Hyland Hills Jaguars

What Hyland Hills Jaguars does

Hyland Hills Jaguars (legal name: Hyland Hills Junior Hockey Association) is a 501(c)(3) non-profit community hockey association founded in 1973 and headquartered in Westminster, Colorado. It is the largest hockey association in the Northern Denver area, serving youth hockey players of all skill levels — boys and girls ranging from learn-to-play beginners through competitive travel teams (AA, A, B tiers) and high school hockey via the Standley Lake Gators partnership. Programs are delivered across multiple age groups (8U through 19U) and include recreational (CRHL), travel (RMHF), girls' (NGHL), and high school (CPHL) competition, plus specialized goalie training under the Advanced Goalie Systems program led by Goalie Director Connor Haake.

The association generates revenue through five streams: seasonal registration fees for core programs, tournament hosting fees (Jag Jam, Pumpkin Puck Classic, Rocky Mountain Silver Stick, Western Girls Silver Stick), summer camp fees (Skating, Goalie, Girls Skills, Herbster, Body Contact, Hockey Moms, Minnetonka Girls Camp), donations through the HHHA Foundation, and an affiliate fundraising partnership (Paws & Pucks with Dingo's Natural Pet Food). Pricing varies materially by program level — travel AA team fees exceed recreational fees, and a Jaguar Rewards Club offers discounts on camps. Distribution is direct-to-consumer through the Crossbar registration platform and email marketing via Constant Contact, with program delivery concentrated at the Ice Centre at the Promenade (a triple ice-sheet facility) and supplemental use of APEX Center, YMCA Lafayette, and Sport Stable.

The technology stack is operationally thin: the Crossbar platform handles registration, scheduling, and team communications, but there is no proprietary technology, no software product, no AI capability, and no disclosed data assets. The organization is governed by a Board of Directors and operates without venture or private equity backing. Recent strategic focus (2026) has been a restructuring to expand high school hockey programming, a multi-camp portfolio expansion, and the launch of the Paws & Pucks affiliate channel.

Name

Hyland Hills Jaguars

Legal name

Hyland Hills Junior Hockey Association

Website

https://hylandhillshockey.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyland Hills Jaguars is a 501(c)(3) non-profit community youth hockey association in Westminster, Colorado, founded in 1973, offering learn-to-play through competitive travel programs and high school hockey for boys and girls in the Northern Denver area.

Ownership category

akta.pro rank

Product category

Youth Sports / Amateur Hockey Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Junior Tournament Organizers (MPAKADAL), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth hockey programs
• Recreational hockey leagues
• Competitive travel hockey
• Hockey summer camps
• Hockey tournament hosting

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Registration Fees: Seasonal registration fees for youth hockey programs ranging from learn-to-play to competitive travel hockey. Fees vary by program level (recreational vs travel AA) and include team and association fees.
2. Tournament Hosting: Hosts multiple tournaments including Jag Jam Presidents' Day, Pumpkin Puck Classic, Western Girls Silver Stick, and Rocky Mountain Silver Stick Regional. Revenue from team registration fees.
3. Summer Camps: Runs summer camps including skating, goalie, body contact, girls skills, and Herbster Skills Camp. Revenue from participant registration fees.
4. Paws & Pucks Fundraising Partnership: Partnership with Dingo's Natural Pet Food where a portion of pet supply and grooming purchases automatically returns to the hockey association.
5. Donations: Accepts donations through the HHHA Foundation with electronic check or credit card payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hyland Hills Jaguars operates a comprehensive youth ice hockey association providing structured hockey development pathways from beginner learn-to-play programs through competitive travel hockey and high school-level play. The organization offers seasonal registrations, summer camps, specialized goalie training, girls-specific programs, and hosts sanctioned regional tournaments (Jag Jam, Pumpkin Puck Classic, Silver Stick Regionals). Programs are delivered at the Ice Centre at the Promenade in Westminster, Colorado, serving boys and girls of all skill levels ages 4 through high school.

Product overview

Hyland Hills Jaguars operates as a comprehensive youth hockey association offering a full spectrum of programs from beginner learn-to-play through competitive travel hockey. The organization uses the Crossbar platform for registration and program management. Core programs include Jr Jags Learn To Play (beginners), 8U Hockey, In-House Hockey, Recreational Hockey (CRHL), Travel Hockey (RMHF), Girls Hockey (NGHL), and Standley Lake Gators High School Hockey (CPHL). Specialized offerings include Advanced Goalie Systems training and SHADOW leadership program. Summer programming features multiple specialty camps including Herbster Skills Camp and Minnetonka Girls Camp. The association hosts four major tournaments annually: Rocky Mountain Silver Stick, Western Girls Silver Stick, Pumpkin Puck Classic, and Jag Jam Jamboree. Programs are geographically anchored at Ice Centre at the Promenade in Westminster, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Jr Jags Learn To Play Learn-to-play hockey program introducing beginners to basic skating and hockey skills in a safe and positive learning environment; for children new to hockey.
• 8U Hockey Hockey program for players under 8 years old, focusing on fundamental skills including skating, stick-handling, and shooting in a fun environment.
• In-House Hockey Recreational hockey league providing balanced team competition within the association, focused on skill development and fun.
• Recreational Hockey CRHL-tier recreational hockey with tiering season, regular season, playoffs, and in-state tournaments for players of mixed skill levels.
• Girls Hockey Girls-specific hockey programming including competitive travel teams and participation in the National Girls Hockey League (NGHL) at various age levels from 10U through 19U.
• Travel Hockey

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Dingo's Natural Pet FoodflagshipGTM or Marketing Partner · 16 June 2026Paws & Pucks fundraising partnership where pet food/treats/supplies earn 5% back and grooming/self-wash services earn 10% back for Hyland Hills Hockey. No selling, coupon codes, or extra spending required - just shop normally and registration links donations automatically. Target of 200 families registered to maximize quarterly donations. Dingo's is a local, family-owned business run by hockey parents with a 4.7-star Google rating.
• USA HockeycoreStrategic or Co-development PartnerOfficial sanctioned tournament provider and member organization. All coaches, players, volunteers, directors, and board members required to register with USA Hockey. HHHA competes under USA Hockey rules and participates in USA Hockey sanctioned events.
• Colorado Amateur Hockey Association (CAHA)coreStrategic or Co-development PartnerState-level governing body for youth hockey. HHHA and its members abide by CAHA rules, roster requirements, and travel permit processes.
• Rocky Mountain Hockey Federation (RMHF)coreStrategic or Co-development PartnerRegional hockey federation for travel team league games and competition. HHHA competes in RMHF at the B, A, and AA levels with 15-20+ league games per season.
• Colorado Recreational Hockey League (CRHL)coreStrategic or Co-development PartnerLeague for recreational hockey teams with tiering season, regular season, and playoffs. CRHL provides balanced competition structure for recreational players.
• National Girls Hockey League (NGHL)coreStrategic or Co-development PartnerGirls hockey league providing competitive opportunities for female players across multiple age divisions.
• Colorado Prep Hockey League (CPHL)coreStrategic or Co-development PartnerHigh school hockey league including Varsity T1 MacKinnon Division (nationally bound) and Varsity T2 MacKinnon for hybrid teams.
• Ice Centre at the PromenadeflagshipOthersHome rink facility located at 10710 Westminster Blvd. One of only a few triple ice sheet facilities in North America. Hosts majority of programs, practices, and home games.
• Standley Lake Gators HockeyflagshipStrategic or Co-development PartnerCollaborative high school hockey programming partnership. Gators Varsity 5A team competes in CPHL Varsity T1 MacKinnon Division. Hybrid 16U Tier II team formed from Gators program players. All high school-aged players welcome regardless of school district.
• Vertical InsureminorGTM or Marketing PartnerRegistration insurance provider offering protection for fees if athlete cannot participate due to injury, illness, job loss, relocation, military duty, or death of athlete or parent.
• Dingo's Natural Pet Food (Grooming)minorGTM or Marketing Partner10% back on grooming and self-wash services through Paws & Pcks program. Dingo's team will text registered customers to schedule first appointments and collect vaccination records.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• USA Hockey: National governing body for ice hockey in the United States, of which HHHA is a sanctioned member. Comparable as the ecosystem overseer — not a competitor but the sanctioning/league backbone under which Hyland Hills operates tournaments and teams.

Regional players

• Middlesex Islanders: Connecticut-based youth hockey organization running tiered travel and house programs. Comparable as a USA Hockey-sanctioned youth association with similar learn-to-play through competitive structure, but serving the Northeast.
• KC Junior Blues: Kansas City-area youth hockey association offering development through competitive play under USA Hockey. Comparable as a regional Midwest youth hockey association with similar program tiers.

Direct peers

• Littleton Hawks Hockey Association: Long-standing Littleton, CO youth hockey association offering learn-to-play through travel programs under USA Hockey sanctioning. Directly comparable as a Colorado Front Range community hockey association competing for the same family pool in the Denver metro.
• Centennial Lightning Hockey: Denver-area youth hockey club offering house and travel options. Directly comparable as a Colorado community hockey association competing for similar age groups and tournament registrations.
• Colorado Springs Amateur Hockey Association (CSAHA): State-level amateur hockey association in Colorado Springs operating learn-to-play through travel programs. Comparable as a same-state USA Hockey affiliate with similar program structure and league participation.
• Boulder Hockey Club: Boulder, CO-based youth hockey organization providing house and travel programs from 8U through high school. Directly comparable as a Front Range peer competing for the same Northern Colorado family market under similar USA Hockey affiliate leagues.
• Arapahoe Warriors Hockey: Centennial, CO youth hockey club fielding recreational and competitive travel teams in CAHA/RMHF leagues. Comparable as a Denver-metro direct competitor offering tiered hockey pathways for boys and girls.

Broad incumbents

• San Jose Junior Sharks: NHL-affiliated (San Jose Sharks) youth hockey program in Northern California with a broad house and travel offering. Comparable as a large, branded youth hockey ecosystem but anchored by a professional club tie-in.
• Little Caesars Amateur Hockey: One of the largest amateur hockey organizations in the U.S. operating in Michigan with a broad program portfolio across age and skill levels. Comparable as a much larger established youth hockey association but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreHyland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyland Hills Jaguars