Patient News
Patient News is a privately held North American dental marketing company founded in 1993 that serves solo practices, groups, and DSOs with integrated digital and direct mail services anchored by its proprietary Practice ZEBRA analytics platform.
- Company typePrivate
- Founded1993
- HeadquartersNiagara Falls, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Patient News does
Patient News is a privately held dental marketing company founded in 1993 and headquartered in Niagara Falls, NY, with an additional office in Haliburton, Ontario. The company exclusively serves dental practices across the solo SMB, group, and Dental Support Organization (DSO) tiers in North America. Its product portfolio integrates digital and direct mail channels — custom dental websites, local SEO, Google Ads management, neighborhood direct mail newsletters for patient acquisition, quarterly patient retention newsletters, and the proprietary Practice ZEBRA analytics platform — alongside add-on modules including Review BOOSTER, Reactivation Booster, Recall Reminders, Membership Plan Booster, the FlashSmile app, and the eZ Online Scheduler.
The underlying technology is the Practice ZEBRA platform, which performs match-back attribution by connecting marketing activity to patient acquisition, production, and revenue outcomes through certified integrations with the dominant dental practice management systems (Dentrix, Dentrix Ascend, Eaglesoft, Open Dental). The platform includes call tracking, unlimited call scoring, predictive analytics, goal setting, multi-location enterprise reporting for DSOs, and automated patient communication workflows.
Patient News generates revenue through subscription and recurring service fees across multiple product lines sold direct via consultative sales, with each client assigned a dedicated account manager. The acquisition process begins with a free 30-minute discovery call followed by a complimentary 24-page custom Market Reveal Report. Distribution is direct (no resellers or marketplace channels), supplemented by a referral network of dental consultants and practice management advisors. The company is privately held under founder ownership of CEO Wayne Lavery and President Karen Galley, with no external funding or parent company disclosed.
Patient News firmographics
Firmographics- Name
- Patient News
- Legal name
- Patient News Publishing, Ltd.
- Website
- https://patientnews.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Patient News is a privately held North American dental marketing company founded in 1993 that serves solo practices, groups, and DSOs with integrated digital and direct mail services anchored by its proprietary Practice ZEBRA analytics platform.
- Ownership category
- akta.pro rank
Patient News industry classification
Industry- Product category
- Dental Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
- akta.pro secondary industries
- Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH), Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH), Appointment Scheduling, Waitlist & Patient Flow Communications (HLACAEAB)
Keywords
Where Patient News is headquartered
LocationHeadquarters
- HQ city
- Niagara Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Patient News business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Marketing Services: Comprehensive dental marketing solutions including dental website design, dental SEO, Google Ads management, direct mail newsletters (neighborhood and patient newsletters), social media marketing, and reputation management. Revenue is generated through service fees for these integrated marketing solutions.
- Practice ZEBRA Software Platform: Dental marketing analytics and practice management software with modules for call tracking, call scoring, appointment reminders, recall reminders, reactivation campaigns, review generation, email newsletters, membership plan marketing, and comprehensive reporting. Operates as an add-on to marketing services.
- Dental Website Services: Custom dental website design, hosting, and ongoing maintenance services with turnkey social media posting systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Practice ZEBRA - Solo & Multi-Office Management |
| Subscription | Annual | ZEBRA Enterprise for Groups & DSOs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Patient News product offering
Product offeringCore offering
Patient News is a dental marketing company that delivers integrated digital and direct mail marketing solutions to dental practices and Dental Support Organizations (DSOs). Its portfolio includes custom dental websites, dental SEO, Google Ads management, neighborhood and patient direct mail newsletters, reputation management, and the proprietary Practice ZEBRA analytics platform that ties marketing activity to patient acquisition, production, and revenue outcomes. The company has served over 9,000 dentists across North America since 1993.
Product overview
Patient News offers a multi-product dental marketing platform combining digital and direct mail solutions for dental practices and DSOs. The core portfolio includes six main services: Dental Websites, Dental SEO, Neighborhood Newsletters (direct mail acquisition), Paid Media (PPC), Patient Newsletters (direct mail retention), and the Practice ZEBRA marketing software platform. Practice ZEBRA serves as the central intelligence hub connecting all marketing activities to patient acquisition and production outcomes, offering call tracking, call scoring, predictive analytics, automated patient communications, and enterprise reporting for multi-location groups. Add-on modules include Review BOOSTER for review generation, eZ Online Scheduler for appointment booking, Reactivation Booster for lapsed patient campaigns, Recall Reminders, and Dental Membership Plan Booster. The platform integrates with major practice management systems including Dentrix, Dentrix Ascend, Eaglesoft, and Open Dental.
Differentiator
Problem solved
Functional benefit
Brands
- Practice ZEBRA: Dental marketing analytics and reporting software platform that provides advanced attribution, call tracking, call scoring, and business intelligence for dental practices and DSOs.
- WebLift
- Review BOOSTER
- FlashSmile
Products and services
- Dental SEO Local and technical SEO services including content optimization, keyword research, Google Business Profile management, link building, and E-E-A-T-driven authority building for dental practices.
- Dental Websites Custom dental website design with responsive design, fast load times, SEO-ready content, custom photography and videography, online booking integration, and conversion-optimized layouts.
- Neighborhood Newsletters Direct mail neighborhood newsletter campaigns targeting local households to attract new patients through educational content, featuring demographic targeting and Practice ZEBRA attribution.
- Paid Media Google Ads management including Performance Max campaigns, Local Service Ads, retargeting, and paid social media advertising for dental practices.
