Frost Restoration

What Frost Restoration does

Frost Auto Restoration Techniques Limited, trading as Frost Restoration, is a UK-based specialty retailer of automotive restoration tools, equipment, and consumables. Founded in 1905 and headquartered in Haydock, England, the company operates an e-commerce platform at frost.co.uk serving individual restorers, professional workshops, and hobbyists across the UK, Europe, and selected international markets. The product catalogue spans the full restoration workflow — from rust treatment, welding, and metal fabrication through painting, coatings, and final detailing — and is organised across categories including workshop equipment, hand tools, air tools, power tools, paints and coatings, oils and lubricants, vehicle care, marine restoration, and workshop consumables. Frost carries its own branded lines (Frost, Harden, Frost Machinery) alongside authorized distribution of premium US restoration brands including Eastwood, POR-15, Griot's Garage, and VHT Paints.

The business model is direct-to-consumer e-commerce with a separate B2B trade portal (frostrestoration.store.unleashedsoftware.com). Revenue is generated through one-time product sales across unit-priced SKUs ranging from £2.99 consumables to £2,999 workshop equipment such as English Wheels. Pricing is standard consumer and trade pricing with a £200 free-shipping threshold for UK Zones A&B and tiered European shipping across five Euro zones, with separate rates for hazardous goods. Geographic reach spans 30+ European countries plus international destinations, fulfilled from the Haydock warehouse. Customer acquisition is supported by a technical articles content library, organic social media presence on Facebook, Instagram, Twitter, and LinkedIn, and the Restorer's Network enthusiast community.

The company is privately held with no disclosed funding, parent company, or external institutional investment. Revenue is not publicly disclosed. The competitive position is built on century-old brand equity, authorized regional distribution of major US restoration brands, a deep and specialist SKU breadth covering every restoration discipline, and a content-driven organic acquisition model targeting a long tail of enthusiast and trade buyers. The customer base is dispersed across hobbyist and professional segments with no named anchor accounts, implying low concentration risk on the demand side.

Name

Frost Restoration

Legal name

Frost Auto Restoration Techniques Limited

Website

https://frost.co.uk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Frost Restoration is a UK-based specialty retailer of automotive restoration tools, equipment, paints, and consumables, serving hobbyists and professional workshops across the UK, Europe, and international markets via its frost.co.uk e-commerce platform and a separate B2B trade portal.

Ownership category

akta.pro rank

Product category

Automotive Restoration Tools and Equipment

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

akta.pro secondary industry

Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Automotive restoration supplies
• Workshop tools and equipment
• Metal fabrication equipment
• Vehicle refinishing products
• Rust treatment coatings

Headquarters

HQ city

Glazebury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of automotive restoration tools, workshop equipment, consumables, paints, coatings, and specialty products through e-commerce platform. No recurring revenue streams identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Frost Restoration (Frost Auto Restoration Techniques Limited) is a UK-based retailer that sells automotive restoration tools, equipment, paints, coatings, consumables, and workshop supplies primarily through its frost.co.uk e-commerce platform. The catalogue mixes own-brand Frost and Harden tools with distributed premium brands (Eastwood, POR-15, Griot's Garage, VHT, Dinitrol, Fertan, USAG, Renovo, Dupli-Color, Millers Oils, Laser Tools) and spans metal fabrication, welding, blasting, painting, rust treatment, hand tools, air tools, power tools, repair kits, detailing, oils/fluids, and marine restoration. A separate B2B sales portal serves trade workshops and professional restorers.

Product overview

Frost Auto Restoration Techniques is a B2B automotive restoration equipment and supplies retailer operating as an e-commerce platform. The company offers a comprehensive portfolio of restoration tools and materials through multiple product categories: their own Frost brand line of equipment (English wheels, welders, parts washers, tumblers), distributed professional brands (Eastwood, POR-15, Harden, VHT, Griot's Garage), and specialized categories covering metal fabrication equipment, blasting/tumbling systems, paints and coatings, hand tools, air tools, welding equipment, power tools, repair kits, vehicle care products, and marine restoration solutions. The business model combines their proprietary product line with authorized distribution of major restoration brands, serving both individual restorers and professional workshops through their frost.co.uk e-commerce platform with B2B sales capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Harden: Hand tools brand including spanners, wrenches, socket sets, hammers, and workshop equipment
• Frost
• Frost Machinery

Products and services

• Workshop Equipment Heavy-duty workshop equipment including vehicle lifts, jacks, creepers, engine cranes, transmission jacks, parts washers, and professional work benches and vices for automotive restoration workshops.
• Metal Fabrication Equipment Sheet metal shaping and fabrication tools including English wheels, bead rollers, shrinkers/stretchers, tube benders, planishing hammers, and welding equipment for panel fabrication.
• Blasting and Tumblers Abrasive blasting and vibratory tumbling equipment with various media options for rust removal, paint stripping, and metal polishing and finishing.
• Paints and Coatings Automotive paints, rust treatments, electroplating solutions, chassis coatings, and painting preparation and accessory products for vehicle restoration projects.
• Hand Tools Professional hand tools including hammers, mallets, pliers, screwdrivers, spanners, sockets, and specialist automotive tools for restoration work.
• Air Tools and Compressors Pneumatic workshop tools including air hammers, shears, sanders, impact wrenches, and spray equipment along with air compressor accessories.
• Welding and Soldering Equipment Welding equipment including TIG, MIG, and ARC welders, plasma cutters, lead loading and body soldering tools, and welding accessories and consumables.
• Power Tools Electric power tools including the Eastwood Contour SCT surface conditioning system, drills, grinders, polishers, and associated accessories and consumables.
• Repair Kits Specialized repair kits for windscreens, leather/vinyl, fuel tanks, upholstery, and automotive body repairs including POR-15 reinforcement products.
• Vehicle Care and Detailing Car care and detailing products for interior, exterior, glass, and polish/buffing applications along with storage and cover solutions.
• Oils, Fluids and Lubricants Automotive oils, engine oils, gear fluids, brake fluids, coolants, and fuel additives including ethanol corrosion inhibitors for classic vehicles.
• Marine Products Specialized marine restoration and maintenance products including corrosion protection, tank sealers, engine enamels, and underwater repair solutions.
• Frost Brand Products Frost's own line of automotive restoration tools and equipment including English wheels, welders, parts washers, tumblers, and workshop equipment for car and bike restoration.
• Eastwood Restoration Equipment American-made automotive restoration equipment distributed by Frost, including TIG/MIG welders, plasma cutters, bead rollers, English wheels, Contour SCT surface conditioning tools, and sandblasting equipment.
• POR-15 Rust Prevention Products Rust prevention and treatment products including tank sealers, rust preventative coatings, cleaner degreasers, and engine enamels for long-lasting rust protection.
• Harden Tools Professional-grade hand tools including socket sets, spanners, hammers, screwdrivers, and tool storage solutions for automotive and workshop applications.
• VHT Specialty Paints High-temperature paints and coatings for engine blocks, brake calipers, exhaust systems, and automotive finishing applications.
• Griot's Garage Detailing Products Premium car care and detailing products including polishing compounds, waxes, cleaning solutions, and professional-grade detailing tools.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• EastwoodcoreOthersMajor brand distributed by Frost. Products include Eastwood welding equipment (TIG, MIG welders), metal fabrication tools (English wheels, bead rollers, shrinkers/stretchers), automotive coatings, and the Contour SCT surface conditioning tool system.
• POR-15coreOthersPremium rust prevention and treatment brand. Products include POR-15 Rust Preventative System, Fuel Tank Sealer, Engine Enamel, Cleaner Degreaser (Marine Clean), and Power Mesh Reinforcing Fabric.
• Griot's GaragemajorOthersDetailing and car care products including polishing compounds, waxes, wash products, microfiber towels, and leather care. Featured brand prominently displayed on homepage.
• VHT PaintsmajorOthersHigh-temperature paints and coatings including engine enamels, brake caliper paints, and specialty automotive coatings.
• Harden ToolsmajorOthersOwn-brand and distributed hand tools, tool kits, spanners, sockets, and workshop equipment. Products include roller cabinets, torque wrench sets, and general hand tools.
• FertanminorOthersGerman rust treatment brand including Fertan Tapox 2K Tank Sealer and corrosion protection products.
• DinitrolminorOthersRust prevention and cavity protection products including Dinitrol 1000 and extension hoses for rust treatment applications.
• USAGminorOthersProfessional tool brand including sprint and racing roller cabinet series, automotive tool sets.
• RenovominorOthersSoft top care and canvas dye products for convertible vehicle restoration.
• Dupli-ColorminorOthersAerosol paints and coating products including Dupli-Color adhesion promoter and specialty automotive paints.
• Millers OilsminorOthersEngine oils and lubricants for automotive and classic vehicle applications.
• Laser ToolsminorOthersProfessional automotive tools and workshop equipment including diagnostic tools, kneeling mats, and ultrasonic cleaners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FrostAuto
• Facebookfacebook.com/FrostAuto
• LinkedInlinkedin.com/company/frost-auto-restoration-techniques-ltd
• Instagraminstagram.com/frost_auto/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frost Restoration