Pacific Reef Fisheries
- Company typePrivate
- Founded1998
- HeadquartersAyr, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pacific Reef Fisheries firmographics
Firmographics- Name
- Pacific Reef Fisheries
- Legal name
- Pacific Biotechnologies (Australia) Pty Ltd
- Website
- https://pacificreef.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pacific Reef Fisheries industry classification
Industry- Product category
- Sustainable Aquaculture / Farmed Seafood
- NAICS
- Aquaculture (1125), Aquaculture (11251)
- SIC
- Food And Kindred Products (2000), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC)
Keywords
Where Pacific Reef Fisheries is headquartered
LocationHeadquarters
- HQ city
- Ayr
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pacific Reef Fisheries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Technology or R&D, Personnel, Operations
Revenue model
- Prawn Product Sales: Sale of premium Black Tiger Prawns to commercial buyers including wholesalers, markets, retail, and food service industry. Products supplied green (raw), cooked, fresh and frozen. Production capacity of ~1,000tpa currently with expansion planned to 3,000tpa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product grades U8 through 31/40 based on prawns per kilogram |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Pacific Reef Fisheries product offering
Product offeringCore offering
Pacific Reef Fisheries is an Australian-owned and operated onshore aquaculture business specializing in the sustainable farming of premium Black Tiger Prawns (Penaeus monodon). The company operates a 98-hectare grow-out facility in Ayr, North Queensland, with current production capacity of approximately 1,000 tonnes per annum (tpa) and planned expansion to 3,000 tpa. Products are supplied green (raw), cooked, fresh, and frozen directly to wholesalers, markets, retail outlets, and the food service industry across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Pacific Reef Tigers: Brand name for sustainably farmed Black Tiger Prawns (Penaeus monodon) produced by Pacific Reef Fisheries. Product is certified, 100% Australian, ethically produced, and available in various sizes from Giant (U8) to Small (31/40).
Products and services
- Pacific Reef Tigers (Black Tiger Prawns) Premium sustainably farmed Black Tiger Prawns (Penaeus monodon) supplied green (raw), cooked, fresh, and frozen to wholesalers, markets, retail outlets, and food service operators across Australia. Available in six size grades from Giant (U8, <16 prawns/kg) through Small (31/40, 60-80 prawns/kg). Fresh supply available December to May during harvest; frozen available year-round.
- RegenAqua Bioremediation Technology Proprietary macroalgae-based wastewater treatment system that naturally removes pollutants from aquaculture wastewater, enabling zero net impact on surrounding oceans and waterways. Developed in conjunction with James Cook University. Underpins the company's environmental licensing and is deployed to treat discharge water from the entire Guthalungra facility, with the option of providing recycled water to partner tenants.
- SMART Farming Technology Platform Integrated smart farming technology platform incorporating feed supply automation (AQ1 Systems appetite determination via hydrophones), discharge water quality monitoring (RegenAqua), predictive pond performance tools, computer vision for animal size/weight/health determination, and energy management systems for optimized aquaculture operations.
Companies that use Pacific Reef Fisheries
Customer profileSegments4 records
Ideal customer profiles4 records
Pacific Reef Fisheries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Pacific Reef Fisheries partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Queensland GovernmentcoreGuthalungra project declared a prescribed project by Queensland Government in April 2019. The Coordinator General's Office has provided support in planning and approval requirements. Department of Agriculture and Fisheries is considering zoning Guthalungra as an Aquaculture Precinct to attract wider variety of aquaculture operators. RegenAqua technology will treat discharge water from entire facility.
- James Cook UniversitycoreLong-term partnership in development and commercialisation of macroalgal species for bioremediation and bioproducts. The RegenAqua technology was developed through this partnership. James Cook University provides access to latest technologies and developments through numerous research and industry partnerships. The future Guthalungra development was approved by Great Barrier Marine Park Authority based on macroalgal bioremediation performance.
- CSIROcoreLong-term collaborative partnership developing SMART farming technologies including machine learning and visual recognition algorithms for animal size, weight and health determination, along with predictive tools for water quality variances and pond performance. CSIRO is developing augmented reality technology to improve animal health and feed performance. Commercialised products were targeted for 2021/22.
- AQ1 SystemsmajorAQ1 developed technology using in-pond hydrophones to determine prawn appetite by listening to eating habits, enabling 24-hour demand-based feeding. Pacific Reef Fisheries completed on-farm trials validating improvements to animal size, pond yields and feed conversion ratios. This technology will be included in future projects and rolled out to existing ponds over 24 months.
- Rubicon WatermajorRubicon Water are world leaders in automated open channel water distribution. Pacific Reef Fisheries worked closely with them to develop fully automated water supply system for both new and existing facilities. At Guthalungra, only human intervention will be determining percentage of ocean water vs recycled bioremediated water to supply ponds. This is the world's first fully automated water distribution system in land-based aquaculture.
- Australian Prawn Farmers Association (APFA)minorIndustry association representing interests and fostering development of Australian prawn farming industry. Pacific Reef Fisheries has a seat on the representative council and is proud to represent the industry and its peers.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Pacific Reef Fisheries competitors and assessment
Company assessmentEmerging players
- Australis Aquaculture: Producer of barramundi (and formerly cobia) with operations spanning Australia and Vietnam. Comparable premium-positioned aquaculture business; Pacific Reef Fisheries actually farmed cobia in earlier years before streamlining to a single species.
- Mainstream Aquaculture: Australian barramundi producer using intensive recirculation aquaculture systems. Comparable mid-sized domestic aquaculture business with technology-led operations and similar wholesale/retail customer base.
- Clean Seas Seafood: South Australian aquaculture company producing kingfish and other premium marine species. Comparable size, premium species positioning, and Australian B2B seafood distribution model.
Direct peers
- Gold Coast Marine Aquaculture: Queensland-based aquaculture operator producing marine species for Australian markets. Comparable onshore aquaculture business model selling into the same domestic seafood channels.
- Australian Prawn Farms: Family-owned Australian prawn farm operating in NSW. Smaller and less technologically differentiated than Pacific Reef, but competes for the same domestic wholesale, retail and food-service customers.
- Seafarms Group: Australia's other listed black tiger prawn producer, developing Project Sea Dragon in northern Australia. Closest direct competitor by species, geography and B2B go-to-market into Australian retail and food service.
Broad incumbents
- Thai Union Group: One of the world's largest seafood companies, with significant shrimp processing and value-added production. Sets global shrimp pricing and competes for the same food-service and retail customers Australia-wide.
- Huon Aquaculture: One of Australia's largest aquaculture producers (salmon, ocean trout). A broader incumbent in domestic aquaculture with overlapping retail and food-service distribution infrastructure, though different species.
- Charoen Pokphand Foods (CPF): Global aquaculture and protein giant with one of the world's largest shrimp farming footprints. Defines the cost benchmark for whiteleg and tiger shrimp and competes indirectly through imported product on Australian shelves.
- Tassal Group: Largest Australian salmon producer (now part of Cooke Aquaculture). Comparable scale, B2B seafood distribution, sustainability credentials and ASC certification, but in a different species category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Reef Fisheries social profiles
Digital presencePacific Reef Fisheries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Reef Fisheries leadership team
Management profileNumber of profiles
Pacific Reef Fisheries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Reef Fisheries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Reef Fisheries
What does Pacific Reef Fisheries do?
Pacific Reef Fisheries is an Australian-owned and operated onshore aquaculture business specializing in the sustainable farming of premium Black Tiger Prawns (Penaeus monodon). The company operates a 98-hectare grow-out facility in Ayr, North Queensland, with current production capacity of approximately 1,000 tonnes per annum (tpa) and planned expansion to 3,000 tpa. Products are supplied green (raw), cooked, fresh, and frozen directly to wholesalers, markets, retail outlets, and the food service industry across Australia.
Is Pacific Reef Fisheries a public or private company?
Pacific Reef Fisheries is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Reef Fisheries founded?
Pacific Reef Fisheries was founded in 1998. It employs 11 to 50 people.
Where is Pacific Reef Fisheries based?
Pacific Reef Fisheries is headquartered in Ayr, Australia, in the Oceania region.
How does Pacific Reef Fisheries make money?
One revenue line is on record: prawn Product Sales.
Who are Pacific Reef Fisheries's main competitors?
Emerging players on record are Australis Aquaculture, Mainstream Aquaculture and Clean Seas Seafood. Direct peers are Gold Coast Marine Aquaculture, Australian Prawn Farms and Seafarms Group. Broad incumbents are Thai Union Group, Huon Aquaculture, Charoen Pokphand Foods (CPF) and Tassal Group.
Does Pacific Reef Fisheries have an API?
No public API is recorded for Pacific Reef Fisheries.
What industry is Pacific Reef Fisheries in?
Pacific Reef Fisheries's product category is Sustainable Aquaculture / Farmed Seafood. Its primary akta.pro industry code is AFAEAAAC, Crustacean Farming (e.g., shrimp, prawns, crab). Its NAICS code is 1125 and its SIC code is 2000.