PEPcom

What PEPcom does

PEPcom operates as a German cable and broadband telecommunications business, presenting the PŸUR consumer brand to residential households and small/medium businesses across all 16 German federal states. The company is positioned around its own cable (DOCSIS) and fiber (FTTH) network infrastructure, operated at the wholesale/network level by Tele Columbus AG, with DSL offered as a fallback technology where cable/fiber is not available. Its product portfolio spans internet access at 50–1,000 Mbit/s, cable television (up to 95 HD and 65 SD channels), landline telephony, and bundled Kombi packages, plus demographic sub-brands (Young Tarife, Senioren Tarife, Business Tarife), the MEIN PŸUR self-service app, and the PŸUR TV-Box hardware. PŸUR is sold via a product-led digital channel (availability check, online shop) supported by a national network of PŸUR Shops and a customer service hotline, with a Wechsel-Service coordinating provider-switching logistics and a referral program paying up to €190 per successful recommendation.

Revenue mechanics are entirely subscription-based: recurring monthly fees with a 24-month minimum contract term, a one-time €19.99 connection fee, and promotional pricing held permanent beyond month 24 rather than reverting to a higher standard rate. Independent third-party awards (connect Komplettcheck 2026, CHIP Festnetztest 2026) validate a price-to-performance leadership narrative. Strategic content partnerships (notably Joyn streaming) and demographic segmentation round out a positioning that targets both value-conscious incumbents-displacing switchers and high-speed power users on the same infrastructure base. The company was founded in 2001 and lists 251–500 employees, with prior growth-capital rounds led by GMT Communications Partners and Veronis Suhler Stevenson.

The investment lens on PEPcom centers on whether owning the retail-customer relationship on Tele Columbus AG's network can continue converting incumbent-customer switching volumes at acceptable margin while expanding average revenue per user via content bundling and demographic product extensions. Key questions for diligence are precise subscriber count, group-level revenue and profitability attributable to PEPcom/PŸUR Vertrieb & Service GmbH, churn by demographic segment, and the unit economics of the Wechsel-Service and referral program as customer acquisition channels.

Name

PEPcom

Website

https://pepcom.de

Company type

Private

Founded year

2001

Headcount range

251–500 employees

Short description

PEPcom operates the PŸUR consumer broadband and cable-TV brand across Germany on its own cable and fiber network (Tele Columbus AG infrastructure), selling subscription internet (50–1,000 Mbit/s), TV, landline, and combined packages to residential households and small businesses in all 16 federal states.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Municipal & Community Broadband Networks (HDAIACAE)

Keywords

• Cable broadband services
• Telecommunications services
• Internet service provider
• Cable television services
• Fiber optic internet

Headquarters

HQ city

Unterföhring

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Internet Services (Residential): Monthly recurring subscription fees for internet access at various speed tiers (50–1000 Mbit/s), with prices fixed for 24 months contract term. Optional landline flat available.
2. TV Services (Residential): Cable television provision via Kabelfernsehen, with up to 95 HD and 65 SD TV channels, PŸUR TV-Box, and 12 months Joyn included. Sold standalone or as part of combination packages.
3. Combination Packages (Internet + TV + Festnetz): Bundled offerings combining internet, cable TV, and landline telephone at discounted rates compared to individual services, targeting budget and power users seeking all-in-one telecommunications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

PEPcom is a German cable and telecommunications operator providing residential internet (cable, DSL, fiber), cable television with up to 95 HD channels, and bundled service packages through its consumer brand PŸUR. The company operates its own cable (DOCSIS) and fiber (FTTH) network infrastructure across Germany, serving multiple million households.

Product overview

PŸUR is a German telecommunications brand operated by Tele Columbus AG, offering a unified portfolio of consumer telecom services through multiple access technologies. The core offerings consist of cable internet (50–1,000 Mbit/s), cable television (up to 95 HD channels), DSL, and fiber optic services, which can be purchased individually or bundled in Kombi packages combining internet, TV, and fixed-line phone. The product range is segmented across demographic sub-brands including Young Tarife, Senioren Tarife, and Business Tarife, supported by the MEIN PŸUR App for customer self-service and the PŸUR TV-Box hardware for TV access. The company operates its own cable and fiber network infrastructure serving multiple million households across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet (Kabel)
• Fernsehen (Kabel TV)
• DSL
• Glasfaser (Fiber)
• Kombi Pakete

Quantifiable outcome

• Won connect Komplettcheck 2026 — 1st place in categories: Budgetnutzer (Budget Users), Vielnutzer (Heavy Users), and Powernutzer (Power Users)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• JoynminorOthersJoyn (a German streaming joint venture of ProSiebenSat.1 and RTL) is bundled as a complimentary 12-month subscription with PŸUR TV combination packages, adding streaming content to the TV offering.
• Tele Columbus AGcoreStrategic or Co-development PartnerPŸUR is the consumer-facing brand of Tele Columbus AG. Tele Columbus operates and develops the network infrastructure (cable, fiber, DSL) while PŸUR handles sales and customer-facing operations under the same corporate group.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsche Telekom: Germany's largest telecommunications incumbent and dominant fiber/broadband provider. Competes head-to-head with PŸUR across internet, TV, and fixed-line telephony, with vastly deeper brand recognition, marketing budget, and FTTH investment capacity.
• Telefónica Deutschland (O2): Major German telecom operator offering DSL, cable, and fiber broadband alongside mobile services. Overlaps with PŸUR's internet and combined-package offerings as a broader full-portfolio incumbent.
• Vodafone Germany: Major German broadband and cable operator following the Unitymedia acquisition. Directly competes with PŸUR in cable internet, pay-TV, and bundled telecom offerings, with overlapping network footprints in many urban areas.

Regional players

• wilhelm.tel: Regional fiber and cable operator serving the Hamburg/Norderstedt metropolitan area in Germany. Comparable own-network cable and fiber service model at municipal scale, but limited geographic reach.
• NetCologne: Regional fiber and cable operator serving the Cologne/Bonn metropolitan area in Germany. Comparable product portfolio (internet, TV, telephony) on own infrastructure, but geographically constrained and does not directly compete in PŸUR's broader footprint.
• M-Net: Bavaria-focused fiber and broadband operator offering internet, TV, and telephony on own network. Comparable to PŸUR in product mix and own-infrastructure model, but limited to southern German states.
• EWE TEL: Regional telecom provider in northwestern Germany (Lower Saxony, Brandenburg, etc.) offering internet, TV, and telephony via own fiber and DSL infrastructure. Comparable service portfolio and own-network economics, but geographically distinct.

Emerging players

• Deutsche Glasfaser: Fast-growing German fiber-only operator focused on rural and suburban FTTH rollout. Competes with PŸUR in newly fiber-enabled areas and represents the next-generation alternative to legacy cable broadband.

Direct peers

• Tele Columbus AG: Parent company of the PŸUR brand and operator of the underlying cable and fiber network. Direct corporate and operational peer — PEPcom/PŸUR's network assets, customer base, and product roadmap are tightly coupled to Tele Columbus AG's infrastructure investments and financial health.
• 1&1 Versatel: German broadband and telecommunications provider with own fiber infrastructure and aggressive pricing on DSL/cable/fiber tariffs. Directly competes with PŸUR on price-to-performance positioning and self-serve acquisition model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPcom