Eastwood

What Eastwood does

Eastwood is a Melbourne-based brand and digital design studio founded in 2014 by Anthony Harrison, Justin Almering, and George Katsaras, focused exclusively on sport and fitness organisations. The company positions itself as Australia's first sport-specialised digital studio and operates across two interlocking offerings: the LEAP website platform for professional sports clubs, and project-based brand, interface, and app design services. Its core technology, LEAP, is a purpose-built website platform that handles membership sales and servicing, hospitality and event package management, matchday content delivery, and a full digital marketing toolkit, with Stripe integration supporting credit card, Apple Pay, and Google Pay checkout. Supporting modules include the Team Memberships platform, which provides package comparison, search, filter, favourites, and "help me choose" functionality specific to sports membership sales. Beyond LEAP, Eastwood co-builds client products such as PT Distinction (a personal trainer iOS/Android toolkit with AI-generation for program creation) and ActiveBands (a kids' activity-tracking app for Athletics Australia). The business model combines recurring SaaS subscriptions for LEAP with project-fee professional services; customer reach spans 30+ professional clubs across AFL, NRL, A-League, Super Netball, Super Rugby, cricket, tennis, cycling, and motorsport, with named clients including Carlton FC, Parramatta Eels, Melbourne Demons, Richmond Tigers, Hawthorn Hawks, Rugby Australia, Cricket Australia, Australian Open, AusCycling, and Dick Johnson Racing, alongside operations in Australia and the United States.

Name

Eastwood

Legal name

Eastwood

Website

https://eastwoodsport.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastwood is a Melbourne-based brand and digital design studio, founded in 2014, that builds the LEAP website platform and provides design services for professional sports clubs, federations, and major events across Australia and the United States.

Ownership category

akta.pro rank

Product category

Sports Technology Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Sports digital platform
• Brand design services
• Membership management software
• Fan engagement technology
• Hospitality booking platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand and digital design services: Project-based professional services including brand strategy, brand architecture, design direction, user experience, interface design, and app development for sport and fitness organisations
2. LEAP platform subscription: SaaS platform subscription for professional sports clubs enabling membership sales, hospitality management, content delivery, and fan engagement. Multiple revenue clubs use the platform.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

Eastwood operates a sport-focused brand and digital design studio, with its flagship product LEAP being a purpose-built website platform for professional sports organizations that handles membership sales and servicing, hospitality and event package management, content delivery, and fan engagement with integrated Stripe payments. Alongside the LEAP platform, Eastwood delivers project-based professional services including brand strategy, brand architecture, design direction, user experience, interface design, and app development for sport and fitness clients.

Product overview

Eastwood operates as a brand and digital design studio for sport, offering both services and products. The core product is LEAP, a purpose-built website platform for professional sports organisations that handles memberships, hospitality, events, and digital marketing. Supporting LEAP is the Team Memberships module for membership sales and servicing. Eastwood also collaborates on client products including PT Distinction (fitness trainer app with AI-generation capabilities) and ActiveBands (kids activity tracking app for Athletics Australia). The company provides brand, interface design, and technology services across multiple sporting codes including NRL, AFL, A-League, Super Netball, and Super Rugby.

Differentiator

Problem solved

Functional benefit

Products and services

• LEAP LEAP is a SaaS website platform purpose-built for professional sports organizations. It provides membership sales and servicing, hospitality and event package management, matchday content delivery, and a full digital marketing toolkit with integrated Stripe payments supporting credit cards, Apple Pay, and Google Pay. It is targeted at professional sporting clubs across AFL, NRL, A-League, Super Netball, Super Rugby, and other codes.
• Team Memberships Platform A module within the LEAP ecosystem that enables sports clubs to create, manage, and sell broad membership inventories with trademark package presentation, search/filter/compare functionality, dynamic "help me choose" features, favourites lists, and comparison tools across NRL, AFL, A-League, Super Netball, and Super Rugby.
• Brand and Digital Design Services Project-based professional services for sport and fitness organisations including brand strategy, brand architecture, design direction, user experience, interface design, and app development. Delivered to clients such as AusCycling, Cricket Australia, Australian Open, PT Distinction, and Athletics Australia.

Quantifiable outcome

• Carlton Football Club reached 100,000 members for the first time in 160-year history
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe's payment platform integrated into LEAP's purchase funnel, enabling fans to buy directly with credit cards, Apple Pay, and Google Pay with streamlined checkout experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Playfly Sports: Large sport-marketing and media-rights platform serving leagues, teams and brands across the US. Competes for sport-commercialisation spend with broader portfolio and deeper capital than Eastwood.
• Vantage: Sports and entertainment marketing agency with deep clubs/governing body relationships in Europe. Competes for the design, brand and commercial briefs Eastwood wins with major sporting rights holders.
• Two Circles: Global data-driven sport marketing agency whose technology, fan engagement and membership services overlap directly with Eastwood's studio-plus-platform proposition at the major-rights-holder tier.
• M&C Saatchi Sport & Entertainment: Global sport activations, sponsorship and brand-strategy agency operating at scale across elite sport — directly comparable to Eastwood's brand-and-digital design services on major sporting events and clubs.

Direct peers

• SIDEARM Sports (Learfield): Dominant NCAA athletics digital platform (websites, mobile apps, content) — a like-for-like sport-specialised platform serving team clients with branded digital experiences, comparable to LEAP in club focus and recurring SaaS model.
• KORE Software: Specialist CRM, membership, ticketing and fan engagement platform used by 130+ pro and college sports teams. Closest direct comparable to LEAP because it sells subscription-based sport commerce tooling (memberships, hospitality) into the same professional-club buyer.
• Teamworks: Operations, communications and athlete management platform built for elite sport organizations (NFL, NBA, EPL). Direct peer in serving professional sport with a vertical SaaS suite and embedded customer base.
• Paciolan (Learfield): Ticketing, fundraising and marketing platform used by college and pro sports venues. Overlaps LEAP's purchase-funnel, hospitality and membership functionality and competes for the same club-side digital budgets.

Emerging players

• Greenfly: Content-creation and distribution platform for sports and entertainment, used by leagues, clubs and athletes for fan/creator engagement — partial overlap with the content-delivery and fan-engagement layers of LEAP.
• Tickets.com / AXS: Sport-focused ticketing, membership and event-commerce platform used by venues and clubs; overlaps LEAP's membership and hospitality transaction functionality with broader transaction infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastwood
• Facebookfacebook.com/eastwoodsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastwood