AdOps

What AdOps does

AdOps (株式会社AdOps) is a Tokyo-headquartered digital marketing firm founded in May 2019 by Ryota Somiya that operates on a performance-based (成果報酬型) commercial model under which the company absorbs advertising cost risk if performance targets are unmet, and is paid per lead or conversion delivered. With approximately 30 employees as of the latest disclosure, AdOps targets mid-to-large Japanese enterprises across verticals including real estate, construction/renovation, automotive, energy/utilities, insurance, and finance, with named multi-year enterprise clients including WebCrew (used car valuation, since Feb 2022) and Doors (exterior painting matching, since Aug 2021). GTM is direct sales-led via the corporate website and inbound inquiry, supplemented by a referral network from existing clients and ASP partner agencies; the sales cycle typically runs 1-2 months from first contact to project kickoff.

The company's product portfolio comprises three proprietary offerings: (1) AdOps Optimizers, a chat-type landing page system developed through 200+ test iterations that reportedly delivers 2x+ CVR improvements in target verticals; (2) a closed ASP (Affiliate Service Provider) network aggregating 30+ advertising agencies that earns AdOps marketplace commissions on client-agency matching; and (3) influencer marketing services leveraging a roster with 1M+ combined followers. Underpinning these products is a proprietary methodology called 解明力 (Analysis Power), supported by a cumulative testing volume of 33,000+ A/B tests from May 2019 through November 2024 (10,000+ in 2024 alone) that the company uses to systematically extract and execute optimization measures.

Revenue is generated through transaction-fee/per-lead pricing rather than fixed retainers or budget-based percentage fees common in the Japanese agency market. The capital base was increased from ¥10M to ¥30M in September 2024 to fund growth strategy, and the company has not raised institutional venture capital. CEO-stated targets are ¥5B in revenue by 2027 and ¥30B by 2033, with the latter envisioned as a mix of ¥10B in advertising agency services plus ¥20B in new service lines. The company has received BestVenture100 recognition for three consecutive years (2023-2025) and Great Place to Work certification in 2025.

Name

AdOps

Legal name

株式会社AdOps

Website

https://adops.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AdOps is a Tokyo-based performance-based digital marketing firm (~30 employees) that delivers paid lead-generation and chat-type landing page services to mid-size Japanese enterprises across real estate, construction, automotive, and energy verticals, earning revenue per lead or conversion rather than via retainer fees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Performance marketing
• Digital advertising
• Landing page optimization
• Influencer marketing
• Affiliate marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Performance-based Marketing Support (成果報酬型): AdOps provides marketing support where compensation is tied directly to results achieved. If performance targets are not met, AdOps absorbs the advertising cost deficit. This high-risk, high-reward model demonstrates confidence in the company's capabilities and aligns incentives with client success.
2. ASP (Affiliate Service Provider) Business: AdOps operates a closed ASP network connecting over 30 web advertising agencies with clients. The company earns commissions by matching clients with optimal advertising agency partners and sharing high-converting landing page and advertising information.
3. AdOps Optimizers SaaS: Chat-type lead generation improvement system offered on a performance-revenue basis. Users pay per conversion (CV) event based on pre-agreed unit pricing. Provides lower risk for clients to trial LP changes and chat-type form introductions.
4. Influencer Marketing Services: Partnership with mega-influencers (1M+ total followers) to hundreds of models and actors, providing customized influencer selection and content production to drive potential users to conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AdOps provides performance-based digital marketing support where compensation is tied directly to results achieved (leads or conversions), and the company absorbs advertising cost risk if targets are unmet. Core offerings include chat-type landing page optimization via the proprietary AdOps Optimizers system, influencer marketing through a network of 100+ mega-influencers and actors, and an ASP (Affiliate Service Provider) business connecting clients with 30+ trusted web advertising agencies.

Product overview

AdOps is a results-based digital marketing support company offering three core proprietary services: (1) Influencer Marketing - partnering with 100+ mega-influencers and actors; (2) AdOps Optimizers - a chat-type LP system for CVR optimization; and (3) ASP Business - connecting clients with 30+ ad agency partners. The company was founded in May 2019, has approximately 30 employees, and is headquartered in Shinjuku, Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• AdOps Optimizers: Results-based lead generation improvement system featuring a chat-type form to maximize CVR through UI/UX optimization.
• AdOps AdManager

Products and services

• Performance-based Marketing Support (成果報酬型のマーケティング支援 / 伴走型デジタルマーケティング) Results-based digital marketing support service where AdOps assumes the advertising cost risk. Includes marketing strategy planning, advertising creative production, numerical analysis, A/B testing, influencer coordination, and project management for enterprise clients seeking lead generation and customer acquisition.
• AdOps Optimizers (AdOpsオプティマイザーズ) A results-based lead generation improvement system featuring chat-type inquiry forms that optimize user communication and maximize conversion rates (CVR). The system includes form construction, improvement, proprietary algorithms for extracting and implementing optimization points, and performance-based (per-conversion) pricing. Developed through 200+ test iterations achieving 2x+ CVR improvements in real estate, construction, and renovation sectors.
• Influencer Marketing Service (インフルエンサーマーケティング) Influencer marketing service partnering with 100+ mega-influencers (with 1M+ total combined followers) and hundreds of models and actors. Services include customized influencer selection based on client service characteristics, advertising content production with entertainment elements, and driving latent demand users to conversion.
• ASP Business (ASP事業 / AdOps AdManager) Affiliate Service Provider business operating a closed network connecting clients with 30+ trusted web advertising agencies for optimal matching. AdOps shares high-converting landing page and effective advertising information with partner agencies, creating win-win relationships where both clients and agencies achieve their respective business goals.

