My Nametags

What My Nametags does

My Nametags is a UK-based direct-to-consumer personalisation company that designs, prints, and ships custom adhesive and iron-on name labels for children's belongings, uniforms, and care-home garments. Founded in March 2004 by Lars B. Andersen in London, the company operates exclusively through its own e-commerce platform with 11 country-specific localized storefronts spanning the UK, Western and Southern Europe, Brazil, and the Gulf (Saudi Arabia and UAE), alongside global shipping to 143+ countries.

The product stack is anchored on proprietary PVC-based labels using solvent-free inks, an exclusive ISO 22196-certified antibacterial coating, and a 10-year washing guarantee covering washing machines, dryers, dishwashers, and microwaves. Core SKUs include colour name stickers, iron-on labels, ministickers (small items), maxistickers (larger objects), and a Black & White sub-line offered in sticker, iron-on, and mix-set formats, with licensed collaboration ranges for Hello Kitty, Mr. Men & Little Miss, and Save the Children. Home decor (wall stickers, door stickers, personalised height charts, posters) extends the personalisation engine into adjacent décor categories.

The business model is straightforward: one-time D2C purchases priced from £15.95 per set, settled via a broad payment stack (Adyen, Visa, Mastercard, Amex, PayPal, Klarna, Apple Pay, Google Pay), with global delivery included as standard and a £5 express option. Go-to-market is product-led via the online label designer, augmented by SEO content marketing (back-to-school guides, parenting blog), organic social on Instagram, Facebook, and TikTok, remarketing on Google Ads and Facebook, a gift-based Brand Ambassador programme, and a refer-a-friend scheme. Customer segments are predominantly parents of school-age children, with secondary segments in schools/teachers, care homes, and home-decor buyers. The company holds a Queen's Award for Enterprise in International Trade (2018), Green Mark Level 1 environmental accreditation (2025), and ISO 22196 antibacterial certification, and remains founder-led with no reported external institutional investment.

Name

My Nametags

Legal name

My Nametags Limited

Website

https://mynametags.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

My Nametags is a UK-founded direct-to-consumer personalisation company selling custom PVC name stickers, iron-on labels, and home décor via 11 country-specific e-commerce storefronts, primarily to parents of school-age children across 143+ countries.

Ownership category

akta.pro rank

Product category

Personalised Name Labels

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

akta.pro secondary industries

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ)

Keywords

• Personalised name labels
• Custom name stickers
• Iron-on clothing labels
• Child identification labels
• School labelling products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of personalised name labels sold directly to consumers via e-commerce. Products include colour stickers, iron-on labels, ministickers, maxistickers, black & white options, and home decor items. No subscription required.
2. International Store Sales: Multiple country-specific domain stores (UK, Belgium, Brazil, France, Ireland, Italy, Malta, Netherlands, Portugal, Saudi Arabia, UAE) generating revenue from international customers with localised shopping experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

My Nametags designs, manufactures, and sells personalised name labels — including colour and monochrome adhesive stickers, iron-on clothing labels, ministickers, maxistickers, and a home decor range (wall/door stickers, height charts, posters) — through its own multi-country e-commerce websites. All labels are made in Britain from proprietary waterproof PVC with an ISO 22196-certified antibacterial coating and a 10-year washing guarantee, and the company also offers licensed character collaborations (Hello Kitty, Mr. Men & Little Miss, Save the Children).

Product overview

My Nametags is a personalised name label company offering a comprehensive range of identification solutions. The core product portfolio centres on Name Stickers (colour adhesive labels for clothing care labels and items) and Iron-On Labels (permanent heat-applied fabric labels), supplemented by Ministickers for small items and Maxistickers for larger objects. The Black & White sub-brand provides economical monochrome alternatives across both sticker and iron-on formats. Home decor products include Wall Stickers, Door Stickers, Height Charts, and Posters for personalising children's rooms. The company also offers licensed collaboration products with Hello Kitty and Mr. Men & Little Miss franchises, as well as a Save the Children Maxisticker partnership where portions of proceeds support the charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Name Stickers (Colour) Personalised colour name sticker labels designed to stick to care labels on clothing and various items. Made from durable waterproof PVC, they withstand washing machine, dryer, and dishwasher cycles.
• Iron-On Labels (Colour) Permanent clothing labels applied using heat from an iron or hair straightener. The labels melt into fabric to withstand high washing temperatures and last the lifetime of the garment.
• Ministickers Small name stickers designed for labelling stationery, pencils, erasers, and other small items. Ideal for primary school children who need to identify their belongings.
• Maxistickers Large, bold name labels designed for quick identification on notebooks, binders, tablet covers, sports equipment, and larger items.
• Black & White Stickers Modern monochrome name sticker labels made from PVC with waterproof and antibacterial properties. Designed for everyday labelling of school items and clothing care labels at a lower price point.
• Black & White Iron-On Labels Permanent monochrome iron-on labels for fabric items. Waterproof and durable labels applied with heat directly onto clothing.
• Black & White Mix Sets Economical set combining 56 Black & White stickers and 56 Black & White iron-on labels (112 labels total). Suitable for labelling clothing, school equipment, and care home items.
• Wall Stickers Decorative wall stickers for children's rooms. Personalisable with various designs to create engaging and fun environments.
• Door Stickers Decorative stickers designed for doors to personalise children's room entrances with themed designs.
• Height Charts Personalised height measurement charts for tracking children's growth over time. Easy to put up and use at home.
• Posters Decorative personalisable posters for children's rooms, featuring various themes and designs.
• Hello Kitty Labels Licensed collaboration name labels featuring Hello Kitty characters and designs for children who love the Hello Kitty brand.
• Mr. Men & Little Miss Labels Licensed collaboration name labels featuring Mr. Men and Little Miss characters with fun, colourful designs for children.
• Save the Children Maxistickers Maxisticker sets created in partnership with Save the Children charity, where a contribution from every order helps improve lives of children.

Quantifiable outcome

• Labels are 50% more likely to be returned when lost
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ToeZoneminorGTM or Marketing Partner · 1 August 2024Guest blog post partnership where ToeZone (school shoe company) contributed sponsored content about school shoe shopping. ToeZone is a family-run UK business designing kids shoes.
• Save the ChildrencoreGTM or Marketing PartnerSave the Children Maxistickers collaboration where a contribution from every order helps improve lives of children. Co-branded Maxisticker products sold to raise funds for the charity.
• Hello KittyminorGTM or Marketing PartnerLicensed Hello Kitty collaboration on personalised name labels and stickers featuring popular Hello Kitty characters and designs for children.
• Mr. Men & Little MissminorGTM or Marketing PartnerLicensed collaboration on personalised name labels featuring Mr. Men and Little Miss characters, allowing children to personalise with beloved characters.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mabel's Labels: Canadian-founded personalised name label brand selling sticker and iron-on labels directly to parents. Comparable product line, durability claims, and DTC e-commerce model.
• Name Bubbles: US-based direct-to-consumer personalised name label company offering dishwasher- and microwave-safe stickers and iron-ons for kids. Closest direct competitor in product, channel, and target customer.
• Stuck On You: Australian personalised name label company with strong school-age focus and international shipping. Direct competitor on product category, customer base, and gifting-oriented brand positioning.
• Tinyme: Australian personalised children's products retailer with a name label range alongside party supplies and gifts. Overlaps on personalised labelling and the parent-with-young-children customer segment.

Broad incumbents

• Vistaprint: Global large-scale printing and personalised products platform owned by Cimpress. Competes indirectly via custom stickers, labels, and personalised merchandise at scale, though lacks the school-age brand specialisation.
• Not On The High Street: UK marketplace aggregating thousands of personalised and gift small businesses, including personalised label sellers. Represents the broader addressable competition for personalised product spend rather than direct label competition.
• My 1st Years: UK-based personalised gifts and children's products retailer offering a much broader range (clothing, blankets, toys). Overlaps with My Nametags on personalised parent gifting and the online personalised-products category, but labels are not its core.

Emerging players

• Namesake: Smaller personalised name label brand focusing on stylish, design-led labels for school and camp. Comparable product offering but with a narrower design-led positioning versus My Nametags' technical durability story.

Regional players

• Baby Art: European personalised baby keepsake and label brand active across the Netherlands, Germany and broader EU. Geographic overlap with My Nametags' European footprint and comparable parent-with-baby customer segment.
• Woven Labels UK: UK-based woven and printed label manufacturer serving small fashion brands and makers. Competes in the labelling materials category but addresses a different B2B/creator customer rather than end parents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyNametags
• Instagraminstagram.com/mynametags
• TikToktiktok.com/@mynametags
• Xx.com/mynametags

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Nametags