Drinks Borrman

What Drinks Borrman does

Getränke Borrmann is a privately held sole proprietorship based at Mitteltorstr. 10, 76149 Karlsruhe, Germany, owned and operated by Dominic Borrmann. The company runs a hyperlocal beverage distribution and event-services business under the German Heim- und Festservice model, offering door-to-door delivery of bottled water, sodas, beer, spirits, juices, and therapeutic mineral waters (Heilwasser) across an assortment of approximately 3,475 different SKUs from brands such as Peterstaler, Rothaus, Hoepfner, Coca-Cola, RedBull, Jack Daniels, and St. Leonhards. Customers in and around Karlsruhe contact the business by email ([email protected]) or phone to place delivery orders.

The company derives revenue from three streams: (i) one-time beverage sales via home delivery to private households and B2B office supply, (ii) equipment rental for events (Inventarvermietung and Kühlanhängervermietung — refrigerated trailer rental), and (iii) commercial vending machine supply and refilling services. The vending activity is built on a long-standing partnership with Sielaff GmbH & Co. KG, which supplies the hot, cold, and combo vending hardware that the company deploys and refills on behalf of business customers. Pricing is not publicly disclosed and is handled via direct inquiry.

The operations are bound to the Karlsruhe region with no stated geographic expansion, no disclosed revenue or headcount, no external funding, no proprietary technology beyond the third-party Sielaff machines, and no digital channels beyond a marketing website and email intake. The business model is fundamentally physical-last-mile beverage logistics plus event-services bundling, competing on local convenience, assortment breadth, and the cross-sell of beverages, vending, and rental equipment.

Name

Drinks Borrman

Legal name

Getränke Borrmann

Website

https://getraenke-borrmann.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Getränke Borrmann is a Karlsruhe-based sole proprietorship offering home delivery of approximately 3,475 beverages, event-services equipment rental, and commercial vending-machine supply and refilling via a partnership with Sielaff, serving private households, B2B offices, and event organizers in the Karlsruhe region.

Ownership category

akta.pro rank

Product category

Beverage Delivery Services

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)

akta.pro secondary industry

Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

Keywords

• Beverage delivery service
• Home beverage supply
• Vending machine services
• Event beverage catering
• Local beverage distribution

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Sales: Sale of beverages including water, sodas, spirits, beer, juices, and healing waters. One-time transactional sales through home delivery and event services.
2. Equipment Rental Services: Rental of inventory (Inventarvermietung) and refrigerated trailers (Kühlanhängervermietung) for events and celebrations.
3. Vending Machine Services: Supply and refilling of beverage vending machines for commercial customers, including hot, cold, and combo vending solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Getränke Borrmann operates a local beverage delivery and event service in the Karlsruhe region of Germany, offering more than 3,475 different beverages (water, sodas, spirits, beer, juices, and therapeutic mineral waters) delivered directly to households, offices, and events. In addition to beverage sales, the company rents inventory and refrigerated trailers for celebrations and supplies, refills, and services Sielaff beverage vending machines (hot, cold, and combo machines) for commercial customers.

