Ómibu

What Ómibu does

Ómibu (legal name: Ómibu Brand Consultants SL) is a privately held, founder-operated digital marketing and advertising agency headquartered in Granada, Spain, with additional offices in Madrid and Santander. Founded in 2016, the agency employs approximately 50 in-house specialists organized into dedicated departments covering Social Media, Branding, Web Design, SEO, SEM, Audiovisual Content, Hosting & Domains, and Business Advisory. Its product portfolio has expanded beyond these eight core services to include specialized advertising modules across Google Ads, Meta Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, and X (Twitter) Ads, plus Email Marketing, Local/E-commerce/Off-page SEO, e-commerce development on WooCommerce/Shopify/PrestaShop, WordPress development, branding consultancy, brand content design, and a coworking-style "Work Area" rental. Underlying technology relies entirely on third-party platforms (WordPress, WooCommerce, Shopify, PrestaShop, Google Analytics, Google Calendar, Google Business Profile) rather than proprietary systems or AI capabilities.

The agency's revenue model is professional services-based with custom project-based pricing derived from an internal work-measurement methodology. Contracts are multi-year and tailored to each client, with a sales-led GTM that begins with an audit consultation, delivers a bespoke proposal, and assigns a dedicated Account/Project Manager plus specialized Product Managers per service line. Ómibu targets three customer tiers: SMEs and mid-market businesses (primary), entrepreneurs and startups (primary), and multinationals/large enterprises (secondary, complementing internal teams). The customer base spans more than 10 verticals including automotive (Audi, Yamaha), sports (Granada CF), banking (Caja Rural), professional services (PwC), education (UGR, COAS), fashion (Carlin, Peñalver), food (TGB, Jamones Vallejo), and various SMB retail and services clients, with no disclosed revenue concentration.

Strategic positioning emphasizes full-service integration under one roof, cross-channel coordination through a single point of contact, and a distinctive employer brand featuring an unlimited vacation policy that has generated media coverage in Forbes, EL MUNDO, ABC, HuffPost, Cuatro, 20 Minutos, Ideal, and other Spanish outlets. Recent strategic activity in 2025 includes geographic expansion (Madrid and Santander offices), product breadth expansion (TikTok Ads, X Ads, Email Marketing), and receipt of European Funds through the Cámara de Comercio de Granada's Xpande Digital and Pyme Digital programs earmarked for international market promotion.

Name

Ómibu

Legal name

Ómibu Brand Consultants SL

Website

https://omibu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ómibu is a Granada-headquartered Spanish digital marketing agency with ~50 in-house specialists and three offices (Granada, Madrid, Santander), delivering integrated SEO, SEM, social media, web, branding, and audiovisual services to SMEs, startups, and enterprise clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Search engine optimization
• Social media management
• Web design services
• Brand consulting

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering integrated services including Social Media, Branding, Web Design, SEO, SEM, Content Creation (Camera), Hosting and Domains, and Business Advisory. Revenue generated through project-based fees and ongoing service contracts with customized proposals tailored to each client's needs and objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ómibu is a full-service digital marketing agency offering integrated services across eight core disciplines: Social Media management, Branding, Web Design, SEO, SEM, Audiovisual Content (Camera), Hosting & Domains, and Business Advisory. The agency delivers these through specialized departments staffed by 50 in-house professionals, with additional specialized advertising modules across Google Ads, Meta Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, X (Twitter) Ads, and Email Marketing for clients across Spain.

