Cumbre

What Cumbre does

Cumbre is a Madrid-based branding agency founded in 2017 by childhood friends Adrián and David, operating under the legal entity Los Chicos de Cumbre S.L. The firm offers three core services: Branding (full brand creation or refresh covering strategy, naming, positioning, and visual identity), Brand Guardian (ongoing creative support delivered via a coin-based monthly subscription model with 12, 18, or 25 coin tiers), and Consultoría (strategic analysis and redirection of brand strategy, including customer journey mapping and competitive analysis). The agency is built around a small core team of four professionals who combine creative direction, design, and consulting, and who lecture at design institutions such as IED and Salesianos.

Cumbre's client base spans startups, SMEs, enterprises, nonprofits, and personal brands across diverse verticals including hospitality, technology, biotechnology, logistics, construction, telecom, sports, and entertainment. Notable clients include multinational Sarens (a 9-year retained relationship), Mahou, Meliá, AseBio, AseBio, Junta de Andalucía, GMI, Tower, and Tektia, alongside SMB customers such as Baldoria Group, Beata Pasta, and Bodegas Monte La Reina. The agency documents strong outcome-oriented case studies (e.g., 427% social media growth for GMI, 287% digital growth for AseBio, 387% increase in crane rentals for Sarens), positioning itself as a strategy-first, tailor-made alternative to superficial logo design.

Commercially, Cumbre operates as a direct sales creative agency with a hybrid revenue model: one-time project fees for branding engagements, recurring monthly subscriptions for Brand Guardian, and project-based consultancy fees. The firm pursues organic client acquisition through a portfolio website, Instagram, LinkedIn, YouTube, and a newsletter. In 2024, Cumbre announced a strategic partnership with ómibu, a Madrid digital marketing agency, signaling an intent to broaden service offerings toward integrated branding-plus-marketing. The agency also self-produced a proprietary wine brand, Vinos Cría Cuervos, as a method of demonstrating its craft.

Name

Cumbre

Legal name

Los Chicos de Cumbre S.L.

Website

https://wearecumbre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cumbre is a Madrid-based boutique branding agency founded in 2017 that serves startups, SMEs, enterprises, and nonprofits across diverse industries with strategy-led brand creation, ongoing brand guardian support, and consulting services.

Ownership category

akta.pro rank

Product category

Branding Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand identity design
• Visual identity services
• Creative branding agency
• Brand strategy consulting
• Brand guardian services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: One-time project-based brand creation and refresh services including strategy, visual identity, naming, storytelling, and positioning.
2. Brand Guardian Subscription: Monthly creative retainer model using a 'Coins' credit system (25, 18, or 12 coins per plan) allowing clients to access various creative and design services on an ongoing basis.
3. Consulting Services: Analysis and definition services for brand strategy redirection, including research, customer journey mapping, competitive analysis, and strategic planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cumbre is a Madrid-based branding studio that creates, develops, and maintains brands for organizations through three integrated services: end-to-end Branding projects (strategy, naming, visual identity, and rollout), a recurring Brand Guardian subscription that provides ongoing creative direction, and dedicated Consultoría (brand strategy advisory). The studio operates as a small senior team delivering tailor-made, non-templated brand work for business clients across hospitality, food and beverage, and industrial sectors.

Product overview

Cumbre is a branding agency in Madrid that offers three core service modules: Branding (full brand creation or refresh), Brand Guardian (ongoing creative support with a coin-based subscription model), and Consultoría (strategic brand analysis and redirection). The agency creates and develops brands across diverse sectors including hospitality, technology, culture, events, wineries, pharmaceuticals, and sports, acting as a creative partner from initial strategy through visual identity and ongoing brand management.

Differentiator

Problem solved

Functional benefit

Brands

• Vinos Cría Cuervos: A proprietary wine brand created by Cumbre, representing the agency's own project. It is a disruptive wine brand with bold identity designed to break traditional molds.

Products and services

• Branding End-to-end brand creation and development for organizations, covering brand strategy, naming, visual identity, and rollout. Tailor-made engagements delivered by Cumbre's senior team in Madrid, targeted at B2B clients in hospitality, food and beverage, and industrial services.
• Brand Guardian Recurring monthly subscription that provides ongoing creative direction, design support, and brand stewardship to clients after a brand launch. Keeps brand systems alive and consistent over time and creates a long-term relationship between the studio and the client.
• Consultoría Dedicated brand-strategy advisory service for clients needing strategic framing, positioning, or brand architecture work without committing to a full identity execution. Targeted at organizations that already have visual assets but require strategic direction.

Quantifiable outcome

• GMI achieved 427% social media growth after rebranding
• +8 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ómibucoreStrategic or Co-development Partner · 1 January 2024Cumbre announced a new phase uniting forces with ómibu, a digital marketing agency also based in Madrid. This partnership combines creative branding expertise with digital marketing capabilities to offer comprehensive services. ómibu is referenced as an associated web entity.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Summa Branding: Spain-based branding consultancy with offices in Barcelona and Madrid covering strategy, naming, identity and brand guardianship; competes directly for the same Spanish enterprise rebranding briefs as Cumbre.
• Mucho Studio: Madrid-based independent branding and design studio offering strategy, identity, and visual systems to clients across sectors; competes head-to-head with Cumbre for Spanish branding mandates of similar scope.
• Folch: Barcelona-based creative branding agency working across cultural, hospitality and consumer clients; comparable boutique scale, strategy-led methodology, and Iberian market overlap with Cumbre's Madrid base.
• Cucumber Studio: Independent Madrid branding agency combining strategy, naming, visual identity and digital; nearly identical service offering and target customer segments (SMB to enterprise) to Cumbre.
• Bunch: Madrid-headquartered independent branding and design agency serving startups, SMEs, and enterprises; matches Cumbre's boutique service model, hybrid client mix, and Spanish/European deal focus.

Broad incumbents

• Interbrand: Global brand consultancy offering strategy, naming, identity and brand valuation; broader portfolio and international footprint positioned against Cumbre in multinational enterprise rebranding RFPs.
• Pentagram: Large global multi-partner design firm with offices across New York, London, Berlin and elsewhere; comparable in brand strategy and identity services but operates at far greater scale and competes for the upper-end enterprise rebrands Cumbre targets.
• Saffron Brand Consultants: Strategy-led brand consultancy with offices in Madrid and other hubs; directly comparable Indigo-style approach to purpose-driven brand strategy and competes in the same Spanish/European enterprise branding pitch pool.
• Landor & Fitch: WPP-owned global branding network delivering strategy, identity and brand experience design; overlaps with Cumbre on brand strategy and visual identity but serves global multinational clients.

Others

• ómibu: Madrid-based digital marketing agency that has formally allied with Cumbre to combine branding with digital marketing execution; complementary rather than competitive, and useful as a model for how small Spanish creative agencies bundle capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearecumbre
• YouTubeyoutube.com/@wearecumbre
• LinkedInlinkedin.com/company/cumbre-cons
• Facebookfacebook.com/cumbreconscreativa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumbre