Bacon

What Bacon does

Bacon is a privately held Scandinavian production company founded in 2011, headquartered in Oslo with a secondary office in Copenhagen (Frederiksberg, Denmark). It operates three distinct business lines: commercial production (television commercials, digital content, and branded films) commissioned by advertising agencies and global brands; Bacon Pictures, a feature film production arm with a slate of five narrative films distributed through Scanbox Entertainment across the Nordics; and BaconX (BaconXO), an in-house VFX, color grading, CGI, compositing, and post-production division that also serves external clients. The company maintains a roster of directors including Martin Werner, Kasper Häggström, Bine Bach, Martin de Thurah, and Andreas Nilsson, and operates service production capabilities across 20+ countries.

Bacon generates revenue on a project-by-project basis (professional services model) rather than via subscription or licensed product. Commercial work is commissioned by agencies such as Wieden+Kennedy London and by brands directly across retail (IKEA, Doro), automotive (Volvo, Scania), aerospace (SAS), financial services (DNB, Visa), sports (Nike), telecommunications (Telia, TV2), luxury (Cartier), food and beverage (Toblerone, Campari), healthcare (Pfizer), and gaming (Supercell). Music videos for artists such as Fever Ray and Coldplay's 'feelslikeimfallinginlove' (animation by Niki Lindroth von Bahr) form a smaller secondary stream. Pricing is per project based on scope and is not publicly disclosed.

The company's go-to-market is sales-led and relationship-driven, with marketing primarily through its portfolio website, Instagram, industry awards (Cannes Lions, Eurobest, Ciclope, Young Director Award, Cresta, Creative Circle), and earned press. Bacon Pictures' feature films are distributed via Scanbox Entertainment. BaconX integrates color (via TMLS as core partner), sound (Ballad Sound), editing (Chemistry Edit, Gangsters Post), casting (Arkivet), and locations (FTE Locations) into a coordinated production stack. The company has no disclosed external investors, parent company, or acquisition activity. CEO Magne Lyngner is identified as Managing Executive Producer and Founding Partner.

Name

Bacon

Legal name

Bacon

Website

https://baconcph.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bacon is a Scandinavian production company producing commercials, music videos, and feature films for global brands and agencies, with in-house VFX and post-production through its BaconX division and a roster of award-winning directors.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Production: Production of television commercials, digital ads, and branded content for agencies and brands. Revenue is project-based, typically commissioned by agencies on behalf of end clients.
2. Feature Film Production: Production of feature-length films through Bacon Pictures division, including theatrical releases and festival submissions.
3. Music Video Production: Production of music videos for artists, typically commissioned by record labels or directly by artists.
4. VFX and Post-Production Services: BaconX provides VFX, color grading, and post-production services to other production companies, both as primary producer and service provider for international productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bacon is a Scandinavian production company that creates commercials, music videos, and feature films for advertising agencies and global brands. It operates in-house VFX and post-production through its BaconX division and develops feature-length content through Bacon Pictures.

Product overview

Bacon is a Scandinavian production company operating three distinct divisions: a commercial production service producing television commercials and branded content for agencies and brands; Bacon Pictures, a feature film production arm with releases including 'Solomamma' and 'The Great Glitch'; and BaconX, an in-house post-production and VFX studio providing color grading, CGI, and visual effects. The company also maintains a roster of directors for commercial representation across Nordic territories.

Differentiator

Problem solved

Functional benefit

Brands

• Bacon Lab: Experimental content division producing music videos and artistic projects
• Bacon Pictures

Quantifiable outcome

• Production Company of the Year at Eurobest 2025
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Scanbox EntertainmentcoreChannel Partner/ Reseller/ Distributor · 1 June 2024Scanbox Entertainment and Bacon Pictures signed an exclusive distribution deal covering the slate of five feature films across Nordic territories. This partnership secures theatrical and streaming distribution for Bacon Pictures productions including 'The Great Glitch', 'Solomamma', and upcoming films.
• TMLS (Color House)coreTechnology or IntegrationTMLS is Bacon's primary color grading partner, providing colorist services including Didrik Bråthen, Julien Alary, and Sam Gilling for post-production work across productions.
• FTE LocationsminorStrategic or Co-development PartnerFTE Locations provides location scouting and management services for productions across Norway, frequently working with Bacon on commercial and film shoots.
• Arkivet CastingminorStrategic or Co-development PartnerNorwegian casting agency providing casting services for Bacon productions, frequently credited in commercials.
• Magna StudiosminorStrategic or Co-development PartnerProduction partner for various campaigns including Nike Haaland Body Double Auditions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MJZ: New York-based commercial production house; comparable to Bacon as a similarly prestige-positioned, director-driven shop producing premium work for global brands and agencies.
• Somesuch: London- and LA-based commercial and film production company known for director-driven premium work; comparable to Bacon in creative-led positioning, agency commissions, and festival recognition.
• Prettybird: US-based commercial production and entertainment company with director representation; comparable to Bacon in talent-driven model, commercial work for major brands, and content production activities.
• Radical Media: Globally operating commercial, branded content, and documentary production company; comparable in serving global brands, spanning commercials through long-form, and leveraging a director roster model.
• Anonymous Content: US-based commercial and long-form content production company with a director-driven roster; comparable to Bacon in combining high-end commercials with feature film production and feature-grade talent representation.
• Knucklehead: UK-based commercial production company with international offices; comparable to Bacon in serving global brands with premium commercials and maintaining an integrated post-production capability.
• Biscuit Filmworks: London- and LA-based commercial and feature film production company; directly comparable as a similarly sized, award-winning shop serving global brands and agencies with comparable Cannes Lions credentials (e.g., Apple 'R.I.P. Leon' collaboration with Bacon).
• Park Pictures: Director-led commercial and content production company operating across New York, LA, and London; comparable in operating model (director roster, agency-led GTM, brand-direct commercials) and award profile.
• RSA Films: Ridley Scott-associated commercial and feature production company; comparable to Bacon as a long-established, award-winning commercial house combining commercials with feature film production.

Regional players

• New Land: Stockholm-based Scandinavian production company; directly comparable to Bacon as a Nordic commercial and content production house operating in the same regional market with overlapping agency clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baconcph
• YouTubeyoutube.com/channel/baconproduction
• Facebookfacebook.com/baconproduction
• LinkedInlinkedin.com/company/bacon_2
• Instagraminstagram.com/baconproduction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacon