Puerto Sherry

What Puerto Sherry does

Puerto Sherry, operating as Marina Puerto de Santa María S.A., is an integrated marina and resort complex located in El Puerto de Santa María in the Bay of Cádiz, Spain. Founded in 1986 and operating with 51-100 employees, the company combines a sports marina with a 4-star hotel, 33 luxury apartments (Las Suites de Puerto Sherry), the La Terraza restaurant, a shipyard/Varadero for vessel maintenance, and the Club Náutico Puerto Sherry sailing school. It serves four primary customer segments: boat owners requiring berths and technical services, domestic and international tourists seeking combined accommodation and nautical experiences, event organizers (weddings, corporate MICE events, concerts), and competitive sailors participating in regattas and training programs.

The business model rests on six revenue streams: recurring marina mooring fees (annual base and transient berths), hotel and suite accommodation, restaurant and gastronomy, shipyard/Varadero repair services, event hosting (weddings, MICE, concerts), and boat rental and nautical activities. Distribution is primarily direct through propiosherry.com, dedicated booking portals (hotelpuertosherry.com, lassuitesdepuertosherry.com, amarres-puertosherry.sailti.com), phone and email, supplemented by B2B partnerships with travel agencies developed through the Jornadas Profesionales de Andalucía circuit and event planner relationships. Pricing for marina mooring is documented in annual tariff PDFs; hotel and suite pricing is available through dedicated booking sites. The company is privately held with no disclosed parent company, and its legal entity, Marina Puerto de Santa María S.A., is registered in Madrid while operating from El Puerto de Santa María.

Puerto Sherry's competitive position rests on international certifications including four consecutive Blue Flag awards (2023-2026), the 5 Gold Anchors distinction from The Yacht Harbour Association, quadruple Tu Destino Sostenible certification (recognized by Travalyst), and the Q de Calidad Turística from ICTE. Operational performance indicates strong demand: marina occupancy reached 91.19% (up 5% YoY with base occupancy up 12 percentage points), hotel occupancy averaged near 70% year-round with 90% summer peaks, and hotel turnover grew 18.5% in 2024 versus 2023. The company reports annual economic activity exceeding €30 million and serves approximately 30,000 visitors from 40 countries. There is no evidence of proprietary technology or AI capabilities; operations rely on standard marina and hotel management systems alongside an on-site weather station providing real-time meteorological data.

Name

Puerto Sherry

Legal name

Marina Puerto de Santa María S.A.

Website

https://puertosherry.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Puerto Sherry is an integrated marina-resort complex in El Puerto de Santa María, Spain, combining berthing, a 4-star hotel, 33 luxury suites, restaurants, a shipyard, and a sailing club for international tourists, boat owners, and event organizers in the Bay of Cádiz.

Ownership category

akta.pro rank

Product category

Marina and Resort Hospitality Services

NAICS

Marinas (71393), Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

River Cruise Port, Docking & Terminal Services (THAEACAJ)

akta.pro secondary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Marina berthing services
• Resort hotel accommodation
• Yacht maintenance services
• Nautical tourism
• Event venue hosting

Headquarters

HQ city

El Puerto De Santa María

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marina Services (Atraques / Mooring Fees): Puerto Sherry charges mooring fees for boats and vessels in its marina, with tariffs published annually. These fees constitute the core revenue stream of the marina port.
2. Hotel Accommodation: Hotel Puerto Sherry (4-star) and Las Suites de Puerto Sherry (33 exclusive apartments) generate room and suite rental revenue, with room rates varying by season and room type.
3. Gastronomy and Restaurants: The restaurant La Terraza and other dining options within the complex generate revenue from food and beverage sales, attracting both guests and external visitors.
4. Varadero (Shipyard / Dry Dock Services): The shipyard provides dry dock, maintenance, and repair services for vessels, generating fees for technical and nautical repair services.
5. Events and Celebrations: Puerto Sherry hosts weddings, corporate events (MICE), concerts, and private celebrations, generating revenue from venue rental and event management services.
6. Boat Rental and Nautical Activities: The complex offers boat rental and various nautical activities, generating revenue from recreational water sports and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Puerto Sherry operates an integrated marina-resort complex in El Puerto de Santa María, Bay of Cádiz, combining a sports marina with berth and mooring services, a 4-star hotel (Hotel Puerto Sherry), 33 luxury apartment suites (Las Suites), a Mediterranean restaurant (La Terraza), a shipyard (Varadero) for vessel maintenance and repair, a sailing school (Sherry Sailing), and event hosting for weddings and corporate MICE gatherings.

Product overview

Puerto Sherry is a comprehensive marina and tourist complex in El Puerto de Santa María, Cádiz, operating as an integrated platform combining nautical services with hospitality offerings. The core portfolio centers on the Marina (providing berths and mooring services), complemented by two accommodation options (Hotel Puerto Sherry - a 4-star hotel, and Las Suites de Puerto Sherry - 33 luxury apartments), and La Terraza Restaurant for dining. Additional services include shipyard/Varadero facilities, Club Náutico Puerto Sherry for sailing sports and regatta organization, Sherry Sailing school, and various recreational activities including boat rentals. The complex positions itself as a reference destination in the Bay of Cádiz combining maritime, tourism, and sporting services.

Differentiator

Problem solved

Functional benefit

Brands

• Puerto Sherry Marina: The sports marina component offering moorings and nautical services
• Hotel Puerto Sherry
• Las Suites de Puerto Sherry
• La Terraza de Puerto Sherry
• Club Náutico Puerto Sherry
• Sherry Sailing

Products and services

• Marina Puerto Sherry (Berthing Services) Berth and mooring services for vessels in the Bay of Cádiz, including base and transit moorings with published annual tariffs and supporting nautical infrastructure for boat owners and visiting sailors.
• Hotel Puerto Sherry Four-star hotel accommodation with rooms overlooking the marina or the pinar de San Antón, targeting tourists and leisure travelers seeking a full-service resort experience in the Bay of Cádiz.
• Las Suites de Puerto Sherry 33 exclusive apartment-style suites with privileged views of the marina and Bay of Cádiz, combining the privacy of a home with hotel services for families and longer-stay guests.
• La Terraza Restaurant Mediterranean gastronomy restaurant with sea views and exclusive waterfront ambiance, serving guests of the hotel and suites as well as external visitors to the Puerto Sherry complex.
• Varadero (Shipyard and Dry Dock Services) Shipyard and dry dock services including vessel maintenance, repair, workshop services, and dedicated fishing boat services for marina users and visiting boat owners.
• Club Náutico Puerto Sherry On-site nautical club promoting sailing sports via its training school and the organization of international regattas, including the VIII Semana Clásica de Puerto Sherry-Memorial Pedro Bores and Copa de España JCH.
• Sherry Sailing (Sailing School and Experiences) Sailing school and experience program offering nautical activities and training sessions for sailing enthusiasts, leveraging the year-round favorable sailing conditions of the Bay of Cádiz.
• Boat Rental Recreational vessel and boat rental services enabling tourists and visitors to enjoy the Bay of Cádiz without owning a boat.
• Playa Asfáltica (Beach Club) Beach club area within the marina complex offering a seaside leisure experience for guests and visitors.
• Event Hosting (Weddings and Corporate MICE) Wedding, celebration, corporate MICE (meetings, incentives, congresses, exhibitions), and private event hosting with venue rental and event management services across the resort's distinctive waterfront spaces.

Quantifiable outcome

• 40% of annual electricity consumption covered by solar energy (322.51 MWh out of 645.63 MWh demand)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Empresa Pública para la Gestión del Turismo y del Deporte de AndalucíaminorGTM or Marketing Partner · 15 June 2026Puerto Sherry participated in the B2B circuit of the Journadas Profesionales de Andalucía 2026, promoted by this public entity, which connected Puerto Sherry with travel agencies and tourist boards across four Andalusian cities (Sevilla, Córdoba, Granada, Málaga) to promote its tourist and nautical offerings.
• Club Capitán GarfiominorStrategic or Co-development Partner · 5 October 2025Puerto Sherry collaborates with Club Capitán Garfio for volunteer underwater seabed cleaning operations as part of the Red de Vigilantes Marinos (Marine Vigilant Network) initiative, contributing to environmental conservation efforts in the Bay of Cádiz.
• DiscakidsminorStrategic or Co-development Partner · 5 October 2025Puerto Sherry partnered with the Discakids platform, which supports families with children with physical disabilities, for a nautical solidarity day offering memorable maritime experiences to affected families.
• Red de Vigilantes MarinosminorStrategic or Co-development Partner · 4 October 2025Puerto Sherry participates in the state initiative of the Red de Vigilantes Marinos (Marine Vigilant Network) for seabed cleanup operations, coordinated with public administrations and volunteer organizations to protect the marine environment.
• Tu Destino SosteniblecoreStrategic or Co-development Partner · 23 January 2025Tu Destino Sostenible awarded Puerto Sherry a historic quadruple sustainability certification for its hotel, restaurant, marina, and suites. Tu Destino Sostenible is recognized as the only Spanish certification body endorsed by the international Travalyst association, making this partnership a cornerstone of Puerto Sherry's sustainability positioning.
• TravalystcoreStrategic or Co-development Partner · 23 January 2025Travalyst is one of the most influential international sustainable tourism initiatives. Puerto Sherry's certifications through Tu Destino Sostenible have been included in Travalyst's list of recognized certifications, making Puerto Sherry the only company in Spain aligned with Travalyst standards, aligning it with the highest global sustainability benchmarks.
• Clúster Marítimo Naval de CádizminorStrategic or Co-development Partner · 27 February 2024Puerto Sherry formally joined the Clúster Marítimo Naval de Cádiz, a business association grouping the main companies of the Andalusian maritime-naval sector. This membership supports Puerto Sherry's positioning within the regional maritime business ecosystem.
• Clipper Race (Vuelta al Mundo a Vela)coreStrategic or Co-development Partner · 1 September 2023The Clipper Round the World Yacht Race made Puerto Sherry its only Spanish stop in September 2023, bringing international sailors and visitors to the marina. This high-profile event significantly raised Puerto Sherry's international profile as a world-class sailing destination.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Port Adriano: Luxury marina in Mallorca, Spain, offering berths, restaurants, retail, and yacht services. Direct competitive peer for premium Mediterranean yacht tourism with similar integrated marina-resort positioning.
• Port Vell Barcelona: Urban marina in Barcelona with berths, restaurants, and entertainment venues. Comparable integrated marina-leisure destination in Spain serving similar tourist and nautical segments.
• Puerto Banús: Iconic marina in Marbella, Spain, combining luxury berths with high-end shopping, dining, and nightlife. Closest direct competitor in mainland Spain for yacht tourism, leisure travelers, and event hosting.
• Sotogrande Marina: Marina in Cádiz province (Andalusia) offering berths, residences, beach club, and polo. Direct regional competitor in the same Spanish autonomous community competing for yacht and leisure travelers.
• Marina Ibiza: Boutique marina in Ibiza offering premium berths and yacht services. Comparable Balearic marina destination targeting similar international yacht-owner segment.
• Club de Mar Mallorca: Premium marina in Palma de Mallorca offering berths, yacht services, and member amenities. Comparable Spanish marina destination with overlapping yacht-owner customer base.

Broad incumbents

• IGY Marinas: Global marina network operating premium destinations across the Americas, Europe, and Caribbean. Established international marina operator with scale advantages in member services.
• Camper & Nicholsons Marinas: International marina and yacht services group with premium locations across the Mediterranean and Caribbean. Established legacy marina operator in the luxury yacht tourism segment.
• MDL Marinas: UK-based marina operator with multiple premium berth locations across Britain and Europe. Comparable marina operator serving similar yacht-owner and leisure customer base, albeit primarily northern European.
• D-Marin: International marina operator with multiple premium locations across the Mediterranean. Larger portfolio player with overlapping customer base of yacht owners and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/puertosherry
• Facebookfacebook.com/MarinaPuertoSherry

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puerto Sherry