Bairnsdale Regional Health Service

What Bairnsdale Regional Health Service does

Bairnsdale Regional Health Service (BRHS) is a public regional health service established under the Health Services Act 1988 (Vic) and headquartered in Bairnsdale, Victoria, Australia. It operates as the government-designated primary health service for the East Gippsland region, delivering integrated care across multiple campuses including the Day Street acute hospital, Ross Street community health, the CBD campus for maternity and imaging, and Maddocks Gardens residential aged care. Service lines span a 24-hour Emergency Department (nine presentation cubicles), 52 acute and 19 sub-acute beds, medical imaging (now bulk-billed), pathology, pharmacy, dialysis, oncology, surgical services, maternity, inpatient rehabilitation, allied health, community health programs, dental, palliative care, social support, and At Home services (Hospital in the Home, Home-Based Nursing, Palliative Care, Complex Care, Residential In-Reach, Post Acute Care). The service supports specialty outpatient care via visiting specialists in cardiology, gastroenterology, ophthalmology, gynaecology, nephrology, orthopaedics, urology, and vascular surgery, and has begun offering Telehealth appointments to extend reach across the region.

BRHS is funded through Victorian Department of Health allocations and Medicare billing, providing bulk-billed public patient services with no out-of-pocket fees for eligible care. The organisation supplements public funding with community fundraising through long-standing auxiliaries (Kiosk Auxiliary, Bower Birds) and a network of 93 volunteers contributing 671 combined years of service. Infrastructure investments include a 1,944-panel solar photovoltaic installation across Day Street (700kWp) and Maddocks Gardens (80kWp), generating over $200,000 in annual savings as the largest solar array in East Gippsland. From July 2025, BRHS operates as a member of the newly formed Gippsland Local Health Network under new CEO Peter Abraham. Patient volumes include 2,412 ED presentations over a summer period (~71/day) with 83% from local East Gippsland residents, and over 100 Pain Management Clinic referrals within months of launch.

Name

Bairnsdale Regional Health Service

Legal name

Bairnsdale Regional Health Service

Website

https://brhs.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bairnsdale Regional Health Service is a Victorian Government-funded public regional health service operating multiple campuses in Bairnsdale to deliver acute, sub-acute, specialist, community, aged, and home-based healthcare to the East Gippsland community.

Ownership category

akta.pro rank

Product category

Public Regional Hospital and Healthcare Services

NAICS

Home Health Care Services (621610), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Hospital-at-Home / Acute Care at Home Programs (HLAFAEAH), Palliative Care Clinics & Outpatient Programs (HLADAHAF)

Keywords

• Regional health services
• Public hospital care
• Community health programs
• Residential aged care
• Emergency medical services

Headquarters

HQ city

Bairnsdale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Healthcare Services: BRHS operates as a government-funded public health service providing healthcare to the East Gippsland community, funded through Victorian Department of Health and Medicare billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bairnsdale Regional Health Service (BRHS) is a public regional health service that delivers comprehensive acute and sub-acute hospital care, specialist outpatient clinics, community health programs, residential aged care, and home-based nursing and palliative care to the East Gippsland community of Victoria, Australia. Operating across multiple campuses in Bairnsdale, the service provides 24-hour emergency care, medical imaging, pathology, surgical, maternity, oncology, dialysis, allied health, and Aboriginal and Torres Strait Islander health services funded through the Victorian Department of Health and Medicare.

Product overview

Bairnsdale Regional Health Service (BRHS) provides a comprehensive, integrated healthcare system offering acute hospital services, specialist outpatient clinics, community health programs, residential aged care, and home-based services to the East Gippsland community. The organization operates primarily from its Day Street hospital campus and includes the Maddocks Gardens aged care facility and CBD Campus for maternity and imaging services. Core hospital services include Emergency Department (24-hour), Medical Imaging (bulk-billed), Pathology, Pharmacy, Dialysis, Oncology, Surgical Services with modern theatre suite, Maternity Services, and Inpatient Rehabilitation. Community-based services encompass Allied Health (physiotherapy, occupational therapy, dietetics, podiatry, speech pathology, social work, hand therapy, lymphoedema), Community Health Programs (cardiac/pulmonary rehabilitation, diabetes education, continence advisory, women's health), and Social Support Services. The organization extends care into patients' homes through its At Home Services division including Home-Based Nursing, Hospital in the Home, Palliative Care at home, Complex Care Program, Residential In-Reach, and Post Acute Care. BRHS also operates Consulting Rooms and Visiting Specialists clinics providing access to cardiology, gastroenterology, ophthalmology, gynaecology, nephrology, orthopaedics, urology, and vascular surgery through both BRHS-employed specialists and visiting private practitioners. Telehealth services complement in-person care for suitable appointments. Maddocks Gardens provides residential aged care with specialized dementia support including sensory equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department
• Telehealth Remote healthcare consultation service allowing patients to connect with BRHS specialists via video for suitable appointments.
• Medical Imaging Comprehensive medical imaging services including X-ray, MRI, ultrasound, and other diagnostic imaging, now bulk-billed for most services.
• Pathology Laboratory testing services for diagnosis and monitoring of health conditions.
• Pharmacy Dispensing and medication management services for inpatients and outpatients.
• Dialysis Kidney dialysis treatment unit for patients requiring renal care.
• Oncology Cancer treatment services including chemotherapy and related care.
• Maternity Services Obstetric and maternity care including delivery, prenatal, and postnatal services at the CBD Campus.
• Surgical Services General and specialized surgical procedures with modern theatre suite, including day procedures.
• Palliative Care End-of-life care and support services for patients with life-limiting illness.
• Maddocks Gardens Residential Aged Care Aged care facility providing residential accommodation and care for elderly residents, including specialised dementia support.
• Community Health Services Range of community-based health services including cardiac/pulmonary rehabilitation, diabetes education, continence advisory, women's health, and planned activity groups.
• Allied Health Services Supplementary healthcare services including dietetics, hand therapy, lymphoedema clinic, occupational therapy, physiotherapy, podiatry, social work, and speech pathology for inpatients and outpatients.
• At Home Services Home-based nursing and care including Complex Care Program, Home-Based Nursing, Home-Based Palliative Care, Hospital in the Home, Residential In-Reach, and Post Acute Care services.
• Aboriginal and Torres Strait Islander Health Dedicated health services and support for Aboriginal and Torres Strait Islander people.
• Dental Clinic Dental healthcare services for the community.
• Consulting Rooms & Visiting Specialists Specialist outpatient clinics offering cardiology, gastroenterology, ophthalmology, gynaecology, nephrology, orthopaedics, urology, vascular surgery, and other specialist consultations.
• Inpatient Rehabilitation Rehabilitation services for inpatients requiring recovery and therapy.
• Medical Ambulatory Day Unit (MADU) Day treatment services for patients requiring medical procedures without overnight stay.
• Social Support Services Social work and support services helping patients and families adjust to hospital care and determine appropriate care options.

