20milproductos

What 20milproductos does

20milproductos (legal entity B2B Group, SA) is a Spain-domiciled B2B e-commerce platform founded in 2012 that sells office supplies, stationery, packaging, school materials, cleaning/hygiene products, workwear, safety equipment, office furniture, and computing supplies directly to businesses. The platform exposes more than 41,000 SKUs across 20+ categories, with the catalog including authorized distribution of major brands such as Q-Connect, Bic, Pelikan, Rotring, Liderpapel, Stabilo, Pilot, Staedtler, and Dymo. The underlying technology is a PrestaShop-based PHP e-commerce storefront with cookie-based session management and AJAX-powered product filtering, supporting multi-tier volume pricing, unit-based purchasing without minimum order quantities, and a loyalty points program (Fidelización, 10 points per €1 of purchase). Fulfillment is warehouse-based, with 92% of Peninsula orders delivered within 48 business hours and free shipping at thresholds of €34 (Peninsula) and €79 (Baleares).

The company operates a pure self-serve / product-led go-to-market via its own e-commerce site, supplemented by limited phone-sales support, a related customized-products storefront (productospersonalizados.es), and digital marketing through blog, Facebook, Twitter, and email newsletter. Revenue is generated through transactional per-unit product sales with volume-tiered discounts and a permanent low-price system claiming >21% savings versus standard market pricing. Customer segmentation is led by Spanish SMEs, with secondary segments in educational institutions, healthcare/care facilities, advertising/events, consulting/accounting, construction/industrial, and investment/holding companies. Multiple payment methods are accepted including B2B-specific instruments such as direct debit, confirming, and installment plans. The business is privately held by founder Javier Galan (founder & CEO), with no disclosed funding rounds, M&A activity, or external investors. Geographic scope is restricted to domestic Spain (Peninsula and Balearic Islands), and no international expansion, API integrations, or proprietary technology differentiators beyond the broad catalog and logistics performance are evident from available data.

Name

20milproductos

Legal name

B2B Group, SA

Website

https://20milproductos.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

20milproductos (B2B Group, SA) is a Madrid-based B2B e-commerce platform founded in 2012 that sells 41,000+ office supplies, stationery, packaging, and workplace products to Spanish SMEs and institutional buyers via a self-serve PrestaShop storefront with unit pricing, volume discounts, and 48-hour Peninsula delivery.

Ownership category

akta.pro rank

Product category

B2B Office Supplies and Stationery E-commerce

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Office supplies distribution
• B2B stationery ecommerce
• Packaging materials wholesale
• School supplies retail
• Office furniture online

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - B2B Office Supplies: Direct e-commerce retail of office supplies, stationery, and equipment to businesses. Revenue generated through per-unit product transactions with volume-based tiered pricing. The company acts as an online distributor offering over 41,000 products across categories including paper, writing supplies, packaging, office furniture, and school materials. No minimum order requirements for most products, with free shipping thresholds driving larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

20milproductos is a B2B e-commerce portal operated by B2B Group, SA from Madrid, Spain, selling over 41,000 office supplies, stationery, packaging, school materials, office furniture, and workplace essentials to businesses. The platform enables unit-based purchasing without minimum order quantities, applies volume-tiered pricing with discounts at quantity breakpoints, and delivers 92% of orders within 48 business hours across the Spanish Peninsula and Balearic Islands.

Product overview

20milproductos is a B2B e-commerce platform offering over 41,000 office and stationery products for businesses. The platform operates as a multi-category marketplace with core product lines spanning stationery (paper, writing instruments), office organization and archive supplies, packaging materials, desk accessories, school supplies, cleaning and hygiene products, office machines (shredders, laminators, label makers), presentation equipment, computing supplies, backpacks, art materials, work clothing, safety equipment, and office furniture. The company distributes major brands including Q-Connect, Bic, Pelikan, Rotring, Liderpapel, Stabilo, Pilot, Tipp-Ex, Dymo, Fellowes, Apli, Staedtler, Oxford, Additio, and Uni-ball. The platform features quantity-based pricing with volume discounts and serves primarily Spanish businesses with 48-hour delivery.

Differentiator

Problem solved

Functional benefit

Brands

• 20milproductos: Online office supplies and stationery retailer offering office materials, school supplies, packaging, and workplace essentials to businesses in Spain

Products and services

• Papelería (Stationery)

Quantifiable outcome

• 48-hour delivery for 92% of orders on Peninsula
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Materialesdefabrica.com: Spanish B2B supplies marketplace focused on industrial, office, and consumable categories. Comparable as a regional B2B online distributor serving Spanish SMEs, though with a more industrial tilt.
• Dismac: Spanish B2B distributor of office supplies, consumables, and workplace products serving SMEs and public-sector buyers. Comparable in Spanish-market focus, multi-category catalog, and B2B e-commerce distribution model.

Direct peers

• RAJA: European B2B specialist in packaging, supplies, and workplace products, with a Spanish operation. Directly comparable in B2B catalog distribution, multi-category depth, and focus on SMEs and mid-market industrial buyers.
• Bruneau: European B2B office and workplace supplies retailer (part of the Bruneau group) operating in Spain and France. Directly comparable in multi-category B2B catalog, SME targeting, and online ordering with delivery.
• Manutan: European B2B distributor of workplace, office, and industrial supplies serving SMEs and large accounts. Comparable in B2B catalog breadth, multi-country footprint, and procurement-oriented value proposition for businesses.
• Ofiprix: Spanish office supplies retailer combining physical stores and e-commerce, offering a comparable multi-category catalog (paper, writing, furniture, machines) to Spanish businesses and professionals.
• Viking (Office Depot Europe): B2B office supplies retailer with a dedicated Spanish site, offering a comparable multi-category catalog to businesses with next-day delivery. Directly comparable in product mix, target customers (SMEs to mid-market), and online-first distribution model.
• Lyreco: European leader in B2B office supplies and workplace solutions, with strong presence in Spain. Directly comparable in catalog breadth, B2B catalog distribution, and multi-vertical customer base, but at significantly larger scale.

Broad incumbents

• Staples: Global B2B and B2C office-supplies incumbent with a deep multi-category catalog. Comparable in product breadth and B2B focus, but operates at a vastly larger scale across multiple geographies and via both online and physical channels.
• Amazon Business: Dominant B2B e-commerce marketplace covering office supplies and broad indirect-spend categories. Comparable as a B2B online channel, but with materially deeper catalog, faster fulfillment, and stronger price-discovery dynamics that pressure Spanish specialists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/20milproductos
• Facebookfacebook.com/20milproducto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20milproductos