Phoenix Tennis League

What Phoenix Tennis League does

Phoenix Tennis League operates a web-based competitive tennis league platform serving adult recreational players in the Phoenix metro area (Glendale, Phoenix, Scottsdale, Tempe) as part of the broader Tennis League Network (TLN), a 55+ city nationwide franchise operated by Tennis League Network, LLC, headquartered in Lexington, Massachusetts. The platform matches players by NTRP skill rating (3.0 to 4.5+) and geographic proximity, then facilitates self-scheduled matches across multiple scoring formats, with mid-season rating adjustments under a proprietary "Purity of Competition" system to maintain competitive balance. Core products include the seasonal singles league ($29.95-$34.95 per season), a non-competitive Tennis Partner Program, a Doubles League with teammate matching ($24.95), a Tennis Ladder ranking system, Phoenix Tennis Lessons via PlayYourCourt integration, branded merchandise, and an annual TLN National Championship tournament held at Crandon Park, Key Biscayne, FL.

The business generates revenue through a fragmented mix of seasonal subscription fees, one-time tournament entries ($119-$149), subscription-based doubles matching, modest merchandise sales ($17.95 per item plus shipping), and local SMB advertising tiers ($99.95/month to $399.95/year). Distribution is fully self-serve via tennisphoenix.com, iOS and Android apps, email, and organic social channels (Facebook, Meetup), with referral programs offering Tennis Warehouse gift cards as the primary acquisition lever. The player base of 1,900+ Phoenix and 176,500+ nationwide has produced 573,061+ cumulative matches since the network's 2005 founding. The company is privately held with no disclosed institutional investment, parent company, or executive team in source materials.

Name

Phoenix Tennis League

Legal name

Tennis League Network, LLC

Website

https://tennisphoenix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Tennis League is a web-based competitive tennis league platform serving adult recreational players in the Phoenix metro area, part of the 55+ city Tennis League Network. It matches players by NTRP skill rating and geography, then runs seasonal leagues, partner matching, doubles play, and an annual national championship.

Ownership category

akta.pro rank

Product category

Recreational Sports League Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAJ

Tennis Leagues & Team Competitions

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Recreational tennis leagues
• Tennis partner matching
• Tennis league management
• Amateur tennis tournaments
• Community tennis platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. League Season Enrollment: Players pay to enroll in seasonal tennis leagues. Full price $34.95 per season with early bird discounts at $29.95. Revenue per player per season.
2. National Championship Tournament: Annual end-of-year tournament with $119 entry for champions and $149 for non-champions. Additional revenue from travel/hotel arrangements handled by players.
3. Partner Program: Non-competitive tennis partner matching service for players seeking casual hitting partners. Sign up for multiple months without auto-billing.
4. Merchandise (Swag): Sales of branded merchandise including DryFit shirts, court caps, sports towels, and mesh shorts at $17.95 per item plus $6 shipping.
5. Local Advertising: Advertising packages for local businesses targeting tennis players. Pricing tiers from $99.95/month to $399.95/year. Includes website banner ads, newsletter features, and social media mentions.
6. Doubles Partner Matching: Doubles teammate matching service at $24.95 for the season. Connects players looking for partners for doubles divisions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Phoenix Tennis League operates seasonal recreational tennis leagues where adult players are matched by NTRP skill level (3.0 to 4.5+) and geographic proximity within the Phoenix metro area (Glendale, Phoenix, Scottsdale, Tempe). Players self-schedule matches using a flexible scheduling system, report scores through a web and mobile platform, and compete for seasonal playoffs, prize pools, and Player of the Year recognition. The core offering also encompasses a non-competitive Partner Program, a Doubles League, a Tennis Ladder, and annual national championship participation.

Product overview

Phoenix Tennis League operates a multi-product tennis community platform centered on the Tennis League (singles competitive league), the Tennis Partner Program (non-competitive matching), and annual national championships. Supporting offerings include Phoenix Tennis Lessons via PlayYourCourt, a Doubles League, a Tennis Ladder, and a Swag merchandise store. The core league runs seasonal 2-month seasons (Summer, Fall, Fall Season #2) at $29.95-$34.95 per season, with skill divisions from 3.0 to 4.5+ NTRP, and includes playoffs, prize pools, and Player of the Year recognition. The platform serves 1,900+ Phoenix players and is part of the Tennis League Network spanning 55+ cities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Tennis League Network (TLN): The parent brand/network connecting tennis players across 55+ cities nationwide
• Partner Program
• Tennis Ladder

Products and services

• Tennis League (Singles) Core competitive tennis league program where players are matched by skill level (NTRP 3.0 to 4.5+) and compete in flexible-scheduling matches during seasonal leagues (Summer, Fall, Fall Season #2). Players schedule their own matches and the season concludes with single-elimination playoffs.
• Tennis Partner Program Non-competitive tennis partner matching service connecting players with up to 20 nearby players at similar skill levels in Phoenix, Glendale, Scottsdale, and Tempe. Players meet for friendly hits or casual matches without league standings or champions.
• Phoenix Tennis Lessons Tennis instruction service connecting players with local Phoenix-area tennis instructors for on-court lessons, available for beginner through advanced players. Powered by PlayYourCourt platform.
• TLN National Championship Annual end-of-year national tournament held at Crandon Park, Key Biscayne, FL. Features skill-level divisions from Elite+ 5.0 to Skilled 3.0, with winners receiving $100 Tennis Warehouse gift cards. Entry fees are $119 for returning champions and $149 for non-champions.
• Doubles League Doubles tennis league with mixed and non-mixed divisions at various skill levels (Level A 3.5-4.0+, Level B 2.5-3.5). Includes teammate matching service for players seeking partners at $24.95 per season, with team enrollment at $34.95 per team per season.
• Tennis Ladder Competitive ladder format allowing players to challenge others at similar skill levels and climb rankings through match victories.
• Tennis Swag Store Online merchandise store offering TLN-branded apparel including DryFit athletic shirts, court caps, sports towels, and mesh shorts at $17.95 per item, with $6 shipping per order.

Quantifiable outcome

• Average 6.5-7.8 matches per player per season
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• USTA (United States Tennis Association)coreStrategic or Co-development Partner · 4 December 2026USTA has taken over management of Crandon Park and Tennis League Network has been invited back to run the 18th national championship. The partnership provides access to premium tennis facilities for the annual tournament.
• Tennis WarehousecoreGTM or Marketing Partner · 12 July 2026Tennis Warehouse partnership for referral program. Players who purchase $150+ through TLN referral link receive $25 Tennis Warehouse Gift Card. Also advertising partner displayed on website. Joint marketing through promotional offers including Wimbledon discounts.
• Monty's (Coconut Grove)minorOthersSaturday dinner tradition at Monty's restaurant in Coconut Grove during Miami tournament weekend. Not tournament sponsored but established player tradition.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tennis League Network sister sites (TennisBoston, TennisDC, TennisNYC, etc.): Sister-city franchises under the same Tennis League Network, LLC parent operating the identical player-matching, NTRP-rated seasonal league model in 50+ other US metros — the closest comparable for unit economics and replication playbook.

Emerging players

• TopCourt: TopCourt is a subscription tennis video-instruction platform used by recreational tennis players — partially overlapping audience with TennisPhoenix's lessons/instruction product line and competing for the same discretionary tennis-services wallet.
• PlayYourCourt: PlayYourCourt is an existing integration partner of TennisPhoenix that connects players to local instructors for lessons, video instruction, and equipment discounts — comparable tennis-services business serving the same Phoenix-market adult recreational player base.

Broad incumbents

• USTA League (United States Tennis Association): USTA operates the largest national adult tennis league system (800,000+ participants) using NTRP ratings — directly comparable skill-segmented competition structure, though USTA is a national governing body rather than a community-driven commercial operator.
• Universal Tennis (UTR): UTR provides the dominant tennis rating system used across college, junior, and adult competitive tennis and runs its own sanctioned events — overlapping with Phoenix Tennis League on NTRP/UTR rating-based competitive play and tournament formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Tennis League