Powerscourt Golf Club

What Powerscourt Golf Club does

Powerscourt Golf Club is a premier two-course golf resort located on the historic 1,000-acre Powerscourt Estate in Enniskerry, County Wicklow, Ireland, operating since 1996 as Powerscourt Golf Club plc. The club runs two championship courses — the East Course (designed by Peter McEvoy, opened 1996, host of the 1998 Irish PGA and 2001 Irish Seniors Open) and the West Course (designed by David McLay Kidd, opened 2003, a qualifying course for the Barton Shield). Ancillary infrastructure includes a 12-bay driving range, USGA-regulated putting greens, a short-game area, a clubhouse with meeting and function rooms, and a golf shop.

The business model is multi-stream and transactional. Revenue is generated from seasonal green fees (Summer: April-October; Winter: November-March), PGA coaching (€70 per 45-minute individual lesson, €150 per group session, €165-€250 lesson packages, €450-€750 full-day packages) led by head professional Paul Thompson (on-site since 1995), corporate and group events (capacity 6-160 guests), retail (via an on-site shop and a Shopify storefront), food and beverage (catered by JCC Professional Catering since December 2012), and gift vouchers (€10-€200 denominations) redeemable across the golf club, Garden Pavilion, and Gardens. Distribution relies on direct-to-consumer digital booking (BRS Golf), travel-trade partnerships through the Dublin East Coast Golf Alliance (DECGA, 2014 IAGTO European Golf Destination of the Year), and dedicated corporate and tour-operator sales staff.

The operation is housed within a broader estate that includes 47 acres of National Geographic-ranked (No. 3 in World's Top Ten) gardens attracting 250,000 visitors per year, Ireland's highest waterfall (121m), the Powerscourt Distillery (operational since 2018), and a co-located 5-star Powerscourt Hotel (Marriott Autograph Collection). Ownership sits with Powerscourt Estates Ltd under the Slazenger family's custodianship; no outside funding rounds or external investors are disclosed. Technology adoption is limited to off-the-shelf booking, payment, and analytics tooling with no disclosed AI/ML capability.

Name

Powerscourt Golf Club

Legal name

Powerscourt Golf Club plc

Website

https://powerscourtgolfclub.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerscourt Golf Club operates two championship golf courses on the historic Powerscourt Estate in County Wicklow, Ireland, serving visiting golfers, corporate clients, golf societies, and international tour operators with tee times, PGA coaching, events, and dining.

Ownership category

akta.pro rank

Product category

Golf Resort and Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf resort experiences
• Corporate golf events
• Golf coaching lessons
• Golf tourism Ireland

Headquarters

HQ city

Enniskerry

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Green Fees: The primary revenue stream comes from green fees for playing the two championship courses (East Course and West Course). Rates vary by season - Summer rates (April-October) and Winter rates (November-March).
2. Golf Lessons: Revenue from individual and group golf coaching sessions with PGA Specialist Coach Paul Thompson. Individual lessons are priced at €70 for 45 minutes, with discounted packages available.
3. Golf Shop: On-site retail of golf merchandise, clothing, and accessories. The golf shop has an extensive range of clothing and golf merchandise.
4. Corporate Events & Functions: Revenue from hosting corporate golf events, charity events, society days, and private functions. They have 6 meeting rooms and a function room seating up to 150 guests for dinner or 170 theatre style.
5. Food & Beverage: Catering services provided by JCC Professional Catering including dining at the clubhouse, event catering, and on-course refreshments.
6. Gift Vouchers: Sale of gift vouchers redeemable at Powerscourt Golf Club, Garden Pavilion, and Gardens in denominations from €10 to €200.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Powerscourt Golf Club operates two championship golf courses (East Course, designed by Peter McEvoy, and West Course, designed by David McLay Kidd) on the historic Powerscourt Estate in County Wicklow, Ireland. The club sells green fees, golf lessons with PGA Coach Paul Thompson, corporate and society golf events for 6-160 guests, clubhouse dining and catering, and on-site retail, alongside broader estate experiences (gardens, waterfall, distillery).

Product overview

Powerscourt Golf Club is a premier Irish golf venue offering two championship courses (East Course and West Course) on the historic Powerscourt Estate in County Wicklow. The product portfolio centers on golf experiences including tee time bookings, golf lessons with PGA coach Paul Thompson, practice facilities, a golf shop, and clubhouse dining. Additional offerings include corporate and group event hosting, team building activities, and membership programs. The club also extends the estate experience through Powerscourt Distillery (whiskey tours), Powerscourt Gardens (47 acres of National Geographic-ranked gardens), and Powerscourt Waterfall (Ireland's highest at 121m). Online services include gift vouchers redeemable across the estate and an online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• East Course Championship golf course designed by Peter McEvoy, opened in 1996 (originally called the Slazenger Course). Hosted the 1998 Irish PGA won by Padraig Harrington and the 2001 Irish Seniors Open. Features contoured undulating greens surrounded by hedges, ancient oaks, and beech trees. Open to visiting golfers via seasonal green fees.
• West Course Championship golf course designed by David McLay Kidd, opened in 2003. Qualifying course for Barton Shield and inter-club competitions. Features mature trees, ravines, streams, and views of the Wicklow Mountains. Open to visiting golfers via seasonal green fees.
• Golf Lessons with PGA Coach Paul Thompson Individual and group coaching sessions with PGA Specialist Coach Paul Thompson. Includes one-to-one lessons (€70 for 45 minutes), 3-lesson packages (€165), 5-lesson packages (€250), junior coaching (€45 for under 18s), group lessons (€150 per session, 2-4 persons), and full-day packages covering all facets of the golf game.
• Corporate Events Corporate golf event hosting including use of two championship courses, function room facilities for up to 170 guests, meeting rooms, catering services, and Corporate Fourball packages (e.g., €350 Monday-Friday for afternoon tee time, buggies, goody bags, and optional meal). Targeted at companies seeking client entertainment, team building, and conferences.
• Group Golf Events Golf day experiences for corporate, charity, or society groups from 6 to 160 players. Includes shotgun events, society rates, and exclusive course hire options. Coordinated by a dedicated Golf Sales Executive (Keith Minihan).
• Team Building Activities Team building days combining golf activities (driving range, putting greens) with partner activities organised through Dynamic Events including 4x4 driving, escape challenges, and code breaker challenges on the Powerscourt Estate.
• Dining Services Clubhouse and event catering provided by JCC Professional Catering (appointed December 2012). Offers locally grown, seasonal food, an extensive bar menu, and custom menus for groups. Includes full-day dining options with breakfast, lunch, and dinner.
• Golf Membership Annual membership programs providing members with tee time access, practice facilities, and clubhouse privileges. Specific terms are available upon application.
• Golf Shop On-site and online retail of golf clothing, merchandise, and accessories, with an extensive range available. Range tokens and golf equipment hire also offered. Online Shopify store available at powerscourt-golf-club.myshopify.com.
• Practice Facilities Top practice facilities including a 12-bay driving range, USGA-regulated putting greens, a short game practice area between the 9th and 10th fairways, and a short practice par 3 hole. Available to visiting golfers and members.
• Clubhouse Facilities Clubhouse with bar, restaurant, meeting rooms, function rooms, locker facilities, showers, and complimentary Wi-Fi. Features a balcony overlooking the 18th green with views of the Wicklow Mountains. Available to visiting golfers and event guests.
• Gift Vouchers Gift cards redeemable at Powerscourt Golf Club, Garden Pavilion, and Gardens. Available in denominations from €10 to €200. Can be used for golf packages, lessons, and apparel. Sold online via Bookin1 at shop.bookin1.com.
• Powerscourt Distillery Irish whiskey distillery housed in The Old Mill House, featuring 3 custom copper pot stills. Offers whiskey tasting and distillery tours. Operated as part of the Powerscourt Estate experience. First drops of spirit produced on 13th June 2018.
• Powerscourt Gardens 47 acres of world-famous formal gardens on the 1,000-acre Powerscourt Estate. Includes Italian garden, Japanese garden, and Avoca Terrace Café. Voted No.3 in World's Top Ten Gardens by National Geographic. Receives 250,000 visitors annually. Admission priced at €8.50 adults / €5.00 children (U16) for gardens (1 March to 31 October).
• Powerscourt Waterfall Ireland's highest waterfall at 121m (398ft), located 5km from the main Powerscourt Estate. Set in parkland at the foothills of the Wicklow Mountains. Open seasonally with kiosk facilities. Admission priced at €5.50 adults / €3.50 children (U12) / €16 family ticket.

