What cavalcade does

cavalcade sàrl is an independent Swiss advertising agency founded in 2016 and headquartered in Lausanne, with a second office in Carouge (Geneva). The agency operates as a traditional full-service creative firm, delivering bespoke advertising campaigns, branding, film production, social media, display and outdoor advertising, graphic design, and motion design across multiple channels. Its core offering is integrated creative work — campaigns, posters, social media content, branding, display, film, and digital — rather than any standardized product or technology platform. Revenue is generated through professional-services fees on custom-scoped projects, with pricing not publicly disclosed; projects are quoted per engagement based on scope.

The agency's client base is concentrated in French-speaking Switzerland and spans a diverse set of large enterprises, government bodies, and institutions. Named clients include Swissquote, YUH (a Swissquote/PostFinance partnership), TPG (Transports Publics Genevois), TL (Transports Lausannois), CGN, Vaudoise Assurances, SwissCaution, État de Genève, Ville de Lancy, Université de Genève, HEIG-VD, Play Suisse, Bilan Magazine, Batmaid, Jouezsport, and OrTra Genève, alongside logos visible on the website such as Coop, RTS, Granini, Toppharm, Hohes C, and Nestea. Work is delivered through direct client relationships out of the two offices, a traditional field/enterprise sales motion.

The agency is led by founder and creative director David Von Ritter, a trilingual/quadrilingual Cannes Lion winner, and client director and partner Nina Hugentobler, who brings 25 years of experience including COO roles at Saatchi&Saatchi and Managing Director at Trio. The ~15-person team covers accounts, graphic design, art direction, copywriting, motion design, and interns. The agency has won international creative awards including D&AD Wood Pencil, ADC Global Bronze, ADC Switzerland Silver and Bronze, Epica Silver (2018 and 2019), IDCA Silver, Cannes Corporate Media Gold (2020), and multiple Grand Prix Swiss Advertising awards including a 2022 Grand Buzz, establishing a recognized creative profile in the Swiss market.

Name

cavalcade

Legal name

cavalcade sàrl

Website

https://cavalcade.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

cavalcade is an independent Swiss advertising agency founded in 2016, delivering bespoke creative campaigns, branding, film, social media, and display advertising from offices in Lausanne and Geneva to enterprise, government, and institutional clients across French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Advertising agency services
• Creative campaign production
• Brand identity design
• Film production services
• Social media campaigns

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: Full-service advertising agency generating revenue through creative campaigns, branding, social media management, film production, digital content, and display advertising services for corporate and institutional clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

cavalcade is a full-service advertising agency that creates creative campaigns, branding, film, social media content, display/outdoor advertising, graphic design, and motion design for corporate, governmental, and institutional clients in Switzerland and internationally. Services are delivered as bespoke creative projects — including posters, digital films, social campaigns, brand identity work, and out-of-home advertising — across multiple channels from a team of around 15 people based in Lausanne and Geneva.

Product overview

cavalcade is a traditional advertising agency offering a unified suite of creative communication services, not a software product platform. The agency provides integrated advertising campaigns combining branding, film production, social media, display advertising, graphic design, and motion design under one roof. Services are delivered as bespoke creative projects for clients rather than standardized product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns Creative advertising campaigns delivered across multiple channels — including posters, social media, display advertising, film, digital, and print — for corporate, governmental, and institutional clients in Switzerland and internationally.
• Branding Services Brand identity development, visual branding, and brand strategy services for clients launching or repositioning brands (e.g., complete brand overhaul work for Batmaid, brand creation for YUH).
• Film Production Production of television spots, digital films, viral videos, and branded film content for clients (e.g., anniversary films for CGN and TPG, advertising films for SwissCaution and Vaudoise Assurances).
• Social Media Campaigns Social media strategy and campaign creation across Instagram, Facebook, and other platforms, including stories and ongoing community management support.
• Display / Outdoor Advertising Out-of-home (OOH) advertising, poster campaigns, and transit advertising placed on public transport and in public spaces.
• Graphic Design Visual design services covering typography, illustration, and creative graphic solutions for brand and campaign needs.
• Motion Design Motion graphics, 2D/3D animation, and animated content produced for digital and broadcast platforms.

Quantifiable outcome

• Multiple international creative awards spanning D&AD, ADC, Epica, Cannes, and Lürzer's Archive

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cécile GariépynotableStrategic or Co-development PartnerCollaboration with Canadian illustrator Cécile Gariépy for TL (Transports Lausannois) communication mandate. This marks her first work for a European client. She is described as a rising star who works for New York Times and Spotify USA.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Switzerland: Geneva and Zurich offices of the global Publicis network. Comparable as a full-service advertising competitor — including for clients like Swissquote (where Nina Hugentobler previously held a COO role) — but with vastly broader media, data and global resources.
• TBWA Switzerland: Zurich-based Swiss operation of the TBWA global creative network. Competes with cavalcade for the same enterprise and public-sector campaigns but offers integrated media planning, digital and data capabilities.
• Serviceplan Group: Largest owner-managed European agency network with DACH roots. Comparable as a creative-led European competitor pursuing international Swiss clients, but at significantly larger scale and with full digital/media capabilities.
• Saatchi & Saatchi Switzerland: Swiss arm of the global Saatchi & Saatchi network. Directly comparable on creative services, and relevant given cavalcade's Client Director previously served as COO of Saatchi & Saatchi Switzerland.

Direct peers

• Farner Consulting: Swiss-owned integrated communications and consulting firm. Comparable on the public-sector, corporate and public-affairs campaigns side of cavalcade's book, particularly the État de Genève and institutional work.
• Wirz Communications: Switzerland's largest independent advertising agency, headquartered in Zurich. Directly comparable as a full-service Swiss creative agency serving major enterprise and public-sector clients with multi-channel campaigns, branding and digital work.
• Jung von Matt: Award-winning creative network with a Zurich office and strong Swiss footprint. Comparable as a creatively-led full-service agency competing for the same enterprise, FMCG and public-sector briefs in Switzerland.
• Hej AG: Independent Swiss creative agency based in Bern/Zurich offering branding, campaigns and digital creative. Comparable as a mid-sized Swiss boutique competing for similar cross-industry mandates with a strong creative reputation.
• Franz et René: Independent Swiss creative boutique (and former employer of cavalcade's senior copywriter Yoann Cosson). Directly comparable as a small, creatively-driven Swiss agency competing for similar local and national mandates.

Emerging players

• Scholz & Friends: Creative agency group with a Zurich office. Comparable as a European creative network targeting Swiss and DACH enterprise clients, but smaller and more specialized in the Swiss market than the global holding-company networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cavalcade.agency/?hl=fr
• Xx.com/cavalcadegeneva
• Facebookfacebook.com/cavalcadegeneva
• LinkedInlinkedin.com/company/cavalcade-geneva

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cavalcade