What Fabric does

Fabric is an Agentic Commerce Platform that helps enterprise retailers and brands optimize product data for the era of AI-driven shopping. The company's core offering is Product Agent, an autonomous AI tool that monitors product visibility across AI search engines (Perplexity, ChatGPT, Gemini), optimizes product data for machine readability, and activates enriched content to commerce channels including OpenAI's Agentic Commerce Protocol (ACP) and the Universal Commerce Protocol (UCP). Product Agent is powered by fabric NEON, the company's proprietary commerce-specific AI model trained on millions of retail reference data points and a robust commerce ontology. The platform processes more than 1 billion API calls per year with sub-50ms latency for core storefront services and integrates natively with Shopify, Salesforce, and CSV-based product data feeds.

Complementing the agentic commerce layer, fabric retains a suite of legacy commerce products: an AI-powered Order Management System (OMS) that orchestrates inventory and fulfillment across channels, a Product Catalog module for AI-enriched catalog management, an Offers and Promotions engine, and a Dropship module for supplier fulfillment. Fabric serves enterprise retailers and brands with multi-million SKU catalogs — including Debenhams (3 million SKUs across 11 brands), Chico's FAS, Crate & Barrel, PetMeds, Over the Moon, Pier 1 Imports, Soma, WHBM, ESW, and Snipes — as well as D2C and B2B brands.

Fabric operates a direct enterprise field sales motion with quote-based annual subscriptions, delivered in partnership with certified implementation agencies (Bounteous, Corra, ITG, DigiCommerce) and a technology partner ecosystem anchored by a flagship AWS relationship (Amazon Bedrock + LLMs). The company has raised $292.5 million in total funding across seed, Series A, Series B, and a $140 million Series C led by SoftBank in February 2022 that valued the company at $1.5 billion (unicorn status). It is led by CEO Mike Micucci with a C-suite heavily staffed by former Amazon, Shopify Plus, Autodesk, Adobe, and Restoration Hardware executives.

Name

Fabric

Legal name

Commerce Fabric Inc.

Website

https://fabric.inc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Fabric is an Agentic Commerce Platform that helps enterprise retailers and brands optimize product catalogs for AI-driven discovery, powered by the proprietary fabric NEON model and Product Agent, and supplemented by OMS, catalog, and dropship modules for omnichannel commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Commerce Platform Subscription: SaaS-based commerce platform providing modular capabilities including OMS, Product Catalog, Offers, and Dropship. Revenue generated through subscription licensing of the composable platform to enterprise and mid-market retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fabric provides an API-first, composable headless and agentic commerce platform for enterprise retailers and brands. Its core offerings include Product Agent (AI-powered product visibility optimization for AI search engines), fabric NEON (commerce-specific AI model), an AI-powered Order Management System (OMS), Product Catalog, Offers & Promotions, and Dropship. The platform enables omnichannel retailers to unify inventory, orchestrate fulfillment, enrich product data for LLM/AI consumption, and activate content across demand channels.

Product overview

Fabric is an Agentic Commerce Platform offering a unified portfolio of AI-powered commerce solutions. The core offering centers on Product Agent — an autonomous AI agent that monitors, optimizes, and activates product data for AI search visibility — powered by fabric NEON, the company's commerce-specific AI model. The platform provides four legacy commerce products: Order Management System (OMS) for inventory and fulfillment orchestration, Product Catalog for AI-enriched product data management, Offers & Promotions for flexible pricing, and Dropship for supplier fulfillment. Supporting sub-products include Monitor (catalog visibility benchmarking) and Activate (product data enrichment). The platform integrates with major commerce ecosystems including Shopify and Salesforce, and supports modern protocols like Universal Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP).

Differentiator

Problem solved

Functional benefit

Products and services

• Product Agent AI-powered product intelligence tool that monitors, optimizes, and activates product data for AI search visibility and agentic commerce readiness, including Monitor (visibility benchmarking) and Activate (product data enrichment) sub-capabilities.
• fabric NEON Fabric's commerce-specific AI platform built on millions of retail data points and a robust commerce ontology, powering autonomous agents like Product Agent and enabling agentic commerce workflows.
• Order Management System (OMS) AI-powered order management system that unifies inventory visibility, orchestrates fulfillment across channels, and connects pre- and post-checkout experiences for omnichannel retailers.
• Product Catalog AI-enriched product data management system providing unified product information, auto-generated descriptions, and real-time updates across omnichannel retail channels.
• Offers & Promotions Flexible pricing and promotions engine with real-time pricing, personalized discounts, and dynamic offer management across demand channels.
• Dropship Enterprise dropshipping solution for supplier onboarding, product data enrichment, and automated fulfillment across retail channels.
• Monitor Catalog visibility benchmarking tool that tracks product rankings from category prompts on agentic commerce engines, benchmarks against category leaders, and provides content guidance recommendations.
• Activate Product data enrichment and activation tool that wraps products in rich context, performs supplier data sync and taxonomy mapping, and enables faster SKU onboarding for agentic commerce channels including OpenAI ACP.
• AI Search Visibility Assessment Catalog readiness assessment tool evaluating AI search visibility with scores for Catalog Visibility, Category Benchmark, and Peer Analysis against category leaders and competitors.
• Agentic Commerce Platform End-to-end composable commerce platform powered by fabric NEON that unifies OMS, Product Catalog, Offers, Dropship, and Product Agent capabilities for enterprise retailers.
• B2B Commerce Platform B2B commerce platform tailored for distributors and wholesalers operating within the fabric composable commerce ecosystem.

Quantifiable outcome

• 30% increase in conversion with real-time inventory
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• AWS (Amazon Web Services)flagshipTechnology or IntegrationExpanded partnership to integrate AI-powered solutions into fabric's omnichannel commerce platform. Leveraging Amazon Bedrock and AWS LLMs to build new AI features. Alliance focused on transforming retail operations with AI.
• AlgoliacoreTechnology or IntegrationTechnology partner providing AI-first search and discovery platform integration with fabric's commerce platform.
• AmpliencecoreTechnology or IntegrationFirst partner in fabric's partnership program. API-first, headless content management platform integration.
• BounteouscoreImplementation/ SI/ Consulting PartnerCo-innovation partner for implementation. Delivering blueprint for Store of the Future with API-first composable commerce framework. Partner for Chico's FAS digital transformation.
• CorracoreImplementation/ SI/ Consulting PartnerPublicis Sapient company helping brands build and optimize digital commerce ecosystems.
• DigiCommerceminorImplementation/ SI/ Consulting PartnerGlobal full-service development and strategy partner for B2C and B2C commerce experiences.
• ITGcoreImplementation/ SI/ Consulting PartnerFull-service creative and technical delivery organization delivering digital commerce experiences on fabric platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a broader enterprise commerce incumbent within the Salesforce platform. It competes for the same enterprise retailers as fabric but offers it as part of a much wider CRM and marketing cloud portfolio.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a broad incumbent in enterprise commerce, bundled with Adobe Experience Cloud. It targets the same large enterprise retailers as fabric and offers composable capabilities as part of a much larger Adobe ecosystem.

Direct peers

• BigCommerce: BigCommerce is a publicly traded headless commerce platform competing head-to-head with fabric in the mid-market and enterprise segments, with overlapping APIs, B2B/B2C capabilities, and partner ecosystems.
• Shopify: Shopify, particularly through Shopify Plus, is the most direct competitor in enterprise and mid-market commerce. Both target large retailers seeking API-first commerce infrastructure, and fabric's VP of Enterprise Sales was hired directly from Shopify Plus.
• Elastic Path: Elastic Path is a headless commerce platform focused on enterprise and B2B scenarios, with composable commerce APIs and product information management capabilities that overlap with fabric's OMS and Product Catalog offerings.
• VTEX: VTEX is a publicly traded composable commerce platform targeting enterprise brands in B2C and B2B, with overlapping OMS, marketplace, and headless capabilities directly comparable to fabric's product portfolio.
• commercetools: commercetools is a leading MACH Alliance member and direct competitor in headless/composable commerce, offering similar API-first architecture targeting enterprise retailers like fabric. Both compete for the same composable commerce RFPs.
• Spryker: Spryker is a Berlin-based composable commerce platform for enterprise, also a MACH Alliance member, offering API-first headless architecture similar to fabric and competing for the same enterprise retail customers.
• Kibo Commerce: Kibo Commerce is a composable commerce platform offering OMS, personalization, and storefront capabilities targeting mid-market and enterprise retailers — directly comparable to fabric's modular offering and customer segment.

Emerging players

• Bloomreach: Bloomreach is an emerging AI-driven commerce experience platform combining content, search, and product discovery with commerce capabilities. Its Loomi AI engine and focus on personalization for retailers make it an emerging competitor in the same agentic commerce space fabric is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fabric_commerce
• Facebookfacebook.com/teamfabric
• LinkedInlinkedin.com/company/yotta-digital-ventures
• Instagraminstagram.com/teamfabric

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric