Citizens Capital Corp

What Citizens Capital Corp does

Citizens Capital Corp is a Dallas, Texas-based private equity firm incorporated in 1991 (originally as Let Us, Inc., renamed in 1992) that operates a buy-build-hold-redeploy strategy focused on acquiring and developing intellectual property rights and operating businesses across diverse industries. The firm controls eight majority-owned subsidiary platforms (90-100% equity stakes): DLFA Industries (Dream League Football Association, a 30-team professional football league), Far Reach Technologies (technology and e-commerce rollup), Landrush Realty (real estate and home equity refinancing brands), Media Force Sports & Entertainment (video/film production), SCOR Brands (athletic footwear and apparel), TM Enterprises / Teeezme TV (on-demand entertainment), MFSE TV (75-channel IP-based streaming platform), and Puff Brands (legalized recreational cannabis distribution). The company is founder-led by CEO Billy D. Hawkins, who has served continuously since 1991, and operates with 1-10 employees.

The firm's business model combines portfolio equity ownership with active capital raising through regulated securities offerings. It sells Class B 9% cumulative convertible preferred stock at $5.00 per share (minimum $1,000, maximum $25,000,000) under SEC Regulation D 506(c) and Regulation A+, targeting accredited investors, family offices, self-directed IRA custodians, and FINRA registered broker-dealers (the latter earning a 3.5% commission). Distribution occurs through a proprietary investor portal (invest.citizenscapitalcorp.com) supplemented by direct family-office and institutional outreach and broker-dealer networks. Revenue is intended to be generated via portfolio company operations, licensing, royalty streams, and equity returns from strategic monetization and exits, though no current operating revenue is disclosed. The company also maintains an affiliate relationship since 2017 with Corporate Services Trust, LLC, a Dallas-based family office serving as a product development incubator.

Name

Citizens Capital Corp

Legal name

Citizens Capital Corp.

Website

https://citizenscapitalcorp.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizens Capital Corp is a Dallas-based private equity firm that acquires and develops branded intellectual property and operating businesses across sports, media, footwear, real estate, and cannabis via eight majority-owned subsidiary rollup platforms, while raising capital from accredited investors through a $25M 9% convertible preferred stock offering.

Ownership category

akta.pro rank

Product category

Private Equity / Holding Company

NAICS

Other Financial Investment Activities (5239), Other Investment Pools and Funds (5259)

SIC

Investors, Nec (6799), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Platform Buy-and-Build / Roll-Up Buyout (FSANABAI)

akta.pro secondary industries

Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Private equity investing
• Asset acquisition services
• Preferred stock offering
• Intellectual property development
• Holding company management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Returns from Portfolio Companies: Citizens Capital Corp. generates returns through its buy, build, hold and redeploy investment strategy. The company acquires controlling stakes in operating businesses across diverse industries, develops intellectual property assets, and seeks to maximize shareholder value through strategic monetization and eventual exit strategies.
2. Preferred Stock Offering Proceeds: The company raises capital through public offerings of its Class B 9% cumulative convertible preferred stock, priced at $5.00 per share. Net proceeds fund market deployment of organic IP assets, mergers and acquisitions, product manufacturing, sales expansion, and working capital.
3. Portfolio Company Equity Stakes: The company holds controlling equity ownership (90-100%) in multiple subsidiary platforms: DLFA Industries (100%), Far Reach Technologies (90%), Landrush Realty (97%), Media Force Sports & Entertainment (97%), SCOR Brands (97%), TM Enterprises (90%), MFSE TV (90%), and Puff Brands (90%). These generate revenue through various business operations including sports leagues, e-commerce, media production, footwear sales, streaming services, and cannabis distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Citizens Capital Corp is a Dallas-based private equity firm that acquires, develops and holds controlling equity stakes in operating businesses and intellectual property assets across diverse industries including sports, media, technology, real estate, footwear, entertainment, and cannabis. The company raises capital by issuing Class B 9% cumulative convertible preferred stock at $5.00 per share to accredited investors, family offices and institutional investors under SEC Regulation D 506(c) and Regulation A+. The firm pursues a buy, build, hold and redeployment strategy to maximize shareholder value through its eight majority-owned subsidiary rollup platforms.

Product overview

Citizens Capital Corp is a Dallas, Texas-based private equity firm that operates as a diversified holding company with a portfolio of industry-specific rollup platform subsidiaries. The company pursues a buy, build, hold and redeployment strategy to monetize and maximize shareholder value. Its portfolio includes eight portfolio companies: DLFA Industries (industrial/consumer/sports products manufacturing), Far Reach Technologies (technology companies), Landrush Realty (real estate), Media Force Sports & Entertainment (video/film production), SCOR Brands (athletic footwear/apparel), TM Enterprises/Teeezme TV (on-demand entertainment), MFSE TV (75-channel streaming video platform), and Puff Brands (cannabis market). The company also holds organic intellectual property assets including the Dream League Football Association (30-team professional sports league) and the SCOR branded athletic footwear line.

Differentiator

Problem solved

Functional benefit

Brands

• Dream League Football Association (DLFA): Professional football league with 30 teams; includes tangible and intangible assets of the league, dreamleaguefootball.com domain
• SCOR Brand
• MFSE TV
• Teeezme TV
• Puff Brand
• Texas Home Equity ReFund
• Cash-Out Mortgage Refinancer
• Far Reach Technologies

Products and services

• Class B 9% Cumulative Convertible Preferred Stock Class B 9% cumulative convertible preferred stock priced at $5.00 per share with a $1,000 minimum investment (200 shares) and a maximum offering of $25 million. Each preferred share is convertible into two shares of Class A common stock at $5.00 per share and pays a 9% cumulative annual dividend. Designed for accredited investors, family offices, institutional investors, self-directed IRA custodians, and FINRA registered broker-dealers.
• Dream League Football Association (DLFA) A 30-team professional football league operated through DLFA Industries Inc., a 100% wholly-owned subsidiary of Citizens Capital Corp. The company controls all ancillary merchandising, advertising, sponsorship, media, and mixed-use real estate venue development rights, including the dreamleaguefootball.com domain.
• SCOR Brand Athletic Footwear and Apparel Branded athletic, casual footwear and apparel line marketed and distributed under exclusive rights held by SCOR Brands, Inc. (97% majority-owned subsidiary). The portfolio includes the scorbrands.com domain and was originally created by CEO Billy D. Hawkins in 1995.
• MFSE TV Streaming Platform

Quantifiable outcome

• 405x historical return on investment documented: $259,026 investment yielded $104,809,106 return over 9 years with 97% investor equity ownership.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Corporate Services Trust, LLC (CST)coreStrategic or Co-development Partner · 1 January 2017Corporate Services Trust, LLC is a Dallas, Texas based family office and affiliate of Citizens Capital Corp. Since 2017, CST has partnered with Citizens Capital to expand into digital media, private entertainment, e-commerce, and cannabis markets. CST serves as a business and product development incubator for the company, operating, administering, managing and servicing the Hawkins family investment holdings. CST has helped launch or acquire several platforms and brands including MFSE TV, Teeezme, FarReach Technologies, and Puff Brands through structured acquisitions involving balloon notes and common stock issuance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Onex Corporation: Onex Corporation is a private equity firm focused on acquiring and building operating businesses across multiple sectors. Its platform investment and operating company model is broadly comparable to Citizens Capital's holding company structure.
• Authentic Brands Group: Authentic Brands Group is the largest brand-licensing platform globally, acquiring and managing consumer brand IP across categories. It is a scaled incumbent analog to Citizens Capital's branded IP roll-up strategy.

Direct peers

• WHP Global: WHP Global acquires and manages consumer brands across apparel, footwear, and lifestyle categories. Its branded IP acquisition and licensing model is directly comparable to Citizens Capital's SCOR Brands subsidiary.
• Sequential Brands Group: Sequential Brands Group (now restructured) was a brand management company acquiring and licensing consumer lifestyle brands. It is a historically direct comparable to Citizens Capital's brand IP roll-up model.
• Iconix Brand Group: Iconix Brand Group is a brand management company that owns/licenses a portfolio of consumer brands. Its model of building equity value through owned brand IP directly mirrors Citizens Capital's branded IP portfolio strategy.
• Centric Brands: Centric Brands manages a portfolio of licensed and owned consumer brands across apparel, accessories, and beauty. Its brand portfolio model is comparable to Citizens Capital's consumer brand subsidiaries.
• Marquee Brands: Marquee Brands acquires, develops, and licenses consumer brands across diverse lifestyle categories. Its brand-aggregation strategy closely parallels Citizens Capital's cross-sector branded IP portfolio.
• Xcel Brands: Xcel Brands acquires, designs, and licenses consumer brands across apparel, accessories, and home goods. Its strategy of acquiring and developing brand IP closely parallels Citizens Capital's SCOR brand and consumer IP approach.

Emerging players

• Hilco Global: Hilco Global acquires and advises on IP, brands, and intangible assets across diverse industries. Its expertise in monetizing brand IP parallels Citizens Capital's portfolio of acquired trademarks and brands.
• Gladstone Investment Corporation: Gladstone Investment is a publicly traded BDC that makes buy-and-build investments in lower middle-market companies. Its diversified buyout strategy is comparable to Citizens Capital's roll-up platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citizenscapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Capital Corp