Quantifiable outcome

• 2,412 Emergency Department presentations in summer period (Dec 25 - Jan 27), averaging 71 people per day
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Metung BloodhoundsminorGTM or Marketing Partner · 4 September 2025Metung Bloodhounds, a volunteer organization established in 1996, has launched a 2026 calendar fundraiser supporting BRHS Emergency Ward improvements. Since July 2012, they have raised approximately $250,000 for 45 community projects across East Gippsland.
• Newborn Intensive Care FoundationminorStrategic or Co-development Partner · 8 November 2021Partnership with the Newborn Intensive Care Foundation (NICF) to co-fund an infant resuscitaire unit for the Emergency Department. The NICF is a Gippsland-based charity raising funds for newborn care equipment.
• Paynesville Hospital AuxiliaryminorGTM or Marketing PartnerFive-member volunteer auxiliary that raised $9,000 for the infant resuscitaire campaign through selling crafts, gifts and food at the Paynesville Farmers' and Makers' Market.
• Get Skilled AccessminorStrategic or Co-development PartnerBRHS partnered with Get Skilled Access to improve accessibility to services for people with disability, including the introduction of the Disability Pride Flag in communications.
• Central Gippsland HealthminorStrategic or Co-development PartnerCollaboration with Central Gippsland Health in Sale on a project to improve oncology care for regional cancer patients and promote advance care planning.
• Kiosk AuxiliaryminorGTM or Marketing PartnerBRHS volunteer fundraising auxiliary established in 1963 that has raised over $400,000. In 2023, pledged $31,624 in donations for medical equipment including a bladder scanner, ankle and toe pressure kit, and urethrotome.
• Bower Birds AuxiliaryminorGTM or Marketing PartnerBRHS volunteer fundraising auxiliary that pledged $23,024 in donations to purchase a slit lamp for the ED and a vital signs monitor.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Albury Wodonga Health: Larger cross-border regional health service on the Victoria-NSW border offering a comprehensive suite of acute, sub-acute, mental health, and community services. Comparable to BRHS in regional mandate and integrated service model, but operates at a larger scale across multiple sites.

Direct peers

• Northeast Health Wangaratta: Regional public health service in northeast Victoria delivering acute, sub-acute, community, and aged care services. Comparable to BRHS in scale, regional mandate, and integrated service delivery model across rural Victoria.
• Central Gippsland Health: Public regional health service based in Sale, Victoria, providing acute, community, aged care and home-based services to the Gippsland region. Directly comparable to BRHS in service mix, scale, and regional mandate; already a formal collaboration partner.
• Bass Coast Health: Regional public health service in Wonthaggi, Victoria, delivering acute, community, and aged care services. Comparable to BRHS as a fellow Gippsland-coastal regional public health service of similar scale.
• East Grampians Health Service: Rural Victorian health service in Ararat providing acute care, community health, and residential aged care. Comparable to BRHS as a regional public health service operating across multiple campuses with a similar mix of clinical and aged care services.
• West Gippsland Healthcare Group: Public health service in Warragul, Victoria, providing acute, aged care, community health, and home-based services. Comparable to BRHS in service portfolio, regional setting, and Victorian public health system structure.
• Latrobe Regional Hospital: Largest regional hospital in Gippsland, offering comprehensive acute, sub-acute, and specialist services to the Latrobe Valley. Highly comparable to BRHS as a fellow Victorian regional public health service with similar inpatient scale and regional referral role.
• Goulburn Valley Health: Major regional health service in Shepparton providing acute, sub-acute, maternity, mental health, and aged care. Comparable to BRHS as a fellow regional Victorian public health service, though typically larger in scale.
• South West Healthcare: Regional public health service in Warrnambool, Victoria, providing acute, sub-acute, community, mental health, and aged care. Comparable to BRHS as a Victorian regional public health service with multiple campuses and a similar service portfolio.

Others

• Get Skilled Access: Australian accessibility consultancy that partnered with BRHS on disability inclusion initiatives. Adjacent to BRHS as a service partner supporting disability liaison and inclusion outcomes rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQtE-DixUVb1y0JX0tiXdIw/videos
• Facebookfacebook.com/YourBRHS
• LinkedInlinkedin.com/company/bairnsdale-regional-health-service
• Instagraminstagram.com/brhslife

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bairnsdale Regional Health Service