibling brand with comparable passenger and LCV offerings (Corsa, Mokka, Astra, Combo, Vivaro) including electric variants. Directly competes with Peugeot in Irish retail and fleet channels at similar price points.
• Skoda Ireland: VW Group volume brand with value-oriented positioning (Octavia, Fabia, Karoq, Kodiaq, Enyaq) that competes with Peugeot in fleet and family segments. Comparable dealer-led GTM and similar price bands.
• Volkswagen Ireland: Mass-market volume leader in Ireland with overlapping model range (Polo, Golf, T-Roc, Tiguan, ID.3, ID.4) and a deep dealer network. The primary benchmark competitor for Peugeot in Irish passenger car share.
• Toyota Ireland: Strong hybrid and electrified portfolio (Yaris, Corolla, C-HR, RAV4, bZ4X) with established Irish share and reputation for reliability. Competes directly with Peugeot in retail and fleet electrification.
• Hyundai Ireland: Aggressive EV-led mass-market competitor (Ioniq 5, Ioniq 6, Kona Electric, Tucson) with expanding Irish share. Directly comparable product mix and dealer-led GTM to Peugeot Ireland.
• Kia Ireland: Rapidly growing EV-focused mass-market competitor (EV6, EV9, Niro EV, Sportage) with comparable pricing and 7-year warranty positioning. Head-to-head rival in Irish EV consideration.
• Citroën Ireland: Sister brand under Stellantis with closely overlapping model lineup (C3, C4, C5 Aircross, Berlingo) including electric variants. Operates a parallel dealer network in Ireland and competes head-to-head with Peugeot on fleet and retail.
• Ford Ireland: Strong overlap in LCVs (Transit, Transit Custom, Transit Connect — including electric variants) and passenger SUVs (Puma, Kuga, Mustang Mach-E). A direct competitor in Peugeot's fleet and commercial vehicle business.

Emerging players

• MG Motor Ireland: Value-priced EV challenger (MG4, ZS EV, MG5) gaining significant Irish market share with aggressive pricing. Squeezes Peugeot from the value end of the mid-market and is reshaping Irish EV buyer expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peugeotireland
• YouTubeyoutube.com/user/Peugeot
• Facebookfacebook.com/Peugeot
• LinkedInlinkedin.com/company/peugeotireland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peugeot Ireland