New Mexico Youth Soccer

What New Mexico Youth Soccer does

New Mexico Youth Soccer Association (NMYSA) is a 501(c)(4) non-profit corporation and the official National Youth State Association of the United States Soccer Federation and a US Youth Soccer state affiliate, headquartered in Albuquerque, New Mexico. The organization governs, represents, and provides services to 45 member league/club affiliates serving approximately 22,000-24,000 registered players, coaches, and administrators, with recreational participants accounting for over 85% of the base. Programs span ages U5 through U19 across 20+ New Mexico communities, extending into west Texas, southern Colorado, and eastern Arizona for certain offerings.

The product portfolio covers the full youth soccer pathway: recreational and competitive league play, Olympic Development Program (ODP) and Young Olympians Program (YOP), TOPSoccer for athletes with disabilities, indoor Futsal, middle school leagues in partnership with Albuquerque and Las Cruces public school districts, and a 2024-launched Esports program with ESOGA. Tournament offerings include the NM State Cup (pathway to US Youth Soccer Far West Regionals and National Championships), New Mexico Cup, Futsal Series, and Intercity League, supported by coach education (USSF licensing), referee certification via the NM State Referee Association, risk management (background checks, SafeSport, concussion training), and secondary insurance administered through Player's Health.

NMYSA monetizes through a community-led, affiliate-distributed go-to-market: $23 per-player annual registration (subscription), tournament sanctioning and entry fees ranging from $13 to $800 per team, ODP/YOP subscription fees ($175-$225), associate member camp and sanctioning fees ($5-$21/team), and sponsorship revenue from adidas, Dick's Sporting Goods, Veo, MOJO Sport, Roundglass Living, and Visit Albuquerque. The technology backbone is a multi-vendor SaaS stack — SportsEngine SRM for the website and member communications, Blue Sombrero and Stack Sports/Sports Affinity for registration, GoSports for tournament management, USSF Learning Center for education, Player's Health for insurance claims, and Community+ for the Esports program — with no proprietary AI or ML components disclosed.

Name

New Mexico Youth Soccer

Legal name

New Mexico Youth Soccer Association

Website

https://nmysa.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Mexico Youth Soccer Association is a 501(c)(4) non-profit and the official USSF/US Youth Soccer state affiliate governing 45 member league/club affiliates serving ~22,000-24,000 registered players, coaches, and administrators across New Mexico and adjacent states.

Ownership category

akta.pro rank

Product category

Youth Soccer Association Governance and Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive soccer tournaments
• Coach education training
• Referee certification

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Player Registration Fees: Core membership fee of $23 per player registration that includes US Youth Soccer and US Soccer Federation membership, insurance coverage, risk management, coaching education, referee education, and sanctioning services
2. Tournament Sanctioning and Entry Fees: Revenue from sanctioning tournaments and events including State Cup ($800 per team), NM Cup, Futsal Series ($350 per team), and various other tournaments. Sanctioning fees vary by format (3v3 at $13/team to 11v11 at $21/team)
3. Associate Membership Fees: Camp fees ($5-12 per player depending on duration) and tournament sanctioning fees for non-traditional soccer events
4. ODP/YOP Program Fees: Olympic Development Program registration at $225 includes training, Adidas training top, shorts, and socks. Young Olympians Program at $175 for spring sessions
5. Sponsorship and Supplier Revenue: Partnership revenue from sponsors including adidas, Dick's Sporting Goods, Veo, Roundglass Living, MOJO Sport, Visit Albuquerque, and preferred suppliers like Sport Pins and Soccer.com

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Mexico Youth Soccer Association (NMYSA) is the official USSF/US Youth Soccer state association governing 45 member league/club affiliates serving ~22,000 registered players, coaches, and administrators across New Mexico. It delivers recreational and competitive youth soccer programs (ages U5–U19), sanctions tournaments (NM State Cup, NM Cup, Futsal Series, Intercity League), runs elite player development (ODP/YOP), adaptive play (TOPSoccer), middle school leagues, and esports, while providing USSF coaching education, referee certification, risk management, and secondary accident insurance.

Product overview

NMYSA is a 501(c)(4) non-profit youth soccer association governing 45 member league/club affiliates serving approximately 22,000 registered players, coaches, and administrators. The organization offers a comprehensive portfolio including recreational and competitive youth soccer programs (U5-U19), elite player development through ODP/YOP, adaptive sports via TOPSoccer for athletes with disabilities, indoor/futsal programming, middle school leagues, and a recently launched esports program. Tournament offerings include NM State Cup, New Mexico Cup, and pathway to US Youth Soccer Far West Regional Championships. Supporting services encompass coach education (USSF licensing), referee certification, risk management, and insurance. Registration is facilitated through Stack Sports/Sports Affinity, Blue Sombrero, and GoSports platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Soccer Registration Programs (Recreational & Competitive) Annual player registration through 45 member league/club affiliates offering recreational and competitive soccer programs for ~20,000 players ages U5–U19 across New Mexico and into west Texas, southern Colorado, and eastern Arizona.
• ODP / YOP (Olympic Development Program & Young Olympians Program) Elite player identification and development program providing age-eligible players the opportunity to represent New Mexico at regional and national levels; YOP serves as an introduction to ODP for younger age groups.
• TOPSoccer (The Outreach Program for Soccer) Community-based training and team placement program for young athletes with mental or physical disabilities, organized by youth soccer association volunteers to enable children with disabilities to become valued members of US Youth Soccer.
• NMYSA Futsal Series Indoor soccer program including the Futsal State Cup tournament with team registration at $350/team, medals for 1st and 2nd place, and included referee services.
• NMYSA MS League (Albuquerque) Partnership with Albuquerque Public Schools and ABC Community Schools providing a middle school traditional soccer program with participating schools, schedules, and playoffs.
• NMYSA MS League (Las Cruces) Partnership with Las Cruces Youth Soccer Association and Las Cruces Public Schools expanding the middle school soccer league to southern New Mexico.
• NMYSA Esports Program Esports program partnered with ESOGA offering events, tournaments, and activities through the Community+ platform, including the NMYSA Esports State Cup.
• Intercity League Southern New Mexico league program for age groups 12U, 14U, and 16U boys and girls with Sunday games, a $200 entry fee per team, and top-4 teams advancing to playoffs.
• NM State Cup US Youth Soccer New Mexico Open State Cup, the first step in the annual National Championship Series; U12–U18/19 teams winning State Cup advance to USYS Far West Regionals and the National Championship Series.
• New Mexico Cup USYS United Cup Partner tournament open to boys' and girls' teams U9–U16, welcoming recreational, intermediate, and advanced teams, held at Santa Ana Soccer Complex, Bernalillo, NM.
• US Youth Soccer Far West Regional Championships Regional championship where NM State Cup winners represent New Mexico, with U12 champions qualifying for the Presidents Cup in Boise, Idaho.
• Coach Education (USSF Licensing) USSF National B, C, D, and grassroots license courses, free coaching clinics for member affiliates, US Soccer Digital Coaching Center access, and the Coach for the Community program.
• Referee Education and Certification USSF referee certification and education offerings through NM State Referee Association, including online courses for all referee levels, mentorship, and financial assistance for new referees.
• Risk Management Program Statewide risk management program requiring coaches and administrators to complete sensitive criminal history background checks, concussion training, and SafeSport training, with reporting procedures for child abuse concerns.
• Secondary Insurance Services Secondary accidental insurance policy with $500 deductible through Player's Health, including certificate of liability insurance for leagues and clubs.

Quantifiable outcome

• Over 85% of New Mexico Youth Soccer participants are recreational players in local leagues
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SportsEnginecoreTechnology or IntegrationWebsite platform powered by SportsEngine's Sports Relationship Management (SRM) software. Provides registration infrastructure, member communications, and program management capabilities for NMYSA operations.
• US Youth SoccercoreStrategic or Co-development PartnerNMYSA is the official youth state association member of US Youth Soccer. Provides access to National Championship Series, ODP programs, coaching education pathways, and national brand recognition.
• US Soccer Federation (USSF)coreStrategic or Co-development PartnerNMYSA is the National Youth State Association of US Soccer Federation. Provides access to USSF Learning Center for coach and referee education, international clearance services, and national governance alignment.
• VeominorGTM or Marketing PartnerCamera and video technology partnership. Veo provides filming technology for NMYSA tournaments and events with promotional relationship on NMYSA website and communications.
• Roundglass LivingminorGTM or Marketing PartnerWellbeing partner featured at 2026 AGM. Roundglass Living provides sports content and wellness resources. Partnership announced for AGM featuring speaker Skye Eddy from Soccer Parenting.
• Esports & Online Gaming Association (ESOGA)minorStrategic or Co-development PartnerPartnership to provide esports events and activities to NMYSA members. ESOGA supports NMYSA Esports program with the Community+ platform providing safe communication environment for esports programming.
• Albuquerque Public Schools (APS)coreStrategic or Co-development PartnerPartnership for APS/NMYSA Middle School Traditional Soccer program. NMYSA provides program coordination, registration, and administrative support for middle school soccer across Albuquerque Public Schools.
• ABC Community SchoolsminorStrategic or Co-development PartnerPartnership with ABC Community Schools initiative supporting the APS/NMYSA Middle School Soccer program in Albuquerque communities.
• Las Cruces Public SchoolsminorStrategic or Co-development PartnerPartnership with Las Cruces Public Schools to expand NMYSA Middle School Soccer League to Las Cruces, NM. Combined with Las Cruces Youth Soccer Association for program delivery.
• Player's HealthcoreOthersSecondary accident insurance provider and insurance claims administration platform for NMYSA members. Processes injury claims with $500 deductible policy. Located at 718 Washington Ave N, Minneapolis, MN.
• Santa Ana Pueblo / Santa Ana Soccer ComplexcoreOthersPrimary venue for major NMYSA tournaments including NM State Cup, New Mexico Cup, Roadrunner Invitational, and other events. Located at Santa Ana Pueblo, Bernalillo, NM.
• NM State Referee AssociationcoreStrategic or Co-development PartnerNMYSA works with NM State Referee Association to offer referee certification courses and support. Provides training, mentoring, and advancement pathways for referees statewide.
• New Mexico Activities Association (NMAA)minorOthersPartnership for COVID-19 participation guidelines and alignment with state athletic association requirements for middle school and high school soccer.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• US Youth Soccer: The national governing body for youth soccer of which NMYSA is a state association member. Provides National Championship Series, ODP framework, coaching education pathways, and national brand recognition that NMYSA leverages.
• U.S. Soccer Federation: The national federation governing soccer in the United States, of which NMYSA is a National Youth State Association. Comparable in that it sets rules, education, and sanctioning frameworks that state associations like NMYSA execute locally.
• US Club Soccer: Alternative national soccer organization that sanctions club-based competitions outside USYS, including ECNL and DPL leagues. Competes with NMYSA for elite club participation and competitive pathway legitimacy in New Mexico.
• American Youth Soccer Organization (AYSO): National youth soccer organization operating independently of USYS/USSF. Competes for recreational players and volunteers, and overlaps with NMYSA in coaching education, regional programming, and parent-led affiliate structure.

Direct peers

• Ohio Soccer Association: Mid-size USYS state association with comparable recreational-to-competitive participant split, ODP, TOPSoccer, and tournament programs. Provides a useful scale and structure benchmark for NMYSA.
• Virginia Youth Soccer Association: USYS state association operating the same affiliate-led model with member leagues/clubs, ODP, TOPSoccer, and coach/referee education pipelines. Highly comparable in operating design and service catalog.
• Florida Youth Soccer Association: Large USYS state association offering recreational and competitive programs, ODP, State Cup, and tournament sanctioning. Comparable in operating model and program mix, though much larger in scale.
• North Carolina Youth Soccer Association: USYS state association serving a comparable full-state footprint with member leagues, ODP programming, TOPSoccer, coaching education, and tournament sanctioning. Closely mirrors NMYSA's structure and service catalog at the state level.
• Texas Youth Soccer Association: Larger USYS state association covering a similarly recreational-heavy participant base with affiliate club/league structure. Comparable in mission, programs (ODP, State Cup, recreational/competitive split), and reliance on USYS national pathways.
• Cal South Youth Soccer (California Regional Soccer League / USYS Cal South): Another large US Youth Soccer state association operating recreational and competitive youth soccer programs with similar registration, ODP, coaching education, and tournament sanctioning services. Directly comparable in operating model even though much larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nmysa
• Facebookfacebook.com/NewMexicoYouthSoccer
• LinkedInlinkedin.com/company/new-mexico-youth-soccer-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Youth Soccer