Product overview

Ómibu is a comprehensive digital marketing and advertising agency offering an integrated service model. The core portfolio consists of eight primary service areas: Social Media, Branding, Web Design, SEO, SEM, Audiovisual Content (Camera), Hosting & Domains, and Advisory Services. Building on these, the agency provides specialized advertising modules across major platforms including Google Ads, Meta Ads (Facebook/Instagram), YouTube Ads, TikTok Ads, LinkedIn Ads, and X (Twitter) Ads. Additional specialized offerings include Email Marketing, Local SEO, E-commerce SEO, Off-page SEO, Online Store Development (WooCommerce, Shopify, PrestaShop), WordPress Development, Brand Content, and Branding Consultancy. The agency also offers a Work Area rental service. Services are delivered through specialized teams organized by department, with locations in Granada (headquarters), Madrid, and Santander.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Social media management and strategy service designed to connect businesses with their audiences and enhance brand presence across social platforms. For SMEs and enterprises seeking to establish or strengthen their digital presence.
• Branding Brand identity creation and design service to develop a unique and attractive brand identity for businesses, including visual identity, messaging, and brand strategy. For entrepreneurs, SMEs, and enterprises requiring brand development or repositioning.
• Web Design and Development Website design and development service with carefully crafted design to attract users and make an impact, covering corporate sites, e-commerce platforms, and custom web solutions. For businesses requiring professional web presence.
• SEO Services Search engine optimization service covering on-page, off-page, local SEO, and e-commerce SEO to drive quality traffic and become a leader in Google rankings. For businesses seeking organic search visibility.
• SEM Services

Quantifiable outcome

• 357 sales in 3 weeks for Raquel Zapatos with 3,242€ investment generating 64,930€ return (ROAS 34:1)
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• El Diario Montañés y Cantabria d ModaminorStrategic or Co-development Partner · 7 May 2025Co-organization of Talks&Coffee event on Marketing in the Fashion World held in Santander. El Diario Montañés, the leading regional media, provides institutional communication vision and media relevance for the event, while ómibu contributes marketing expertise and methodology.
• Kit Digital / European FundsminorOthersBeneficiary of European Funds through Programa Xpande Digital and Programa Pyme Digital of Cámara de Comercio de Granada for digital transformation and competitiveness improvement in 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Rosàs: Barcelona-based independent creative and brand-led advertising agency covering branding, campaigns, and digital activations. Comparable to Ómibu in integrated creative and digital positioning for Spanish and international brands, with a similar mid-sized independent profile.
• Roi-Up: Spanish performance-driven digital marketing agency specializing in SEO, SEM, paid media, and ecommerce digital strategy. Comparable to Ómibu in digital marketing services mix, performance-led client outcomes, and Spanish market focus.
• Making Science: Spain-origin digital marketing and ad-tech company offering integrated digital services across paid media, SEO, ecommerce, and data. Comparable to Ómibu in core integrated service offerings and Spanish DNA, but with broader technology and international reach.
• T2O one: Spain-based independent digital marketing agency providing performance media, SEO, content, data, and digital strategy for enterprise clients. Comparable to Ómibu in service breadth, performance-led results focus, and Spanish-market enterprise customer overlap.
• Departamento de Orientación Digital (DDCom): Spain-based digital strategy and marketing agency focused on creative campaigns, content, SEO, and paid media for brands. Comparable to Ómibu in service mix and Spanish full-service digital agency positioning.
• Internet República: Spain-based integrated digital marketing agency providing SEO, SEM, social media, web design, and content services. Comparable to Ómibu in full-service offering, multi-channel digital expertise, and Spanish SMB-to-mid-market client focus.
• Dept Agency: European integrated digital agency combining creative, technology, and media services for major brands across multiple European markets. Comparable to Ómibu in full-service integrated model and digital marketing specialism, though at significantly larger scale and broader geographic reach.
• Elogia: Spanish full-service digital marketing agency offering SEO, SEM, social media, and content services to mid-market and enterprise clients. Directly comparable to Ómibu in integrated service portfolio, similar target customer mix, and Spanish-speaking market focus.

Broad incumbents

• Havas Spain: Global advertising and communications group with Spanish operations covering creative, media, digital, and brand strategy. Comparable to Ómibu in offering overlapping digital and brand services for similar Spanish enterprise accounts, but operating as a broad holding company rather than a focused integrated agency.
• Wunderman Thompson Spain / VML Spain: Global marketing communications network with Spanish operations offering integrated advertising, digital, brand, and CX services. Comparable through overlapping digital and brand capabilities, though competes from a portfolio position rather than a focused integrated agency niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ómibu