JR Marketing Group

What JR Marketing Group does

JR Marketing Group is a Hervey Bay, Queensland-based full-service marketing agency founded in 2015 by Josh Rimmington, operating from 1/67 Old Maryborough Road. The firm serves primarily dental practices across Australia and New Zealand, a vertical it has specialized in for approximately 14 years, alongside small and medium businesses on the Fraser Coast and broader Australian market. Its service portfolio spans graphic design, website development on WordPress, social media management across Facebook, Instagram, YouTube, and LinkedIn, SEO (local, national, and Google Ads-integrated), Google Ads management under its Google Partner certification, PPC and lead generation, content creation including photography and videography, and video marketing. A wholly-owned subsidiary, JR Signs & Print (acquired in 2022, formerly Write On Signs with 30+ years of heritage), extends the offering into physical marketing including business signage, vehicle and boat wraps, road and safety signs, stickers, and promotional products.

The business model is professional services delivered through a consultative sales motion: client engagements begin with strategy sessions and structured marketing plans, followed by project-based work and ongoing service retainers across multiple channels. Pricing is quote-based with branding packages starting at AUD $550 inclusive of GST, and no standardized tiered pricing is published. Distribution is digital-first, enabling nationwide and trans-Tasman service delivery from the single Hervey Bay headquarters, supplemented by local in-person signage, print, and training services for Fraser Coast clients. Additional revenue lines include a Training & Events division (in-person sessions, online courses, 1:1 coaching) and a Strategic Marketing Plans add-on service.

JR Marketing Group is privately held with no disclosed institutional funding, employs 15+ professionals, and is led by Founder and Director Josh Rimmington. The firm has won the Best Marketing award at the Fraser Coast Business & Tourism Awards in 2022, 2023, and 2024, earning Hall of Fame induction in 2025, and holds Google Partner badge status. In 2025 it launched a refreshed brand identity and new website to mark its 10-year anniversary, coinciding with its positioning around new AHPRA advertising guidelines effective September 2025 for Australian health practitioners.

Name

JR Marketing Group

Legal name

JR Marketing Group

Website

https://jrmg.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

JR Marketing Group is a Hervey Bay, Queensland-based full-service marketing agency serving dental practices across Australia and New Zealand and regional SMBs, with digital marketing, SEO, Google Ads, web design, signage, and print services delivered in-house.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAFAN

Industry / Category Marketing Strategy (Vertical GTM)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Digital marketing services
• Search engine optimization
• Google Ads management
• Web design development
• Signs and print

Headquarters

HQ city

Pialba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing integrated marketing solutions including graphic design, websites, SEO, social media marketing, content creation, Google Ads, PPC & Lead Generation, and video marketing. Revenue generated through project-based work and ongoing service retainers.
2. Dental Marketing Services: Specialized dental online marketing services including dental website design, dental SEO, Google Ads, and social media marketing specifically for dental practices across Australia and New Zealand.
3. Signs & Print Services: Signage and print business formerly known as Write On Signs, with over 30 years of expertise. Services include business signage, boat wraps & decals, vehicle wraps & decals, stickers, road & safety signs, and promotional products.
4. Training & Events: Marketing training services including in-person training events at Hervey Bay facility, online courses and training programs, and personalized one-on-one or small-group training sessions.
5. Strategic Marketing Plans: Structured marketing planning service that provides tailored strategic marketing plans covering business goals, ideal customer positioning, marketing channels, and actionable implementation roadmaps.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

JR Marketing Group is a Hervey Bay, Queensland-based full-service marketing agency delivering integrated marketing solutions including graphic design, WordPress website design and development, social media marketing and management, SEO, Google Ads/PPC lead generation, content creation, and video marketing. The agency also operates a physical signage and print division (JR Signs & Print), a specialized dental marketing vertical serving dental practices across Australia and New Zealand, strategic marketing plans, and training/events.

Product overview

JR Marketing Group is a Hervey Bay, Queensland-based full-service marketing agency with over 15 team members serving clients across Australia. The company operates as a unified integrated marketing platform combining digital marketing services (graphic design, website design and development on WordPress, social media marketing and management, SEO, Google Ads, PPC/lead generation, content creation, and video marketing) with physical marketing (signage and print services under the JR Signs & Print sub-brand, formerly Write on Signs), specialized vertical services (dental marketing for dental practices), and strategic planning and training. The core portfolio includes a primary digital marketing division, a Signs & Print division (with 30+ years of heritage), a Dental Marketing vertical, a Strategic Marketing Plans add-on, and a Training & Events division. The company celebrated its 10-year anniversary in 2025 with a brand refresh and new website launch.

Differentiator

Problem solved

Functional benefit

Brands

• JR Signs & Print: Signs and print division offering business signage, vehicle wraps, boat wraps, road safety signs, stickers, and promotional products. Formerly known as Write on Signs before acquisition.

Products and services

• Website Design & Development
• Social Media Marketing & Management
• SEO (Search Engine Optimisation)
• Google Ads Management
• PPC & Lead Generation
• Content Creation
• Video Marketing
• Graphic Design
• Dental Marketing Services
• Strategic Marketing Plans
• Signs & Print (JR Signs & Print)
• Training & Events
• Business Signage
• Vehicle Wraps & Decals
• Boat Wraps & Decals
• Road & Safety Signs

Quantifiable outcome

• Increase in website traffic within first month for Smile Dental Hervey Bay case study
• +1 more outcomes

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Angel FamiliesminorOthers · 1 January 2025JR Marketing Group donated a $5,000 car wrap to Angel Families' entry in the 2025 Dunga Derby community event. This charity partnership demonstrates the company's commitment to community support and causes close to their hearts, particularly supporting families and community initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Patient News: US-based dental marketing agency providing print and digital marketing specifically to dental practices - the leading North American specialist in the same vertical JRMG dominates in Australia and New Zealand.
• Roadside Dental Marketing: US-based dental-specific marketing agency offering websites, SEO, and patient acquisition services for dental practices - directly comparable vertical specialization but operating in North America rather than APAC.

Direct peers

• Reload Media: Australian digital marketing agency providing SEO, web design, and Google Ads management to SMBs - comparable scale and service scope to JR Marketing Group's digital marketing division.
• Atomic 212°: Award-winning Australian creative and media agency competing for similar SMB and mid-market advertising and digital marketing budgets, with comparable service breadth across paid, owned, and earned media.
• Anchor Digital: Australian digital marketing agency offering SEO, Google Ads, web design, and social media to small and mid-sized businesses - overlapping JRMG's service portfolio and customer profile across the Australian market.
• King Kong: Australian digital marketing agency offering performance marketing, SEO, Google Ads management, and web services to small and mid-sized businesses across Australia - directly comparable to JRMG in service mix, geography, and target SMB segment.

Broad incumbents

• Dentsu Australia: Global advertising holding company with Australian operations offering integrated advertising, media, and digital services that overlap with JRMG's full-service offering but at significantly larger scale and reach.
• OMD Australia: Global media agency with Australian operations offering paid search, SEO, and digital marketing as part of a broader portfolio, competing for higher-end marketing budgets and incumbent share of large advertiser accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH5CdcG6DK5hnL6Hd5GQKMw/about
• Facebookfacebook.com/JRMGAU
• Instagraminstagram.com/jrmarketinggroup
• Pinterestau.pinterest.com/JRMarketingGroupAU
• LinkedInlinkedin.com/company/jr-marketing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JR Marketing Group