AIBA

What AIBA does

AIBA (Associazione Italiana Brokers di Assicurazioni e Riassicurazioni) is the Italian Association of Insurance and Reinsurance Brokers, a non-profit professional association founded in 1970 and headquartered in Rome at Via Clitunno, 2. It represents over 1,100 member companies that together intermediate approximately €15 billion in insurance premiums and account for roughly 80% of the Italian insurance brokerage market, serving the nearly 2,000 small and medium-sized brokerage firms operating in Italy. The association operates under the leadership of President Flavio Sestilli and Secretary General Pietro Negri, with a small core staff of 1-10 employees.

The association's product surface centers on a digital member platform (AIBA Digital, accessible via the Area Riservata portal and backoffice.aiba.it), complemented by iOS and Android mobile applications, the Brokerletter newsletter (brokerletter.it), and six regional delegations covering North West, North East, Lombardy, Center, South, and Center-North Italy. Core offerings include AIBA Academy training (IVASS exam preparation, executive education, RiskMaster risk management courses), the AIBA Giovani youth division for brokers under 40 (150 members), and a public member directory. The 30th edition of the RiskMaster course is delivered in partnership with the University of Verona's Enterprise Risk Lab (ERiL). AIBA also formally represents broker interests before regulatory bodies including IVASS and ANIA, with documented advocacy successes (e.g., broker access to the SME Guarantee Fund in 2021).

AIBA generates revenue primarily through recurring membership fees from over 1,100 broker member companies, supplemented by training course fees (with member discounts such as €475 off RiskMaster), event participation and sponsorship (national congress, regional delegation meetings, Italy Insurance Forum), and convention services with insurance carrier partners including AIG, AXA XL, Unipol, Belfor, Blue Group, AFI-ESCA, and CGPA Europe. Pricing for individual membership is not publicly disclosed. Growth is community-led, driven by word-of-mouth referrals, industry events, and partner channels, with marketing executed through the AIBA website, mobile app push notifications, the Brokerletter newsletter, and institutional partnerships with IVASS, ANIA, and Italian universities.

Name

AIBA

Legal name

AIBA - Associazione Italiana Brokers di Assicurazioni e Riassicurazioni

Website

https://aiba.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

AIBA is the Italian Association of Insurance and Reinsurance Brokers, a non-profit founded in 1970 representing over 1,100 member broker companies that intermediate ~€15 billion in premiums and account for 80% of Italy's brokerage market, delivering training, regulatory advocacy, and member services through a digital platform and six regional delegations.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from insurance broker companies. AIBA represents over 1,100 member companies representing 80% of the Italian insurance broker market. The membership fee structure includes a maximum expense reimbursement cap of 3% of annual membership dues for regional delegation management.
2. Training Services (AIBA Academy): Professional development programs including RiskMaster courses, IVASS exam preparation courses, Executive Education courses, and specialized insurance training. Discounts offered to members (e.g., 475 euro discount on RiskMaster course).
3. Event Organization: National conferences, regional delegation meetings, and specialized seminars generating participation fees and sponsorship revenue.
4. Convention Services: Partner conventions and services provided to members through negotiated agreements with partners like CairoRCS Media.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AIBA is the Italian Association of Insurance and Reinsurance Brokers, a non-profit professional association that recruits Italian broker companies as members and delivers regulatory advocacy, professional training, networking events, and member communications services. Its core deliverables include membership representation before IVASS and ANIA, the AIBA Academy training division, the Brokerletter newsletter, regional delegation meetings, and digital member tools.

Product overview

AIBA (Associazione Italiana Brokers di Assicurazioni e Riassicurazioni) is the Italian Association of Insurance and Reinsurance Brokers, serving as a professional association rather than a commercial product company. The organization provides a suite of member services including the AIBA Mobile App for iOS and Android, the AIBA Academy training division, the Brokerletter newsletter, and AIBA Digital services accessed through a reserved member area. Additional offerings include RiskMaster professional development courses, the AIBA Giovani youth group, regional delegation services, and a member search tool. These services collectively support Italian insurance brokers through training, information, networking, and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• AIBA Academy: The operational division for broker training and professional development, offering courses such as IVASS exam preparation and executive education programs.
• AIBA Giovani
• Brokerletter
• RiskMaster

Products and services

• AIBA Membership Annual membership for Italian insurance and reinsurance broker companies, providing access to regulatory advocacy, the reserved member area, training discounts, regional delegation networking, and member services. Membership represents over 1,100 broker companies covering 80% of the Italian market.
• AIBA Academy Professional training division offering IVASS exam preparation, executive education, and specialized insurance courses for brokers and member companies.
• RiskMaster Course Advanced professional development course in Risk Management organized with the University of Verona's Department of Business Economics, now in its XXX edition (2024), with a 475 euro member discount for AIBA brokers.
• Brokerletter Newsletter Periodic newsletter dedicated to information and risk management culture, available by subscription with archive access for readers interested in insurance and broker topics.
• AIBA Mobile App Mobile application for iOS and Android providing real-time updates and push notifications on AIBA association news, events, and member services.
• AIBA Giovani Young Brokers Program Membership and engagement program for young brokers under 40 from AIBA member companies, offering networking events, training sessions, speed meetings with insurance companies, and professional development. Active for 10 years with 150 associated young brokers.
• Regional Delegation Services Localized member services and professional meetings across six regional delegations covering North West, North East, Lombardy, Center, Center-North, and South Italy, providing networking and continuing education events for broker members.
• Member Search Directory (Ricerca Soci) Online directory enabling users to find AIBA member brokers located throughout Italy for referral and partnership purposes.

Quantifiable outcome

• AIBA members represent 80% of the Italian insurance brokerage market
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• CairoRCS MediaminorGTM or Marketing Partner · 27 February 2025AIBA and CairoRCS Media partnership for webinar promotion. CairoRCS Store platform offers AIBA members advantageous advertising rates on over 20 leading Italian news sites including corriere.it, gazzetta.it, and la7.it.
• AIGminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• AFI-ESCAminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• AXA XLminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• BelforminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• Blue (Blue Group)minorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• CGPA EuropeminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• UnipolminorOthersInsurance company partner with logo displayed on AIBA partners section of the website, indicating a commercial or convention partnership relationship.
• University of Verona - ERiL (Enterprise Risk Lab)coreStrategic or Co-development PartnerAIBA partners with University of Verona's Enterprise Risk Lab for professional education programs including the RiskMaster advanced training course, now in its 30th edition. The partnership includes joint events for risk management education and professional development.
• Italian Insurance Companies (General)coreStrategic or Co-development PartnerAIBA serves as the official representative of insurance brokers in dialogue with insurance companies, regulatory bodies including IVASS, and industry associations like ANIA for regulatory discussions, market development, and professional standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• IVASS (Istituto per la Vigilanza sulle Assicurazioni): Italian supervisory authority for the insurance sector. AIBA engages IVASS continuously on broker regulation (e.g., Preventivass ruling, distribution rules). IVASS is the primary regulatory counterpart AIBA represents members to, not a peer association.

Regional players

• BIBA (British Insurance Brokers' Association): UK trade association for insurance brokers and intermediaries. Directly analogous to AIBA in mission, services, and member structure but operating in the UK market — comparable model, different geography.
• Insurance Brokers Association of Canada (IBAC): Canadian national trade association for property and casualty insurance brokers. Comparable to AIBA in structure and services (advocacy, professional development, member representation), but focused on the Canadian market.
• The Council of Insurance Agents & Brokers (CIAB): US trade association representing the largest commercial insurance brokers and agents. Comparable in mission to AIBA (advocacy, education, member services for brokers), though it focuses on the US commercial brokerage segment.

Broad incumbents

• ANIA (Associazione Nazionale fra le Imprese Assicuratrici): Italian national association representing insurance companies (carriers) rather than brokers. AIBA and ANIA are natural counterparties in Italian regulatory and market discussions, making ANIA a structurally comparable industry body operating on the other side of the broker-carrier relationship.
• Insurance Europe: European insurance and reinsurance federation representing insurers across Europe. Operates at the pan-European level that AIBA engages with via BIPAR, sharing advocacy and policy functions but from the carrier perspective.

Direct peers

• BIPAR (European Federation of Insurance Intermediaries): Pan-European federation representing insurance intermediaries and brokers across EU member states. Directly comparable to AIBA as the broker trade association federation at the European level, lobbying on the same regulatory and professional issues.
• Brokerslink: Global network of independent insurance brokers with operational coordination and shared services. Comparable to AIBA in serving broker interests, but structured as a commercial broker alliance rather than a national trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aiba_broker3459
• LinkedInlinkedin.com/company/associazioneitalianabrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIBA