Tinyme
Tinyme is a vertically integrated DTC ecommerce company, founded in 2006, that designs, manufactures, and sells made-to-order personalised products for children and families across 12+ country-specific websites, operating owned digital production facilities in Melbourne and Leamington Spa.
- Company typePrivate
- Founded2006
- HeadquartersSlough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tinyme does
Tinyme is a vertically integrated direct-to-consumer ecommerce company that designs, manufactures, and sells personalised products for children and families across 12+ country-specific owned websites. Founded in 2006 by three fathers ("3 dads, 15 kids"), the company is headquartered in Melbourne, Australia, with a digital production facility in Leamington Spa, UK, and a UK registered office in Slough. Its product range spans name labels, name stamps, bags, wooden puzzles, books, clothing, wall stickers, diaries, calendars, stationery, photo products, and gifts, all made-to-order through an in-house personalisation platform built on a heavily customised Magento architecture. The platform features an interactive Online Custom Character Designer (face, hair, freckles, glasses, hearing aids), a QR-code Lost & Found label system requiring no app, and any-language/emoji personalisation, with over 100 design variations per category.
The business operates as a pure-play DTC ecommerce retailer with no marketplace or wholesale presence and no third-party retail. Revenue comes exclusively from one-time online purchases (no subscription or membership), with most items priced under £30 and a range from £2 to £110. Free standard shipping is offered on UK orders over £40, with paid rush dispatch available. Production runs from owned digital print facilities in Melbourne and Leamington Spa, enabling short lead times on made-to-order fulfilment. The company is founder-led (Mike Wilson, Founder & CEO) and bootstrapped, with no external institutional funding evidenced, and has cumulatively fulfilled over 1 million orders since inception. A sub-brand, Opiqo, extends the personalisation proposition to an adult/home decor audience.
Tinyme firmographics
Firmographics- Name
- Tinyme
- Legal name
- Tinyme Limited
- Website
- https://tinyme.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tinyme is a vertically integrated DTC ecommerce company, founded in 2006, that designs, manufactures, and sells made-to-order personalised products for children and families across 12+ country-specific websites, operating owned digital production facilities in Melbourne and Leamington Spa.
- Ownership category
- akta.pro rank
Where Tinyme is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tinyme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Ecommerce Product Sales: One-time purchase of personalised made-to-order products sold directly to consumers through owned ecommerce websites. No subscription or recurring revenue component. Products include name labels, stamps, bags, puzzles, clothing, books, wall stickers, stationery, photo products, and gifts. Pricing ranges from £2 (gift notes) to £110 (teacher stamp bulk packs), with most items under £30.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personalised 2026 Diaries — from £20 |
| Unit Pricing | Pay-as-you-go | Personalised 2026 Calendars — from £16 |
| Unit Pricing | Pay-as-you-go | Personalised Reward Stickers — £10 for 54 stickers |
| Unit Pricing | Pay-as-you-go | Teacher Stamps — £5 to £110 |
| Unit Pricing | Pay-as-you-go | Personalised Address & Birthday Books — £20 |
| Unit Pricing | Pay-as-you-go | Food Lovers Gift Set — £12 (saves 25% vs £16) |
| Unit Pricing | Pay-as-you-go | Birthday Party Invitations — £8 |
| Unit Pricing | Pay-as-you-go | Garden Party Shopping List — £4 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Tinyme product offering
Product offeringCore offering
Tinyme designs, manufactures, and sells made-to-order personalised children's products — including name labels, name stamps, personalised bags, wooden puzzles, custom books, wall stickers, personalised clothing, diaries, calendars, stationery, photo products, gifts, and QR code labels — produced in-house at its Melbourne and Leamington Spa digital production facilities and sold directly to consumers through 12+ country-specific owned ecommerce websites. Customers use an interactive online character designer to customise skin tone, hair, freckles, glasses, earrings, and hearing aids before purchase, with products personalised in any language including emoji support.
Product overview
Tinyme is an online retailer and manufacturer of personalised children's products offering a comprehensive mass-customisation platform. The core product portfolio centers on Name Labels (including sticky labels, clothing labels, school labels, shoe labels, and bag tags), Personalised Bags, Wooden Puzzles, Personalised Books, Wall Stickers, and Personalised Clothing. The Get Organised product line includes Personalised Diaries and Personalised Calendars with custom layouts supporting up to 6 names/columns, Personalised Stationery (notepads, journals, planners), Teacher Stamps and Teacher Stickers, Reward Stickers, and Home Organisation Boards. Additional offerings include Photo Products (wall decor, tiles, jigsaws), Personalised Gifts (kids gifts, baby gifts, teacher gifts), QR Code Labels for lost and found, and Invitations & Cards. The platform also features Tinyme Character Designs for custom avatar creation. All products are made-to-order and customisable according to customer specifications.
Differentiator
Problem solved
Functional benefit
Brands
- Opiqo: A brand launched by Tinyme bringing beautiful customised products and art to homes, targeting a broader adult audience.
Products and services
- Name Labels Personalised name labels for children's belongings including sticky labels, stick-on and iron-on clothing labels, school labels, shoe labels, and bag tags. Designed to identify children's items at school, daycare, and home, with dishwasher- and microwave-safe materials.
- Name Stamps Pre-inked personalised name stamps for marking children's clothing and belongings. Available in round and rectangular formats with customisable text and icons.
- Personalised Bags Customisable bags including backpacks, library bags, and bag accessories with personalised designs for children.
- Personalised Books Custom children's books featuring the child's name and character, creating personalised reading experiences.
- Wooden Puzzles Personalised wooden name puzzles customisable with the child's name, featuring educational and decorative designs.
- Personalised Clothing Customisable clothing items for children with personalised designs and names.
- Wall Stickers Decorative wall stickers for children's rooms including animal designs, boys/girls themes, nursery decorations, height charts, family wall stickers, and themed collections such as woodland, space, and transport.
- Personalised Diaries Customisable weekly and family planners for 2026 with up to 6 names/columns, custom row/column layouts, over 100 design options, photo cover option, and custom start month selection. Available in A4 and A5 sizes, from £20.
- Personalised Calendars Family planners and wall calendars with custom column layouts for up to 6 family members, optional photos, over 100 designs, and customisable start/end months. Available in A4 and A3 sizes, from £16.
- Personalised Stationery Paper-based organisation products including diaries, calendars, paper planners, weekly planner pads, chore chart notepads, journals, and personalised notepads and shopping lists.
- Photo Products Personalised photo wall decor including wrapped wall decor panels, framed panels, photo wall stickers, photo wall tiles, photo magnets, mosaics, and personalised photo jigsaw puzzles.
- Personalised Gifts Gift products for children including personalised birthday gifts, Christmas gifts, baby gifts (birth announcement plaques, milestone discs, wardrobe dividers), and teacher gifts.
- QR Code Labels QR code stickers for lost and found purposes. No app required; details can be updated anytime to help locate lost items.
- Teacher Stamps Personalised teacher feedback stamps with customisable names, feedback phrases, and cute icons. Pre-inked for 1,000+ imprints with refill options, sold individually and in bulk packs with up to 50% discount.
- Eat & Drink Personalised food and drink related items for children including drink bottles, food containers, and lunch accessories with custom names and designs.
Quantifiable outcome
- Over 1 million orders fulfilled since 2006.
- +2 more outcomes
Companies that use Tinyme
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tinyme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Tinyme partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tinyme competitors and assessment
Company assessmentDirect peers
- Stuck on You (Customisation Group): Australia-founded direct competitor in personalised children's labels, bags, lunch boxes, and gifts, now operating internationally via the Customisation Group. Strongest direct peer by category, customer base, and business model.
- My Nametags: UK-anchored personalised name-label specialist selling stick-on and iron-on labels for children's belongings. Competes head-to-head with Tinyme's core name-label offering across shared UK/European and international markets.
- Mabel's Labels: North America's leading personalised label brand for kids, including stick-on, iron-on, and shoe labels. Direct peer in product, customer (parents), and personalisation ecommerce model.
- Name Bubbles: US-based personalised name label maker (stick-on, iron-on, dishwasher-safe labels) serving parents and schools. Closely overlapping product set and channel approach to Tinyme.
- Personalised Memento Shop: UK retailer of personalised gifts for children and adults, including books, puzzles, and keepsakes. Overlapping catalogue of made-to-order personalised children's products sold via ecommerce.
Broad incumbents
- Not on the High Street: UK marketplace aggregating personalised and artisan gifts including many baby/children products. Comparable in customer demographic and product customisation, but operates as a multi-seller platform rather than a vertically integrated producer.
- Moonpig: Large personalised cards and gifting platform with strong UK presence. Smaller overlap with Tinyme's personalised invitations and cards, but relevant broader benchmark for personalised gifting ecommerce economics and mobile-led conversion.
- Etsy: Global marketplace for handmade and personalised products, including a large selection of kids' labels, puzzles, books, and gifts. Competes with Tinyme at the demand level for 'personalised children's gift' search intent.
- Shutterfly: US photo-products platform (photo books, calendars, jigsaws, wall decor). Comparable to Tinyme's photo products and personalised calendar/book lines on the production technology and customer-experience dimension.
Others
- Vistaprint (Cimpress): Mass-customisation printing platform for cards, labels, stationery, and small-format print products. Adjacent enabling technology and scale benchmark for Tinyme's digital print and personalisation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tinyme social profiles
Digital presenceTinyme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinyme leadership team
Management profileNumber of profiles
Profiles1 record
Tinyme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinyme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinyme
What does Tinyme do?
Tinyme designs, manufactures, and sells made-to-order personalised children's products — including name labels, name stamps, personalised bags, wooden puzzles, custom books, wall stickers, personalised clothing, diaries, calendars, stationery, photo products, gifts, and QR code labels — produced in-house at its Melbourne and Leamington Spa digital production facilities and sold directly to consumers through 12+ country-specific owned ecommerce websites. Customers use an interactive online character designer to customise skin tone, hair, freckles, glasses, earrings, and hearing aids before purchase, with products personalised in any language including emoji support.
Is Tinyme a public or private company?
Tinyme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tinyme founded?
Tinyme was founded in 2006. It employs 11 to 50 people.
Where is Tinyme based?
Tinyme is headquartered in Slough, United Kingdom, in the Europe region.
How does Tinyme make money?
One revenue line is on record: direct Ecommerce Product Sales.
Who are Tinyme's main competitors?
Direct peers on record are Stuck on You (Customisation Group), My Nametags, Mabel's Labels, Name Bubbles and Personalised Memento Shop. Broad incumbents are Not on the High Street, Moonpig, Etsy and Shutterfly. Vistaprint (Cimpress) is listed as an others.
Does Tinyme have an API?
No public API is recorded for Tinyme.