What Vertical Insure does

Vertical Insure is an embedded insurance software platform that enables vertical SaaS companies to offer specialized insurance products directly inside their existing checkout flows. Founded in 2022 and headquartered in Minneapolis, Minnesota, the company distributes insurance through a RESTful API together with W3C-standard embedded web components and SDKs for JavaScript, React, and Vue, allowing partner platforms to present insurance offers, bind policies, and process payments without taking on insurance administration or PCI scope themselves. The product catalog spans more than a dozen insurance modules — including registration cancellation, gap medical, membership interruption, pet insurance, tuition refund protection, event liability and cancellation, ticket refund protection, travel insurance, builder's risk, renters insurance, collectibles insurance, shipping insurance, and vacation rental damages — organized across 10+ verticals such as sports and recreation, education, pets, events, travel, construction, property, legal software, and collectibles.

The company monetizes primarily on a transaction-fee revenue share on insurance premiums paid by end customers at the partner's point of sale, supplemented by licensing-style value capture on the API and platform integration; pricing is quote-based and varies by coverage type, insurable amount, and customer profile. Go-to-market is API-first and B2B, targeting platform operators rather than end consumers, with named enterprise and mid-market partners including SportsEngine, Stack Sports, LeagueApps, TeamSnap, CampSEZ, Blackbaud, Sycamore, and Shepherd Veterinary Solutions. Operations are conducted through the parent Vertical Insure, Inc. and its wholly owned licensed-producer subsidiary Next Wave Insurance Services, LLC in the US, with a Canadian operating entity (SaaS Insure Services Inc.) handling cross-border distribution. The company is SOC 2 Type II certified and is backed by Rally Ventures, Dundee VC, Greenlight Re Innovations, and Groove Capital.

Name

Vertical Insure

Legal name

Vertical Insure, Inc.

Website

https://www.verticalinsure.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vertical Insure is an embedded insurance platform that enables vertical SaaS companies to offer specialized insurance products (registration cancellation, tuition refund, pet insurance, event liability, travel, builder's risk, and others) directly inside their checkout flows via a RESTful API and embedded web components.

Ownership category

akta.pro rank

Product category

Embedded Insurance Platform

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG)

akta.pro secondary industries

Embedded Insurance Distribution & Premium Financing (FSAGALAF), Embedded Travel Insurance Distribution & APIs (THALALAA), Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Embedded insurance platform
• Vertical SaaS insurance
• Insurance API integration
• Embedded insurance software
• Insurance distribution technology

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Insurance Premium Revenue Share: Vertical Insure enables vertical SaaS platforms to embed insurance products into their checkout flows. When customers purchase insurance, the company earns premiums from insurance carriers and shares revenue with platform partners. The model creates a no-risk, no-cost revenue generator for platform partners while providing peace of mind for end customers.
2. API and Platform Licensing: The company provides API access and embedded component solutions to platform partners, with the value delivered through increased revenue per transaction and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vertical Insure is an embedded insurance software platform that enables vertical SaaS companies to offer industry-specific insurance products directly within their checkout flows. The company provides a RESTful API, embedded web components, and SDKs (JavaScript, React, Vue) that SaaS platforms integrate to distribute insurance across verticals including sports, education, pets, events, travel, construction, and collectibles. Vertical Insure operates as a licensed insurance producer and shares premium revenue with platform partners, enabling platforms to generate additional revenue with no upfront cost.

Product overview

Vertical Insure is an embedded insurance software-as-a-service platform that enables vertical SaaS companies to offer customizable insurance products directly within their platforms. The product portfolio centers on a core embedded insurance platform with specialized insurance solutions organized by vertical market segments (Sports, Camps & Recreation, Club Memberships, Pets, Education, Event Ticketing, Event Management, Travel, Construction, Legal Software, Property, Collectibles) and specific insurance product types (Registration Cancellation, Gap Medical, Membership Interruption, Pet Insurance, Event Liability, Event Cancellation, Tuition Insurance, Ticket Refund Protection, Travel Insurance, Builder's Risk, Renters Insurance, Collectibles Insurance, Shipping Insurance, Vacation Rental Damages). The platform integrates via RESTful API with embedded offer components (JavaScript, React, Vue) that SaaS platforms embed into their checkout flows. The company primarily serves as an insurance distributor embedded within partner platforms rather than as a direct-to-consumer insurer.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded Insurance Platform

Quantifiable outcome

• No-risk, no-cost revenue generator for platform partners with zero disruption to registration and conversions

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• SycamorecoreStrategic or Co-development Partner · 7 April 2026Sycamore, a K-12 school management platform, partnered with Vertical Insure to integrate tuition refund protection directly into Sycamore's enrollment and payment workflows. The solution supports both pay-in-full and installment payment plans, helping schools protect tuition revenue from unexpected student withdrawals while reducing administrative burden.
• BlackbaudcoreStrategic or Co-development Partner · 2 March 2026Vertical Insure partnered with Blackbaud to launch an integrated tuition refund protection platform for K-12 private schools. The integration shifts insurance administration from schools into Blackbaud's existing billing and enrollment management ecosystem, centralizing operations powered by Vertical Insure. The platform launched for a subset of schools in Q1 2026 with general availability expected in summer 2026 ahead of the 2027-28 enrollment period.
• Shepherd Veterinary SolutionscoreStrategic or Co-development Partner · 27 February 2026Vertical Insure partnered with Shepherd Veterinary Solutions to embed pet insurance and wellness program access directly into Shepherd's veterinary practice platform. The integration allows pet owners to explore coverage options within the clinical workflow while giving clinics a centralized interface for multiple carriers and wellness providers.
• SportsEnginecoreChannel Partner/ Reseller/ DistributorSportsEngine, a sports management platform, is a platform partner that embeds Vertical Insure's insurance products for youth sports organizations, leagues, and clubs.
• LeagueAppscoreChannel Partner/ Reseller/ DistributorLeagueApps, a sports facility and recreation management software platform, integrates Vertical Insure's embedded insurance products.
• Stack SportscoreChannel Partner/ Reseller/ DistributorStack Sports embeds Vertical Insure insurance products for sports registrations and events.
• Stripe ConnectcoreTechnology or IntegrationStripe Connect is the primary payment processor integration, enabling Vertical Insure to process payments in USD and CAD through sub-merchant arrangements.
• JustiFicoreTechnology or IntegrationJustiFi provides payment processing for insurance purchases through their Bind Insurance API, developed in direct partnership with Vertical Insure. Supports USD transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoverWallet: CoverWallet (an Aon company) provides digital insurance brokerage and embedded commercial insurance experiences for small businesses and partners, overlapping with Vertical Insure's insurance producer and embedded distribution positioning.
• Boost Insurance: Boost Insurance provides embedded insurance infrastructure that enables digital platforms and vertical SaaS companies to offer insurance products to their end users. It is one of the closest direct competitors to Vertical Insure in the embedded insurance platform category.
• Wrisk: Wrisk offers an embedded insurance platform that allows brands and SaaS companies to integrate insurance products through APIs, with a focus on contextualized coverage for end customers. It competes with Vertical Insure on the core API-first embedded insurance model.

Emerging players

• Battleface: Battleface provides specialized travel and event insurance products, often distributed through partner platforms and APIs. It competes with Vertical Insure's travel and event insurance verticals on specialized coverage design.
• Slice Labs: Slice Labs provides on-demand, cloud-based digital insurance platforms that power embedded insurance experiences for partners. Its platform model overlaps with Vertical Insure's vertical SaaS enablement focus.
• Trellis (formerly Adjacent): Trellis is an embedded insurance infrastructure platform that enables brands and platforms to launch insurance products quickly. It addresses similar use cases to Vertical Insure with comparable API-first architecture.

Broad incumbents

• Lemonade: Lemonade is a large, publicly-traded insurtech using AI-driven underwriting and embedded distribution models. While focused on consumer lines, its scale and technology capabilities create competitive pressure on embedded insurance platforms like Vertical Insure.
• Next Insurance: Next Insurance is a well-capitalized digital insurer targeting small and mid-sized businesses, with embedded distribution partnerships across SaaS and marketplace platforms. It competes indirectly with Vertical Insure by offering commercial insurance through partner integrations.

Regional players

• US Sports Club Insurance (USSCI): USSCI is a specialty insurance program manager focused on youth sports and sports clubs, now a subsidiary of Vertical Insure. Comparable historically as a sports-focused insurance product specialist serving the same vertical.

Others

• Pinpoint (Pinpoint Reporting): Pinpoint offers insurance technology and reporting infrastructure used by carriers and MGAs to manage specialty lines. It is adjacent to Vertical Insure as an enabling technology vendor rather than a direct embedded distribution competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Insure