SEOnews

What SEOnews does

SEOnews (legal entity OOO «СЕО НЬЮЗ» / OOO «SEOhTYuZ») is a privately held Russian-language B2B media portal covering the SEO, search marketing, and digital advertising industry in the Runet market. Registered as a network edition with Roskomnadzor on December 6, 2016 under certificate Эл № ФС 77-67910, the portal is headquartered in Moscow, led by Editor-in-Chief Letov Alexander Leonidovich, and operates with a headcount of 1–10 employees. The platform combines seven integrated offerings: a daily news and analytics portal, an industry events calendar, a curated catalog of 627 SEO and digital marketing agencies, a tools and services catalog of 247 entries, a digital library of 137 marketing and SEO books, an industry glossary, and proprietary annual ratings hosted at rating.seonews.ru (including the 'SEO глазами клиентов' client-satisfaction rating covering 65 agencies evaluated by 650 clients, and the 'Известность SEO-компаний' brand-awareness rating).

The underlying technology is a CMS-driven media publishing platform rather than an integrated software product: there is no disclosed API, SDK, mobile app, or proprietary analytics engine, and the catalogs and ratings are presented as web content products. Distribution is exclusively digital — the main site seonews.ru, a mobile variant m.seonews.ru, an email newsletter, and a broad social footprint spanning VKontakte (58,000+ followers), Telegram, Yandex Zen/Dzen, MAX messenger, Twitter/X, and Odnoklassniki. The business model is advertising-led: SEOnews sells display advertising placements and promotional banners on its portal to SEO tool vendors, digital agencies, and related brands targeting Russian internet marketing professionals. The site is free for end users, no subscription pricing is disclosed, and the company has no disclosed institutional investors or external funding.

The customer base is horizontal: SEO specialists and internet marketers (primary segment) consume news, ratings, and educational content; business owners and marketing managers (secondary segment) use the catalogs and ratings for vendor selection. The portal's strategic posture is that of an established trade publication defending its niche as AI-driven search reshapes the underlying SEO industry it covers, with recent editorial expansion into AI, neural search, and Russian digital regulation.

Name

SEOnews

Legal name

OOO «SEOhTЬYuZ» (ООО «СЕО НЬЮЗ»)

Website

https://seonews.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SEOnews is a Russian-language B2B media portal (OOO «СЕО НЬЮЗ») covering SEO, search marketing, and digital advertising in the Runet market, serving SEO professionals and marketing decision-makers through daily news, agency ratings, vendor catalogs, and an events calendar, monetized via display advertising.

Ownership category

akta.pro rank

Product category

Digital Marketing Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (519290), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

akta.pro secondary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• SEO news portal
• Digital marketing media
• Search marketing analytics
• SEO agency ratings
• Internet marketing directory

Headquarters

HQ city

Tula

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: The portal sells display advertising placements and promotional banners to SEO tool providers, digital agencies, and related brands targeting the Russian internet marketing professional community.

Distribution channels3 records

Marketing channels9 records

Core offering

SEOnews is a Russian-language online media portal that publishes daily news, expert interviews, articles, and analytical guides about search engine optimization (SEO), search marketing, and digital advertising for the Russian-speaking market. The platform also operates a verified directory of 627 SEO agencies and 247 SEO tools, an annual client-based rating program for SEO companies, an industry events calendar, a glossary of marketing terminology, and a digital library of 137 SEO and marketing books. Revenue is generated primarily through display advertising placements sold to SEO tool providers, digital agencies, and related brands.

Product overview

SEOnews is a Russian-language online portal and media platform covering the SEO and search engine marketing industry in Runet. The platform operates as a content aggregation and community site featuring seven distinct offerings: a news portal delivering daily industry news and press releases; an events calendar for upcoming SEO and marketing conferences; a company catalog listing SEO agencies with ratings; a service catalog featuring SEO tools such as rank trackers, site analyzers, and indexing services; a library of 137 marketing and SEO books; annual industry ratings based on client surveys; and an industry glossary. The portfolio functions as a unified media hub rather than an integrated software platform.

Differentiator

Problem solved

Functional benefit

Brands

• rating.seonews.ru: SEO ratings platform for evaluating SEO agencies and brand awareness

Products and services

• SEOnews Portal A Russian-language online media portal delivering daily news, articles, expert interviews, and analytical content about SEO, search marketing, search engines, and digital advertising for the Russian-speaking (Runet) market. Audience: SEO professionals, internet marketers, and digital advertising practitioners.
• SEOnews Events Calendar

Quantifiable outcome

• 650 clients rate SEO agencies annually through SEOnews's flagship rating program
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AdIndex: A Russian advertising industry media and ratings platform. Comparable to SEOnews for its media-plus-ratings business model targeting the Russian advertising and marketing-services ecosystem.
• Spark.ru: A Russian marketing and startups community/media platform. Comparable to SEOnews as a content-led B2B community targeting internet marketers and agencies, with overlapping advertising and community monetization models.
• Sostav.ru: A Russian advertising and marketing news portal. Comparable to SEOnews as a niche B2B media outlet covering the Russian advertising industry with a similar content-and-advertising revenue model.
• Cossa.ru: A major Russian digital marketing media portal covering SEO, PPC, content and MarTech. Comparable to SEOnews as a broad Russian-language B2B marketing media outlet competing for the same audience and advertising budgets.
• Searchengines.ru: A leading Russian-language SEO/search-marketing news and analytics portal. Directly comparable to SEOnews as the other major Runet SEO media property covering daily industry news, agency rankings and educational content for the same professional audience.

Emerging players

• Serpstat: A Ukrainian-origin SEO SaaS platform with an associated blog and research hub. Comparable to SEOnews because it combines SEO content/media with tooling, competing for the same professional audience attention across the CIS SEO market.

Broad incumbents

• Ahrefs Blog: The content and research arm of the global SEO tool Ahrefs. Comparable to SEOnews as a category-defining SEO media property, but bundled with a leading SaaS platform and operating globally with substantially larger resources.
• Search Engine Land: The leading English-language search marketing news and analysis publication. Comparable to SEOnews as an international analogue in the same SEO media category, but operating at much larger scale in the broader global market.
• SEMrush Blog: The content and research hub of SEMrush, one of the largest SEO/SaaS platforms. Comparable to SEOnews as a major SEO media destination, though layered atop a global SaaS business rather than a stand-alone media property.
• Search Engine Journal: A major international SEO and search marketing media outlet. Comparable to SEOnews as a global counterpart publishing news, guides and industry coverage for SEO professionals, but at significantly larger scale and English-language audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SEOnewsru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEOnews