Serpstat
Serpstat is an all-in-one SEO SaaS platform (Odesa, Ukraine) offering keyword research, rank tracking, competitor analysis, site audit, and backlink analysis across 230 countries. It serves individual SEO practitioners, agencies, and enterprises via subscription tiers, an API, and a data-licensing division.
- Company typePrivate
- Founded2013
- HeadquartersOdessa, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Serpstat does
Serpstat is an all-in-one SEO SaaS platform headquartered in Odesa, Ukraine, operating independently as a business unit of the Fractal group since a 2015 spin-off from its original developer Netpeak (founded 2013). The platform unifies keyword research, competitor analysis, rank tracking, site auditing, backlink analysis, and keyword clustering into a single workflow, drawing on a proprietary data infrastructure covering 7.53 billion keywords, 529 billion backlinks, 1.5 billion domains, and 2.21 billion Google SERPs across 230 countries. It is offered on four subscription tiers ranging from $50 to $410 per month, with a 7-day free trial, browser extensions for the four major browsers, and a public REST API plus a separate data-licensing division (data.serpstat.com) selling raw keyword, SERP, backlink, domain, and AI Overview datasets to enterprise buyers.
The company's go-to-market blends product-led growth (self-serve signup, freemium, content marketing via blog, Academy, and Knowledge Base, plus 600+ G2/Capterra reviews) with a sales-led motion for Agency tier customers, enterprise API/dataset contracts, and a custom white-label offering. Its customer base spans individual SEO practitioners, SMBs, and agencies alongside enterprise logos including Deloitte, Rakuten, Visa, Uber, Shopify, and Samsung. Revenue mechanics combine subscription recurring revenue, usage-based API credits, and licensing/royalty income from data products.
In 2025, Serpstat has aggressively expanded its AI footprint, launching the Serpstat MCP Server (Model Context Protocol integration for Claude, ChatGPT, and Gemini), Stus.ai (a marketplace of 10 autonomous SEO agents), the LLM Brand Monitor (tracking brand mentions across 140+ AI models), and a unique AI Overview SERP dataset of 250M+ records spanning 180+ regions. The company also publishes primary research (notably a study of 35 million AI Overviews), positioning itself as a thought leader at the intersection of SEO and generative-AI search. With 51–100 employees and only one disclosed external funding event ($250K from Digital Future in 2014), Serpstat appears to operate as a bootstrapped or parent-group-funded, profitable-growth business rather than a venture-backed scale-up.
Serpstat firmographics
Firmographics- Name
- Serpstat
- Legal name
- Serpstat
- Website
- https://serpstat.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Serpstat is an all-in-one SEO SaaS platform (Odesa, Ukraine) offering keyword research, rank tracking, competitor analysis, site audit, and backlink analysis across 230 countries. It serves individual SEO practitioners, agencies, and enterprises via subscription tiers, an API, and a data-licensing division.
- Ownership category
- akta.pro rank
Serpstat industry classification
Industry- Product category
- Search marketing and SEO SaaS platform
- NAICS
- Web Search Portals and All Other Information Services (519290), Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
- akta.pro secondary industries
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Meta-Search & Search Aggregators (BPAMAAAC)
Keywords
Where Serpstat is headquartered
LocationHeadquarters
- HQ city
- Odessa
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
Serpstat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription SaaS: Monthly and annual subscription tiers (Individual $50/mo, Team $100/mo, Team x2 $169/mo, Agency $410/mo) with tiered limits on searches, projects, rank tracking, and export. Annual discounts up to 27%.
- Data Licensing: Sale of keyword databases, SERP databases, backlinks databases, and domain databases. Regional keyword database pricing from $30 to $39,410 per country. AI Overview data from $106 to $12,500 per region.
- API Credits: API access bundled in Team and higher tiers with monthly credit limits. Enterprise API solutions and custom datasets available for large companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual: $50/month - For freelancers and beginners with 5 projects, 100 daily searches, 10,000 rank checks, 30,000 audit pages, 50,000 export rows |
| Subscription | Monthly | Team: $100/month - For agencies with unlimited projects, 500 daily searches, 50,000-99,999 rank checks, 150,000 audit pages, 250,000 export rows |
| Subscription | Monthly | Team x2: $169/month - For agencies with high-volume needs, 1,000 daily searches, 100,000 rank checks, 300,000 audit pages, 500,000 export rows |
| Subscription | Monthly | Agency: $410/month - For large agencies and enterprises with 5,000 daily searches, 500,000 rank checks, 1,500,000 audit pages, 2,500,000 export rows |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Serpstat product offering
Product offeringCore offering
Serpstat is a cloud-based SaaS SEO platform that provides keyword research, competitor analysis, rank tracking, site auditing, backlink analysis, and keyword clustering through a unified dashboard and REST API. The platform covers 230 countries with 7.53 billion keywords and 529 billion backlinks, and complements the core SaaS with separate paid offerings: a data licensing division (serpstat.com/data), the Stus.ai autonomous SEO agent platform, and the LLM Brand Monitor tracking brand mentions across 140+ AI models.
Product overview
Serpstat is an all-in-one SEO platform built around a core integrated suite of tools — the main Serpstat platform — supplemented by a growing portfolio of AI-powered add-ons and separate data products. The core platform combines Keyword Research, Competitor Analysis, Rank Tracker, Site Audit, Page Audit, Backlinks, Keyword Clustering, and Keyword Gap into a unified workflow. On top of the core platform, Serpstat offers AI-powered tools including the Serpstat MCP Server (Model Context Protocol integration for Claude/ChatGPT/Gemini), Stus.ai (10 autonomous SEO agents), LLM Brand Monitor, and AI Content Checker. A separate data division (serpstat.com/data) sells raw datasets — Keyword Databases (7.2B keywords), SERP Databases, Backlinks Databases, Domain Databases, Websites by Industries, Clustered Industry Keywords, Amazon SERP Scraper, API Keyword Volume Checker, Website Categorization API, and AI Overview SERP Data (250M+ records). The platform is available on four pricing tiers (Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month), all offering a 7-day free trial. Serpstat was founded by Netpeak in 2013 and has operated independently as part of Fractal since 2015.
Differentiator
Problem solved
Functional benefit
Brands
- Stus.ai: AI-powered SEO agent platform powered by Serpstat, featuring AI agents that automate keyword research, audits, competitor analysis, and content gap workflows.
- LLM Brand Monitor
- Serpstat Data
Products and services
- Serpstat All-in-One SEO Platform Unified cloud-based SEO platform offering keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and keyword clustering for SEO professionals, agencies, and in-house marketing teams; available via Individual ($50/mo), Team ($100/mo), Team x2 ($169/mo), and Agency ($410/mo) subscription tiers with a 7-day free trial.
- Serpstat Data Licensing Suite Standalone suite of purchasable SEO datasets — keyword databases (7.2B keywords across 229 countries), SERP databases, backlinks databases, domain databases, websites-by-industries, clustered industry keywords, Amazon SERP scraper, API keyword volume checker, website categorization API, and AI Overview SERP data (250M+ records across 180+ regions) — sold individually or by region for enterprise data, AI, and analytics customers.
- Serpstat API & Data Solutions Programmatic SEO data API providing Search Analytics API, Backlinks API, Rank Tracking API, and Site Audit API with dedicated integration support, transparent documentation, data re-selling rights, and custom solutions for enterprise clients; bundled with usage-based API credits on Team and higher plans.
- Serpstat MCP Server Model Context Protocol (MCP) server product that exposes 63 Serpstat SEO tools to AI assistants (Claude, ChatGPT, Gemini) so users can run multi-step keyword, audit, competitor, and backlink analyses via a single natural-language question; available on Team and higher plans with a 7-day free trial.
- Stus.ai Autonomous-agent SEO platform powered by Serpstat data, featuring 10 SEO agents that automate keyword research, audits, competitor analysis, niche analysis, and content gap workflows via @agent commands; a separate brand from the core Serpstat subscription.
- LLM Brand Monitor Brand monitoring service that tracks how often and in what context a brand is mentioned across 140+ large language models (ChatGPT, Claude, Gemini, and others), surfacing competitors and providing real-time analytics for marketing and product decisions.
- Serpstat Browser Extension Browser extension for Chrome, Firefox, Opera, and Microsoft Edge that delivers on-page SEO website analysis directly from the browser toolbar as a freemium tool feeding the core platform funnel.
Quantifiable outcome
- 270% organic traffic growth in first year using rank tracking and keyword research
- +3 more outcomes
Companies that use Serpstat
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles4 records
Serpstat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature7 records
Serpstat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FractalcoreSerpstat has been independent as part of Fractal since 2015. Originally born and developed by Netpeak in 2013, Serpstat operates as a separate business unit within the Fractal organization.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Serpstat competitors and assessment
Company assessmentDirect peers
- Semrush: Category-leading all-in-one SEO/SaaS platform offering keyword research, competitor analysis, rank tracking, site audit, and backlink analysis - directly overlapping with Serpstat's core suite, but at significantly higher price points and at much larger scale.
- Ahrefs: Premier SEO toolset focused on backlink analysis, keyword research, content exploration and rank tracking. Comparable to Serpstat's organic-search and backlink modules, with an industry-leading crawler and comparable global keyword coverage.
- Moz Pro: Long-established SEO SaaS platform providing keyword research, link analysis (Domain Authority), rank tracking and site audits - overlapping functionally with Serpstat's keyword, backlink and rank tracker products.
- SE Ranking: All-in-one SEO platform with keyword rank tracking, competitor analysis, site audit, and backlink monitoring - very close functional and pricing analogue to Serpstat, particularly aimed at SMBs and agencies.
- Mangools: Suite of SEO tools (KWFinder, SERPChecker, LinkMiner, SiteProfiler) targeting keyword research, SERP analysis, and backlink research; comparable to Serpstat's Individual/SMB tier on price and feature scope.
- SpyFu: Competitive intelligence SaaS focused on competitor keyword/SEO and PPC research - direct overlap with Serpstat's competitor analysis module and shared SMB/agency customer profile.
- Majestic: Backlink intelligence platform with large-scale link index data and APIs. Closely comparable to Serpstat's backlink database (529B) and to its backlink-analysis and data-licensing products.
Broad incumbents
- Similarweb: Digital intelligence platform providing website traffic, keyword and market research at enterprise scale. Overlaps with Serpstat's Website Traffic Checker, Market Research, and data-licensing offerings, but from a much larger, public-market position.
- BrightEdge: Enterprise SEO platform delivering keyword research, rank tracking and content optimization integrated with analytics suites - comparable enterprise/agency overlap with Serpstat's Agency tier and Enterprise API/data licensing.
- Conductor: Enterprise SEO and content intelligence platform with rank tracking, keyword research and technical SEO - comparable agency/mid-market overlap with Serpstat at the higher end of its pricing tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Serpstat social profiles
Digital presenceSerpstat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serpstat leadership team
Management profileNumber of profiles
Profiles7 records
Serpstat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serpstat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serpstat
What does Serpstat do?
Serpstat is a cloud-based SaaS SEO platform that provides keyword research, competitor analysis, rank tracking, site auditing, backlink analysis, and keyword clustering through a unified dashboard and REST API. The platform covers 230 countries with 7.53 billion keywords and 529 billion backlinks, and complements the core SaaS with separate paid offerings: a data licensing division (serpstat.com/data), the Stus.ai autonomous SEO agent platform, and the LLM Brand Monitor tracking brand mentions across 140+ AI models.
Is Serpstat a public or private company?
Serpstat is a private company. It is classified as corporate owned and is currently operating.
When was Serpstat founded?
Serpstat was founded in 2013. It employs 51 to 100 people.
Where is Serpstat based?
Serpstat is headquartered in Odessa, Ukraine, in the Europe region.
How does Serpstat make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are data Licensing and API Credits.
Who are Serpstat's main competitors?
Direct peers on record are Semrush, Ahrefs, Moz Pro, SE Ranking, Mangools, SpyFu and Majestic. Broad incumbents are Similarweb, BrightEdge and Conductor.
Does Serpstat have an API?
Yes. Serpstat offers a public REST API providing access to Search Analytics API, Backlinks API, Rank Tracking API, and Site Audit API. API access is available on Team and higher plans: Team plan includes 200,000–400,000 API credits/month and 1 request per second; Team x2 includes 400,000 API credits/month and 1 request per second; Agency plan includes 2,000,000 API credits/month and 10 requests per second. Custom API solutions and datasets are available for enterprise clients. Serpstat also offers a Model Context Protocol (MCP) server that connects AI assistants (Claude, ChatGPT, Gemini) to live Serpstat data, enabling natural-language SEO analysis. Two MCP versions are available: an HTTP version (OAuth-based, no installation required) and a STDIO version (local Node.js server for power users). The MCP integration provides access to 63 SEO tools and supports queries in 10+ languages. Developer documentation is at api-docs.serpstat.com.
What industry is Serpstat in?
Serpstat's product category is Search marketing and SEO SaaS platform. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow), with a secondary code of BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its NAICS code is 519290 and its SIC code is 7370.