Quantifiable outcome

• CVR improved by 200% for exterior painting matching client, with monthly leads increasing to 4,505
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• バンタンクリエイターアカデミー (Vantan Creator Academy)minorStrategic or Co-development Partner · 1 April 2023Educational partnership where CEO Soemi serves as marketing lecturer for one year (April 2023 - April 2024). Classes held twice weekly, totaling 25 sessions. Partnership with KADOKAWA group institution that also partners with companies like UUUM to cultivate next-generation media talent.
• ポート株式会社 (Port Co., Ltd.)majorStrategic or Co-development Partner · 19 October 2022Marketing DX and UX improvement business partnership. AdOps leverages its Web marketing expertise to support Port's various matching DX services in achieving UX improvements through collaborative development and execution. Port operates multiple matching services including 外墙紙の窓口 (painting), エネ_choice (energy), and other verticals. Partnership enables deeper integration and knowledge sharing between the two companies.
• 株式会社エネジスタ (Enegista Co., Ltd.)coreStrategic or Co-development Partner · 28 April 2022Propane gas domain business partnership with 'ガス屋の窓口' (industry's largest with 100,000+ contract switching achievements). AdOps provides lead generation expertise while Enegista offers nationwide network of propane gas companies and service capabilities including '料金値上げ監視保証' and industry-first refund guarantee. Partnership aims to expand awareness and adoption of propane gas comparison switching services.
• 30+ Web Advertising Agencies (ASP Alliance Network)coreChannel Partner/ Reseller/ Distributor · 1 October 2021Closed ASP (Affiliate Service Provider) network comprising 30+ trusted web advertising agencies. AdOps matches clients with optimal agency partners and shares high-converting landing page and advertising information. Creates win-win relationships where clients and agencies achieve their respective business goals.
• Mega Influencers and Content Creators (100万+ followers)coreChannel Partner/ Reseller/ DistributorNetwork of mega-influencers exceeding 1 million combined followers plus hundreds of models and actors. Customized influencer selection based on client service characteristics; content produced with entertainment elements to convey features and benefits correctly and deeply, driving latent demand users to conversion.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Macromill Inc. Larger Japanese digital marketing and research company with broader portfolio including market research, DMP, and performance advertising. Comparable as an incumbent offering outcome-based digital marketing services in Japan, though at significantly larger scale and with broader offerings.
• Irep Inc. (アイレップ): Hakuhodo DY Group's performance marketing agency in Japan offering SEM, display, and integrated digital advertising with strong data analytics emphasis. Comparable as an established performance marketing firm, though part of a much larger holding company structure.
• Rakuten Group (Rakuten Advertising): Major Japanese internet conglomerate with an advertising and affiliate marketing division operating a global affiliate network. Comparable as a broad incumbent offering affiliate/performance marketing infrastructure that competes with AdOps' ASP business model.

Direct peers

• Septeni Holdings (now DIGITAL HOLDINGS): One of Japan's largest independent digital marketing groups operating multiple performance advertising agencies (Septeni, Mobaoku, etc.). Direct competitor in Japanese performance-based digital advertising with similar agency-matching and outcome-pricing ambitions, but at vastly larger scale.
• Adways Inc. (アドウェイズ): Japanese listed digital advertising company specializing in performance-based affiliate marketing and influencer marketing (JapanAffiliate, Smart-C). Directly comparable given AdOps' ASP/affiliate and influencer service lines and performance pricing orientation.
• Fullspeed Inc. (フルスピード): Tokyo-based affiliate and performance marketing agency listed on the Tokyo Stock Exchange. Operates an ASP-style business model with extensive affiliate network and performance-based pricing, directly comparable to AdOps' ASP事業 offering.
• Members Inc. (メンバーズ): Tokyo-based digital marketing agency offering digital creative, web advertising, and DX support with an embedded team model. Comparable as a Japanese mid-market digital marketing services firm serving enterprise clients with bespoke teams, though at much larger scale (~400+ employees).
• Digital Identity Inc. (デジタルアイデンティティ): Japanese digital marketing agency specializing in influencer marketing, social media advertising, and performance-based campaigns. Closely comparable to AdOps given overlapping focus on influencer-led performance campaigns and mid-market enterprise clients in Japan.
• Faber Company Inc. Tokyo-listed SEO and content marketing firm with a methodology-driven approach (MIERUCA, EFB) comparable to AdOps' 「解明力」 proprietary framework. Comparable as a methodology-led Japanese digital marketing firm selling outcomes-based services to mid-market and enterprise clients.

Regional players

• Port Inc. (ポート): Japanese matching platform operator (partnership client of AdOps) running verticals such as exterior painting matching and energy comparison. Comparable not as a direct competitor but as a key partner/customer whose marketing outcomes AdOps directly supports, illustrating the customer archetype AdOps serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdOps