What Jasper Conran does

Jasper Conran London is the direct-to-consumer fashion and homeware brand of British designer Jasper Conran OBE, operating as a private UK company headquartered in London. The brand was established in 2021 as a rebrand of the founder's direct apparel business, building on a design career that began with the designer's first collection for Henri Bendel in New York after studies at Parsons School of Design. The company sells contemporary women's clothing (dresses, coats, knitwear, shirts, skirts, trousers), accessories (bags, belts, jewellery, hats), premium bedding and bath textiles, gifts, and fragrance, and extends its design aesthetic through licensed partnerships with Wedgwood (tableware) and Waterford (crystal), as well as a separate license partner for bedding & bath fulfilment. The company also owns two boutique hotels in Morocco — L'Hôtel Marrakech and Villa Mabrouka in Tangier — as hospitality ventures under the founder's name.

The business model is exclusively direct-to-consumer e-commerce, with no physical retail stores. The platform is built on Shopify infrastructure, with international shipping supported (UK via DHL Express; US, Netherlands, Ireland also served), multi-currency pricing, and a broad payment stack including Shop Pay, Visa, Mastercard, American Express, Maestro, Diners Club, Discover, Google Pay, Apple Pay, Bancontact, iDEAL, and Union Pay. Pricing is unit-based: dresses range from £200–£495, while homeware spans from $8 (zero-twist cotton towels) to $287 (800-thread-count Egyptian satin duvet covers), with all UK prices inclusive of 20% VAT. UK orders under £100 carry a £3.95 bedding & bath delivery surcharge via the license partner; orders over £100 qualify for free standard UK delivery; returns are processed through Loop Returns within 14 days.

The customer base is primarily modern women seeking timeless British design, with a secondary gift-buyer segment. Marketing is conducted through organic social channels (Instagram, TikTok, Facebook, YouTube, X) and email newsletter, with a stated brand philosophy centred on ease, comfort, and flattering contemporary silhouettes. The company is small (11–50 employees), owner-operated, with no disclosed external investment, and operates from a UK base primarily serving England, Wales, and Scotland directly while shipping internationally to a limited set of countries.

Name

Jasper Conran

Legal name

Jasper Conran London

Website

https://jasperconran.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Jasper Conran London is a UK-based, direct-to-consumer fashion and homeware brand selling contemporary women's clothing, accessories, and premium bedding & bath textiles exclusively through its Shopify e-commerce site, targeting modern women seeking timeless British design.

Ownership category

akta.pro rank

Product category

Designer Fashion & Homeware

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Designer womenswear
• Luxury home textiles
• Premium bedding
• Designer accessories
• Contemporary fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Jasper Conran London generates revenue through direct-to-consumer online sales of clothing, accessories, and homeware products. All transactions occur through the company's e-commerce website with payment processed at point of purchase. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Jasper Conran London is a British designer fashion and homeware brand that designs and sells contemporary women's clothing (dresses, coats, knitwear, shirts, skirts, trousers), accessories (bags, belts, jewellery, hats), and premium bedding and bath products. The brand operates exclusively online through a direct-to-consumer e-commerce storefront (Shopify-based), with UK distribution via DHL Express and a license partner handling bedding and bath dispatch.

Product overview

Jasper Conran London is a British fashion and homeware brand offering a unified portfolio across two core categories: Contemporary Clothing and Accessories for women, and Premium Bedding & Bath products. The clothing line features dresses (Midi, Silk, Maxi, Evening), coats, knitwear, shirts, skirts, trousers, and accessories including bags, belts, jewellery, and hats. The home collection centres on luxury bed linens at various thread counts (200-800), including organic GOTS-certified cotton, Supima cotton, and silk options, complemented by Turkish cotton bath towels, robes, and decorative duvet sets. The brand also extends into gifting (jewellery, leather goods), fragrance, and licensed tableware with Wedgwood and crystal with Waterford. The product ecosystem is unified under Jasper Conran's design ethos emphasising contemporary styling, bold colour, and outstanding quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Collection Contemporary women's clothing line including dresses (Maxi, Evening, Midi, Day, Silk, Swing, Shirt, Wrap), coats, knitwear (Merino Wool), shirts and blouses, skirts, and trousers designed for everyday wear and work that can be dressed up or down, in premium fabrics with attention to detail.
• Bags & Purses Designer bags and purses as contemporary accessories for year-round style from work to wedding.
• Belts Beautifully designed leather belts meticulously crafted with bespoke hardware for a flattering fit.
• Jewellery Meticulously crafted statement pieces to elevate outfits; also offered as premium gifts.
• Hats Designer hats as accessories for various occasions.
• Bedding Collection Luxury bed linens at various thread counts (200-800) including GOTS-certified organic cotton, Supima 500 thread count satin, Egyptian 800 thread count satin, silk organic pillowcases, plus dobby/jacquard/graphic/floral/colour block duvet cover sets and sheets.
• Bath Collection Bath products including Micro-cotton towels in multiple colourways, Zero Twist cotton lightweight towels, Turkish cotton bath mats, and woven stripe hooded robes, terry stripe robes, and microfibre robes.
• Gifts Collection Gifting line including bold contemporary jewellery pieces and premium leather goods targeted at customers seeking designer gifts for occasions such as weddings, anniversaries, and special celebrations.
• Fragrance Jasper Conran fragrance collection mentioned in brand offerings.
• Wedgwood Tableware Collection Tableware range created in partnership with Wedgwood, extending the Jasper Conran design aesthetic into the tabletop category.
• Jasper Conran at Waterford Collection Homewares collaboration with Waterford bringing the Jasper Conran design aesthetic to crystal and homeware products.

Quantifiable outcome

• Design process governed by rules: ease, comfort, flattering; fresh, modern aesthetic

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WedgwoodcoreStrategic or Co-development Partner · 1 August 2021Jasper Conran has created a Tableware range with Wedgwood, expanding the brand beyond fashion and home textiles into tableware and ceramics. This partnership leverages the Jasper Conran design aesthetic in the tabletop category.
• WaterfordcoreStrategic or Co-development PartnerJasper Conran At Waterford collection represents a collaboration bringing the designer's aesthetic to Waterford's crystal and homeware products.
• L'Hôtel MarrakechminorOthersBoutique hotel owned by Jasper Conran in Marrakech, Morocco. Part of the designer's ventures beyond fashion, extending his brand into hospitality.
• Villa Mabrouka in TangierminorOthersBoutique hotel property owned by Jasper Conran in Tangier, Morocco. Represents the designer's expansion into luxury hospitality.
• License Partner for Bedding & BathcoreOEM/ Whitelabel/ Licensing PartnerBedding & Bath products are dispatched separately by the company's license partner, indicating a licensing arrangement for the homeware product category.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The White Company: British premium lifestyle brand offering homeware, bedding, and womenswear with a similar DTC-led premium model. Particularly comparable in the bedding & bath category where both compete on premium cotton and design-led positioning.
• Whistles: British contemporary womenswear brand offering dresses, knitwear, and accessories at a similar premium accessible price point. Comparable in customer demographic, design sensibility, and DTC-plus-standalone-retail distribution.
• AllSaints: British contemporary fashion brand with strong DTC and own-store presence, offering womenswear, leather goods, and accessories. Comparable in premium positioning, leather goods category overlap, and UK design heritage.
• Reiss: British contemporary fashion brand offering premium womenswear, menswear, and accessories through DTC, own-stores, and wholesale. Directly comparable as a mid-premium British designer label targeting similar work-to-weekend occasions.
• LK Bennett: British heritage womenswear brand known for dresses, shoes, and accessories with similar timeless British-elegance positioning. Comparable in target customer and mid-premium price band.
• Hobbs: British women's fashion brand specialising in dresses, coats, and tailored separates with a similar timeless-modern aesthetic. Directly comparable in target customer (professional British women), price band, and DTC-plus-wholesale go-to-market.
• Ted Baker: British heritage-lifestyle fashion brand spanning womenswear, accessories, and home categories. Comparable in multi-category designer-brand model, premium pricing, and UK heritage positioning.
• Toast (british brand): British lifestyle brand offering womenswear and homeware with a design-led, premium-craft aesthetic. Comparable in cross-category womenswear-plus-home positioning and premium accessible pricing.

Broad incumbents

• Burberry: Iconic British luxury fashion house with a full womenswear, accessories, and home offering. Comparable as the broader incumbent setting the British heritage-luxury benchmark that Jasper Conran London competes within at a lower price tier.
• Mulberry: British heritage leather goods and fashion brand with bags, accessories, and womenswear. Comparable as a larger British brand with overlapping handbag and accessories offering, operating at a higher luxury tier but in adjacent product categories.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/JasperConran
• YouTubeyoutube.com/@JasperConranvideo
• Facebookfacebook.com/jasperconran
• Instagraminstagram.com/jasperconranlondon
• TikToktiktok.com/@jasperconranlondon
• LinkedInlinkedin.com/company/jasper-conran

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasper Conran