What Clever Together does

Clever Together, founded in 2010 and headquartered in London, is a privately held change and technology agency that operates through three legal entities: Clever Together Lab Limited (UK), Clever Together Democratie SAS (France), and Clever Together International EOOD (Bulgaria). The company helps forward-thinking leaders embed evidence, expertise, and lived experiences into organisational decision-making, delivered through two enterprise offerings: CT Leadership Tech (digital tools for collective leadership, including the Safe Spaces platform with anonymised conversations, surveys, and crowdsourcing modes for Explore, Create, and Improve) and CT Futureproof (governance and policy foresight across Responsible AI, Responsible Marketing, and citizen engagement).

The core platform architecture combines anonymised contribution capture, transparent rating systems, real-time dashboards, and grounded-theory qualitative analysis, wrapped around three modes — Explore for generating insight, Create for co-creating strategy, and Improve for validating solutions. Supporting modules include Community Connect (executive-staff communication), Tell Florence (speaking-up and listening-up culture), Safe Spaces for ED&I (equity, diversity, and inclusion conversations), and the recently launched Happy Healthy Here (staff wellbeing). Distribution is direct enterprise sales with annual software licences bundled to advisory and consulting services.

The business model is dual-revenue: subscription-based annual licensing of the Safe Spaces software suite (including access to the Community of Practice) and separately commissioned advisory/consulting services covering culture change, strategy development, wellbeing, ED&I facilitation, and leadership development. Target customers are predominantly large enterprises and public sector bodies in healthcare (NHS Trusts, integrated care systems, regulators), banking and financial services (Santander UK), higher education (University of East Anglia, Exeter University), FMCG (Mars Inc.), and government/citizen engagement (Mayor of Sofia, EDAA). The company positions its offering as offering lower price points than traditional consulting agencies while delivering measurable culture-change outcomes, and has accumulated a claimed base of 100+ organisations and 1M+ people engaged over its operating history.

Name

Clever Together

Legal name

The Clever Together Group

Website

https://clevertogether.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Clever Together is a London-based change and technology agency whose Safe Spaces crowdsourcing platform and advisory services help NHS trusts, large enterprises, universities, and governments run large-scale anonymised staff and citizen engagement programmes for culture change, strategy co-creation, wellbeing, and ED&I.

Ownership category

akta.pro rank

Product category

Employee Engagement and Culture Change Software

NAICS

Management, Scientific, and Technical Consulting Services (5416), Software Publishers (51321), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Crowdsourcing technology platforms
• Employee engagement software
• Culture change consulting
• Organisational transformation services
• Leadership technology tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Licensing (Leadership Tech): Licensing of proprietary crowdsourcing and engagement software platforms including Safe Spaces, Tell Florence, Community Connect, and Happy Healthy Here. Delivered as annual licences with access to software suite, expert methods, and community of practice.
2. Advisory and Consulting Services: Expert advisory and consulting support for culture change, strategy development, wellbeing analysis, ED&I facilitation, leadership development, and integration of technology into existing processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clever Together provides proprietary crowdsourcing technology platforms (anchored by the Safe Spaces software suite) and accompanying advisory/consulting services that enable enterprise leaders to engage large numbers of staff and stakeholders through anonymised conversations, surveys, and online workshops. The offerings support culture change, co-creation of strategy and values, staff engagement, ED&I conversations, speaking-up culture, and wellbeing programmes for organisations such as NHS Trusts, financial institutions, universities, and government bodies.

Product overview

Clever Together operates as a change and technology agency with two enterprise offerings: CT Leadership Tech (digital tools for collective leadership and frameworks for innovative thinking) and CT Futureproof (governance and policy foresight, responsible AI, responsible marketing, and citizen engagement). CT Leadership Tech is the primary product portfolio, centred on the flagship Safe Spaces platform which provides an award-winning software suite for anonymised conversations, surveys, and crowdsourcing through three modules: Explore (generating deep insight), Create (co-creating strategies and plans), and Improve (validating solutions). Supporting modules include Community Connect (executive-staff communication), Tell Florence (speaking-up and listening-up culture), Happy Healthy Here (staff wellbeing), and Safe Spaces for ED&I (equity, diversity and inclusion conversations). All products leverage crowdsourcing technology and expert methods to embed evidence, expertise, and lived experiences into organisational decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• CT Leadership Tech: Leadership technologies including digital tools for collective leadership and frameworks for innovative thinking and leading.
• CT Futureproof
• Safe Spaces
• Tell Florence
• Community Connect
• Happy Healthy Here

Products and services

• Safe Spaces Award-winning flagship software suite providing anonymised conversations, surveys, and crowdsourcing for large organisations. Includes three modes — Explore (generating deep insight), Create (co-creating concepts and strategy), and Improve (validating solutions) — along with expert methods and access to a community of practice. Licensed annually with bundled advisory support.
• Tell Florence Software solution designed to transform the culture of speaking-up and listening-up within large institutions such as NHS Trusts and Universities. Provides secure, anonymous channels for staff and the public to voice concerns, real-time executive dashboard insights, collaborative crowdsourcing space, and feedback loop mechanisms.
• Community Connect Multi-channel digital destination bridging the gap between executive leadership and staff in large organisations. Combines dedicated blogging and vlogging channels with crowdsourcing and surveying capabilities to empower staff participation in decision-making and make leaders more visible.
• Happy Healthy Here Innovative software solution designed to revolutionise staff wellbeing within the NHS and other large organisations. Offers tailored health assessments, dynamic dashboards, personalised wellbeing resources, and a crowdsourcing feature to enhance collective intelligence. Developed in collaboration with NHS leaders.
• Safe Spaces for ED&I Software solution designed to foster meaningful equity, diversity and inclusion (ED&I) conversations across entire organisations. Provides a psychologically safe, anonymous online workshop environment enabling employees to share experiences, participate in pulse checks, and engage in structured big conversations.
• CT Leadership Tech Enterprise offering encompassing digital tools for collective leadership and frameworks for innovative thinking and leading. Anchored by the Safe Spaces platform and its supporting modules (Tell Florence, Community Connect, Happy Healthy Here, Safe Spaces ED&I). Licensed annually with access to bundled software, expert methods, and community of practice.
• CT Futureproof Bespoke research, strategy, and engagement services covering governance and policy foresight, Responsible AI, Responsible Marketing, and citizen engagement. Delivered as expert advisory and consulting engagements, often bundled with technology platform licensing.
• Advisory and Consulting Services Expert advisory and consulting support for culture change, strategy development, wellbeing analysis, ED&I facilitation, leadership development, and integration of Clever Together's technology into existing client processes. Sold separately or alongside software licensing.

Quantifiable outcome

• Saved millions of pounds at Leeds Teaching Hospitals NHS Trust through culture change
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Mars Inc.coreStrategic or Co-development PartnerMars Inc. describes Clever Together as 'an important partner for our business globally.' The team provides deep insight, strategy, and advocacy consultancy, helping Mars navigate complex issues in Responsible Marketing and Responsible AI areas. The relationship has spanned over a decade.
• European Interactive Digital Advertising Alliance (EDAA)coreStrategic or Co-development PartnerClever Together delivered the award-winning Your Online Voices campaign for EDAA, engaging 3,000+ contributors from across Europe. The campaign shaped EDAA's strategy development, stakeholder engagement, and trust-building with consumers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IdeaScale: Enterprise crowdsourcing and innovation-management platform that helps organisations collect, rank, and act on employee and citizen ideas — functionally close to Clever Together's crowdsourcing stack, often deployed in government and large-enterprise settings.
• Thoughtexchange: Crowdsourcing and conversation platform for organisational decision-making, used by leaders to surface and prioritise ideas from large groups — the same core use case as Clever Together's Safe Spaces, and a direct head-to-head competitor in the enterprise and public-sector segments.
• Waggl: Employee listening and crowdsourcing platform that ranks ideas through peer voting, directly mirroring Clever Together's anonymised crowdsourcing methodology and serving a similar enterprise HR/L&D buyer.

Emerging players

• Officevibe (by Workleap): Lightweight employee pulse-survey and feedback SaaS for SMB and mid-market. It overlaps with Clever Together's lighter engagement use cases and competes on price for budget-constrained HR teams.
• Luma: Collaborative decision-making and event-participation platform with lightweight polling and crowdsourcing features. It addresses some of the same use cases as Clever Together's online workshops for organisations and communities, with a younger, product-led user base.

Broad incumbents

• Culture Amp: Well-funded employee engagement platform offering surveys, feedback, and performance tools to large enterprises. It competes in the same buyer budget (HR/People teams) but with a much broader product surface, and has displaced point solutions like Clever Together in some accounts.
• Medallia: Enterprise experience-management incumbent covering employee, customer, and citizen experience. Its crowdsourcing-style idea and listening capabilities overlap with Clever Together's engagement products and it competes for the same large-organisation budget.
• Qualtrics (Employee Experience): Enterprise experience-management platform owned by Silver Lake/CPPIB that includes employee engagement, pulse, and 360 tools. It targets the same senior HR buyers Clever Together sells to but bundles engagement into a much wider XM platform.
• Deloitte (Human Capital practice): Global consulting firm whose culture-change, organisation transformation, and people advisory offerings are often substituted for Clever Together's advisory work. The firm competes both for advisory mandates and increasingly bundles crowdsourcing/engagement tech.
• Korn Ferry (Culture & Engagement): Global organisational consulting firm providing culture, change, and engagement advisory. It competes with Clever Together's consulting services in large-transformation deals, particularly with FTSE 100 and large public-sector buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clever_together
• LinkedInlinkedin.com/company/clever-together

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever Together