Product overview

Getränke Borrmann is a local beverage delivery and service company serving the Karlsruhe area. The company offers a diverse portfolio of over 3,475 different beverages including water (Peterstaler, Teinacher, Volvic, etc.), sodas (Coca Cola, RedBull, ClubMate), spirits (Jack Daniels, Jim Beam, Hennessy), beer (Rothaus, Hoepfner, Astra, Erdinger), juices (Zimmers, Kumpf), and therapeutic mineral waters (St. Leonhards, Evian). Alongside product sales, the company provides complementary services including home delivery (Heimservice), inventory rental, and refrigerated trailer rental for events. The company also offers and services beverage vending machines in partnership with Sielaff GmbH & Co. KG, including hot beverage solutions, cold beverage vending machines, and combi vending machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Heimservice (Home Delivery) Door-to-door delivery of beverages to private households and offices in the Karlsruhe area; customers order via email and receive beverages without having to transport heavy crates.
• Inventarvermietung (Inventory Rental) Rental of beverage-related inventory equipment for events and celebrations such as corporate functions, parties, and festivals.
• Kühlanhängervermietung (Refrigerated Trailer Rental) Rental of refrigerated trailers for outdoor events and celebrations to keep beverages cold on site.
• Hot Beverage Vending Machines Supply and refilling of Sielaff hot beverage vending machines offering automated coffee preparation in multiple styles for commercial customers.
• Cold Beverage Vending Machines Supply and refilling of Sielaff cold beverage vending machines that dispense chilled drinks at the push of a button for round-the-clock sales at commercial locations.
• Combi Vending Machines Supply and refilling of multi-purpose Sielaff combo vending machines with high capacity offering sweets, snacks, beverages, and non-food items for commercial locations.
• Bottled Water Selection Sales of mineral and bottled waters including Peterstaler, Teinacher, Schwarzwaldsprudel, Volvic, Apollinaris, Gerolsteiner, Griesbacher, and San Pellegrino delivered within the Karlsruhe region.
• Sodas and Soft Drinks Sales of carbonated soft drinks and energy beverages including Coca Cola, Red Bull, Club Mate, Peterstaler, Bellheimer, Fritz Kola, and Trade Islands.
• Spirits and Wines Sales of spirits and wines including Jack Daniels, Jim Beam, Hennessy, Chivas Regal, Armand de Brignac, Moët, plus a broad selection of white, rosé, and red wines.
• Beer Selection Sales of regional and international beers including Rothaus, Hoepfner, Bellheimer, Astra, Welde, Erdinger, Paulaner, Veltins, and Oettinger.
• Juices Sales of juices from brands including Zimmers and Kumpf.
• Heilwasser (Therapeutic Mineral Water) Sales of therapeutic mineral waters including St. Leonhards, Staatl. Fachingen, Hirschquelle, Evian, and Adelheid Quelle.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sielaff GmbH & Co. KGcoreTechnology or IntegrationLong-standing partnership with Sielaff GmbH & Co. KG for beverage vending machine solutions. Sielaff supplies hot beverage solutions, cold beverage vending machines, and combo machines (snacks, sweets, drinks, and non-food items). Getränke Borrmann uses Sielaff equipment for their vending machine services and also handles machine refilling for customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Beerwulf: Online beverage (primarily beer) retailer with delivery in Germany. Overlapping product category and delivery model, focused on a narrower beer/craft segment but similarly DTC.
• myCups GmbH: German DTC beverage delivery with strong digital/app ordering focus. Comparable end product and delivery model, with a more modern tech stack that could outcompete manual-order local players.

Direct peers

• Flaschenpost SE: Germany's largest DTC beverage delivery player, operating 60-minute delivery in multiple regions including parts of Baden-Württemberg. Directly comparable product, customer base, and delivery model, but at vastly larger scale.
• Durstlöscher Getränke-Fachgroßhandel: Regional German beverage delivery/wholesale specialist offering home and event delivery. Closely comparable regional beverage delivery model with similar B2B and event services.
• Durstexpress (REWE Group): REWE Group's on-demand beverage delivery service operating across Germany. Same DTC beverage delivery model, same target customer, competitive overlap in regions where both serve.

Broad incumbents

• Trinkgut (REWE Group): REWE Group's beverage specialist retail chain with home delivery. Competes in same category and serves overlapping customer needs, but anchored through physical stores rather than delivery-first.
• Getränke Hoffmann GmbH: Large German beverage retail chain with extensive regional stores and delivery operations. Comparable assortment and home delivery service, but operates at much larger scale with a fixed-store retail model.

Others

• Sielaff GmbH & Co. KG: Long-standing technology partner supplying Borrmann's vending machines. Not a direct competitor but adjacent: a vendor whose products enable Borrmann's vending service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/borrmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drinks Borrman