Quantifiable outcome

• 250,000 annual visitors to Powerscourt Gardens
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• JCC Professional CateringcoreStrategic or Co-development Partner · 1 December 2012JCC Professional Catering services have been the catering team at Powerscourt Golf Club since December 2012. They have over 30 years experience providing first class food and service to a wide range of clients for Corporate and State Events, Sporting and Entertainment Events, Wedding Receptions, Banquets, and Corporate Dining. They were appointed caterer of choice in 2012 and have catered for prestigious clientele including Good Food Ireland, Curragh Racecourse, Electric Picnic, Aras an Uachtarain, Dublin Castle, Department of Finance, European Golf Tour, Enterprise Ireland, Irish Courts Service, and Department of Foreign Affairs.
• Dynamic EventsminorStrategic or Co-development PartnerDynamic Events provides team building activities for Powerscourt Golf Club, arranging exciting and innovative activities on the Estate including 4x4 driving, Escape challenges, and Code Breaker challenges. They partner with the club to offer comprehensive team building days beyond just golf.
• Dublin East Coast Golf Alliance (DECGA)coreStrategic or Co-development PartnerPowerscourt Golf Club is one of six members of the Dublin East Coast Golf Alliance (DECGA). In 2014, DECGA was awarded 'European Golf Destination of the Year' at the IAGTO Awards. Other members include some of Ireland's premier golf courses. This alliance provides collective marketing and promotion for the region as a golf destination.
• Feast CateringminorImplementation/ SI/ Consulting PartnerFeast Catering is mentioned as a wedding partner in the privacy policy, providing wedding services at Powerscourt. They obtain data from third parties in connection with wedding events.
• Tour Operators WorldwidecoreChannel Partner/ Reseller/ DistributorPowerscourt Golf Club works with tour operators from Ireland and around the world to bring golfers to the stunning venue. The Sales Manager handles tour operator rates and availability enquiries for golf courses.
• Realex PaymentscoreTechnology or IntegrationRealex Payments handles secure payment processing on behalf of Powerscourt Golf Club. They use PCI DSS (Payment Card Industry Data Security Standard) to keep payment information secure. This is a critical infrastructure partnership for e-commerce and on-site payments.
• Powerscourt Hotel (Marriott Autograph Collection)coreStrategic or Co-development PartnerThe 5-star Powerscourt Hotel Resort & Spa, part of the Marriott Autograph Collection, is situated just 250m from the Golf Club on the same estate. This provides accommodation for visiting golfers and creates a comprehensive resort destination offering.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lahinch Golf Club: Historic Irish championship links golf club in County Clare with multiple courses including the Old Course redesigned by Alister MacKenzie - comparable heritage championship golf destination on the Ireland international golf tourism circuit.
• Trump International Golf Links & Hotel Doonbeg: Luxury links golf resort in County Clare, Ireland, featuring a Greg Norman-designed championship course and on-site hotel - comparable premium Irish championship resort with strong US/international inbound profile.
• Fota Island Resort: Irish golf and leisure resort in County Cork offering championship golf on parkland courses, an on-site hotel, and spa amenities - comparable championship-course resort product targeting both corporate and leisure segments.
• Adare Manor: Luxury Irish resort on a heritage estate in County Limerick with a championship course redesigned by Tom Fazio and selected host of the 2027 Ryder Cup - directly comparable historic-estate championship resort with premium pricing and corporate positioning.
• The K Club: Luxury Irish golf resort in County Kildare with two championship courses (Palmer North and South), host venue of the 2006 Ryder Cup, and integrated 5-star hotel - directly comparable two-course championship resort positioning to Powerscourt.
• Mount Juliet Estate: Irish championship golf resort in County Kilkenny with a Jack Nicklaus-designed parkland course, 5-star manor house hotel, and estate-based leisure amenities - directly comparable heritage-estate golf resort targeting corporate and leisure visitors.
• Gleneagles: Iconic Scottish luxury golf and leisure resort with three championship courses, 5-star hotel, and major sporting heritage (2014 Ryder Cup host) - cross-border comparable championship multi-course resort targeting international tourists and corporate clients.
• Carton House: Irish golf resort operated as part of a Fairmont-managed estate, offering two championship courses (Montgomerie and O'Meara) plus a luxury hotel - matches Powerscourt's championship two-course + hotel resort model and corporate event hosting.
• Druids Glen Hotel & Golf Resort: Premier Irish golf resort in County Wicklow with two championship courses (Druids Glen and Druids Heath), adjacent hotel, and corporate event hosting - the closest direct geographic and product peer to Powerscourt in Ireland's 'Garden County'.
• Ballybunion Golf Club: One of Ireland's most celebrated links golf clubs in County Kerry with multiple championship courses - comparable championship Irish golf venue with strong international tourism profile, though without the integrated hotel/resort amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/powerscourtgolf
• Instagraminstagram.com/powerscourtgolfclub
• Facebookfacebook.com/powerscourtgolf
• LinkedInlinkedin.com/company/powerscourt-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerscourt Golf Club