- Patient Newsletters Quarterly direct mail patient retention newsletters sent to 100% of patient households featuring educational content, practice updates, and referral promotion to reduce attrition.
- Practice ZEBRA Centralized dental marketing performance and reporting software connecting marketing activity to patient acquisition, production, and revenue outcomes. Includes call tracking, call scoring, predictive analytics, automated patient communications, and multi-location enterprise reporting.
Quantifiable outcome
- 40% more new patients than industry average
- +5 more outcomes
Companies that use Patient News
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Patient News technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
Patient News partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Dentrix (Henry Schein)coreCertified integration partner with Dentrix practice management software, enabling Practice ZEBRA to connect marketing activity to patient production data. This integration allows for true match-back attribution, tracking which marketing efforts resulted in actual patient appointments and production value.
- Dentrix AscendcoreCertified integration partner with Dentrix Ascend cloud-based practice management software, enabling Practice ZEBRA users on this platform to access marketing attribution and analytics.
- Eaglesoft ( Patterson Companies)coreCertified integration partner with Eaglesoft practice management software, enabling Practice ZEBRA to connect with Eaglesoft-using practices for marketing attribution and performance tracking.
- Open DentalcoreCertified integration partner with Open Dental practice management software, enabling Practice ZEBRA to connect with Open Dental practices for marketing attribution and analytics.
- GooglecoreGoogle Partner status, enabling the company to manage Google Ads campaigns for dental practices including Performance Max, Local Services Ads, and standard search advertising. Company holds official Google Partner certification.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Patient News competitors and assessment
Company assessmentBroad incumbents
- Wpromote: Large generalist digital marketing agency with a healthcare practice that serves multi-location provider groups. Comparable to Patient News on the digital advertising, SEO, and paid media stack, though broader in vertical focus.
- Birdeye: Multi-vertical customer experience and reputation management platform serving SMBs including dental practices. Comparable as a competitor to Patient News' Review BOOSTER and broader patient engagement/VoC capabilities, though at much larger scale and across industries.
- Reputation.com: Enterprise reputation management and patient experience platform active in healthcare including dental. Comparable to Patient News' reputation/review functionality, though operating at significantly larger scale and across multiple verticals.
Direct peers
- Roadside (formerly SmartBox Dental Marketing): A dental-exclusive marketing agency combining websites, SEO, and direct mail with proprietary analytics. Directly comparable to Patient News given its vertical specialization, multi-channel model, and US-wide footprint targeting solo practices and DSOs.
- Sesame Communications: Long-standing dental marketing and patient communications provider offering websites, SEO, patient engagement, and reputation tools. Comparable to Patient News as a dental-specialist competitor with both marketing services and a software/communications platform layer.
- Dentainment: Dental marketing firm providing video, web, and social media solutions for practices and DSOs. Comparable as a dental-specialist marketing services firm targeting patient acquisition growth.
- Crystal Clear Digital Marketing: Dental-specialist digital marketing agency providing SEO, PPC, and web design for practice growth. Directly comparable given its sole focus on dental practices and similar channel mix.
- Doctor Multimedia: Dental marketing agency offering website design, SEO, and online patient acquisition services. Competes head-to-head with Patient News for solo and group dental practice marketing budgets across North America.
- ProSites: Provider of dental website design, hosting, and marketing solutions integrated with practice management systems. Comparable to Patient News' website/SEO and PMS-integrated offering within the same dental vertical.
Emerging players
- CallRail: Call tracking and attribution platform widely used by SMBs including dental practices to attribute marketing activity to inbound calls. Comparable to Practice ZEBRA's call tracking and scoring capabilities as a horizontal call-attribution competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Patient News social profiles
Digital presencePatient News financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patient News leadership team
Management profileNumber of profiles
Profiles7 records
Patient News subsidiaries and ownership
Company hierarchySubsidiaries1 record
Patient News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patient News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patient News
What does Patient News do?
Patient News is a dental marketing company that delivers integrated digital and direct mail marketing solutions to dental practices and Dental Support Organizations (DSOs). Its portfolio includes custom dental websites, dental SEO, Google Ads management, neighborhood and patient direct mail newsletters, reputation management, and the proprietary Practice ZEBRA analytics platform that ties marketing activity to patient acquisition, production, and revenue outcomes. The company has served over 9,000 dentists across North America since 1993.
Is Patient News a public or private company?
Patient News is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patient News founded?
Patient News was founded in 1993. It employs 101 to 250 people.
Where is Patient News based?
Patient News is headquartered in Niagara Falls, United States, in the North America region.
How does Patient News make money?
Three revenue lines are on record. Dental Marketing Services are the primary driver. The others are practice ZEBRA Software Platform and dental Website Services.
Who are Patient News's main competitors?
Broad incumbents on record are Wpromote, Birdeye and Reputation.com. Direct peers are Roadside (formerly SmartBox Dental Marketing), Sesame Communications, Dentainment, Crystal Clear Digital Marketing, Doctor Multimedia and ProSites. CallRail is listed as an emerging player.
Does Patient News have an API?
No public API is recorded for Patient News.
What industry is Patient News in?
Patient News's product category is Dental Marketing Services. Its primary akta.pro industry code is BPAFADAJ, Healthcare & Life Sciences PR, with a secondary code of HLACAEAH, Patient Feedback, Surveys, Reputation & Experience Measurement (VoC). Its NAICS code is 5418 and its SIC code is 7311.